White papers are a perfect sort of advertising and marketing collateral to construct your authority and supply helpful content material to your prospects.
However, since they’ve such a novel format, it takes some information of white papers to jot down one properly.
Let’s take a look at 25 examples of white papers with takeaways that can assist you create your individual.
1. Planning a Energy BI Enterprise Deployment (Microsoft) White Paper Instance
This 250+ web page technical white paper from Microsoft (obtain) describes in-depth deploy their Energy BI software program in an enterprise. It exhausts each matter somebody wants to think about earlier than they use Energy BI at an enterprise stage.
Microsoft’s white paper demonstrates that you just don’t must restrict your white paper’s size if you wish to discover each side of a topic.
2. A Information to Monetary Governance within the Cloud (Google) White Paper Instance
Google’s technical white paper on monetary governance within the cloud stands out by its format. It breaks up the principle textual content with graphics and highlighted statistics for simpler studying.
Consider how one can prepare your principal arguments and your visuals to make a greater reader expertise.
3. Constructing a Trusted Ecosystem for Thousands and thousands of Apps (Apple) White Paper Instance
Apple’s enterprise advantages white paper explains the significance of its App Retailer’s safety protections. It makes use of hypothetical and real-life examples for example how its platform protects customers.
Even whenever you write a few technical topic, contemplate how you should utilize examples to make it simple to grasp.
4. Navigating GDPR Compliance on AWS (Amazon) White Paper Instance
Amazon’s technical white paper on GDPR compliance in AWS demonstrates how the platform helps customers keep GDPR compliant. It retains the connections between GDPR and AWS clear by detailing a GDPR rule, then highlighting related product details.
When connecting your product to an outdoor idea, search for particular options to quote alongside real-life examples.
5. Why Higher Mac Safety Begins with Cloud Id (Jamf) White Paper Instance
Jamf’s enterprise advantages white paper on Mac safety exhibits you the way you should utilize cloud identification to enhance your Mac safety. Its “On-premises instruments aren’t satisfactory” part argues why on-premises rivals gained’t do the job to spotlight Jamf’s product advantages.
Discover methods to handle counterarguments in white papers that advocate in your product.
6. Development Report: Advertising and marketing Technique 2022 (CoSchedule) White Paper Instance
CoSchedule’s market analysis white paper explores advertising and marketing technique tendencies to encourage entrepreneurs. It organizes its survey findings within the desk of contents by their most vital statistics.
You don’t must bury the lede in your white papers — use attention-grabbing discoveries to encourage readers to be taught extra.
7. Future State of Enterprise 2021 Outlook (Samsung) White Paper Instance
Samsung’s visionary white paper makes use of unique analysis and material professional insights to foretell future work tendencies. It targets three of Samsung’s prime audiences — professionals in enterprises, healthcare, training, and management.
Analysis your target market earlier than writing your white paper and break down how every of its sections will attraction to them.
8. Non-public Networks Vol.1: Remodeling Non-public Networks with Samsung 5g (Samsung) White Paper Instance
On this technical white paper, Samsung makes a case for utilizing its 5G merchandise in your online business’s personal community. Since this white paper makes use of a variety of abbreviations, it features a useful key within the desk of contents.
When that you must dive right into a technical topic in your white paper, attempt together with sources for readers to reference as they learn by.
9. Deploying an Exadata DB System on Oracle Cloud Infrastructure (Oracle) White Paper Instance
On this technical white paper, Oracle advises deploy an Exadata DB system on Oracle Cloud Infrastructure. It units expectations early on by explaining it has greatest practices as an alternative of full directions.
Identify the aim of your white paper rapidly and direct readers to different related sources if they may have any associated targets.
10. Campus-Huge CRM: Reaching A Full View Of College students To Drive Success Throughout The Lifecycle (Salesforce) White Paper Instance
On this enterprise advantages white paper, Salesforce advocates for college campuses to make use of CRM software program throughout departments. After making the case to make use of Salesforce in your campus, the white paper hyperlinks out to college case research exhibiting Salesforce’s advantages in motion.
In case you have different advertising and marketing supplies that hook up with your white paper’s matter, use them to direct readers to extra of your content material.
11. The State of Knowledge Privateness in 2022 (FormAssembly) White Paper Instance
This weblog publish by FormAssembly serves as a mini instructional white paper that evaluations present tendencies in knowledge privateness. It takes an advanced matter — knowledge privateness practices and laws — and summarizes important factors.
When you have to cowl a posh matter, contemplate your reader’s prime priorities and manage your white paper content material accordingly.
12. Digital Company Choice Information (Grey Field) White Paper Instance
Regardless that companies aren’t technically a product, this Grey Field white paper on company choice counts as a product comparability white paper. It doesn’t examine particular companies to keep away from naming rivals, however it does go over the components to think about as you resolve.
This instance exhibits that your white paper doesn’t must be product-led to construct your online business’s authority in your business.
