Fb is the hottest social community on the earth. Its customers are on the platform to attach with pals, watch movies, and share snippets of their very own lives.
The channel can also be an important platform for companies, as many customers report utilizing it to work together with the manufacturers they get pleasure from. In actual fact, in a HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.
Given this, it’s important to know methods to use the platform to fulfill your small business wants. This publish will clarify why companies ought to publish on Fb and share an expansive record of Fb publish concepts that you should use to work together together with your viewers and generate engagement.
Maintain studying, or bounce to the part you are on the lookout for:
Why ought to companies publish on Fb?
The choice to publish on Fb ought to depend upon your small business’s particular person advertising targets, however we’ll define some advantages beneath. Firstly, in Q4 of 2022, Fb reported nearly 2 billion each day lively customers on the platform, which implies that segments of your viewers are seemingly already utilizing the community.
When your viewers discovers you’re on the platform, you’ll be able to work to develop a neighborhood of like-minded customers and deepen the connection they should your model. Whenever you interact with them, you’ll study extra about their likes and pursuits, making it simpler so that you can create content material they’ll get pleasure from and work together with.
Additionally, sustaining a Fb profile is an effective way to point out your viewers that you just’re lively and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an inactive Fb profile could immediate them to carry their enterprise elsewhere.
Lastly, 200 million + companies are already utilizing the platform to fulfill their enterprise targets, so you need to be a part of them.
How usually do you have to publish on Fb?
A current HubSpot experiment discovered that, general, companies ought to purpose to publish on Fb two to 5 instances per week.
Whereas that is merely a mean, it’s okay to adapt your technique relying in your viewers insights and what appears to carry essentially the most success on the platform. However the experiment did notice that posting greater than 5 instances per week can considerably lower ROI.
All in all, spend time on the platform, study out of your viewers, and use your web page metrics to search out out one of the best mixture for your small business.
What makes a enterprise Fb publish nice?
Provides your viewers one thing they want.
If you recognize who your viewers is, the subsequent step is determining what they want, and methods to give it to them.
One technique to determine this out is to take a look at your Fb analytics. Monitor posts with essentially the most and least engagement to see what kind of posts resonate together with your viewers. Subsequent, step again and have a look at your content material out of your prospects’ perspective. It will provide help to ask helpful questions and publish the correct Fb publish concepts on the proper time.
Shares a transparent message.
Each thought comes from someplace. And should you’re the one developing with the concept, you recognize the place it got here from. That offers you extra info than your viewers, and it makes it straightforward to assume you are posting a transparent message, even while you’re not.
To ensure your message is straightforward and direct, strive the following tips:
- Create a fast define of what you need to embody in your publish.
- After writing, step away for a few hours earlier than you edit your message.
- Outline or hyperlink to definitions of industry-specific phrases.
- Use writing instruments to edit and proofread your posts.
- Learn your publish out loud to your self to ensure it is simple to know.
Has a character and perspective.
B2B or B2C, skilled or informal, persons are nonetheless individuals. When your viewers is scanning Fb, they’re people seeking to join or remedy an issue. So, to seize your viewers, it is essential to point out them who you might be.
However who’re you? Are you being your self on Fb and is your character what helps to promote your model? Or are you a author who’s writing on behalf of a enterprise? First, perceive who your viewers needs to listen to from. Subsequent, look to your model to develop a voice that is constant and genuine.
Upon getting a writing voice that sings with model character, determine methods to use that voice. Take into consideration one of the simplest ways so as to add to a thread about breaking enterprise information or methods to announce an upcoming occasion. Resolve which emojis add or detract out of your textual content.
Whether or not you are commenting, posting, or including a tag, present your distinctive voice with each interplay.
Storytelling.
Tales are highly effective instruments. With only a few sentences, you’ll be able to draw an viewers in, encourage them, and drive them to take motion.
And Fb is a superb platform for storytelling. You need to use pictures and movies to inform your story, add captions to help your narrative, or join a narrative to particular prospects or followers.
