After a yr of nice shifts within the social media panorama, Fb might not be fairly as dominant as in years previous. However it’s nonetheless the most-used social platform worldwide – by far.
On this submit, we reveal 42 need-to-know Fb statistics, up to date for 2023, to assist your model perceive what’s taking place with Fb proper now, in addition to how one can reap the benefits of altering demographics and promoting strikes.
Obtain our Social Developments report to get knowledge from over 10,000 entrepreneurs that you should utilize to plan a viral-worthy social technique in 2023.
Basic Fb stats
1. Fb has 2.93 billion month-to-month energetic customers
That’s a 1.3% year-over-year soar, or a rise of 39 million customers.
Regardless of going via a troublesome yr in 2022, Fb stays probably the most used social platform worldwide. For entrepreneurs attempting to achieve nearly each demographic, Fb is a required part of a social advertising technique.
2. 36.7% of the world’s inhabitants makes use of Fb month-to-month
Yep, 2.93 billion customers equals 36.7% of Earth’s 8 billion individuals, as of November 2022. And it’s 47% of the world’s inhabitants aged 13+.
3. 70% of Web customers are energetic on at the very least one Meta platform
Out of 5.3 billion international Web customers, 3.71 billion individuals use at the very least one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use a couple of.
On this submit , we focus particularly on Fb itself, however since there’s a lot cross-pollination in Meta platforms, it’s good to know the larger image, too.
4. Fb is the seventh most respected model on the earth
Meta’s inventory worth had a bumpy trip in 2022, however Fb’s model worth stays sturdy. (Model worth is a advertising time period that represents the worth of the model itself – it’s not the identical as inventory worth.)
Fb lands behind big manufacturers like Amazon, Google, and Walmart to land in seventh place for 2022 with a model worth of $101.2 billion. Apple holds the highest spot with an estimated model worth of $355.08 billion USD.
5. Fb.com is the third-most-visited web site on the earth
Solely Google and YouTube get extra visits. That is simply the online model of Fb, so this doesn’t even embrace app use. On that observe…
6. Fb is 2nd-most-used international app primarily based on complete utilization time
Solely YouTube tops it. Fb Messenger is available in at quantity 9.
Fb can also be the third-most downloaded app, after Instagram and TikTok.
7. Over 1 billion Tales are posted each day throughout Fb apps
The Tales format continues to develop in recognition throughout Fb, Instagram, and WhatsApp. 62% of customers say they’ll use Instagram and Fb Tales much more sooner or later.
8. About 15% of Fb Feed content material is beneficial by AI from non-followed accounts
Mark Zuckerberg has mentioned that he expects that proportion to greater than double by the top of 2023. That’s a great deal of potential for manufacturers to get in entrance of recent audiences organically. All of the extra cause to remain on prime of the newest modifications within the Fb algorithm.
Fb consumer stats
9. 67% of month-to-month customers are energetic each day
That’s 1.98 billion each day energetic customers, a.okay.a. individuals utilizing Fb each single day.
The trick for entrepreneurs is figuring out when greatest to share content material to achieve their each day Fb viewers. We’ve bought a weblog submit and instruments that can assist you determine that out.
10. Greater than 72% of Fb customers additionally use YouTube, WhatsApp, and Instagram
The figures are available at 72.6% of Fb customers additionally frequenting YouTube, 72.3% utilizing WhatsApp, and 77.4% utilizing Instagram.
There are appreciable overlaps in different standard social networks, reminiscent of 50.2% of Fb customers additionally being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.
Having a robust cross-platform marketing campaign technique will make sure you ship the best message on every platform.
11. 70% of American adults use Fb
Solely YouTube ranks increased at 83%. Instagram is available in third at 47%.
However, as you’ll see within the subsequent few Fb stats, the platform’s attain shouldn’t be common throughout all grownup age teams.
12. Fb is the favourite social platform of the 35-44 demographic
It additionally is available in tops for male Web customers aged 25-34, though ladies in that age group choose Instagram. (Fb at present limits its gender reporting to female and male.)
In case your goal market consists of these demographics, Fb is an much more vital place so that you can join.
13. 7% of Gen Z customers plan to give up Fb in 2023
And 25% plan to spend much less time on the platform.
Since generational age ranges can fluctuate, let’s specify right here that Gen Z on this case is outlined as customers aged 18 to 25. Seven % is hardly a mass exodus, however it does point out altering consumer patterns that entrepreneurs ought to keep watch over.
It’s at all times a good suggestion to study your particular viewers’s behaviors via analysis and testing.
