28 Case Research Examples Each Marketer Ought to See

Placing collectively a compelling case research is among the strongest methods for showcasing your product and attracting future prospects. But it surely’s not simple to create case research that your viewers can’t wait to learn.

On this submit, we’ll go over the definition of a case research and one of the best examples to encourage you.

A case research proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options usually include quotes from the shopper. Because of this they’re not simply advertisements the place you reward your individual product. Quite, different corporations are praising your organization — and there’s no stronger advertising and marketing materials than a verbal suggestion or testimonial. An important case research can also be full of analysis and stats to again up factors made a couple of undertaking’s outcomes.

There are myriad methods to make use of case research in your advertising and marketing technique. From that includes them in your web site to together with them in a gross sales presentation, a case research is a powerful, persuasive instrument that reveals prospects why they need to work with you — straight from one other buyer. Writing one from scratch is difficult, although, which is why we’ve created a group of case research templates so that you can get began.

Fill out the shape under to entry the free case research templates.

There’s no higher technique to generate extra leads than by writing case research. However with out case research examples to attract inspiration from, it may be tough to write down impactful research that persuade guests to submit a type.

Advertising Case Research Examples

That will help you create a gorgeous and high-converting case research, we have put collectively an inventory of a few of our favorites. This record consists of well-known case research in advertising and marketing, know-how, and enterprise.

These research can present you the best way to body your organization presents in a method that’s each significant and helpful to your viewers. So, have a look, and let these examples encourage your subsequent sensible case research design.

These advertising and marketing case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the brief and long run utilizing quantitative information. In different phrases, you don’t get simply good statements, like “This firm helped us quite a bit.” You see precise change inside the agency by means of numbers and figures.

You possibly can put your learnings into motion with HubSpot’s Free Case Research Templates. Out there as customized designs and text-based paperwork, you possibly can add these templates to your CMS or ship them to prospects as you see match.

Obtain These Free Case Research Templates

1. “How Dealt with Scaled from Zero to 121 Areas with the Assist of HubSpot,” by HubSpot

What’s fascinating about this case research is the way in which it leads with the shopper. That displays a significant HubSpot cornerstone, which is to at all times clear up for the shopper first. The copy leads with a short description of why the CEO of Dealt with based the corporate and why he thought Dealt with may benefit from adopting a CRM. The case research additionally opens up with one key information level about Dealt with’s success utilizing HubSpot, particularly that it grew to 121 areas.

Discover that this case research makes use of blended media. Sure, there’s a brief video, however it’s elaborated upon within the different textual content on the web page. So whereas your case research can use one or the opposite, do not be afraid to mix written copy with visuals to emphasise the undertaking’s success.

Key Learnings from the HubSpot Case Research Instance

• Give the case research a private contact by specializing in the CEO relatively than the corporate itself.
• Use multimedia to interact web site guests as they learn the case research.

2. “The Complete Bundle,” by IDEO

This is a design firm that is aware of the best way to lead with simplicity in its case research. As quickly because the customer arrives on the web page, they’re greeted with a giant, daring photograph and the title of the case research — which simply so occurs to summarize how IDEO helped its shopper. It summarizes the case research in three snippets: The problem, the affect, and the result.

Instantly, IDEO communicates its affect — the corporate partnered with H&M to take away plastic from its packaging — however it does not cease there. Because the consumer scrolls down, the problem, affect, and progress are elaborated upon with complete (however not overwhelming) copy that outlines what that course of appeared like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Research Instance

• Cut up up the takeaways of your case research into bite-sized sections.
• All the time use visuals and pictures to counterpoint the case research expertise, particularly if it’s a complete case research.

3. “Rozum Robotics intensifies its PR recreation with Awario,” by Awario

On this case research, Awario greets the consumer with a abstract right away — so if you happen to’re feeling as much as studying the whole case research, you possibly can scan the snapshot and perceive how the corporate serves its prospects. The case research then consists of soar hyperlinks to a number of sections, resembling “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Answer,” and “Outcomes and Enhancements.”

The sparse copy and distinguished headings present that you just don’t want plenty of elaborate data to point out the worth of your services and products. Like the opposite case research examples on this record, it consists of visuals and quotes to exhibit the effectiveness of the corporate’s efforts. The case research ends with a bulleted record that reveals the outcomes.