Whether or not you need to share a difficult second or a humorous anecdote, storytelling can spark emotion and engagement.
When you’re undecided methods to construction your story, this framework can assist you get began.
Provides new or helpful info.
In case your Fb web page is all promotions on a regular basis your viewers could get within the behavior of solely checking your web page when they need your product.
As a substitute, Fb posts must be filled with useful insights that encourage your viewers. The extra time customers spend scanning your Fb posts, the extra seemingly they’re to change into loyal prospects.
To start out, sustain with the most recent information in your area of interest and {industry} and discover straightforward methods to maintain your followers updated. Work with thought leaders for one-of-a-kind insights. Join with followers to make user-generated content material.
Then, discover methods to attach the issues you are listening to in feedback and direct messages to the services and products you provide. This fashion, the helpful info you are providing helps your prospects remedy these issues whereas supporting your small business targets.
Provides customers some selection.
Whereas some companies select two or three Fb publish concepts and follow them, it’s greatest to strive slightly little bit of every part to maintain your Fb web page contemporary and attention-grabbing. If some publish sorts are too time-consuming to schedule persistently, attempt to create these posts in batches and house them out over time to shock and delight your followers.
HubSpot prospects: You’ll be able to schedule and observe your Fb posts with HubSpot’s social media administration software program.
Grabs consideration visually.
Over 35% of Fb posts embody pictures and 15% function movies. Because of this greater than half of what is posted on Fb is visible.
So, do not simply take into consideration visible media as an additional to your publish. Make pictures the star, and use pictures that improve your model voice.
When you’re not a photographer or illustrator, that may sound like an enormous problem. However there are a couple of suggestions that may assist anybody pull highly effective pictures into each Fb publish.
When you’re new to pictures, these product picture suggestions can even assist.
Beneath we’ll record numerous Fb publish concepts for companies that you should use to generate engagement, drive site visitors, and enhance conversions.
Fb Publish Concepts For Your Enterprise
1. Promote your web site.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An ideal first publish to make on Fb is selling your web site. Whenever you share a hyperlink on Fb, prospects get a full-sized preview of what the hyperlink results in. When you’ve designed an eye catching web site, you could entice your customers to observe the hyperlink and go to your web site, which in flip drives site visitors and helps you exchange leads.
2. Inform a narrative.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: A sensible technique to interact together with your viewers on Fb is to inform a narrative.
This story could be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you grew to become what you might be at this time.
You’ll share a little bit of backstory together with your viewers, give them one thing to narrate to, and get them focused on what you need to provide.
3. Share behind-the-scenes content material.
Enterprise sorts this publish thought is greatest for: Model or Product, Native Enterprise or Place, Trigger or Neighborhood
Why it really works: Clients get pleasure from doing enterprise with you, but it surely’s additionally thrilling for them to see the way you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they get pleasure from.
For instance, should you’re a clothes firm, you would share a video that reveals the way you make your merchandise. Or an area store might share progress on building, like within the picture above.
4. Ask your followers questions.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: An effective way to generate engagement together with your Fb viewers is to ask them questions. If individuals reply, you’ll achieve useful perception into how they assume and really feel, and also you’ll even have the chance to answer feedback and allow them to know you’re listening. Above is an instance of a question-type Fb publish from the Strand bookstore.
5. Publish tutorials and how-tos.
Enterprise sorts this publish thought is greatest for: Model or Product, Artist, Band or Public Determine
Why it really works: Sharing how-tos and tutorials in your Fb web page is an effective way to generate engagement together with your viewers, particularly if the content material is related to your small business choices. They’ll acknowledge and respect that you just’re keen to assist them succeed together with your product, they usually’ll proceed to return to your web page to hunt out comparable info sooner or later.
The sort of publish permits for creativity, because it doesn’t essentially must be text-based. You’ll be able to create an informational video tutorial, infographic, or no matter greatest meets your wants. Above is an instance of a how-to video tutorial publish on Fb.
