28 Finest About Us & About Me Web page Examples (+10 Templates)

The “about” part of your web site ought to embrace your mission, objective, and who’s in your workforce. The correct about us or about me template may help you expertly lay out your imaginative and prescient. That’s why our workforce gathered 5 templates that can assist you construct the right about web page. 

This put up contains finest practices for crafting a stellar about web page. You’ll discover:

Featured Useful resource: Our 29 Favourite ‘About Us’ Pages

Obtain the information to assessment what we love about these wonderful ‘About Us’ web page examples, plus just a few tips on the best way to make one in every of your personal.

Your about web page can and will likely be extra complete than a single mission assertion. Nevertheless, to attract folks in, that you must succinctly state your aim within the business up entrance. 

What’s your enterprise right here to do? Why ought to your web site guests care? This data will give the reader one thing to recollect about your organization lengthy after they depart your web site.

2. Define your organization story.

Each enterprise has a narrative to inform. Even when you’re operating a start-up with a brief historical past, you’ll wish to share your organization’s origin. Speak about how you bought to the place you’re immediately in your about web page. 

Professional tip: Isolate the milestones earlier than your organization’s founding, and use them to present readers some backstory in your present enterprise.

3. Reveal how you have developed.

There is not any disgrace in admitting how your enterprise technique — and even your mind-set — has modified because you started. Actually, these evolutions can enhance the story you inform to web site guests.

About pages are good areas to speak about the place you began, how you have grown, and the beliefs which have helped your group mature. Use these moments to indicate folks that you just’re at all times prepared to vary and adapt to the wants of your business.

4. State your “aha!” second.

Each good firm was based on an thought — one thing the present market won’t but supply. What was your thought? 

Use this “Aha!” second as a pivot level when telling your organization story. What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you’re immediately?

5. Clarify who you serve.

As a lot as you need as many eyeballs in your about web page as potential, you will not do enterprise with each single web site customer. That is why you need to establish and point out your core buyer. 

Your about web page ought to clarify who your enterprise is devoted to serving to. This enables prospects to establish in case your service is aligned with their wants.

6. Clarify what you are providing them.

Corporations usually generalize their providing within the web site copy, making it onerous to know what the shopper is definitely paying for. In a sentence or two, clarify precisely what a possible buyer will achieve from your enterprise. This succinct abstract will maintain guests in your web site for longer and get them eager about studying extra.

Professional tip: Generally, companies are afraid that in-depth explanations of their merchandise aren’t fascinating sufficient or will sound unappealing in writing. And that is a good concern. Begin by explaining what drawback your providing solves. Then, hyperlink to a web page with extra data. 

7. Cite examples of shoppers you have served.

Acquired some loyal clients in your portfolio? Use your about web page to let the world know who already advantages out of your work. Contemplate naming your most profitable shoppers and linking to a case research.

Understanding about your organization’s previous successes can affect your prospects’ buying choices. They will envision their future success via the tales of your finest clients.

8. Describe your values.

Clients wish to be handled like human beings. For that to occur, they should really feel that they are being served by human beings. When ending your about web page, describe who you’re as an individual or a workforce. What’s your organization tradition like? What greater image in life drives your enterprise? 

Professional tip: Bear in mind, future workers are a secondary viewers of your organization’s about web page. That is one more reason describing your private values is a good suggestion. The important thing to your job candidates’ hearts is to indicate them you’ve gotten one too.

Take into accout a secondary viewers of your organization’s About web page consists of your future workers. That is one more reason describing your private values is a good suggestion — the important thing to your job candidates’ hearts is to indicate them you’ve gotten one too.

After you write a draft, you should use one in every of HubSpot’s done-for-you web site templates to create your about web page’s format. These web site templates will be put in and customised in minutes.

Accomplished-For-You About Us Web page Templates

Whereas the copy is a vital ingredient of your about web page, you will additionally wish to showcase your model story and id to the world. These “about us” web page templates create a compelling, customizable user-experience.

1. Touraza Template (WordPress)

If you would like one thing with a bit of taste, the Touraza template is a tasteful alternative. With the “meet the workforce” part close to the highest, geometric designs, and putting typography, you’ll showcase the people behind your model.

2. Logan Template (Shopify)

This template makes use of huge photos in a contemporary format to interrupt up the ample white area. The outcome: A clear and pleasing studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of coloration will be custom-made to your model type, drawing emphasis to a very powerful components you wish to spotlight.

3. Munchies Template (WordPress)

This theme from Automattic is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then soar proper into essential hyperlinks.

4. Mobirise Template (WordPress)

This visually compelling web page means that you can evenly disperse data. Your webpage guests received’t be scared off by a large wall of textual content. 

