Know whether or not your target market remains to be on Fb? Or should you ought to maintain investing in Fb advertisements? Staying on prime of the most recent Fb statistics provides you with the insights it’s essential to replace your Fb advertising technique.
Even in any case this time, Fb continues to be the most well-liked social media platform. The truth is, the Sprout Social Index discovered that it’s the highest platform for each customers and entrepreneurs. It’s the platform that 71% of customers and 65% of entrepreneurs plan to make use of probably the most in 2023.
With that mentioned, let’s discover out some important Fb stats that may inform your advertising technique.
Desk of contents
Common Fb stats each marketer ought to know
Fb utilization statistics
Over time, Fb has change into nearly synonymous with social media. It continues to be the most important social media platform and is extensively in style on a worldwide scale. Listed here are a number of the key Fb utilization statistics to grasp its recognition:
1. Fb has practically 3 billion month-to-month energetic customers
By Q3 of 2022, month-to-month energetic customers on the platform had grown to 2.96 billion. Though adoption has slowed down, utilization remains to be seeing an upward development. This places Fb on observe to hit the three billion month-to-month person mark. So in case your model doesn’t have a presence on the platform, you’re lacking out on the prospect to achieve billions of individuals.
2. Individuals spend about 33 minutes on the platform day by day
On common, American customers spend about 33 minutes on Fb day by day. This places it forward of different main platforms corresponding to Twitter, Instagram and even TikTok. These numbers counsel that the platform remains to be seeing a excessive stage of engagement from its person base.
Fb person statistics
Fb might have billions of customers, however how are these folks utilizing the platform? Let’s have a look at a number of important Fb person statistics to seek out out:
3. 67.5% of month-to-month customers are energetic day by day
Out of the two.96 billion month-to-month energetic customers, 2 billion folks use the platform day by day. That’s 67.5% of customers who spend not less than some period of time day by day on the platform.
In different phrases, there are billions of individuals your model may doubtlessly attain every single day. The bottom line is to get forward of the Fb algorithm so you may get extra natural visibility.
4. Solely 18% of American customers really feel that Fb protects their information and privateness
Despite the fact that Fb is extremely in style, belief within the platform has dropped drastically over the previous couple of years. Solely 18% of American social media customers belief Fb to guard their information and privateness. This places it on the backside of the record, making it the least trusted social media platform.
5. Messaging family and friends remains to be the highest exercise on Fb
Seventy-one % of customers say they use Fb to message family and friends. This means that the platform’s “social” issue remains to be alive and kicking. Different in style actions on the platform are posting/sharing images and movies (62.9%) and retaining updated with information and occasions (59.5%).
A major variety of customers (55.2%) comply with and analysis manufacturers and merchandise on Fb. So though it’s largely for social, your model can nonetheless use the platform to construct genuine connections.
6. It’s probably the most used platform for customer support
As the usage of social media for customer support turns into more and more in style, Fb has change into the go-to platform. The 2022 Sprout Social Index discovered that 60% of customers use Fb to get customer support. And 69% of entrepreneurs present customer support by way of the platform.
This makes it probably the most used social media platform for offering and receiving customer support. In different phrases, it’s essential to ramp up your customer support efforts on the platform.
Fb promoting and advertising statistics
Is Fb advertising nonetheless price it? And are you getting probably the most out of your Fb promoting technique? Try these Fb advertisements statistics to grasp promoting influence on the platform.
7. Fb advertisements see a median click-through fee (CTR) of 0.90%
In response to a WordStream research, Fb advertisements get a median CTR of 0.90% throughout all industries. That mentioned, click-throughs differ for industries, with retail, authorized, attire, magnificence and health sectors seeing a CTR of not less than 1%.
8. Promoting on Fb prices $1.72 per click on
The identical research discovered that the typical price per click on (CPC) is $1.72 throughout all industries. Nonetheless, you possibly can count on to pay way more in sure industries. For instance, the typical CPC for finance and insurance coverage and customer support sectors is not less than $3.
9. The typical conversion fee is 9.21% throughout industries
Fb sees a reasonably excessive conversion fee for advertisements on the platform. On common, you possibly can count on a conversion fee of about 9.21% on your Fb advert. Nonetheless, the specifics might differ relying in your business. Health, training and healthcare sectors see a considerably greater conversion fee.
10. Fb generates the best ROI
Evidently, with such excessive conversion charges and low CPC, advertising on Fb yields excessive returns. The truth is, Fb generates the best return on funding amongst all different social media platforms.
Fb engagement statistics
With natural visibility on Fb on the decline, it’s solely pure to see a drop in engagement ranges as effectively. However does this put Fb at an obstacle over different social media platforms? Right here’s a fast have a look at some important stats to grasp the place Fb stands when it comes to engagement:
11. The median engagement fee on Fb is 0.064%
In response to a RivalIQ research, manufacturers see a median engagement fee of 0.064% throughout all industries. That is about the identical because the median Instagram engagement of 0.067%. In different phrases, Instagram isn’t inherently higher for engagement than Fb.
12. Picture posts and standing posts have the best engagement
The facility of visuals remains to be evident on Fb, with photograph posts getting the highest engagement at 0.12%. Standing posts come subsequent with a median engagement fee of 0.11%. Video posts carry out pretty effectively with a median engagement fee of 0.08%. Hyperlink posts, however, are the worst for driving engagement. They see a median engagement fee of solely 0.04%.
13. Frequent posting doesn’t end in greater engagement
Opposite to in style perception, posting continuously doesn’t essentially end in greater engagement. Because the RivalIQ research factors out, influencers and sports activities groups see the best stage of engagement throughout all verticals.