6. Share industry-related information and content material.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment
Why it really works: Your Fb viewers is following you on the platform as a result of they care about what you need to say. Given this, it’s secure to imagine that in addition they care about information related to your {industry}, so contemplate posting the sort of content material in your Fb web page.
The instance above is from Goodwin Recruiting, sharing insights from Harvard Enterprise Assessment about profession transitions.
7. Share user-generated content material.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: An effective way to generate belief together with your viewers on Fb is to share user-generated content material (UGC). UGC is content material created by individuals who have used your services and products or have had some expertise with your small business.
UGC can also be a useful type of social proof, which basically implies that your viewers will belief your legitimacy as a result of different customers like what you need to provide. In actual fact, in accordance with 2022 Statista analysis, 84% of customers usually tend to belief a model that comes with UGC in its advertising.
This content material could be something from product critiques and testimonials to photographs that prospects have shared utilizing your merchandise. The instance above is from Uoma Magnificence the place they’ve shared an image of a fan utilizing their product.
8. Publish movies.
Enterprise sorts this publish thought is greatest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: Shoppers love movies, so sharing them on Fb is an effective way to generate engagement and pleasure to your model, particularly in the event that they’re top quality.
The video publish above is an instance from Bricks & Wooden, an attire model, of a video they’ve posted on the platform that includes their most up-to-date seasonal marketing campaign.
9. Publish weblog content material.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Cross-posting content material out of your weblog is an effective way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance above, SaaS product Userpilot shares content material from their weblog to Fb.
10. Use hashtags.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: Fb makes use of hashtags to prepare conversations about particular matters multi function stream. Use industry-related hashtags in your posts to hitch in on conversations which might be already occurring on Fb. It’s also possible to use brand-specific hashtags to extend visibility and interact with audiences.
11. Publish about trending matters.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Like utilizing hashtags, posting about trending matters provides you an in on the conversations persons are already having. Persons are additionally extra more likely to discuss a present pattern within the second, which may drive engagement to your web page.
To take advantage of this tip, keep on high of related {industry} tendencies and normal web tendencies. Then, publish about matters you assume your viewers needs to listen to about.
12. Share branded graphics.
Enterprise sorts this publish thought is greatest for: rand or Product, Artist, Band or Public Determine
Why it really works: One of many predominant targets of selling is to enhance consciousness and recognition of your model.
Given this, Fb is a good platform to share branded graphics. This technique reveals your viewers who you might be and provides them the cues they should acknowledge your model and decide you out of the gang.
13. Share product photographs.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: The typical engagement charge on Fb is .07%. The typical engagement charge for picture posts on Fb is 0.12%, so reap the benefits of this and publish pictures on the platform.
14. Publish infographics.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Infographics are an important advertising instrument for educating prospects and sharing related info.
Think about creating high-quality infographics and sharing them in your Fb web page. The instance above is an infographic created by Gusto about employment tendencies.
15. Host contests and giveaways.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Internet hosting contests and giveaways is an effective way to generate engagement and work together together with your viewers on Fb. The parameters of your contest can observe the identical construction as every other contest you’d publish on social media, however this publish can assist you create a Fb-specific giveaway.
16. Announce offers and presents.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product, Native Enterprise or Place
Why it really works: Your Fb viewers could look a bit completely different out of your e mail viewers or your Twitter viewers. So, it’s value asserting offers and presents on all of your social platforms to substantiate that everybody has the prospect to expertise them. Above is a Fb deal announcement from ClickUp, a undertaking administration app.
17. Share content material from different social accounts.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: There’s nothing mistaken with recycling content material; in truth, it’s a useful observe. Repost tweets, TikTok movies, and even weblog posts, and share them on Fb. As completely different platforms have completely different person bases, you’re making certain that every one your segments can get pleasure from what you need to provide.
Above is an instance from the Cloud Paper Fb account of a cross-post from Instagram.
18. Publish Fb Lead Adverts.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Fb Lead Adverts permit customers to submit info right into a lead kind with out leaving the platform. This helps you accumulate the knowledge you must additional nurture your leads.
