Second solely to referrals, social media is the subsequent finest supply of actual property leads, based on a 2022 realtor survey. Due to this, 80% of actual property brokers plan to spend extra time on their social media advertising methods within the subsequent yr.
Belief and expertise are the high attributes folks search for when selecting an actual property agent.
Social media is greater than a means for folks to find residence listings (although it’s nice for that). It’s the place you’ll be able to present your experience and begin growing relationships — and leads — at scale.
Questioning the way to develop your social media accounts? Listed here are 26 particular concepts for actual estate-themes posts that can aid you get extra views and leads.
Bonus: Get a free social media technique template to shortly and simply plan your individual technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and shoppers.
26 actual property social media put up concepts to get extra leads
1. New listings
This one is fairly primary, although vital. All the time share new listings hitting the market to your social accounts.
And never simply as soon as: Share them a number of occasions. Your total viewers received’t see it every time, so a number of shares and reminders will maximize its attain.
Don’t overthink these posts. They will embrace as little as pictures, key particulars about the home or property, and a hyperlink to the itemizing.
2. Video walkthroughs
Embrace video wherever and at any time when attainable. Embrace it in your itemizing posts, or share fast 15-30 second clips as separate posts on Instagram Reels and TikTok.
Nearly 3/4 of your potential clients (73%) are extra prone to record with brokers who use video. And, 37% of realtors consider drone video footage is likely one of the most vital rising advertising traits.
Undecided the way to use video on social? Take a look at our full TikTok for enterprise information.
3. Market replace
Whether or not shopping for or promoting, folks are inclined to comply with the market carefully for at the very least a number of months earlier than deciding to record or transfer. Sharing statistics about your native market helps inform your present shoppers and places you in entrance of recent ones.
Use your native actual property board’s month-to-month or quarterly experiences and create both a graphic put up or, even higher, a Reel or TikTok. These are fast to movie and a good way to market your self with your individual character and presence.
4. Ideas for patrons
Folks need to make knowledgeable decisions in regards to the largest buy of their lifetime. Put collectively a listing of suggestions for a variety of patrons, from these shopping for their first residence or these seeking to get into investing.
Video reigns supreme, however all forms of social media content material can work for this.
5. Errors to keep away from
Share what you’ve realized through the years of working together with your shoppers or the highest errors you see folks making. Even higher, be weak and share your individual errors from previous purchases or investments.
6. Neighborhood information
Whether or not shopping for or promoting, your shoppers’ decisions are closely influenced by the neighborhood they’re in, or desirous to reside in. Locals might know the perfect eating places, however they received’t know the present common promoting worth or the demographics of people that need to transfer there.
Neighborhood guides are much more vital for patrons relocating to a brand new metropolis. They need to know the issues they will’t discover on Google.
Carousel posts, Reels, and TikToks will all work nice for highlighting a selected neighborhood with your individual private insights.
7. Neighborhood information
Posting stats for a selected neighborhood may also help entice potential shoppers seeking to record their residence in that neighborhood. It showcases your expertise at a micro-local stage, giving that consumer confidence you may get them the perfect outcomes.
It’s additionally helpful data for these seeking to purchase within the space, giving them an concept of worth benchmarks and what to anticipate.
8. Neighborhood historical past
Native historical past is enjoyable. It exhibits your connection to the place you reside and work and it doesn’t come throughout as “salesy” content material.
These enjoyable information are excellent for native historic holidays or anniversaries, or a #ThrowbackThursday put up.
9. Dwelling makeover
Sellers are all the time on the lookout for tricks to maximize their sale worth, and patrons usually need to renovate or at the very least make small adjustments to their new residence. Share earlier than and after pictures of intensive remodels or fast makeovers for inspiration.
When attainable, share your precise listings or properties you’ve personally renovated and the outcomes. Did it herald a better sale worth? A number of gives?
10. Inside inspirations
Assist potential shoppers visualize what’s attainable of their new residence by sharing “dream residence” stage photographs. Whereas most likely received’t be attainable in your common purchaser or vendor, everybody likes to daydream somewhat through the transferring course of. It’s nice inspiration!
