There are social media templates out there for nearly any process you may consider—from content material manufacturing to reporting to crew onboarding. If you wish to win time again in your schedule, make it your mission to by no means begin from scratch.
Think about this: If you spend an hour formatting a spreadsheet, you’re shedding an hour that you may have spent in your social media advertising and marketing technique. Beginning with a template supplies a lot wanted route so you may bounce proper into the work that issues.
On this article, we’re sharing each social media advertising and marketing template we’ve ever made. These templates are totally customizable and knowledgeable by business greatest practices, so it can save you effort and time.
What’s a social media template?
A social media template is a pre-designed useful resource that serves as a place to begin for a wide range of social media advertising and marketing duties. These can vary from on a regular basis content material creation, to long-term strategic planning and reporting, to frameworks for collaborating with different groups and companions.
In accordance with the 2024 Social Media Productiveness Report, practically half (48%) of social media entrepreneurs really feel they often or not often have sufficient time to get their work executed. If that they had extra time, they’d spend it responding to prospects and planning strategic initiatives.
If you’re already unfold skinny, each minute counts. Social media advertising and marketing templates streamline the method of making new content material or assets, serving to you profit from your time.
A documented social media technique units the muse for extra constant messaging, branding and attain over time. The next templates will assist you to construct overarching and network-specific methods so you may optimize your social media presence.
1. Social media technique deck
You already know the ins and outs of your technique, however does your management crew? In case your reply is something apart from “sure”, you want this social media technique deck.
This customizable Google Sheets template is designed that can assist you break down your technique to audiences past advertising and marketing with considerate hooks and benchmark information. Use it to pitch a ahead considering imaginative and prescient, or to supply extra context round your ongoing efforts.
2. Social media audit template
A social media audit is a step-by-step evaluation of your enterprise’ social presence. It’s a simple course of however while you consider all your model handles throughout each social community, it might develop into fairly the endeavor.
This spreadsheet template supplies a framework on your audit technique, making the method way more approachable. If you happen to fill out one tab per day, you may full the method in lower than two enterprise weeks.
3. Social media marketing campaign temporary
A well-orchestrated social media marketing campaign requires extra than simply model consistency. With a purpose to actually get probably the most worth out of your efforts, it must be aligned to enterprise objectives from the preliminary planning levels, during execution.
This social media marketing campaign temporary template encourages you to include insights from throughout your group. It additionally helps arrange a reporting infrastructure to simplify efficiency measurement on the finish of your marketing campaign.
4. Fb advertising and marketing technique template
Fb is synonymous with social media. It repeatedly retains its crown because the world’s hottest social community by month-to-month energetic customers, with greater than three billion per 30 days.
This spreadsheet template supplies a framework for revamping and revitalizing your Fb advertising and marketing technique. It’ll assist you to establish objectives, audit rivals and construct out an advert technique, wrapping up with a ultimate, presentable strategic overview and rollout plan.
5. LinkedIn advertising and marketing technique template
LinkedIn is greater than only a hub for particular person networking. A considerate presence on the platform can assist companies appeal to leads, construct authority and improve their employer model.
This workbook template will immediate you to evaluate the strengths and weaknesses of your present LinkedIn technique, so you may establish easy methods to greatest use the community going ahead. You’ll stroll away with suggestions tailor-made to your enterprise objectives and advertising and marketing maturity, so you may implement strategic upgrades rapidly.
6. YouTube advertising and marketing technique template
Loads goes into video advertising and marketing on YouTube. There’s expertise sourcing, manufacturing wants, branding concerns—the listing goes on.
Success on the world’s second largest search engine begins with a dedication to group. This workbook template provides you a framework to audit your channel, outline your viewers and create a performance-optimized distribution plan. When you fill it out, you’re left with a useful resource that may preserve inside stakeholders aligned and on process.
7. AI social media technique workbook
Synthetic intelligence (AI) capabilities prolong far past textual content or picture era. When applied strategically, it might assist you to synthesize information, automate processes and scale your operations.
This AI social media technique workbook will set you up with a framework to suppose by means of your crew’s distinctive AI alternatives. Use it to stipulate objectives, draft utilization insurance policies and vet AI expertise distributors so you may proceed to innovate along with your technique.
8. Influencer advertising and marketing temporary template
The best influencer advertising and marketing methods view influencers as extra than simply contractors with a process to satisfy. To get probably the most out of your influencer partnerships, that you must deal with them as simply that—companions.
Doing so means defining your expectations upfront, whereas establishing clear partnership tips that set each events up for achievement. This temporary template will assist you to doc each, making a worthwhile useful resource influencers can return to as they work to craft content material that resonates along with your viewers.
9. Buyer expertise audit template
Consistency is a key attribute of a sturdy model technique. Nevertheless, because the buyer expertise expands throughout quite a few touchpoints, sustaining that consistency turns into more difficult than earlier than.
Use this social-specific buyer journey map to research your social buyer expertise efficiency from the notice stage by means of put up buy. This course of will spotlight gaps and alternatives to refine your technique, so you may create extra stellar model experiences for brand spanking new and current followers.