14. Solely 18% of American Fb customers assume the platform protects their privateness and knowledge
That’s the bottom of all of the social platforms, and a pointy lower from 30% in 2020. That issues, as a result of customers usually tend to click on on advertisements – and particularly to make use of social commerce options – on platforms they belief.
Fb utilization stats
15. Customers spend a mean of 19.7 hours a month on Fb
That is available in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s considerably greater than Instagram’s 11.7 hours per thirty days. This Fb statistic is for Android customers solely however it’s nonetheless indicative of trade patterns.
16. People spend 30.1 minutes a day on Fb
Whereas the worldwide month-to-month utilization Fb stat above has the platform in third place, it truly is available in fifth for each day use time by American adults. For this stat, TikTok guidelines the roost with practically 46 minutes of each day time spent.
Supply: eMarketer
After all, statistics on Fb use fluctuate by nation. For instance, UK customers spend 42 minutes per day on the platform, in comparison with 49 minutes a day on TikTok.
17. Fb use accounted 25.7% of the time U.S. adults spent on social platforms in 2022
That’s a lower from 35.3% in 2019. eMarketer predicts it should lower a bit of additional to 22.4% in 2024. Nearly the entire misplaced time goes to TikTok.
Supply: eMarketer
However don’t let shifting utilization patterns drive you to make main modifications in your technique with out planning and testing. Sure, Fb is dropping time to TikTok, however it nonetheless represents extra time spent than every other social platform, and can proceed to take action via at the very least 2024.
18. 31% of People frequently get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot increased than every other social community. YouTube is available in second with 25% of People frequently getting their information there.
Folks count on to listen to about vital occasions on Fb, together with the newest information from their favourite manufacturers.
Fb stats for enterprise
19. The common Fb Web page posts 1.68 occasions per day
Greater than half of of these posts (52.5%) are hyperlink posts.That’s {followed} by:
- Photograph posts: 28.8%
- Video posts: 17.1%
- Standing posts: 1.8%
20. The common engagement fee for a Fb Web page submit is 0.07%
Nonetheless, the speed varies considerably amongst submit sorts, which can be a very good cause to rethink your content material combine. Photograph posts get the very best engagement at 0.12%, {followed} by:
- Standing posts: 0.11%
- Video posts: 0.08%
- Hyperlink posts: 0.04%
Engagement charges additionally fluctuate considerably primarily based on the variety of web page followers, with small pages getting the very best engagement.
21. 1 billion customers message a enterprise on the Fb household of apps every week
Ignoring your DMs is not an choice (take a look at the following stat for proof). For those who need assistance holding observe of incoming messages, attempt a instrument like Hootsuite Inbox or Sparkcentral.
22. Persons are 53% extra seemingly to purchase from a enterprise they will message
Happily, Fb permits companies so as to add Fb Messenger dwell chat to their web sites to enhance customer support and conversions.
It is a highly effective function, though it’s restricted to solely Fb Messenger. A multi-platform dwell chat resolution like Heyday can carry all buyer communication from Fb, Google Maps, e-mail, WhatsApp, and extra into one unified inbox in your group.
23. 54.9% of Fb customers observe or analysis manufacturers and merchandise on the platform
Solely Instagram ranks increased for model analysis, at 62.3%. And not using a stable Fb presence, you’ll miss out on these potential prospects who’re actively researching what to purchase.
24. Fb accounts for 71.64% of all internet site visitors referral from social media
The overwhelming majority of clicks via to web sites are coming from Fb. For comparability, Twitter is available in second place at solely 9.02%. If you wish to use social to drive site visitors to your weblog or on-line retailer, Fb is your greatest guess.
25. Fb eliminated 5,057,300 items of content material within the first half of 2022 because of copyright, trademark, or counterfeit stories
Experiences of mental property violations have risen steadily since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
A social media audit mixed with a very good social listening program provides your model the very best chase of recognizing potential violations of your individual mental property.
Supply: Fb Transparency Heart
Fb advert stats
26. The common worth per advert decreased 18% in Q3 2022
Fb advert costs have been falling primarily based on knowledge challenges associated to iOS updates and third-party cookies. Whilst you could not at all times have the ability to goal as exactly as previously, there may be ample alternative to achieve particular audiences with an curiosity in your model, at decrease charges.