For those who don’t have wonderful inside photographs from present or earlier listings, share ones out of your friends or companions, like customized builders or design magazines. Wherever they’re from, all the time give credit score for pictures you share.
Bonus tip: Use Hootsuite’s built-in content material curation instruments to simply discover these kinds of posts to share. Right here’s how:
11. Dwelling worth maximization suggestions
Renovations and makeovers are an enormous a part of rising a house’s worth however you may as well share extra sensible suggestions, just like the small particulars that matter for residence staging pictures. Or, if upgrading your furnace to be extra vitality environment friendly might be a good suggestion earlier than promoting.
As a bonus, supply a free residence valuation evaluation to your viewers to herald leads.
12. Dwelling upkeep suggestions
Educate first-time patrons on must-do residence upkeep duties and supply recommendation for sellers on methods to get their houses able to promote.
You may share every little thing from when to interchange a roof to easy issues, like the way to clear a dishwasher.
13. Polls
Excellent for Instagram Tales content material, polls are a simple strategy to have interaction your viewers and discover out extra about them. Tales polls enable for straightforward voting (and outcomes evaluation), however you may as well create a ballot in any picture or textual content put up by asking folks to remark with “A” or “B” or a selected emoji.
14. Testimonials
Excessive-quality pictures might entice new leads, however testimonials are what sells them. Don’t be afraid to share the identical testimonial twice. Not everybody will see it the primary time, and biking by means of them each few months received’t litter up your profile.
Create a design template, ideally with a number of variations. Then you’ll be able to create and schedule testimonial graphics in bulk. Straightforward peasy.
15. Information for first-time patrons
Actual property might be overwhelming for first-time patrons. Be their information—actually.
This agent gives a downloadable “purchaser’s bundle” on their web site. After all, it requires an electronic mail opt-in to get it. It is a nice strategy to get new leads and develop your actual property electronic mail record.
16. “Simply offered” pictures
Exhibiting off your offered listings is vital to show that you could really promote houses, but it surely’s much more highly effective once you add in human connection.
Did your shoppers want a fast sale and also you made it occur? Promote their starter to efficiently land their dream residence? Or, depend on your knowledgeable recommendation to purchase their first funding property?
You don’t want a 1,000 phrase opus right here, however telling a little bit of the story behind the sale helps humanize your model. Potential shoppers see you as each a succesful actual property agent and an actual one that can perceive their wants.
17. Open homes
Whereas most of your gross sales possible occur from 1:1 showings, open homes are nonetheless an enormous a part of actual property advertising.
As an alternative of constructing folks sift by means of all of your listings, do a weekly recap of all of your upcoming open homes with areas and dates. That means, folks can attend multiple and it’s a recent means of sharing your present listings once more.
18. Consumer appreciation occasions
Occasions could also be numerous work to arrange however they’re nice for preserving previous shoppers engaged, incomes referrals, and for advertising materials. Share pictures or movies out of your newest BBQ, pumpkin patch day, or different neighborhood occasion.
Get higher turnouts at your upcoming occasions with these 6 social media occasion promotion suggestions.
Present you care about your neighborhood by participating in notable occasions, like heritage days or festivals, or elevate cash for charity.
You don’t need to come throughout as bragging, so don’t volunteer or fundraise only for the picture op. Do share your real ardour for serving to organizations vital to you.
20. Agent or staff member characteristic
For those who work as a part of a staff, characteristic an agent or employees member. Your viewers will really feel extra related to a staff they know a bit about, particularly if they will establish with them.
Work alone? Share a bit about your self (or your canine) as a substitute.
21. Companion highlight
There are many folks you depend on: Photographers, mortgage brokers, staging and cleansing corporations, and so forth. Give your business companions a shout out on social media and so they might reciprocate.
Higher but, it exhibits potential shoppers you will have the appropriate connections to assist get the job carried out.
