Nonetheless not satisfied about utilizing video for digital promoting? Try these 25 thought-provoking or downright head-scratching gross sales statistics to see why video is your absolute best gross sales instrument.
By now, you’ve heard every kind of issues about digital promoting utilizing video. With many individuals working from house (at the very least partially) for the foreseeable future, video is one of the simplest ways to succeed in proper by way of prospects’ laptop screens and seize their consideration.
And when you’re not utilizing video but…Properly, your quota is only a suggestion, proper? (Incorrect.)
We’ve assembled 25 eye-popping gross sales statistics to indicate you what the way forward for digital promoting will appear to be, why video is such a core a part of the digital gross sales course of, and the way video has propelled sellers similar to you from merely surviving to thriving on this courageous new world. Able to study extra? Preserve studying.
Extra of a visible learner? Right here’s all 25 stats packed right into a single slide deck:
Half 1: Peeking into the Way forward for Digital Promoting
#1: Over 66% of gross sales execs report their staff will keep distant or work within the workplace part-time sooner or later. (Vidyard, 2021) Tweet This!
What It Means: If your organization has reworked right into a hybrid or totally distant work setting, you’re not the exception—you’re the norm. The identical is true to your prospects. Many companies aren’t going again to the workplace in a full capability, so you could rethink all these ways you used to make use of again within the days when you might discover your prospects at their desks.
#2: 63% of gross sales leaders say digital conferences are equally or simpler than in-person conferences. (HubSpot, 2021) Tweet This!
What It Means: Hope you weren’t banking all of it on that flawless handshake. Most of your gross sales calls lately are most likely over Zoom or Microsoft Groups, so you could study to shine by way of a digital connection. (Tip: Make everybody’s day simpler by turning these synchronous video conferences into asynchronous video round-ups that they’ll watch at their very own tempo.)
#3: Greater than three-quarters of consumers and sellers choose digital self-serve and distant human engagement over face-to-face interactions. (McKinsey, 2020) Tweet This!
What It Means: It seems that the entire “distant engagement” factor is healthier for everyone concerned. Prospects prefer it higher, and it’s simpler for sellers to make inroads. Thus, don’t count on issues to return to the in-person establishment any time quickly.
#4: 75% of decision-makers assume distant engagement serves prospects simply as properly or higher than earlier than the shift to distant. (McKinsey, 2020) Tweet This!
What It Means: Digital gross sales actually greases up the promoting course of. Going digital makes it simpler to do issues like present extra context, get collectively for these milestone gross sales conferences, and keep related along with your prospects.
#5: 76% of gross sales leaders consider that distant gross sales interactions are equally or simpler than conventional in-person engagement when prospecting for brand spanking new prospects. (McKinsey, 2020) Tweet This!
What It Means: Is digital gross sales engagement truly higher than in-person engagement? Loads of gross sales authorities say so. Digital promoting isn’t a band-aid repair or a short lived measure—it’s a concrete means for sellers to attain higher gross sales outcomes than ever earlier than.
Half 2: How Many Digital Gross sales Professionals are Utilizing Video?
#6: 59% of individuals report utilizing video for buyer and gross sales conversations. (Vidyard, 2022) Tweet This!
What It Means: Over half of groups are utilizing video to have interaction prospects and gross sales prospects. (The truth is, our respondents stated that conversations like these are a extra in style use for video than posting them to YouTube!) Video promoting has change into a must have instrument. At a time the place connecting utilizing conventional means is harder than ever, video is proving the proper strategy to fill that hole.
#7: Practically 50% of gross sales execs leverage video of their gross sales course of. 53% of reps that aren’t utilizing video plan to take action within the close to future. (Vidyard, 2021) Tweet This!
What It Means: With virtually half of all sellers already utilizing video for digital promoting (and lots of extra planning on giving it a shot), any gross sales execs who aren’t on board with video are getting left behind.
#8: 72% of gross sales execs now use video as a result of they noticed or heard about others doing it. (Vidyard, 2021) Tweet This!
What It Means: Video is taking off as a result of it’s actually working. (See the gross sales stats in Half 4 for extra on that.) As extra sellers choose up video as a viable instrument, different sellers are seeing its success and adopting it for themselves.
#9: Prospecting conversations, web sites, and e mail are the highest three distribution channels for gross sales movies. (Vidyard, 2022) Tweet This!
What It Means: Video is a superb match for all three of those channels. In prospecting conversations, it builds a private connection by exhibiting prospects who you actually are, as a substitute of simply your title, title, and profile photograph. On web sites, it reveals off your worth proposition in a fast and consumable means. In emails, it units you aside from the hundred different text-based messages within the prospect’s inbox.
#10: 60% of gross sales execs outline their video recording and enhancing expertise as rising or proficient. (Vidyard, 2021) Tweet This!
What It Means: Whereas some sellers’ video expertise are nonetheless tough, many are shortly getting fairly good at video. Whether or not that’s slick filmmaking or artistic video concepts that seize consideration, digital sellers are discovering methods to extend the standard of the movies they’re making.
#11: 61% of gross sales execs ship a median of 1 to five gross sales movies per week. (Vidyard, 2021) Tweet This!
What It Means: For a lot of sellers, the candy spot appears to be round 5 movies per week—utilizing it as a surgical instrument fairly than a prospecting shotgun blast. Nevertheless, there’s nonetheless tons of room for nascent digital sellers to develop with video, incorporating it much more deeply into their day-to-day processes.