As a substitute, you may briefly describe your historical past on the high of the web page. Three icons let you lay out your most essential values. Plus, the web page additionally contains a carousel, so you may embrace headshots and titles on your teammates. 

Finest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and which means on your providing. What’s extra, good tales are sticky — which implies individuals are extra more likely to join with them and move them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down completely different items of the story into sections that mix phrases and simply digestible graphics.

Professional tip: Put your storytelling abilities to work in your about us web page. Utilizing descriptive and emotive copy and lovely graphics, an about us web page with a narrative works tougher for your enterprise than a generic one.

2. Eight Hour Day

Individuals are inclined to suppose that about us pages must sound formal to realize credibility and belief. However most individuals discover it simpler to belief actual human beings, reasonably than an outline that sounds prefer it got here from an automaton. Hold your about web page us web page pleasant and actual.

Take inspiration from Eight Hour Day. This model showcases the folks behind the corporate and humanizes its model.

What we love: Introducing the founders with inviting photographs on this about us web page drives residence the purpose that Nathan and Katie are — as they so astutely put it — “two people with a ardour for creativity — creativity makes us comfortable.”

3. Apptopia

Individuals wish to know what your enterprise does and the way it may help them. In any case, if folks cannot work out what you do, how will they know they want your services or products?

So, skip the business lingo — that is what Apptopia does on its About Us web page. The startup’s easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the Common Joe to know it.

What we love: Apptopia makes use of quick and punchy sentences to elucidate complicated merchandise and concepts in a method that is not patronizing. The copy on this About Us web page leads with empathy.

4. Moz

As a substitute of following the basic about us script, strive one thing completely different. Take Moz, for instance. Quite a bit has occurred because it was based in 2004, so the corporate selected to share these milestones utilizing a enjoyable, clear design. 

Moz’s about us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

What we love: Be aware of the standard references to how Moz obtained funding, the way it switched its model positioning — and most significantly, the way it switched again to its unique mannequin. This speaks volumes concerning the worth honesty and humility can play to your clients.

5. Yokel Native

On its about web page, Yokel Native spotlights its shoppers, its story and mission, and the workforce behind the model. This final ingredient is vital as a result of Yokel Native is aware of that its “vibe” wins over potential shoppers. In any case, whenever you rent an company, you are hiring its folks. And folks have personalities.

What we love: As a result of “Yokel Native” is a little bit of a kooky identify that offers folks pause, the corporate pokes enjoyable at it by offering the definition. This then results in photographs of the workforce at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur. This magic is included all around the about web page as its workers make goofy faces, put on ugly Christmas sweaters, and work/play onerous.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the school’s monitor coach, Invoice Bowerman. Though he now not works on the firm, one in every of his beloved quotes nonetheless manufacturers the underside of Nike’s about us web page under: “In case you have a physique, you’re an athlete.”

This daring sentence, referenced by the asterisked “Athlete” within the phrases proper above it, sheds essential gentle on Nike’s viewers. The model could also be large immediately, however Nike is all concerning the rising stars — whom the corporate relies on, in accordance with the remainder of its about us web page, to “develop human potential.”

What we love: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the about us web page. There is not any query that the customer is in the precise place and understands precisely what Nike has got down to do.

7. Bulldog Skincare

The very best about us pages are infused with coloration, have persona, and keep true to an organization’s distinctive model voice. Let’s check out Bulldog, a males’s skincare model. 

The about us web page is pithy and leads with an cute bulldog — becoming the identify and the model. It additionally states the aim of the merchandise — to assist clients from waking up with the (admittedly cute) wrinkly face you see whenever you go to Bulldog’s web site.

What we love: Bulldog is not afraid to have enjoyable with its model. That little bit of humor makes this about us web page something however typical. It primes guests for a narrative in a method that makes them instantly really feel related to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of gifted artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive initiatives as a crew. The group “began as a large number of pals in Minneapolis, playing around after college, making an attempt to make music with out studying the guide.” 

As quickly as you arrive on Doomtree’s About Us web page, you are greeted with large, daring photographs of these pals.

As you scroll down, customers are handled to much more interplay with the crew’s occasions and music tracks. That is sensible as a result of it offers guests an instantaneous pattern of Doomtree’s product.

Professional tip: Discover methods to make use of multimedia components. One minute of video is price 1.8 million phrases, in accordance with Forrester Analysis’s Dr. James McQuivey. Contemplate combining your distinctive story with audio and visuals like within the instance above.

9. Under the Fold

Under the Fold is an organization dedicated to “sharing information tales you are not listening to anyplace else.” With that in thoughts, the large headline on the about web page introduces the corporate’s objective. Additional down, you will discover 4 core values, how the enterprise generates income and extra particulars concerning the workforce behind the scenes.

