Google simply introduced three new conversion reporting columns to save lots of advertisers the trouble of making use of customized segments to see every particular person conversion motion and the classes they fall below.
The brand new columns. The three new conversions columns are:
- Outcomes
- Outcomes worth
- Conversion objectives
Let’s dig in.
Outcomes
This column reveals the variety of conversions you’ve obtained throughout all major conversion actions for every of your customary objectives. Advertisers may even see the influence this marketing campaign is driving towards objectives it’s not optimizing in direction of.
Outcomes worth
This column reveals the calculated conversion values you’ve obtained throughout your major conversion actions for every of the usual objectives in your account.
Conversion objectives
This column will present the objectives listed in your campaign-level settings that drive efficiency.
Dig deeper. For more information on Google’s new conversion columns, you possibly can go to their assist heart.
Why we care. Advertisers who measure conversions ought to strive the brand new columns to see which of them provide higher visibility into their account objectives in addition to what they imply on your efficiency.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