Key Learnings from the Awario Robotics Case Research Instance

• Create a desk of contents to make your case research simpler to navigate.
• Embrace a bulleted record of the outcomes you achieved to your shopper.

4. “Chevrolet DTU,” by Carol H. Williams

In case you’ve labored with an organization that’s well-known, use solely the title within the title — like Carol H. Williams, one of many nation’s prime promoting businesses, does right here. The “DTU,” stands for “Uncover the Surprising.” It generates curiosity since you need to discover out what the initials imply.

They maintain your curiosity on this case research through the use of a combination of headings, photos, and movies to explain the challenges, goals, and options of the undertaking. The case research closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached throughout the undertaking.

Key Learnings from the Carol H. Williams Case Research Instance

• In case you’ve labored with a giant model earlier than, contemplate solely utilizing the title within the title — simply sufficient to pique curiosity.
• Use a combination of headings and subheadings to information customers by means of the case research.

5. “How Fractl Earned Hyperlinks from 931 Distinctive Domains for Porch.com in a Single 12 months,” by Fractl

Fractl makes use of each textual content and graphic design of their Porch.com case research to immerse the viewer in a extra fascinating consumer expertise. As an example, as you scroll, you will see the outcomes are illustrated in an infographic-design type in addition to the textual content itself.

Additional down the web page, they use icons like a coronary heart and a circle for example their pitch angles, and graphs to showcase their outcomes. Quite than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they integrated the media retailers’ icons for additional visible variety.

Key Learnings from the Fractl Case Research Instance

• Let footage converse for you by incorporating graphs, logos, and icons all all through the case research.
• Begin the case research by straight away stating the important thing outcomes, like Fractl does, as an alternative of placing the outcomes all the way in which on the backside.

6. “The Met,” by Fantasy

What’s the easiest way to showcase the responsiveness and consumer interface of an internet site? In all probability by diving proper into it with a collection of straightforward showcases— which is strictly what Fantasy does on their case research web page for the Metropolitan Museum of Artwork. They maintain the web page easy and clear, inviting you to overview their redesign of the Met’s web site feature-by-feature.

Every part is straightforward, exhibiting a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with data and might concentrate on what issues most.

In case you’re extra involved in textual content, you possibly can learn the target for every characteristic. Fantasy understands that, as a possible buyer, that is all it’s essential to know. Scrolling additional, you are greeted with a easy “Contact Us” CTA.

Key Learnings from the Fantasy Case Research Instance

• You don’t have to write down a ton of textual content to create a terrific case research. Deal with the answer you delivered itself.
• Embrace a CTA on the backside inviting guests to contact you.

7. “Rovio: How Rovio Grew Right into a Gaming Superpower,” by App Annie

In case your shopper had plenty of optimistic issues to say about you, take a observe from App Annie’s Rovio case research and open up with a quote out of your shopper. The case research additionally closes with a quote, in order that the case research doesn’t seem to be a promotion written by your advertising and marketing group however a narrative that’s taken straight out of your shopper’s mouth. It features a photograph of a Rovio worker, too.

One other factor this instance does nicely? It instantly features a hyperlink to the product that Rovio used (particularly, App Annie Intelligence) on the prime of the case research. The case research closes with a call-to-action button prompting customers to guide a demo.

Key Learnings from the App Annie Case Research Instance

• Function quotes out of your shopper in the beginning and finish of the case research.
• Embrace a point out of the product proper in the beginning and immediate customers to be taught extra in regards to the product.

8. “Embracing first-party information: 3 success tales from HubSpot,” by Suppose with Google

Google takes a unique method to text-focused case research by selecting three totally different corporations to focus on.

The case research is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the way in which these three distinct tales join. The straightforward format additionally makes use of colours and textual content that align with the Google model.

One other differentiator is the concentrate on information. This case research is lower than a thousand phrases, however it’s filled with helpful information factors. Knowledge-driven insights shortly and clearly present how the worth of leveraging first-party information whereas prioritizing client privateness.

Key Learnings from the Suppose with Google Case Research Instance

• A case research doesn’t have to be lengthy or complicated to be highly effective.
• Clear information factors are a fast and efficient technique to show worth.

