Think about it’s Thursday, December 1st, 2022.
Giving Tuesday has come and gone. You’ve participated in a worldwide day of giving, raised some spectacular funds, and gained worthwhile learnings to use to the following 12 months.
Properly performed!
Now it’s time to create a Giving Tuesday thanks marketing campaign that turns the vacation right into a launching pad for record-breaking year-end donations.
To construct in your Giving Tuesday momentum, it’s worthwhile to plan your considerate follow-ups prematurely. Ensure you’re saying these three issues to your supporters as soon as the massive day is within the books:
1. Thanks
You completely can not overlook the significance of expressing gratitude to your donors. Thanking them for his or her Giving Tuesday present reinforces that their donation issues and will increase their funding in your group.
The simplest thank-you emails are easy, easy, and above all, genuine.
Sturdy Ladies Sturdy Ladies expresses their gratitude in a few fast paragraphs with highly effective sentences like: “We don’t take with no consideration that our work wouldn’t be attainable with out supporters such as you.”
Take this chance to remind supporters of what their donation makes attainable. You can even use your thanks e-mail as an opportunity to offer one thing again. Sturdy Ladies Sturdy Ladies does an amazing job of this by inviting donors to have a good time a profitable 12 months throughout their Vacation Open Home.
Don’t be camera-shy! Sharing a thanks video is a extremely partaking technique to present your appreciation.
2. We’re relying on you past Giving Tuesday
Ensure that your new donors and recurring donors alike know that Giving Tuesday isn’t the one day they’ll get entangled. Ship a considerate “We’re relying on you” e-mail to let your subscribers understand how essential year-end donations are to assembly your group’s objectives.
One essential caveat when sending this message: Don’t be too pushy right here. Even when they’re not capable of donate this time round, present them different methods they may also help out.
Encourage supporters to share a hyperlink to your donation web page from their social media channels or remind them to refer your group on to a good friend or member of the family who may have the ability to assist out.
3. Right here’s what we achieved collectively
Have you ever ever devoted time, vitality, and sources to one thing with out understanding in case your efforts paid off?
Not a really good feeling, is it? Undoubtedly not one thing you need your donors to really feel!
As an alternative, deal with your donors like essential stakeholders of your group. Preserve them knowledgeable of the precise objectives you’re attempting to perform and the way you’re faring. The extra transparency you supply the extra invested they’ll really feel.
Embody anecdotal accomplishments in addition to charts that present year-over-year outcomes, so your supporters know precisely the place issues stand and the way they slot in.
Prolong your Giving Tuesday success with a considerate “thanks” marketing campaign
Plan your follow-up messages prematurely so you may ship impactful messages that drive motion by the tip of the 12 months and past!
Do you know? In case you have a Fixed Contact account, you may settle for donations on-line utilizing an interactive donation motion block and your WePay account.
