30+ Exceptional Twitter Statistics to Be Conscious of in 2023

Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon completely on how its members use, observe, submit, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising selections extra manageable.

So, how are folks utilizing Twitter these days? How are companies utilizing Twitter? And the way linked do folks really feel to a model as a consequence of your Twitter presence? Have a look at probably the most outstanding Twitter stats we have discovered for 2023. And in the event you’re in a pinch, bounce to the data you want beneath:

Twitter Statistics

1. Most world leaders and overseas ministries have an official Twitter account. (Statista)

2. As of 2023, Twitter.com is the 4th most visited web site on the earth. (Similarweb)

3. The US is the nation with probably the most variety of Twitter customers, with 79.6 million customers. (Demandsage)

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Report 2022)

Picture Supply

5. 7% of social media entrepreneurs consider that Twitter is the simplest for constructing an energetic neighborhood on social media, increased than LinkedIn however much less efficient than Instagram at 26%. (Social Media Traits Report)

6. 6% of social media entrepreneurs assume Twitter presents the best ROI when promoting merchandise straight within the app. (Social Media Traits Report)

7. Although solely about 17% of Twitter’s customers come from the US, it accounts for greater than 50% of the corporate’s income. (Social App Report)

8. The highest three sorts of content material that supply the most important ROI on social media are relatable content material, fashionable content material (cultural moments and information), and academic/informational content material (Social Media Traits Report)

9. Virtually 30M distinctive social media authors talked about “evaluations,” “recommendation on,” “execs and cons,” “alternate options,” and “most suitable choice,” on Twitter, in search of extra genuine sources of knowledge that they’ll belief. (Social Media Traits Report)

10. 5% of social media entrepreneurs plan to work with influencers/creators on Twitter greater than different social platforms. (Social Media Traits Report)

11. The typical Twitter Adverts ROI is 40% increased than the common media ROI for different channels. (Twitter Advertising and marketing)

12. 66% of manufacturers aren’t transferring their presence off Twitter in 2023. (HubSpot Analysis)

13. The highest three codecs that social media entrepreneurs plan to take a position probably the most in for 2023 are short-form content material (TikTok, Reels, and so on.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Traits Report)

14. The perfect time to submit on Twitter is between 9 AM to three PM. (Social Media Traits Report)

15. The main nations primarily based on the variety of Twitter customers in 2022 have been america, Japan, and India. (Statista)

16. Twitter presently has 237.8 million monetizable every day energetic customers. (Demandsage)

17. Twitter has round 450 million month-to-month energetic customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s month-to-month energetic customers will attain 652.23 million by 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information on the location. (Pew Analysis)

20. 62.9% of Twitter customers establish as male, one of many highest gender disparities out of all social networks. (Statista, We Are Social)

Picture Supply

21. Roughly half of U.S. adults who use Twitter (49%) submit fewer than 5 tweets per 30 days. (Pew Analysis)

22. 59% of rare tweeters (in any other case known as “lurkers”) are between the ages of 30-49. (Pew Analysis)

23. Most Twitter information customers within the U.S. say utilizing the platform has elevated their understanding of present occasions within the final yr, however round a 3rd say it has elevated their stress ranges. (Pew Analysis)

24. 31% of U.S. customers say Twitter limiting the visibility of sure posts is a serious drawback, and 25% say the identical about banning customers from the platform. (Pew Analysis)

25. 80% of Twitter utilization occurs on cell gadgets. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s international common time per go to is roughly 10 minutes and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the preferred emojis used on Twitter. (Emojipedia)

Picture Supply

29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)

Picture Supply

30. The NBA and Google are probably the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)

31. Probably the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million followers. CNN controls the 2 most {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date on the Newest Twitter Stats

Twitter is adapting and altering amidst the rise of latest social platforms and tech, however it’s nonetheless a giant competitor. Social media entrepreneurs ought to hold it on their radar and proceed to leverage it to achieve their audience — simply be sure to’re utilizing it correctly.

Editor’s word: This text was initially printed in March 2019 and has been up to date for comprehensiveness.