9. “In-Depth Efficiency Advertising Case Research,” by Swap

Swap is a world advertising and marketing company based mostly in Malta that knocks it out of the park with this case research. Its greatest problem is successfully speaking what it did for its shopper with out ever revealing the shopper’s title. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.

The PDF case research reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising Case Research,” “Situation,” and “Method,” in order that readers get a high-level overview of what the shopper wanted and why they approached Swap. It additionally features a totally different web page for every technique. As an example, if you happen to’d solely be involved in hiring Swap for optimizing your Fb advertisements, you possibly can skip to web page 10 to see how they did it.

The PDF is fourteen pages lengthy however options massive fonts and loads of white area, so viewers can simply skim it in only some minutes.

Key Learnings from the Swap Case Research Instance

• If you wish to go into specialised data, embody a glossary of phrases in order that non-specialists can simply perceive.
• Shut with a CTA web page in your case research PDF and embody contact data for potential purchasers.

10. “Gila River,” by OH Companions

Let footage converse for you, like OH Companions did on this case research. When you’ll shortly come throughout a heading and a few textual content whenever you land on this case research web page, you’ll get the majority of the case research by means of examples of precise work OH Companions did for its shopper. You will notice OH Companions’ work in a billboard, journal, and video. This communicates to web site guests that in the event that they work with OH Companions, their enterprise shall be seen in every single place.

And like the opposite case research right here, it closes with a abstract of what the agency achieved for its shopper in an eye catching method.

Key Learnings from the OH Companions Case Research Instance

• Let the visuals converse by together with examples of the particular work you probably did to your shopper — which is particularly helpful for branding and advertising and marketing businesses.
• All the time shut out along with your achievements and the way they impacted your shopper.

11. “Going through a Hater,” by Digitas

Digitas’ case research web page for Sprite’s #ILOVEYOUHATER marketing campaign retains it transient whereas speaking the important thing info of Digitas’ work for the favored soda model. The web page opens with an impactful picture of 100 folks dealing with a single man. It seems, that man is the most important “bully” in Argentina, and the folks dealing with him are these whom he’s bullied earlier than.

Scrolling down, it is apparent that Digitas stored Sprite on the forefront of their technique, however greater than that, they used actual folks as their focus. They leveraged the Twitter API to drag information from Tweets that folks had truly tweeted to search out the id of the most important “hater” within the nation. That turned out to be @AguanteElCofler, a Twitter consumer who has since been suspended.

Key Learnings from the Digitas Case Research Instance

• If a video was a part of your work to your shopper, make sure to embody probably the most impactful screenshot because the heading.
• Don’t be afraid to supply particulars on the way you helped your shopper obtain their objectives, together with the instruments you leveraged.

12. “Higher Experiences for All,” by HermanMiller

HermanMiller sells smooth, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case research web page for a hospital in Dubai.

What first attracted me to this case research was the attractive video on the prime and the clear consumer expertise. Consumer expertise issues quite a bit in a case research. It determines whether or not customers will maintain studying or depart. One other notable side of this case research is that the video consists of closed-captioning for larger accessibility, and customers have the choice of increasing the CC and looking out by means of the textual content.

HermanMiller’s case research additionally presents a powerful quantity of knowledge packed in just some brief paragraphs for these wanting to grasp the nuances of their technique. It closes out with a quote from their shopper and, most significantly, the record of furnishings merchandise that the hospital bought from the model.

Key Learnings from the HermanMiller Case Research Instance

• Shut out with an inventory of merchandise that customers should buy after studying the case research.
• Embrace accessibility options resembling closed captioning and night time mode to make your case research extra user-friendly.

13. “Capital One on AWS,” by Amazon

Do you’re employed repeatedly along with your purchasers? Contemplate structuring your case research web page like Amazon did on this stellar case research instance. As an alternative of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon incorporates a collection of articles that you would be able to then entry if you happen to’re involved in studying extra. It goes all the way in which again to 2016, all with totally different tales that characteristic Capital One’s achievements utilizing AWS.

This may occasionally look unattainable for a small agency, however you don’t must go to excessive measures and do it for each single one in all your purchasers. You might select the one you most want to concentrate on and set up a contact each in your facet and your shopper’s for arising with the content material. Test in yearly and write a brand new piece. These don’t must be lengthy, both — 5 hundred to eight hundred phrases will do.

