If three birds are sitting on a wire, and two resolve to fly away, what number of are left?
Should you haven’t heard this riddle, you may reply “one. “ However the reply is that three birds are left on the wire. The 2 birds solely determined to fly away, and deciding shouldn’t be the identical as truly doing.
Shifting from deciding to doing is a standard problem in new enterprise improvement. What number of occasions in our gross sales profession have we determined to do one thing however stayed sitting on that wire?
We’ve established brief and long-term targets. We’ve even mapped out an motion plan and a roadmap to comply with that can result in success. However we stay sitting on a wire. Our behaviors don’t change, and we don’t comply with by way of with the plan.
Possibly the aim we set wasn’t particular sufficient. Possibly our plan was too obscure. Or possibly our plan was so sophisticated that we grew to become paralyzed – not understanding the place or the best way to begin.
Desmond Tutu as soon as stated, “There’s just one approach to eat an elephant. One chunk at a time.”
3 Steps To Obtain Large Income Targets
Listed below are three easy steps to take every workday that can assist put your plan in movement, get you began on growing new enterprise, and convey you nearer to reaching that massive 2023 income aim.
1. Join On-line
Join with one present consumer on LinkedIn every day till you’re linked with each account in your record.
By connecting on-line, you’ll achieve entry to a wealth of data they’re sharing about their firm. You’ll be taught extra about what’s necessary to them, their methods, and their targets. This perception might be invaluable data as you develop your technique to have interaction, penetrate and develop this enterprise relationship.
Additional, connecting on-line will present entry to their skilled networks. This may result in introductions to new contacts each at their firm and different potential goal accounts. However let’s not get forward of ourselves. Step one is simply making the connection. And step one in connecting is sending the invitation.
2. Penetrate the Account
Join with one extra particular person at your key accounts or prospects every day. Search for somebody that has the potential to affect the buying course of. You might even uncover whole new shopping for facilities inside an present consumer that you just’re presently not doing enterprise with. However the place do you discover these new contacts?
Go to the “Workforce” part of their web site, learn their press releases, search on LinkedIn or Google, or simply ask somebody. Ask your present contacts about different potential contacts, or ask whoever occurs to reply their cellphone.
3. Analysis for Alternative
Decide one new prospect in your goal record every day and comply with their firm on LinkedIn, Twitter, and Fb. Arrange a Google alert on their firm and their important rivals.
That is one other small, easy step that may yield useful insights into your prospects. As soon as this step is finished, your analysis course of turns into a lot simpler. As an alternative of spending time searching for data each day, the data involves you. You possibly can even set it as much as present up in your inbox.
Whereas lots of you could possibly do multiple account for every of those three steps in a day, the important thing to shifting from deciding to doing is to make it small, easy, and repeatable.
*Editor’s Notice: This weblog was initially written in 2014 and has since been up to date.