What we love: This web page will get straight to the purpose about what Under the Fold is, who it serves, and why it exists. The straightforward design lacks coloration, elaborations, and sensational imagery so the reader can deal with what the corporate has to say — a direct nod to the mission assertion.

10. Ceros

Ceros’ About Us web page is interactive and fascinating. As you scroll, the photographs transfer throughout the web page with punchy designs. Moreover, Ceros’ makes use of these photos of its spectacular, distinctive workplace area to additional personalize the web page.

What we love: Ceros retains the textual content on the web page short-and-sweet, with highly effective statements like “we exist to unlock creativity”. The tradition part additional demonstrates Ceros’ playful model voice, with core values like “we put on our rooster fits”.

11. Marketive

Marketive’s about us web page leads with a strong worth assertion: “Acquired a strong product? We inform your audience that you just exist.”

Moreover, Marketive’s About Us web page shows unique designs reasonably than photographs to help the textual content. This makes the web page compelling to scroll via.

What we love: The interactive milestone calendar on the backside is very spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive) and contains a enjoyable scroll ingredient.

12. Candy Loren’s

Begin-to-finish, Candy Loren’s about us web page is playful, partaking, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you will transfer via a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What we love: Candy Loren’s yummy merchandise are final on the web page, making certain you are absolutely primed to buy solely after studying about Candy Loren’s mission.

13. TalEx

TalEx started when two girls left a serious recruiting agency to construct their very own. TalEx has since seen unprecedented progress at 4,900% within the three years. The corporate’s about web page captures this historical past and extra. 

What we love: The corporate’s emphasis on social duty takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations. Individuals who go to the web site know instantly that giving again is essential to the workforce at TalEx.

14. LoveBug Probiotics

LoveBug Probiotics’ web page successfully contains all the data you’d want on the corporate to make an knowledgeable buying choice. That features how the founder got here up with the thought, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page would not confuse guests with difficult-to-understand details. As a substitute, the web page is straightforward, easy, and useful.

What we love: This about us web page options a picture of the founder’s 4 younger youngsters sporting “Chief Enjoyable Officer”, “Chief Giggle Officer”, “Chief Foolish Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.

15. Brown and Coconut

Generally, easier is healthier — as is the case with Brown and Coconut. This about us web page contains a photograph of the 2 co-founders alongside just a few paragraphs of textual content outlining the model’s imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What we love: Fairly than ending with a CTA directing guests to its merchandise, the co-founders as an alternative select to incorporate a CTA to comply with the enterprise on Instagram, selling a more practical, long-term lead technology technique that begins with model consciousness.

16. Kuno Artistic

Kuno Artistic’s web page successfully focuses on what makes the corporate completely different: its folks. Whereas the primary paragraph describes the origin of the digital advertising company, nearly all of the web page is taken up by black-and-white headshots of all its workers together with descriptions of every member.

What we love: When you’re not sure what you wish to embrace in your about us web page, think about being attentive to how Kuno Artistic focuses on its folks, reasonably than its product. This gives a good way to humanize your model.

1. Coax Template (WordPress)

The Coax template permits the typography and duplicate to take middle stage. This text-centric method highlights your private accomplishments and sells your providers. Contemplate laying out content material like a resume with large subheads on the left and descriptive textual content on the precise.

Plus, this template is powered by Elementor, a web page builder that makes customization simple. 

2. One Web page Portfolio Template 

As a substitute of a wall of textual content, this about me web page is neatly divided into separate sections. The textual content on the high of the web page means that you can describe your mission and background. 

The icons within the subsequent part name consideration to 3 particular providers you present. Additional down the web page, you may clarify these providers in larger element. You may also embrace photographs to indicate what you are able to do.

3. Beckham Template

Your about me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template may help you place your finest foot ahead. 

The Beckham template features a advised place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished initiatives.

What we love: Close to the underside of the web page, you may showcase essential numbers. That features what number of shoppers you’ve gotten, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.

4. Calvin Template

For private web sites, think about putting your contact data entrance and middle. Your guests shouldn’t have to look to see how they’ll attain out. 

The Calvin template makes integrating your contact data and private story seamless. This template leads with e-mail and telephone numbers. Then, you may lay out the providers you present, earlier than together with hyperlinks to your work.

Finest About Me Web page Examples

1. Joe Payton

The type and tone of your about web page ought to match the providers you present. Let’s have a look at Joe Payton’s web site for instance. 

Not solely does Joe’s illustrative self-portrait give him a private model that clients will keep in mind, however it additionally demonstrates his experience as a designer and animator. His web site guests can be taught what he does in an simply digestible method.

What we love: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader via every part, with out having them scroll endlessly to the underside of the web page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His About Me web page carries a precious lesson to non-public manufacturers that cater to multiple viewers — particularly if these audiences communicate completely different languages.