Key Learnings from the Amazon AWS Case Research Instance

• Write a brand new article annually that includes one in all your purchasers, then embody hyperlinks to these articles in a single massive case research web page.
• Contemplate together with exterior articles as nicely that emphasize your shopper’s success of their trade.

14. “HackReactor teaches the world to code #withAsana,” by Asana

Whereas Asana’s case research design appears text-heavy, there is a good motive. It reads like a artistic story, informed solely from the shopper’s perspective.

As an example, Asana is aware of you will not belief its phrase alone on why this product is beneficial. So, they let Tony Phillips, HackReactor CEO, let you know as an alternative: “We absorb plenty of data. Our brains are terrible at storage however excellent at pondering; you actually begin to need some third social gathering to retailer your data so you are able to do one thing with it.”

Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case research. It reads like an in-depth interview and captivates the reader by means of artistic storytelling. Much more, Asana consists of in-depth element about how HackReactor makes use of Asana. This consists of how they construct templates and workflows:

“There’s an enormous differentiator between Asana and different instruments, and that’s the very simple API entry. Even when Asana isn’t the right match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance by way of the API to construct a customized resolution that helps a group get extra achieved.”

Key Learnings from the Asana Instance

• Embrace quotes out of your shopper all through the case research.
• Present intensive element on how your shopper labored with you or used your product.

15. “Rips Sewed, Model Love Reaped,” by Amp Company

Amp Company’s Patagonia advertising and marketing technique aimed to enchantment to a brand new viewers by means of guerrilla advertising and marketing efforts and a coast-to-coast highway journey. Their case research web page successfully conveys a voyager theme, full with actual images of Patagonia prospects from throughout the U.S., and a map of the expedition. I preferred Amp Company’s storytelling method finest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive method to advertising and marketing.

Key Learnings from the Amp Company Instance

• Open up with a abstract that communicates who your shopper is and why they reached out to you.
• Like within the different case research examples, you’ll need to shut out with a quantitative record of your achievements.

16. “NetApp,” by Evisort

Evisort opens up its NetApp case research with an at-a-glance overview of the shopper. It’s crucial to at all times concentrate on the shopper in your case research — not in your wonderful product and equally wonderful group. By opening up with a snapshot of the shopper’s firm, Evisort locations the concentrate on the shopper.

This case research instance checks all of the bins for a terrific case research that’s informative, thorough, and compelling. It consists of quotes from the shopper and particulars in regards to the challenges NetApp confronted throughout the COVID pandemic. It closes out with a quote from the shopper and with a hyperlink to obtain the case research in PDF format, which is extremely vital if you’d like your case research to be accessible in a greater variety of codecs.

Key Learnings from the Evisort Instance

• Place the main target instantly in your shopper by together with a snapshot of their firm.
• Point out difficult eras, resembling a pandemic or recession, to point out how your organization will help your shopper succeed even throughout tough occasions.

17. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight

Together with extremely specialised data in your case research is an efficient technique to present prospects that you just’re not simply attempting to get their enterprise. You’re deep inside their trade, too, and keen to be taught every part it’s essential to be taught to create an answer that works particularly for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case research. Whereas the knowledge could also be tough to learn at first look, it should seize the curiosity of prospects who’re within the environmental trade. It thus reveals Cloudflight’s worth as a associate far more successfully than a basic case research would.

The web page is complete and ends with a compelling call-to-action — “In search of an answer that automates, and enhances your Huge Knowledge system? Are you scuffling with giant datasets and accessibility? We’d be joyful to advise and assist you!” The clear, whitespace-heavy web page is an efficient instance of utilizing a case research to seize future leads.

Key Learnings from the Cloudflight Case Research Instance

• Don’t be afraid to get technical in your rationalization of what you probably did to your shopper.
• Embrace a snapshot of the gross sales consultant prospects ought to contact, particularly when you’ve got totally different gross sales reps for various industries, like Cloudflight does.

18. “Valvoline Will increase Coupon Ship Charge by 76% with Textel’s MMS Image Texting,” by Textel

In case you’re focusing on giant enterprises with an extended buying cycle, you’ll need to embody a wealth of knowledge in an simply transferable format. That’s what Textel does right here in its PDF case research for Valvoline. It greets the consumer with an eye catching headline that reveals the worth of utilizing Textel. Valvoline noticed a big return on funding from utilizing the platform.