Half 3: Why Video Makes Gross sales Prospects Pay Consideration
#12: Individuals are 13% extra more likely to keep in mind particulars from video emails over textual content emails. (B2B DecisionLabs, 2021) Tweet This!
What It Means: Our brains retain extra data after we truly see one thing as a substitute of simply studying about it. In the event you actually need to impress a degree upon your prospects, transmit that data by way of a video as a substitute of a textual content e mail they’ll simply skim.
#13: Video e mail can cut back inbox fatigue and assist recipients retain extra of the message when in comparison with text-based e mail. (B2B DecisionLabs, 2021) Tweet This!
What It Means: your inbox truly places you in a unfavourable emotional state. Nevertheless, watching a video helps reverse that unfavourable impact, leveling out your feelings. Thus, a video e mail is an effective way to interrupt up the monotony of your prospect’s inbox, placing them in an emotional state the place they’re extra inclined to take heed to your pitch.
#14: 62% of viewers watch a business-related video right through if it’s lower than 60 seconds lengthy. (Vidyard, 2022) Tweet This!
What It Means: Sending 10-minute video epics? Don’t. The shorter, the higher. Get your message throughout in a minute or much less, and your prospects will likely be far more more likely to watch it by way of to the tip.
Half 4: Video’s Influence on Digital Promoting
#15: After including video to emails, ReviewTrackers noticed a 22% larger open fee, a 4% bigger click on fee, and 92% greater reply fee. (JB Gross sales Group, 2021) Tweet This!
What It Means: Including video to your emails will get outcomes for entrepreneurs and sellers alike. Need prospects to open your emails and ship you replies? Making an attempt including a video.
#16: Over 70% of gross sales execs report that video e mail performs higher than text-based e mail. (Vidyard, 2021) Tweet This!
What It Means: It’s more and more clear that text-only emails are boring, uninspired, and dangerous at catching consideration. Video, however? Sending one to your prospect makes them sit up and take note of what you need to say.
#17: Greater than 70% of gross sales execs who leverage video report that it has elevated response charges. (Vidyard, 2021) Tweet This!
What It Means: An enormous majority of digital sellers are seeing nice success with movies. The stats don’t lie: Receiving a private video makes prospects extra more likely to reply.
#18: Over half of gross sales execs report that hybrid video delivers the best response fee. (Vidyard, 2021) Tweet This!
What It Means: What’s a hybrid video? It’s a video the place you present each your webcam and your recorded display screen. Instance: Displaying one thing that caught your consideration in your prospect’s web site or LinkedIn profile, whereas together with your speaking head within the nook. It’s an effective way to speak data whereas flexing your private charisma, and it’s much better than a faceless voiceover.
#19: 56% of gross sales execs report that video has helped cut back the necessity for prolonged emails and chat messages. (Vidyard, 2021) Tweet This!
What It Means: You possibly can pack a number of data right into a video. It’s a simple workaround to lengthy back-and-forths with prospects. Movies are particularly highly effective for answering FAQs—simply report a video answering the most typical questions and ship it off at any time when these questions come up.
#20: Over 50% of gross sales execs who leverage video report that it has elevated their shut charges. (Vidyard, 2021) Tweet This!
What It Means: Movies are nice for connecting with prospects, however they continue to be simply as helpful right through the gross sales cycle. It’s like a private, almost-face-to-face check-in at each stage of the method, as a substitute of only a temporary, impassive e mail.
#21: Practically 60% of gross sales execs who use video report that it has elevated their productiveness. (Vidyard, 2021) Tweet This!
What It Means: Recording movies can appear intimidating, however as soon as sellers get their method down, they’ll produce and ship off movies simply as shortly as (or possibly even sooner than) writing an e mail or making a gross sales name.
#22: 48% of gross sales execs say custom-recorded movies shorten their deal cycle. (Vidyard, 2021) Tweet This!
What It Means: Movies present your sincerity, display what makes your product totally different, and cement belief. Individuals are extra inclined to purchase from folks they know and belief, and video is a shortcut to establishing that familiarity ASAP.
#23: Practically 76% of gross sales professionals report the significance of accessing video viewing information to qualify leads, interact prospects, or affect offers. (Vidyard, 2022) Tweet This!
What It Means: In the event you’re simply sending a video and hoping for the perfect, you’re not even remotely getting probably the most profit out of video for digital promoting. Spend money on instruments (like Vidyard) that allow you to see who watches your movies and the way engaged they’re, serving to you observe up with the appropriate prospects and offers.
#24: Gross sales execs who at all times or usually obtain their quota usually tend to report that including video to their gross sales course of has made them extra environment friendly. (Vidyard, 2021) Tweet This!
What It Means: Digital sellers who extra usually hit quota make extra use of video, and that’s no coincidence. Video helps them make higher use of their time, and is an enormous consider many sellers’ success.
#25: Two-thirds of gross sales execs report they’re happy with their use of video. (Vidyard, 2021) Tweet This!
What It Means: Digital promoting consultants spill a number of ink extolling the virtues of video for gross sales, and for good purpose—video actually does work! It’s a key instrument for any digital vendor making an attempt to make it on this wild new world of gross sales. The earlier you get on board, the earlier you’ll begin seeing the identical outcomes.
Kickstart Your Digital Promoting Technique
Feeling enlightened? We hope that these digital gross sales statistics spark some concepts for daring new promoting concepts.
The stats inform the story—video is extremely efficient as a part of your digital promoting technique. Need to begin exploring video for your self? Join Vidyard and make the most of the free video creation and sharing instruments that hundreds of gross sales execs already love.