10. Social media customer support coaching deck
The most recent Sprout Social Index™ discovered that 36% of selling and customer support groups plan to share social buyer care tasks in 2024. If you happen to’re additionally on the lookout for that degree of collaboration this 12 months, that you must clearly outline roles and tasks for the channel.
This social media customer support coaching deck will assist you to doc tips for customer support and advertising and marketing groups, in a format that serves as a visible help throughout coaching displays. Use it to set entrepreneurs and brokers up for social buyer care success.
11. Product launch guidelines
Social media is the brand new mall. It’s the place shoppers go to seek out and analysis their subsequent buy, making it an indispensable channel for product launches.
This guidelines affords a step-by-step information to creating probably the most out of your organization’s subsequent huge launch. It supplies actionable steering on setting objectives, managing timelines and reporting on the efficiency of your efforts, so you may higher perceive the promotional ways that work along with your viewers.
12. Worker advocacy program launch guidelines
Worker advocacy can enhance model consciousness, drive lead era, construct employer model and place your workers as specialists in your business—but it surely’s not a set-it-and-forget-it endeavor.
Use this launch guidelines as a step-by-step information to arrange an worker advocacy program designed to encourage most participation. By following this guidelines, you may implement and maintain a program arrange for long-term success.
All your social media methods—content material, engagement, influencer advertising and marketing, model, and so forth.—come to life in your social media calendar. It’s the one place the place you may see how the whole lot works collectively at a look.
These templates will assist you to create a complete social media calendar that helps alignment, visibility and inventive execution.
13. Social media calendar template
Social media calendars are like snowflakes—no two organizations share the very same strategy. Any template claiming to be universally prepared for speedy use might be overstating its worth.
That’s why this social media calendar template is designed to prioritize customization. The spreadsheet format will be tailor-made to the distinctive wants of your technique, from marketing campaign affiliation to content material approval necessities.
14. Social media time tracker spreadsheet
Social media administration takes time. Actually, it might take extra time than is out there throughout the week, relying in your advertising and marketing tech stack.
If you wish to make the case for workflow upgrades, you want this time monitoring calendar template. Use it to doc simply how a lot work goes into executing on a high-impact social technique. It may well additionally put a highlight on alternatives left on the desk because of lack of bandwidth.
Social media put up templates
Social media put up templates are the final word time-saver. Use these to jumpstart your inventive course of and keep away from ranging from scratch.
15. Instagram put up templates
If you happen to’re uninterested in spending hours tinkering round in design software program making an attempt to create the right IG put up, these Instagram put up templates are for you.
This useful resource is full with eleven completely different templates you should use for occasion promotions, worker spotlights and extra. Plus, we included steering for tweaking colours, typography and pictures so you may guarantee your content material stays on model on a regular basis.
16. Worker highlight sequence workbook
Worker spotlights and “meet the crew” sequence are timeless social media technique staples, and for good purpose. They offer manufacturers a extra human enchantment, creating new alternatives for viewers engagement and connection.
This workbook will assist you to take your teammates from behind-the-scenes to middle stage. It features a course of guidelines and a 12-month pattern content material calendar you may depend on as you construct out your worker highlight sequence.
17. Social media video content material workbook
Video content material can take time, collaboration and assets to get throughout the end line. Whereas incorporating video into your social technique is definitely definitely worth the funding, it is best to take into consideration easy methods to prolong the lifetime of your movies to maximise ROI.
This video content material planning workbook will assist you to profit from your subsequent video shoot. Use the pre-production guidelines to plan prolonged use instances for all your video content material, so that you get what you want earlier than it’s time to name “minimize”.
18. B2B social media content material plan template
B2B social media content material doesn’t should be boring. Procurement groups are made up of individuals such as you and me, and other people need entertaining, visually attention-grabbing, worthwhile content material.
This worksheet will assist you to create B2B social media content material that resonates. Use it to align particular person posts to an overarching technique, so you may create a web-based presence that separates your model from the remaining.
Information aggregation takes sufficient time as it’s, with out having to construct a completely new efficiency dashboard to associate with it. Use these templates to take your time again, so you may concentrate on conducting evaluation and delivering suggestions.
19. Social media metrics map
There are lots of of social media metrics you may report on. How do you determine which of them greatest mirror the efficiency and impression of your technique with so many choices?
You utilize this social media metrics map, after all.
This useful resource evaluations the social media funnel, mapping important key efficiency indicators to every stage. Use it to set objectives, outline goals and decide the proper strategy for measurement.
20. Social media analytics spreadsheet
Paid and natural social media methods go hand in hand, however extra methods means extra metrics to trace.
Maintain your reporting to-dos so as utilizing this social media analytics spreadsheet template. Use it to trace and evaluate your month-to-month paid and natural social efficiency, and to floor key insights and alternatives to the remainder of your crew.
21. Social media scorecard template
There’s an abundance of social media information out there to report, and management groups are more and more eager to make use of it to tell enterprise choices. Nevertheless, uncooked information and lengthy, statistic-heavy studies alone usually fail to convey a compelling narrative to executives.