Since they aren’t promoted to depart the web page or navigate to a unique window, customers are additionally extra more likely to full these, particularly since they’ll autofill with info already shared within the person’s Fb profile. Try this publish with Fb advert suggestions to study extra.
19. Publish trending memes and make them relate to your small business.
Enterprise sorts this publish thought is greatest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: One of many nice issues about social media is how straightforward it’s to go viral. Benefit from trending memes, rework them to narrate to your small business, and share them in your Profile. Shoppers respect this sort of content material, because it usually shows a humorousness, and it additionally reveals them that you just actively observe on-line conversations.
20. Publish reductions and gross sales.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Like asserting offers and presents, cross-posting reductions and gross sales on Fb is an effective way to be sure that all segments of your viewers are conscious of your small business choices. This helps you drive site visitors to your web site and enhance gross sales.
21. Associate with influencers.
Enterprise sorts this publish thought is greatest for: Model or Product
Why it really works: 90% of entrepreneurs say that influencer advertising is efficient. Associate with influencers to advertise your small business, and share the content material on Fb for customers to see.
The instance above is a Fb publish from equipment vendor Stylish Geeks, the place they’ve partnered with a TikTok influencer.
22. Share your YouTube movies.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: As talked about earlier than, cross-posting content material out of your different channels is an effective way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.
23. Spotlight merchandise.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Your prospects could already concentrate on what you need to provide, however why not remind them? Think about making a Fb publish to focus on your product choices. The instance above is from the Linoto Linens Fb web page promoting luxurious bedding.
24. Announce new merchandise.
Enterprise sorts this publish thought is greatest for: Model or Product, Firm Group or Establishment
Why it really works: In an identical vein, Fb is a worthwhile platform for product bulletins. Above is an instance from Acid League, a meals model, asserting a brand new product equipment.
25. Share product critiques.
Enterprise sorts this publish thought is greatest for: Model or Product
Why it really works: Product critiques are one other type of user-generated content material to publish that can generate social proof and set up your authority with prospects.
You’ll be able to take screenshots of optimistic critiques in your product pages, e mail suggestions, or social media feedback. You might even invite prospects to create critiques particularly to your Fb web page.
26. Share open job positions.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas Fb is nice for advertising, it may well additionally provide help to entice new expertise. Publish job openings in your Fb web page, and you could discover that engaged prospects are additionally focused on turning into workers. Above is an instance of a Fb job publish by International Fund for Ladies.
27. Host ‘Ask Me Something’ (AMA) classes.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Artist, Band or Public Determine
Why it really works: Ask Me Something classes are an effective way to have interaction together with your viewers. You’ll be able to create a publish round your required matter and let your viewers know that you just’ll reply their questions within the feedback and generate dialog.
28. Publish solutions to FAQ.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An ideal customer support tip is to observe proactive customer support, the place you get forward of buyer questions should you discover that there are generally requested questions.
Think about creating Fb posts that reply these questions. This fashion prospects can go to your profile and discover the solutions they’re on the lookout for earlier than choosing up the telephone and calling a service rep.
29. Promote occasions.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Some individuals don’t examine their e mail or keep lively on each social channel they’ve. So, sharing occasions on Fb is one other manner to ensure all segments of your viewers are conscious of them.
Above is an instance of an occasion announcement from Honeysuckle Biscuits and Bakery.
30. Reside-post occasions.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Reside-posting isn’t only for large occasions.
Think about doing this on Fb to create extra alternatives for engagement with followers at your occasions. You’ll be round to reply their questions in real-time, participate in conversations, and encourage others to point out as much as your subsequent occasion.
Above is an instance from Partake Meals a couple of live-posting occasion with its CEO.
31. Create polls.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product
Why it really works: Whereas there are not Fb options to create polls on the newsfeed or timeline, you’ll be able to nonetheless add polls to:
- Fb Teams
- Tales
- Occasion pages
Fb polls are a technique to achieve perception into your viewers and their preferences. Study extra about Fb polls for teams right here.
