Whereas Instagram Reels are nonetheless a big focus for the platform they usually nonetheless usually carry out nicely for many… it’s no shock that total attain and views are DOWN on Reels nowadays.
There’s quite a lot of causes for this, together with the truth that Instagram has stated they’re “rebalancing” the precedence of content material to make Reels weighted equally to pictures. In fact, in case your viewers prefers video, your Reels ought to carry out higher and in case your viewers prefers pictures, you’ll see these regain momentum for distribution and engagement.
Along with this, there’s simply MORE content material now to compete with. A yr in the past, most individuals weren’t creating Reels. And half the Reels on the market have been simply TikTok uploads or mediocre content material so it was loads simpler to get extra distribution. However now, everyone seems to be on the Reels bandwagon (ugh, even me lol) and so there’s much more competitors.
This all means, that, for many of us, when a Reel may have simply reached 5000 views a yr in the past, it might now solely attain 500 views.
However there’s obtained to be one thing you are able to do to spice up these views, proper?
In fact there may be!
Listed here are my three tricks to get extra views on Reels. And none of those contain dancing, selecting trending audio, or doing something you don’t like within the movies themselves. In fact, there’s argument that this stuff might help, however that’s a complete different subject!
You possibly can try this Instagram put up for the quick model of the following tips and you may learn under for the lengthy clarification of every!
Have a STRONG cowl picture
That is so continuously neglected and but it’s one of the crucial highly effective methods to garner extra views and increase retention in your Reels.
When you find yourself within the remaining display for importing your Reel, you’ll be able to add your caption and choose a canopy picture. The system defaults to a body from the video itself and you may even select “edit cowl” and choose any body from the video. DO. NOT. DO. THIS.
As an alternative, you wish to design a canopy picture outdoors Instagram and have it prepared in your cellular machine to add. This cowl picture ought to have, most significantly, the title/subject of the video. If that’s all it has, that’s nonetheless higher than a nonetheless body from the video. However you too can embrace a photograph of you, your model emblem, or one thing else consultant of your model. You possibly can (ought to) construct the duvet picture in your model colours and fonts for consistency and recognition too.
In all equity, sure, you’ll be able to construct this in Canva or some enhancing instrument if you’d like. This lets you have a template and simply create consistency in your cowl photos. That is one I did with Canva:
Typically, I’ll take a photograph of myself, sitting precisely the place I’m filming the Reel (leaving sufficient room for the textual content) after which use a easy app on my telephone to throw up a textual content overlay. That means the picture appears precisely like what the video does (identical lighting, outfit, make-up, and many others.) however clearly conveys the subject with the textual content I add. That is one I did with this technique:
No matter the way you select to create the duvet picture, the hot button is to make it one thing with the title clearly labeled and, ideally, one thing consultant of what they’ll see within the video (individual, product, tip, and many others.).
WHY THIS WORKS: The fact is that if you wish to attain NEW folks together with your Reels, you need to persuade them to look at the video. In the event that they don’t know you, seeing your face on a video cowl isn’t any incentive to look at. They don’t know who you might be, what you discuss, what they’ll anticipate from the video, and many others. Even when the video is only a cute pet chasing it’s tail, a nonetheless picture of a pet tells nothing in regards to the context of the video. Having the precise cowl picture invitations the RIGHT viewers to look at the video. It additionally will increase the chance of them watching MORE of the video as a result of they know you’re going to handle the subject they’re concerned with. So, when you will have a superb cowl picture, it helps you get extra views in Discover and really useful outcomes. Oh, and when folks share your video to their Tales or to their pals in DMs, extra individuals are more likely to watch the video and interact with it as a result of they know what to anticipate from the video too. It additionally helps when somebody involves your profile and goes to your Reels tab – they’ll simply choose which movies to look at primarily based on the knowledge (or leisure) they’re on the lookout for.
So there you will have three tactical steps you can begin doing in your subsequent Reel to get extra attain and views. You wish to ensure you do these three issues constantly on all of your Reels – or as many as potential. (No you don’t want to return and edit previous Reels, and you may’t change cowl pictures as soon as uploaded.)
Like all issues on Instagram, typically you’ll discover that regardless that you employ the identical technique each time, some do higher than others. So that you gained’t at all times get extra attain or extra views or extra engagement by utilizing these three ways. However, normally, sure, it should enhance your total efficiency of your movies and allow you to increase these numbers!
