40+ Video Messaging Concepts to Energy Your Enterprise

Video is in every single place and it’s no shock why.

Amongst video’s many advantages for enterprise is the ability to seize and maintain consideration, affect shopping for selections, drive natural site visitors, improve conversions, and develop income.

Take into account this: 20% of individuals will learn the textual content on a web page, however 80% will watch a video.

Top-of-the-line elements is that there’s nobody proper method to make use of video messaging. It may possibly, and will, be used throughout your online business to collaborate, join, and convert.

Entrepreneurs know the way highly effective video will be for participating audiences. It connects on a extra human stage and delivers info in a method that we course of sooner and retain longer. It additionally permits us to inform higher tales whereas infusing emotion into our message.

Merely put, video is thesubsequent smartest thing to being there in individual. So it’s not stunning that its use in enterprise is shortly rising past its conventional roots in advertising and marketing and coaching.

Due to developments in key applied sciences, we’re seeing the rise of interactive and personalised video, social video, private and non-private dwell streams, safe inner video sharing, and real-time video conferencing.

We’re additionally seeing the rise of non-public video messaging—a easy method for anybody to seize and share quick video messages which are extra impactful than text-based emails however don’t require a dwell two-way dialog like telephone calls or video conferences. In some ways, it’s the very best of each worlds.

The adoption of video messaging is rising exponentially because the instruments to allow it to turn into extra accessible. Whether or not for onboarding new workers, sharing the most recent government message, or connecting with prospects extra personally.

These are our favourite examples of video messaging.

Prime Examples of Video Messaging

Worker Communication and Collaboration

1. The assembly recap: Rapidly recap conferences and collaborative brainstorms to share key takeaways with others and assist with concept retention.
2. Staff data sharing: Seize new classes discovered and greatest practices in a easy format that others can study from, higher keep in mind, and revisit as wanted.
3. Govt updates: Use video to maintain your groups engaged and up-to-date with firm updates from management.
4. Gross sales enablement: File a fast walkthrough in your gross sales crew on the precise assets which are accessible to assist them and their conversations with prospects.
5. Digital introductions: ship a one-to-one private message introducing your self to a brand new colleague.
6. New rent introductions: put a face to a reputation and ship a fast video introducing your self to a number of groups throughout your organization.

Gross sales Professionals

1. A hotter chilly outreach: Use webcam or display screen seize movies as a greater technique to attain out to chilly prospects and to elucidate precisely how one can assist their enterprise.
2. Account government introduction: introduce your self to new accounts with a brief video.
3. Pre-meeting join: Scale back assembly cancellation charges by sending a video message earlier than your assembly to verify the small print and construct a extra human connection.
4. Submit-meeting recap: Following a buyer telephone name or assembly, report a brief video to summarize key factors and subsequent steps that they will simply ahead to different colleagues.
5. E mail signature video: Up your electronic mail signature sport by recording a brief video to introduce your self and your function. Add it to your electronic mail signature with a hyperlinked thumbnail picture.
6. Occasion follow-up: attain out to new leads following your occasions with a brief video.

HR and Expertise Growth

1. Recruiting movies: Use video to advertise open job alternatives at your organization.
2. One-to-one recruiting movies: Create video messages to attach with potential hires for particular job openings.
3. Pre-screen interview invite: Excite and delight potential new hires by letting them know they’ve met the choice standards to start the interview course of at your organization.
4. Supply video: Complement your formal supply to a candidate with a enjoyable video.
5. Welcome new hires aboard: Make new workers really feel like part of the crew by welcoming them with a private video message.
6. HR enterprise associate introductions: Put a face to a reputation by sending a private video message introducing your self to new hires.

Advertising and marketing Groups

1. Marketing campaign overview: Use video versus a protracted electronic mail or presentation to share key marketing campaign outcomes along with your crew or management.
2. Content material advertising and marketing: Earlier than you launch a brand new content material asset, report a video to coach your inner groups on why it’s essential and the way they can assist to market it.
3. Video e-newsletter: Boost your e-newsletter by recording and embedding customized movies to enhance your electronic mail communications.
4. Digital advertising and marketing: Use display screen seize movies to share web site updates with inner groups in a method that lets you clarify each the what and the why.
5. Occasion advertising and marketing: Use the ability of video to enhance outreach to potential companions, sponsors, audio system, and attendees in your upcoming occasions.
6. Content material promotion: Embed a promo video in marketing campaign emails or touchdown pages to offer a high-level overview of your content material.
7. Artistic design: Create quick movies to solicit or present suggestions on product design, web site design, and different artistic property.
8. Press pitches: Stand out with reporters by pitching new story concepts in a method that introduces your self and creates a extra private connection.
9. Social media movies: Rapidly spotlight a brand new product function with a fast present and inform video.

Buyer Expertise Groups

1. Sooner, higher buyer assist: Cease sending text-based directions and screenshots. As an alternative, begin utilizing video to point out precisely the best way to resolve a problem in an easy-to-follow format.
2. Welcome new prospects: Put a face to your title by welcoming new prospects with a private video message from their account supervisor, assist rep, or your execs.
3. Buyer onboarding: Enhance the shopper expertise by outlining the onboarding course of in your new prospects.
4. Ongoing buyer communications: Replace your prospects on firm information and product updates with video messages that stand out and get observed.
5. Congratulate prospects: Share a video to rejoice a buyer’s particular second or milestone.

Product Growth Groups

1. Undertaking administration: Share video messages to obviously summarize venture plans and to maintain teammates aligned on key deliverables.
2. Design and UX critiques: Use customized display screen seize movies to solicit or present suggestions on person expertise design updates.
3. Product suggestions solicitation: Encourage different groups and prospects to offer product suggestions through customized movies that clearly present, and clarify their views.

IT and Assist Desk Groups

1. Right here, let me present you: Present workers precisely the best way to resolve frequent points with a customized display screen recording that leaves no room for misinterpretation.
2. Software coaching and FAQs: Assist workers learn to use totally different functions and instruments on their very own time with customized, on-demand walkthrough movies.

Finance, Authorized, and Enterprise Ops

1. Finances report critiques: Lower down on time spent in face-to-face conferences by utilizing video messages to recap and clearly clarify price range studies.
2. How-to movies for workers: Use display screen seize movies to point out workers exactly the best way to submit bills or invoices to avoid wasting everybody worthwhile time.
3. Contract critiques: When reviewing a contract internally or with third events, attempt a customized video to speak by any questions or suggestions to make sure your issues are clear.

Trade-Particular Use-Circumstances

1. Training:Use quick video messages to obviously clarify new assignments and equip college students to seize shows that may be watched simply on-demand.
2. Actual property brokers: Simply report and share fast video excursions to assist your purchasers study extra about properties earlier than making the journey onsite.
3. Insurance coverage brokers: Ship private video invites to key potential purchasers to drive them to affix info periods or observe up on the subsequent steps.
4. Authorized {and professional} companies: Enhance communications with key purchasers by sharing video messages to elucidate complicated matters and share new concepts.
5. Building and property administration: File quick movies to share updates on venture standing or to focus on potential points or issues.

When you’ve began to make use of private video messaging, please join with us on LinkedIn to share the way you’re utilizing it together with any ideas you’ve got for others on creating efficient video messages. We’d like to see this listing continue to grow!

This submit was initially revealed on July 18, 2017. It was up to date on Might 26, 2022.