Nonetheless, influencers are rare posters, publishing fewer than 10 posts per week. In the meantime, media corporations publish nearly 90 posts per week and solely see a median engagement fee of 0.05%.
Moderately than frequency, submit timing ought to be your principal focus. Know the greatest time to submit on Fb so that you stand a greater probability of driving engagement.
Fb video statistics
As video advertising continues to achieve recognition, it’s vital to pay attention to how video performs on Fb. Listed here are some key Fb video statistics to tell your technique:
14. Dwell movies see greater engagement than pre-recorded movies
In comparison with pre-recorded movies, stay movies see a a lot greater engagement fee. The particular quantity varies relying on account measurement, with the hole lowering as fan measurement will increase. Nonetheless, for accounts with not less than 50,000 followers, pre-recorded movies carry out barely higher than stay movies.
15. Individuals choose to observe movies with the hold forth
ChatterBlast Media discovered that sound-off movies are likely to carry out a lot better than sound-on movies. Persons are more likely to observe a video to completion with the hold forth. This stays true whatever the promoting goal.
Fb machine statistics
Are you designing your Fb advertisements to look nice on any machine?
Try these Fb machine statistics to grasp how persons are accessing the platform.
16. Most individuals entry Fb from any cell phone
Nearly all Fb customers (97.4%) entry Fb from any kind of cellular machine. Furthermore, 68.7% of customers solely use their cell phones to entry Fb. This means how there’s an awesome choice for cell phones to entry the platform.
Manufacturers might want to maintain the cellular expertise in thoughts when growing their content material technique and advert artistic for Fb.
17. Solely 2.6% of customers solely use computer systems to entry Fb
Whereas 28.7% of customers use each their telephones and computer systems to entry the platform, solely 2.6% of customers choose to make use of solely their laptops and desktops.
Fb characteristic stats (Reels, Tales, Messenger)
So, what kind of content material do you have to submit? What options are rising and what’s stagnant? Let’s evaluate some Fb stats that break down a number of the platform’s key options:
18. Greater than 500 million folks use Tales every single day
In response to inner Fb information, half a billion folks use Fb Tales every day. This speaks to the recognition of the platform’s characteristic, making it a great tool for manufacturers to interact their viewers.
19. Fb Messenger has over 1 billion customers
In the meantime, there are not less than 1 billion folks utilizing Fb Messenger. That’s a billion folks you can doubtlessly attain by way of advertisements on Messenger.
20. Reels hit 140 billion Performs per day throughout Fb apps
The recognition of Reels isn’t dying out anytime quickly. The truth is, Reels see about 140 billion performs every day throughout the Fb household of apps.
With algorithms additional pushing this format, Reels may assist you to acquire visibility and engagement. Briefly, manufacturers can’t afford to place this short-form video format on the again burner.
Fb viewers and demographics statistics
Questioning should you’re reaching the suitable viewers on Fb? What in case your goal demographic isn’t even on the platform? Listed here are a number of Fb stats highlighting the platform’s viewers and demographics:
21. Customers ages 25-34 years signify Fb’s largest viewers
Regardless of the platform’s popularity as a seemingly “older” community, 23.7% of Fb customers in america are between the ages of 25 and 34. Furthermore, the platform sees greater utilization amongst folks beneath the age of 44.
22. Utilization amongst teenagers has dropped sharply
That mentioned, the platform’s recognition amongst teenagers has seen a big drop. Solely 32% of teenagers had been utilizing Fb as of 2022. This can be a sharp decline in comparison with the 71% who had been utilizing the platform between 2014 and 2015.
23. Fb has extra male customers than feminine
Fb presently limits its reporting to female and male. And based mostly on the information, the platform has a greater share of male customers (56.6%) than feminine customers (43.4%).
24. India has the biggest Fb viewers measurement
Whereas Fb sees vital utilization throughout numerous nations, India has the best variety of customers. Newest experiences present that there are 329.65 million Fb customers in India. America comes subsequent, with 179.65 million customers.
Fb client habits statistics
Lastly, are folks even shopping for stuff by way of Fb? Listed here are some stats on how customers are behaving on the platform:
25. Fb has the best variety of social commerce consumers
In response to eMarketer, Fb boasts the best variety of social commerce consumers. Right here, social commerce consumers discuss with customers over the age of 14 who’ve made not less than one buy on the platform. By 2023, the platform will see 65.7% of U.S. social commerce consumers.
26. When purchasing on-line, 19% of U.S. customers begin their search on Fb
The identical report discovered that some U.S. customers start their on-line shopping for journey by looking on social media. Moreover YouTube, Fb is the second hottest social media platform to begin their search when purchasing on-line. So the suitable Fb instruments and advertising technique may assist you to drive purchases by way of the platform.
How do these Fb stats inform your social media technique?
These key Fb statistics ought to provide you with some thought of the place the platform presently stands within the social media panorama. As such, you should use these to information your technique and perceive what to prioritize. Don’t neglect to have a look at your Fb analytics for brand-specific efficiency information to additional inform your selections.
Fb statistics FAQs
How do I discover my Fb stats?
Out of your model’s Fb Web page, click on on the menu button on the prime and choose “Skilled Dashboard.” This provides you with entry to some important Fb stats about your Web page efficiency.
Is Fb exercise declining?
Fb adoption is seeing some decline. Nonetheless, American customers are nonetheless spending round 33 minutes per day on the platform.
Is Fb nonetheless a related social networking platform?
Fb remains to be the most important social media platform and continues to see a rise in month-to-month energetic customers. As such, it’s nonetheless a extremely related platform to market your model.
What’s subsequent for Fb in 2023?
In 2023, we’ll seemingly see Fb pushing its new options and investing into the Metaverse.