One other good move on this case research is highlighting the shopper’s quote by placing it in inexperienced font and doing the identical factor for the shopper’s outcomes as a result of it helps the reader shortly join the 2 items of knowledge. In case you’re in a rush, you may also check out the “At a Look” column to get the important thing info of the case research, beginning with details about Valvoline.

Key Learnings from the Textel Case Research Instance

• Embrace your shopper’s ROI proper within the title of the case research.
• Add an “At a Look” column to your case research PDF to make it simple to get insights while not having to learn all of the textual content.

19. “Hunt Membership and Happeo — a tech-enabled love story,” by Happeo

On this blog-post-like case research, Happeo opens with a quote from the shopper, then dives right into a compelling heading: “Know-how on the forefront of Hunt Membership’s technique.” Say you’re investigating Happeo as an answer and contemplate your agency to be technology-driven. This method would spark your curiosity about why the shopper selected to work with Happeo. It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising and marketing group.

Each paragraph is a quote written from the shopper’s perspective. Later down the web page, the case research additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to focus on among the platform’s most salient options.

Key Learnings from the Happeo Case Research Instance

• Contemplate writing the whole lot of the case research from the angle of the shopper.
• Embrace an inventory of the options that satisfied your shopper to go together with you.

20. “Crimson Sox Season Marketing campaign,” by CTP Boston

What’s nice about CTP’s case research web page for his or her Crimson Sox Season Marketing campaign is their mixture of video, photos, and textual content. A video mechanically begins taking part in whenever you go to the web page, and as you scroll, you will see extra embedded movies of Crimson Sox gamers, a compilation of print advertisements, and social media photos you possibly can click on to enlarge.

On the backside, it says “Learn how we are able to do one thing related to your model.” The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball group.

Key Learnings from the CTP Case Research Instance

• Embrace a video within the heading of the case research.
• Shut with a call-to-action that makes leads need to flip into prospects.

21. “Acoustic,” by Real

Generally, easy is vital. Real’s case research for Acoustic is easy and minimal, with just some brief paragraphs, together with “Reimagining the B2B web site expertise,” “Chatting with entrepreneurs 1:1,” and “Inventing Collectively.” After the core of the case research, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.

The simplicity of the web page permits the reader to concentrate on each the visible features and the copy. The web page shows Real’s model character whereas providing the viewer all the mandatory data they want.

Key Learnings from the CTP Case Research Instance

• You don’t want to write down quite a bit to create a terrific case research. Maintain it easy.
• All the time embody quantifiable information for example the outcomes you achieved to your shopper.

22. “Utilizing Apptio Targetprocess Automated Guidelines in Wargaming,” by Apptio

Apptio’s case research for Wargaming summarizes three key items of knowledge proper in the beginning: The objectives, the obstacles, and the outcomes.

Readers then have the chance to proceed studying — or they will stroll away proper then with the knowledge they want. This case research additionally excels in retaining the human curiosity issue by formatting the knowledge like an interview.

The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio’s case research is interesting sufficient to maintain the viewer’s consideration. Each Apptio case research ends with a “suggestion for different corporations” part, the place the shopper can provide recommendation for different corporations which are searching for the same resolution however aren’t certain the best way to get began.

Key Learnings from the Apptio Case Research Instance

• Put your shopper in an advisory function by giving them the chance to offer suggestions to different corporations which are studying the case research.
• Embrace the takeaways from the case research proper in the beginning so prospects shortly get what they want.

23. “Airbnb + Zendesk: constructing a robust resolution collectively,” by Zendesk

Zendesk’s Airbnb case research reads like a weblog submit, and focuses equally on Zendesk and Airbnb, highlighting a real partnership between the businesses. To captivate readers, it begins like this: “Midway across the globe is a spot to stick with your title on it. At the very least for a weekend.”

The piece focuses on telling a superb story and offers images of gorgeous Airbnb areas. In a case research meant to focus on Zendesk’s helpfulness, nothing might be extra genuine than their determination to concentrate on Airbnb’s service in such nice element.