13. VoIP Issues for Small Companies (Nextiva) White Paper Instance
Nextiva’s enterprise advantages white paper goes over the components for small companies to think about when switching to VoIP know-how. It frames these concerns as advantages of utilizing VoIP.
This white paper exhibits which you could weave advantages into what would usually be a product comparability matter to make a enterprise advantages white paper.
14. This Ought to Have Been A Video: The State Of Office Communications (Vimeo and GlobalWebIndex) White Paper Instance
Vimeo and GlobalWebIndex’s market analysis white paper summarizes analysis on worker attitudes about office communication. Whereas neither firm markets higher office communication as their major profit, the subject is a possible facet good thing about their providers.
As you brainstorm white paper matters, contemplate present widespread points your product will help resolve.
15. 6 Sensible Methods To Future-Proof Your Enterprise: Construct a Wholesome Enterprise with These Greatest Practices (FreshBooks) White Paper Instance
FreshBooks shares six ideas for future-proofing your online business on this how-to white paper. It makes use of pleasant and easy-to-understand language to show readers a few advanced matter.
Whereas white papers have a fame for being critical and to-the-point, bear in mind which you could additionally use an upbeat tone if it matches your model.
16. How We Ought to Discuss About Security Tradition: Rewriting The Dialog (Grainger) White Paper Instance
Grainger makes use of this visionary white paper to suggest new methods for workplaces to conceptualize security tradition. The white paper options charts and graphics that illustrate the ideas it introduces.
You don’t have to avoid wasting your visuals for statistics and numbers alone; they’ll additionally assist you clarify concepts.
17. Key phrase Analysis With out Companies: Guide For website positioning Specialists And On-line Store House owners (Serpstat) White Paper Instance
SERPStat’s white paper on key phrase analysis toes the road between technical and how-to. It describes full a technical activity utilizing its product at a fundamental stage.
Don’t be afraid to introduce much less tech-savvy audiences to extra technical matters in your white papers — simply be sure that to elucidate all related matters.
18. Walmart’s Pathway To A Zero-Emissions Future (Walmart) White Paper Instance
This enterprise advantages white paper from Walmart outlines the steps the corporate plans to take to enhance its sustainability. It addresses a contemporary concern of customers and enterprise companions — preserving the setting.
Think about what matters your viewers is anxious about and deal with these worries by one in all your white papers.
19. Vaccinations Throughout the COVID-19 Pandemic: Why They Matter Extra Than Ever (CVS Well being) White Paper Instance
Do you know that industries with human-centric providers, like healthcare, even have enterprise advantages white papers? This instance from CVS Well being argues why vaccines for diseases just like the flu nonetheless matter through the COVID-19 pandemic.
Even when your product doesn’t make the tip person cash, you’ll be able to nonetheless advocate for its advantages for human well-being.
20. Discovering the unusual: Revealing disparities in care and prescribing for widespread situations (United Healthcare) White Paper Instance
United Healthcare and the Well being Motion Council teamed as much as current this market analysis white paper on widespread well being situations within the workforce. It concludes with ideas for companies to assist mitigate these situations for his or her staff.
Everytime you write a market analysis white paper, join the dots in your reader and share methods for taking motion in your findings.
21. Obtain extra by data-driven decision-making (McKesson) White Paper Instance
McKesson introduces data-driven provide chain analytics to healthcare companies on this enterprise advantages white paper. It presents its merchandise as an answer for prescription shortages within the business.
Think about sharing your options in a white paper when your business faces disruptions that your product will help resolve.
22. Growing Enterprise Worth with Higher IT Operations: A information to Web site Reliability Engineering (SRE) (Google Cloud) White Paper Instance
This technical white paper from Google exhibits IT departments implement web site reliability engineering (SRE). Whereas it’s geared toward a technical viewers, it makes use of down-to-earth language to debate a posh matter.
It demonstrates that in industries like tech, you’ll be able to clarify technical matters with much less formal language if it matches your viewers’s tone.
23. Environmentally acceptable lubricants: Wanting past the label (ExxonMobil) White Paper Instance
ExxonMobil’s instructional white paper breaks down a very powerful details for marine operators to learn about environmentally acceptable lubricants. It maintains knowledgeable tone however stays simple to learn thanks to obviously organized headings, bullet factors, and graphics.
If you create a white paper for a extremely skilled viewers, you don’t have to jot down giant textual content blocks to construct authority.
24. Sharing What We’ve Discovered: A Blueprint for Companies (Kroger) White Paper Instance
Kroger shares its COVID-19 response methods on this how-to white paper. After recounting the steps it took, it affords recommendation on use an identical strategy.
In case you have successful story different companies can be taught from, attempt adapting it right into a white paper with actionable takeaways.
25. The Linked Athlete (Verizon) White Paper Instance
On this enterprise advantages white paper, Verizon overviews how its 5G capabilities assist athletic organizations. It makes use of loads of case research for example its merchandise’ advantages.
If you write a enterprise advantages white paper centered in your group, use case research to strengthen your arguments.
