TikTok has been one of many fastest-growing social media platforms in existence—so your model wants to concentrate to it. Particularly (as you’ll discover out shortly) as a result of TikTok has such a big presence of youthful generations, it’s essential for manufacturers to discover ways to use this advertising and marketing channel correctly.
Not solely do manufacturers want to concentrate to key TikTok stats like demographics and utilization, however additionally they want to concentrate to their TikTok analytics. All of these items may also help inform a model’s TikTok technique to allow them to higher goal their superb buyer.
That will help you create a TikTok advertising and marketing technique that may work in your model, we’ve compiled an inventory of 28 TikTok stats entrepreneurs have to know in 2023. Let’s dig in.
Desk of contents
TikTok stats which are altering the social media panorama
TikTok is already making waves within the social media world. As we talked about, it’s been the fastest-growing social media platform thus far, reaching 1 billion customers the quickest of all different social networks.
To remain forward of the competitors, having a TikTok device to stage up your technique is simply the start. To actually make the most of the platform, you’ll want to perceive stats and developments that present how highly effective TikTok has grow to be for manufacturers and their customers.
1. TikTok was the #1 most-downloaded app in Q1 2022
TikTok noticed the most downloads in Q1 2022, surpassing Instagram for the highest spot of the quarter. It has generated over 3.5 billion downloads complete, changing into the fifth app of all time to hit this threshold—and the one one not owned by Meta.
2. TikTok is the best grossing non-game app
Based mostly on Q1 2022 income from each the App Retailer and the Google Play retailer, TikTok generated $821 million in client spending. This spending relies on income generated straight via the app shops.
3. 34% of adults have an unfavorable opinion of TikTok
TikTok is without doubt one of the extra controversial social media platforms, with one-third of all U.S. adults having an unfavorable opinion of the platform. That is in comparison with 37% of adults who’ve a extra favorable opinion of the platform, changing into one of many solely social networks with practically equal favorability.
4. TikTok is #4 on the Apple Retailer’s prime free apps
TikTok is at present fourth on Apple’s prime free apps. Not solely that however its mum or dad firm ByteDance’s latest app, CapCut, is at present listed at quantity two.
TikTok consumer statistics
Let’s check out the info revolving round TikTok’s platform and its customers.
5. TikTok has over 1 billion month-to-month energetic customers
TikTok’s newsroom introduced in September 2021 that TikTok had hit the 1 billion MAU milestone. They haven’t launched any consumer knowledge since this announcement, nevertheless it’s protected to imagine that the platform seemingly has extra month-to-month energetic customers at this level.
6. The U.S. has the most important TikTok viewers of any nation
The USA has the most important assortment of TikTok customers globally with 113 million month-to-month distinctive customers. Nevertheless, the Chinese language model of the app Douyin has 600 million month-to-month energetic customers primarily based in China.
7. Extra Gen Zers use TikTok than Instagram
TikTok is rapidly changing into the most well-liked app amongst these in Gen Z. Gen Zers are at present utilizing TikTok extra typically than Instagram, and predictions present that they are going to be utilizing TikTok greater than Snapchat within the subsequent few years as effectively.
8. @khaby.lame is the most-followed TikTok consumer
The highest 5 most-followed TikTok customers are:
- @khaby.lame — 154.7 million followers
- @charliedamelio — 149.8 million followers
- @bellapoarch — 92.8 million followers
- @addisonre — 88.9 million followers
- @mrbeast — 75.7 million followers
9. 40% of TikTok customers don’t have a Fb profile
Whereas most TikTok customers do have presences on different social media platforms, Fb and Twitter aren’t typically certainly one of them. 40% of TikTok customers aren’t on Fb and 63% aren’t on Twitter.
TikTok utilization statistics
How are TikTok’s 1 billion customers truly utilizing the app? Let’s take a look at among the knowledge surrounding the utilization of the platform.
10. TikTok was the most-downloaded cell app in 2022
TikTok was the most-downloaded cell app globally in 2022. The app generated 672 million downloads, effectively forward of the second-place app Instagram with 548 million downloads.
11. Youngsters spent 62% extra time watching movies on TikTok than YouTube
TikTok is more and more rising in popularity with youthful generations. We talked about Gen Z, nevertheless it seems to be like Gen Alpha is following the identical path. Youngsters spend 62% extra time (about 23 extra minutes per day) watching movies on TikTok than on YouTube.
12. 29% of customers entry the app each day
Out of TikTok’s 1 billion or so month-to-month energetic customers, practically one-third of these customers entry the app to look at video content material every day.
13. The common consumer spends 95 minutes per day on the app
In line with the identical examine, the common TikTok consumer is spending 95 minutes per day watching TikTok movies.