22. Native enterprise highlight
Present patrons the place they might be sipping the perfect cocktails or strolling to for weekend brunch. Spotlight the perfect native companies your shoppers will love to find of their new neighborhood.
Be sure you tag the enterprise to allow them to share your put up, exposing you to extra native peeps.
@dbeshsells LOCAL SPOTLIGHT🍱🍣Namikaze is situated off of Champlain & Perrin, they’ve scrumptious sushi, cooked dishes, and a full service bar! Seize a buddy or beloved one and luxuriate in!☺️#dbeshsells #native #localbusiness #supportlocal #eatlocal #sushi #sushitime #foodie #bestsushispot #realtor #yourrealtor
23. Memes and humorous content material
If it matches your model, deliver humor into your social feed with relatable memes. Everybody likes fun, particularly when it comes with helpful data.
24. Contests
Everybody loves the possibility to win free stuff. You don’t want an costly prize to assemble loads of leads, however ensure that it’s one thing that appeals to lots of people. (Headphones are an ideal instance.)
This contest asks folks to name in to enter. Whereas speaking to potential leads is a wonderful conversion technique, you’ll be able to run a contest extra simply by gathering lead data (telephone quantity, electronic mail tackle, and so forth) on a touchdown web page or by means of a Fb advert as a substitute. Extra folks will enter for those who make the method straightforward.
Take a look at extra social media contest concepts.
25. Attention-grabbing or notable listings
Folks love attention-grabbing houses. Share one thing newsworthy out of your space, whether or not it’s a record-breaking sale (particularly for those who offered it) or a novel itemizing that’s certain to show heads and increase your engagement.
26. Behind the scenes
All of us love a glimpse into lives that aren’t ours, and your shoppers are not any exception. Some potential shoppers might imagine houses largely promote themselves. Present them the work that goes into creating contracts, negotiating gives, strategizing itemizing particulars, and organizing pictures.
Exhibiting how exhausting you’re employed in your shoppers is one of the simplest ways to persuade skeptical leads.
Actual property social media advertising finest practices
1. Outline your audience
Nope, your viewers isn’t “everybody who desires to purchase or promote.” Are you after luxurious residence patrons? Focus on promoting city condos? No matter your “factor” is, actually hone in on who you’re serving and the way to entice them.
Undecided what your folks need to see? Discover out with our information for analyzing your goal market.
2. Choose the appropriate social media platform(s)
You don’t must be on TikTok… until your audience is.
You don’t have to put up on Instagram Tales day by day… until your audience watches them day by day.
You get the concept. Sure, it’s best to select social platforms that you just personally discover gratifying to make use of, however an important issue will all the time be the place your viewers hangs out. Meet your folks the place they’re.
3. Perceive social media traits
You don’t should reinvent the wheel with each new social put up. Positive, you’ll be able to leap on traits to doubtlessly go viral, however you additionally have to know the ins and outs of every platform you’re on.
Meaning understanding every little thing from demographic information to the forms of posts that carry out finest. Fortunately, we’ve obtained you there too with our free Social Traits 2022 report. It’s every little thing you could know to succeed on social proper now and for years to come back.
4. Schedule your content material prematurely
You’re busy! You don’t must be glued to your telephone all day to maintain your social media advertising going.
You need to use Hootsuite to draft, preview, schedule and publish all of your social media posts.
And never only for one platform, both. Hootsuite works with Fb, Instagram (sure, together with Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You’ll be able to even use Hootsuite’s Bulk Composer to schedule lots of of posts throughout a number of social profiles. It is a sport changer for those who run social media for a realty and assist a number of brokers in selling their listings.
However Hootsuite is not only a social media writer. You need to use it to entry sensible analytics that provides you with an concept of what performs finest and aid you monitor your account progress over time. Plus, managing DMs is straightforward with Hootsuite Inbox, the place you’ll be able to view and reply to messages throughout all of your platforms in a single place.
Get a whole overview of what Hootsuite can automate for you on this fast video:
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