32. Share employee-generated content material.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Simply as individuals need to work to your firm, your followers could need to find out about your organization’s workers. Worker-generated Fb enterprise posts can showcase firm tradition, initiatives, and the expertise that helps run your small business. The instance above is from the pet provide firm Daisy by Shelby.
33. Publish in industry-relevant teams or pages.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas many of the posts you make might be by yourself profile, it’s additionally value posting in Fb teams which might be related to your {industry}. You’ll achieve publicity to a brand new viewers, and, relying on what you publish, generate new leads.
34. Share a call-to-action (CTA).
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Sharing a call-to-action (CTA) in your Fb profile can assist you accumulate info on new leads, and drive site visitors to your web site. CTAs can take many types. Many Fb publish CTAs will embody hyperlinks to blogs or product trials. However you may also add a CTA to encourage your followers to enroll in a e-newsletter or invite them to enroll in unique entry to a brand new product.
35. Recycle content material from well-liked posts.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: One of many nice issues about social media is that it’s an ever-evolving panorama the place persons are discovering new issues daily.
Think about recycling content material out of your hottest posts so newer followers and leads can study from and luxuriate in that content material as nicely. You’ll find your outdated posts in your exercise log, then schedule your Fb publish for the time you need your repost to go dwell.
Test this publish out for extra content material recycling concepts.
36. Create a themed collection.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Making a themed collection is an effective way to drive engagement and interplay. Moreover connecting with new guests, it entices your guests to maintain coming again to learn new posts as they go dwell.
The content material in your themed collection must be related to your small business. Instance concepts for a content material collection embody:
- Sharing info on a brand new {industry} pattern
- Explaining how that pattern pertains to your small business
- Explaining how that pattern might have an effect on your viewers
Within the instance above, Cometeer’s Seed to Cup collection goes into element concerning the course of of creating their star product.
37. Share content material from different {industry} leaders.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment, Trigger or Neighborhood
Why it really works: Your viewers trusts you as a result of they consider you present them with one thing of worth.
Due to this, contemplate sharing content material from different {industry} leaders or companies that you just assume will profit your viewers and assist them succeed. The instance above is from the Everlaw Fb account sharing an industry-relevant article.
38. Share your small business values.
Enterprise sorts this publish thought is greatest for: Model or Product
Why it really works: 63% of customers say that they purchase or advocate for manufacturers primarily based on their beliefs and values.
Purpose to construct belief together with your viewers by sharing your model values on Fb and letting them know what you care about. The instance above is from pet provide firm Spot and Tango’s Fb web page. Its Fb posts talk methods to take care of pets in any respect life levels.
39. Host a Fb Reside.
Enterprise sorts this publish thought is greatest for: All enterprise sorts
Why it really works: Fb Reside is a local function that permits you to broadcast real-time video to your web page and newsfeed.
Reside video provides you the distinctive alternative to construct belief together with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you’ll verbally reply utilizing their identify and generate a well-recognized relationship.
Featured Useful resource: The Information to Fb Reside
40. Join with buyers.
Enterprise sorts this publish thought is greatest for: Native Enterprise or Place, Model or Product
Why it really works: Fb is not only for prospects. If you would like an opportunity to drive curiosity and funding for a brand new model, Fb has a spread of options that may provide help to draw consideration to your small business.
Share movies, pictures, and tales as a technique to drive investor engagement and achieve funding to your model.
41. Share content material out of your different Fb profiles.
Enterprise sorts this publish thought is greatest for: Firm Group or Establishment
Why it really works: Some firms have a number of Fb profiles that correspond to completely different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your predominant profile web page. This will make your viewers conscious of the various kinds of content material you need to provide.
The instance above is from Google’s predominant profile web page sharing content material from the Google Small Enterprise profile web page.
Make Nice Content material for Your Fb Web page With These Publish Concepts
Utilizing the tips about this record will provide help to create an attractive Fb enterprise web page. Every time your viewers visits they will have an opportunity to study extra about what you need to provide and develop a relationship together with your model.
Editor’s notice: This publish was initially printed in April 2021 and has been up to date for comprehensiveness.