Kero One’s about me web page tells his story in English, Japanese, Korean, and Chinese language. Together with these East Asian languages helps Kero One join with listeners in these completely different communities. 

Professional tip: In case your providers are international or your choices are available a number of languages, think about having your about me web page in a number of languages.

3. Aja Frost

Alright, we is perhaps biased in highlighting this skilled, as Aja is our very personal Director of English Development at HubSpot. Nonetheless, the ingenuity she brings to the corporate is not misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her shoppers are in search of greater than her writing abilities — they wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession progress, which peaks — no pun supposed — at a formidable line graph displaying the results of an search engine optimization technique she carried out for the HubSpot Weblog.

What we love: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her about web page with a private notice on what she does in her spare time — a good way to humanize your self within the eyes of your potential clients.

4. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this via her DEI work and her advocacy.

Her about web page, which doubles as the location’s homepage, calls this out on the very high in a single daring assertion: “I am right here to make sure organizations know the way to create space for everybody.”

What we love: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence within the headline, “you belong right here,” underscores the inclusivity of Butler’s mission and work.

5. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to know-how and tradition and expresses that range throughout her About Me web page.

Along with the colourful self-portrait on the high of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 780,000. This is a vital quantity to know for her potential video advertisers and collaborators who wish to know the way a lot publicity they’d get by working together with her or promoting on her channel.

What we love: The coloured tiles lining the web page — beginning with the purple one, as proven above  — phase her work by the sorts of initiatives she’s labored on. This helps the reader navigate the web page and perceive what’s essential for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a brand.” In three sections — about, bio, and random details — the viewers will get the complete ShaDrena expertise, which is extra than simply design. It is also about voice and persona. 

As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her web site comes throughout as edgy and genuine.

What we love: ShaDrena’s about web page is counterintuitive to what somebody may anticipate from a graphic artist. Many of the content material is introduced in black, white, and grey which places all of the deal with the composition of her design.

7. Marc Ensign

On his about web page, Marc Ensign takes his work critically with out taking himself too critically. Entrepreneurs know there’s worth to protecting an informal tone within the content material they create, however to draw clients, that you must show you’ve gotten self-discipline and integrity. This usually proves to be a tricky stability to get proper.

What we love: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This not solely attracts the reader in but additionally establishes Marc as a relatable associate to work with.

8. Miracle Inameti-Archibong

With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s web site is a masterclass on the best way to do a one-page web site effectively. The content material is introduced with massive clear photos, cool and daring colours, dynamic angles and blocks, and easy typography.

What we love: Miracle’s about me part spans over a decade however is specified by simply 4 sentences. The reader can simply perceive her profession span with out being overwhelmed with an excessive amount of data.

9. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her persona, writing samples, {and professional} providers. The location additionally contains a very cool animated video impact within the background, creating a way of area and motion.

What we love: Haley leads with an essential quantity: She will be able to write over 100 articles a yr. Beginning with a formidable information level helps present her degree of expertise.

10. Amy Blaschka

Amy Blaschka’s portfolio options loads of white area, balanced out with a vivid blue header that basically pops, and orange buttons for conversion actions (i.e. “Let’s discuss”). Moreover, her use of video to elucidate what she does helps her stand out in a crowded area.

What we love: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love. She additionally gives web site guests with three (sure, three!) completely different variations of her bio: a brief one (below 75 phrases), one which’s a bit longer (below 150 phrases), and her full bio which takes up a whole web page.

By doing this, she’s demonstrating her expertise for crafting messaging and educating potential clients on who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ web site options daring photos and crisp textual content.  The location additionally highlights Cathy’s appearances in main media shops and publications, like Entrepreneur and Cosmopolitan.

What we love: Cathy’s about part contains a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the precise of her. As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re truly in her workplace together with her. This can be a nice option to construct credibility.

12. Matt Grey

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies”. His web site is designed to advertise the paid programs he’s developed for entrepreneurs and the 1:1 teaching he gives to these in search of a extra personalized effect. 

Matt’s web site gives loads of content material to assist guests perceive who he’s and what he does. The main target of the location could be very easy: to get guests to transform by signing up for his e-mail publication.

What we love: Under the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone. Decrease on the web page, guests discover a mailing record sign-up type with a dedication of what subscribers will obtain by signing up.

Inform the World All About You

Now that you just’ve seen examples, it’s time to construct your personal about web page. With a great story to inform, inventive copy, humility, and digestible visuals, you are in your option to an attention grabbing consumer expertise.

You may be standing out from a sea of about us and about me pages very quickly. So, inform us, What makes you completely different? We’re desirous to be taught extra…about you.

Editor’s notice: This put up was initially revealed in October 2020 and has been up to date for comprehensiveness.