Statista broke that down a bit extra and located that:
- 30% of customers look ahead to lower than an hour every week
- 19% for 1 hour
- 19% for 1-2 hours
- 15% for 2-5 hours
- 11% for 5-10 hours
- 6% for 10+ hours
14. Customers spend 19.6 hours on TikTok monthly
In the case of month-to-month utilization, TikTok customers are spending practically 20 hours on the app every month watching, interacting with and posting video content material.
TikTok viewers and demographics statistics
So who’re these customers? Listed here are just a few stats on TikTok’s social media demographics.
15. 25% of TikTok’s U.S. customers are aged 10-19
A full quarter of TikTok’s user-base is between the ages of 10-19. Youngsters aged 12 and youthful are a part of Era Alpha (born within the early 2010s) however the remaining are a part of Gen Z, additional proving that youthful generations are massive on this app. 22.4% of TikTok’s customers are 20-29, 21.7% are 30-39, 20.3% are 40-49 and 11% are 50+.
16. 54% of TikTok’s customers are girls
TikTok’s customers are cut up nearly evenly by gender, with 54% being girls and 46% being males. (There is no such thing as a knowledge on customers of different genders.)
17. The highest three international locations of TikTok customers are the U.S., Indonesia and Brazil
TikTok’s hottest international locations (aside from China, the place Douyin reigns supreme) are the US with 113 million customers, Indonesia with 110 million customers and Brazil with 82 million customers.
TikTok promoting and advertising and marketing statistics
In case your model goes to have a presence on TikTok, you’ll want to perceive statistics round advertising and marketing and promoting on TikTok.
18. 18% of entrepreneurs are utilizing TikTok
Shockingly, solely 18% of entrepreneurs are utilizing TikTok. With such massive alternatives for manufacturers on TikTok, extra entrepreneurs must be making this platform a precedence.
19. Bytedance generated $38.6 billion in advert income
Bytedance, the mum or dad firm of TikTok, bought the third spot within the world rating of media firms’ advert income for 2021, producing $38.6 billion in complete.
20. Advert income was anticipated to extend by 26% in 2022
Projections confirmed that TikTok’s advert income (already third in 2021) was anticipated to enhance by 26% in 2022. We don’t but have the info on the precise enhance—however TikTok has clearly been profitable in its promoting endeavor.
TikTok engagement statistics
How partaking is TikTok? Is going viral on TikTok the one technique to get engagement in your movies? Let’s take a look at some TikTok stats surrounding its total engagement charges and extra.
21. TikTok is probably the most partaking social media platform
With an common engagement fee of 4.25%, TikTok is by far probably the most partaking social media platform. In second place was Instagram with a mean engagement fee of simply 0.60%.
22. TikTok’s engagement fee is reducing by 28% per 12 months
Though TikTok continues to be probably the most partaking platform, it could not keep that approach for lengthy. Because it stands, TikTok’s common engagement fee has been falling by about 28% every year.
23. TikTok influencers see a mean engagement fee of 15.86%
Contemplating working with an influencer? Do it—their engagement fee is greater than triple the common engagement fee at 15.86%. And within the U.S., TikTok influencers see a good increased engagement fee of 17.99%.
TikTok for enterprise stats
Ought to your model be on TikTok? How can TikTok have an effect on manufacturers? Utilizing TikTok for enterprise can have many benefits, however first, it’s important to grasp how your target market makes use of the platform.
24. 55% of TikTok customers have purchased one thing after seeing the model on the app
TikTok customers are purchasing. Greater than half (55%) of customers have made a purchase order after seeing a model on TikTok. Create a constant presence on TikTok to begin producing extra gross sales out of your viewers.
25. 50% of TikTok customers have purchased one thing after watching a TikTok Stay
In line with a TikTok examine, half of its customers have made a purchase order straight as a result of watching a TikTok stay from a model or in regards to the buy. Stay purchasing is a serious development that may aid you enhance gross sales.
26. Macro-influencers cost between $151-793 per submit
Macro-influencers have between 100,000 and 1 million followers. Their common fee per model submit falls between $151 and $793. Mega influencer charges begin at $1,034 per submit.
27. The highest three manufacturers on TikTok are TikTok, Netflix and NBA
TikTok is the highest model by itself app with 62 million followers. Netflix is in second with 23 million followers and NBA comes third with 15 million followers.
Use these TikTok stats to tell your technique
Able to create an efficient TikTok technique in your model? Preserve these TikTok statistics in thoughts as you start creating your content material so you understand precisely who to focus on and easy methods to go about it. Then take a look at Sprout Social’s TikTok administration instruments to help your TikTok advertising and marketing efforts.