27. For the 5 days between Thanksgiving and Cyber Monday, Fb’s CPM dropped 37% y-o-y
Did your model reap the benefits of this diminished price? If not, it’s time to begin planning your Fb promoting technique whereas prices are nonetheless low, as a result of…
28. Fb advert income is predicted to develop to $75.11 billion in 2024
After studying these final two Fb promoting statistics, you gained’t be shocked to study that the platform’s advert income dropped in 2022. However eMarketer predicts advert income will quickly be on the upswing, rising to $71.32 billion in 2023 after which topping $75 billion the following yr.
Supply: eMarketer
29. Fb’s potential promoting attain is 2.08 billion individuals
Since Fb is probably the most populous social platform, it’s additionally the one with the very best potential advert attain. Once more, for entrepreneurs severe about progress, Fb isn’t optionally available.
30. Fb advertisements attain 33.3% of the worldwide inhabitants over age 13
Put into perspective, that 2.08 billion individual advert attain is over a 3rd of Earth’s whole teen-and-up inhabitants.
31. Fb’s advert viewers is 56.4% male
To save lots of you the mathematics, which means the viewers is 43.6% feminine (since Fb solely gives female and male gender choices). It’s straightforward to consider these as each being “round half,” however an almost 13-point distinction is important. Right here’s the way it breaks down for every age group:
All of the extra cause to ensure you analysis your individual audience to know the place they spend their time on-line.
32. 18.7% of Fb’s advert viewers is in Southeast Asia
That’s the biggest portion of Fb’s advert viewers. The following-largest group is Southern America at 12.1%.
33. Fb’s advert income grew 6% in Asia-Pacific from Q3 2021 to Q3 2022
That’s not stunning given the stat above, even within the face of declining general advert income in 2022. For extra geographic context, observe that Fb’s advert income decreased by 4% in North America throughout this era, and decreased 12% in Europe.
Talking of geographic context…
34. Fb advertisements attain 62.6% of all People aged 13+
Fb additionally stories these potential native promoting audiences as a proportion of complete inhabitants over age 13:
- Mexico: 87.0%
- United Kingdom: 60.7%
- France: 56.1%
- Italy: 53.2%
- India: 29.5%
(The newest full listing is in our Digital 2022 Q4 replace.)
35. The potential advert viewers for Fb Reels is 697.1 million individuals
To place that in perspective with different Fb surfaces, right here’s the potential promoting viewers for different placement sorts:
- Tales: 1.25 billion customers
- Search outcomes: 733.1 million customers
- Fb Market: 495.7 million customers
- On the spot articles: 313.6 million customers
For now, the Reels advert viewers is smaller than the Tales advert viewers, however Fb is leaning exhausting into Reels. And when you think about the following Fb stat, this will get actually fascinating…
36. Fb Reels accounted for 3.3% of advert impressions on the platform in 2022
Solely 3.3%. However Reels advertisements have half the potential viewers of Tales advertisements. Advertisers with a stable Reels promoting technique can acquire a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.
37. 40% of Fb advertisers use the Click on-to-Messaging format
Fb is concentrated on rising this format in response to iOS modifications that make it tougher to retarget customers who click on via to a model’s web site. By holding buyer interactions throughout the platform, manufacturers can see who’s engaged with their advertisements and might observe up straight.
Fb buying stats
38. 37% of Fb customers will make a purchase order on the platform in 2023
Supply: eMarketer
That proportion is tied with TikTok, however due to its a lot bigger consumer base, Fb wins in sheer numbers. Listed here are eMarketer’s estimated U.S. consumers on every platform in 2022:
- Fb: 63.5 million
- Instagram: 41.0 million
- TikTok: 23.7 million
However TikTok social commerce is skyrocketing (have a look at the expansion trajectory on that chart!) and eMarketer predicts TikTok and Fb can have equal numbers of purchasers in the USA in 2023.
39. 19% of U.S. shoppers begin their on-line buying search on Fb
It’s the highest social community used for this function. The highest general supply is Amazon, {followed} by serps, Walmart.com, and YouTube.
40. The common Fb Web page within the retail trade sees 974,000 impressions per thirty days
Retail pages see a mean viewers progress fee of 0.52% per thirty days and submit engagement fee of 1.37%. Need extra benchmarks by trade? We’ve bought a weblog submit for that.
Fb video stats
41. Over 140 billion Reels get performed each day throughout Fb apps
That quantity, shared in October 2022, is a rise of greater than 50% from Might 2022. Reels are rising quick, and the time for a Facebook Reels technique is now.
42. A brand new AI suggestions mannequin led to a 15% enhance in Reels watch time
That quantity is for Fb alone, not together with Instagram. Fb is leaning exhausting into AI modeling, and this quantity makes it straightforward to see why.
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