That’s the place this scorecard is available in. It supplies an at-a-glance technique of sharing key insights with C-suite management regularly. Use it to maintain your management crew up-to-date in your technique’s impression.
22. Inventive testing worksheet
A/B testing on social media can assist you higher perceive what messages, subjects and inventive belongings resonate most along with your audience.
The appropriate social media administration device can automate studies on A/B assessments, saving time you’d in any other case spend constructing studies and aggregating information—however that’s not the one solution to get solutions to your burning questions. This worksheet template will assist you to design and file the outcomes of social media assessments so you may make extra knowledgeable choices along with your technique.
23. Social media market analysis worksheet
We’ve stated it earlier than and we’ll say it once more: Social media is the world’s largest, most necessary focus group. With the proper instruments in place, manufacturers can faucet into available conversations to extract unbiased suggestions rapidly and effectively.
Market analysis on social media begins with a query—one thing you wish to learn about your viewers, your competitors or your business. This worksheet will assist you to get clear on the query that may make the most important impression for your enterprise, whereas additionally offering actionable steps for gathering intel.
24. Social listening insights deck template
You perceive the wealthy viewers insights that may be mined from social information. Individuals who aren’t as near the channel—like your management crew—won’t.
This deck template will assist you to share social listening insights in a means that’s each digestible and interesting. It’s designed that can assist you tie insights to their potential impression, so stakeholders past advertising and marketing can get a really feel on your technique’s full potential.
Social media administration is extra than simply what’s printed in your model’s profiles. It’s the whole lot from folks administration to inside merchandising to coverage growth and extra.
These social media templates are designed that can assist you scale your crew and social’s impression all through your group.
25. Social media annual funds template
Sustaining a birds eye view of your funds ensures spend is pacing on track with expectations, whereas stopping any worthwhile assets from going to waste. This social media funds template provides you with a month-to-month, quarterly and annual breakdown of your crew’s spend and remaining assets.
26. Social media supervisor assembly template assortment
If you’d like conferences to be significant for all events concerned, preparation is vital. Coming to the desk—or video chat—with detailed notes and agenda objects can preserve discussions on process and motion oriented.
This social media template pack incorporates assembly agenda samples for brainstorms, skip-level conferences, profession growth talks, pre-PTO hand-offs and creator introductions. We considered the whole lot you may have to cowl throughout these talks, so that you don’t should.
27. Social media administration job description templates
You’ve most likely thought of what your social media crew might accomplish with extra headcount. That doesn’t imply all these concepts are able to spring ahead as soon as it’s time to construct out a brand new position.
Craft detailed job descriptions that place your model as a profession vacation spot with assist from these social media supervisor job description templates. The gathering consists of descriptions for generalist roles by expertise degree, together with the rising and support-focused titles you’ll have to construct out your crew.
28. Social media coverage template
A social media coverage is a vital, organization-wide useful resource. It units the expectation for a way your workers ought to and shouldn’t signify themselves and your model on social media, enjoying a key position in model safety, privateness and authorized pursuits.
Setting your enterprise up with one is a good way to solidify your popularity as a forward-thinking, proactive social media marketer. Begin with this template, then evaluation your ultimate draft along with your authorized and human assets groups.
29. Social media disaster plan template
A social media disaster is the stuff of labor nightmares, particularly in case you don’t have any inside procedures in place to deal with and diffuse a disaster as soon as it begins.
This social media disaster plan workbook will assist you to type and put together your disaster administration crew so everybody is aware of easy methods to reply rapidly and effectively. It’ll take you thru the important thing concerns to mitigate threat so your group can navigate crises with grace and resilience.
30. Social media administration device scorecard
After three or 4 social media software program demos, it may be troublesome to maintain monitor of which vendor stated what.
If you happen to’re uninterested in evaluating software program suppliers by combing by means of your assembly notes and pulling no matter feels related, use this social media administration device scorecard as a substitute. This complete rubric will assist you to vet distributors by evaluating their efficiency throughout important classes, so you may make the absolute best funding on your crew.
31. Social media software program RFP template
A social media software program request for proposal (RFP) is a proper questionnaire used to evaluate whether or not or not a software program vendor can meet the wants of your group. They usually concentrate on software program capabilities, information governance, product roadmaps and vendor data.
If you happen to’re about to embark on the seller choice course of, this template supplies an intensive query listing that covers all precedence RFP sections. Plus, we additionally included tricks to maintain higher stakeholder requirement interviews, together with pattern inquiries to assist your crew’s analysis course of.
The one factor higher than a social media template…
…is a social media administration device that consolidates efforts into one centralized location. With the proper device, you gained’t want numerous paperwork and decks to inform the story of your social media efficiency. Work that after took hours will be executed in minutes.
In fact, all of it begins with selecting a platform that prioritizes ROI and effectivity (like Sprout Social). If you wish to make your best option on your model, take a look at our social media administration purchaser’s information. It’ll information you thru the whole lot that you must know concerning the vendor choice course of—from why it issues to what to ask throughout demos.
