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4 Digital Networking Suggestions for Salespeople


December 20, 2021·10 min learn

Vidyard’s prime SDRs share their digital networking suggestions and their transition from in-person conferences to on-line occasions.

A number of years in the past, digital networking wasn’t even an idea, and now individuals are seeking out digital networking suggestions and making use of them every day. The world of gross sales modified drastically in a matter of months, and our methods of interacting with prospects and friends have additionally.

All of us sometimes look ahead to attending gross sales conferences, commerce exhibits, and occasions within the gross sales business. Traditionally, these occasions have been typically at giant halls stuffed with different gross sales professionals seeking to make their mark, community, and develop their companies by making in-person connections.

Quick ahead to the worldwide pandemic hitting, and all gross sales occasions and conferences switched to digital codecs, and now they’re typically hybrid—with an choice to attend both just about or in particular person. Now, gross sales reps have been left to determine the best way to translate the in-person repertoire they know and like to the digital and hybrid realm.

At first look, one would assume that due to the panorama change to digital occasions and conferences, there’s not the chance to attach and community with potential prospects since our bodily cubicles, the place that traditionally occurred, are gone. Effectively, assume once more!

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  1. Contents
  2. 1. The Shift to Digital Occasions and Conferences
  3. 2. High Digital Networking Suggestions for Salespeople
  4. 2.1 Tip 1: Be a A part of the Occasion
  5. 2.2 Tip 2: Commit Your self 100%
  6. 2.3 Tip 3: Use Video As A lot as Doable
  7. 2.4 Tip 4: Talk with Your Teammates
  8. 3. Utilizing Video to Observe-Up with a New Lead
  9. 4. Parting Recommendation from Our Digital Networking Consultants

The Shift to Digital Occasions and Conferences

As conferences and networking occasions moved to the digital world, attendees needed to adapt shortly and get on board. Previously, gross sales groups would have a sales space arrange at occasions and have the prospect to work together with the passing crowd, attending to know the individuals who got here to their sales space. Now digital occasions and conferences primarily give attention to keynote and sequence audio system and breakout or coaching alternatives. Some digital occasion platforms let attendees talk in chats, however every platform varies.

“The most important distinction that individuals are scuffling with (switching to digital networking occasions), particularly for sales space exhibitors, is that lacking issue of having the ability to pull folks from the gang and work together with them that approach, or begin natural conversations.”

Courtney Christie Profile Image

Courtney ChristieVidyardFormer SDR

This alteration within the dynamic and type of conferences has had implications for occasion attendees who’re there to prospect. Whether or not in-person or digital, prospecting is difficult. A whopping 40% of gross sales reps say that prospecting is probably the most difficult a part of the gross sales course of. However worry not, as a result of we’ve discovered by expertise that many digital occasion platforms have considered this and have built-in some nice avenues for gross sales reps to speak with potential prospects.

High Digital Networking Suggestions for Salespeople

Digital networking alternatives at business occasions range from platform to platform, so don’t be afraid to get inventive and reap the benefits of these alternatives when you may. When gross sales reps first begin within the digital realm, they typically go at networking the identical approach they might have prior to now—the gross sales staff would e book off time of their calendars for the occasions after which look ahead to folks to come back to their sales space, just like the way it used to occur in particular person.

Digital networking platforms nonetheless have “cubicles” the place folks can come to get in contact with you, however guarding the sales space and ensuring that you simply don’t miss any alternative to talk with somebody is not the go-to plan.

Studying the best way to construct bridges and join with folks throughout the platform is the way you’ll get probably the most out of your time on the digital gross sales occasion or convention. With the assistance of Courtney and Gillian, we’ve rounded up the following pointers that can assist you succeed.

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