Key Learnings from the Zendesk Case Research Instance

• Embrace photos of your shopper’s choices — not essentially of the service or product you supplied. Discover how Zendesk doesn’t embody screenshots of its product.
• Embrace a call-to-action proper in the beginning of the case research. Zendesk provides you two choices: to discover a resolution or begin a trial.

24. “Biobot Buyer Success Story: Rollins Faculty, Winter Park, Florida,” by Biobot

Like among the different prime examples on this record, Biobot opens its case research with a quote from its shopper, which captures the worth proposition of working with Biobot. It mentions the COVID pandemic and goes into element in regards to the challenges the shopper confronted throughout this time.

This case research is structured extra like a information article than a conventional case research. This format can work in additional formal industries the place decision-makers must see in-depth details about the case. Make sure to take a look at totally different strategies and measure engagement.

Key Learnings from the Biobot Case Research Instance

• Point out environmental, public well being, or financial emergencies and the way you helped your shopper get previous such tough occasions.
• Be happy to write down the case research like a traditional weblog submit, however make sure to take a look at totally different strategies to search out the one which finest works for you.

25. “Discovering Value Financial savings With Environment friendly Resolution Making,” by Gartner

You do not at all times want a ton of textual content or a video to convey your message — typically, you simply want a couple of paragraphs and bullet factors. Gartner does a implausible job of shortly offering the basic statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs. The case research closes with a shaded field that summarizes the affect that Gartner had on its shopper. It features a quote and a call-to-action to “Study Extra.”

Key Learnings from the Gartner Case Research Instance

• Be happy to maintain the case research brief.
• Embrace a call-to-action on the backside that takes the reader to a web page that almost all pertains to them.

26. “Bringing an Operator to the Sport,” by Redapt

This case research instance by Redapt is one other nice demonstration of the facility of summarizing your case research’s takeaways proper at the beginning of the research. Redapt consists of three easy-to-scan columns: “The issue,” “the answer,” and “the result.” However its most notable characteristic is a bit titled “Second of readability,” which reveals why this explicit undertaking was tough or difficult.

The part is shaded in inexperienced, making it unimaginable to overlook. Redapt does the identical factor for every case research. In the identical method, it is best to spotlight the “turning level” for each you and your shopper whenever you had been working towards an answer.

Key Learnings from the Redapt Case Research Instance

• Spotlight the turning level for each you and your shopper throughout the solution-seeking course of.
• Use the identical construction (together with the identical headings) to your case research to make them simple to scan and browse.

27. “Digital Name Heart Sees 300% Enhance In Contact Charge,” by Convoso

Convoso’s PDF case research for Digital Market Media instantly mentions the outcomes that the shopper achieved and takes benefit of white area. On the second web page, the case research presents extra influential outcomes. It’s colourful and fascinating and closes with an expansion that prompts readers to request a demo.

Key Learnings from the Convoso Case Research Instance

• Checklist the outcomes of your work proper in the beginning of the case research.
• Use shade to distinguish your case research from others. Convoso’s instance is among the most colourful ones on this record.

28. “Making certain high quality of service throughout a pandemic,” by Ericsson

Ericsson’s case research web page for Orange Spain is a wonderful instance of utilizing various written and visible media — resembling movies, graphs, and quotes — to showcase the success a shopper skilled. All through the case research, Ericsson offers hyperlinks to product and repair pages customers may discover related as they’re studying the research.

As an example, below the heading “Preloaded with the facility of automation,” Ericsson mentions its Ericsson Operations Engine product, then hyperlinks to that product web page. It closes the case research with a hyperlink to a different product web page.

Key Learnings from the Ericsson Case Research Instance

• Hyperlink to product pages all through the case research in order that readers can be taught extra in regards to the resolution you provide.
• Use multimedia to interact customers as they learn the case research.

Begin creating your case research.

Now that you’ve a terrific record of examples of case research, take into consideration a subject you need to write down about that highlights your organization or work you probably did with a buyer.

A buyer’s success story is probably the most persuasive advertising and marketing materials you can ever create. With a powerful portfolio of case research, you possibly can guarantee prospects know why they need to offer you their enterprise.

Editor’s observe: This submit was initially revealed in August 2018 and has been up to date for comprehensiveness.