24 Beautiful Instagram Themes (& Borrow Them for Your Personal Feed)

Taking the time to create an attractive Instagram feed aesthetic is without doubt one of the simplest methods to steer somebody to comply with your corporation’s Instagram account or peruse your posts. You solely have one likelihood to make a superb first impression — so it is vital that you just put effort into your Instagram feed.

Discovering the right place to start out is hard — the place do you discover inspiration? What shade scheme do you have to use? How do you manage your posts in order that they seem like a unit?

We all know you get pleasure from studying by instance, so we have compiled the solutions to all of those questions in a listing of beautiful Instagram themes. We hope these encourage your personal feed’s transformation. However beware, these feeds are so fascinating, you will have a tough time selecting only one.

Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. While you’re modifying a number of posts per week that comply with the identical theme, you’ll need to have a design software useful to make that workflow simpler. Pre-set filters, shade palettes, and graphic components are just some of the options these instruments use, however when you have a classy theme to keep up, a number of of those instruments embrace superior options like video modifying and structure previews. Listed here are our prime 5 favourite instruments to make use of when modifying photographs for an Instagram theme.

1. VSCO

Creators look to VSCO once they need to obtain probably the most distinctive picture edits. This app is without doubt one of the top-ranked picture modifying instruments amongst photographers as a result of it contains superior modifying options with no need to tug out all of the stops in Photoshop. In case you’re in a rush and need to create an Instagram theme rapidly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. In case you’ll be together with video as a part of your content material lineup on Instagram, you should use the identical presets from the photographs so each sq. of content material blends seamlessly into the following it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 is a robust picture modifying app that may be downloaded on the App Retailer or Google Play. The free model of the app contains all the essential modifying options like brightness, lighting, cropping, and filters. The professional model offers you extra detailed management over retouching and background modifying. For video snippets, use FaceTune Video to make detailed changes proper out of your cellular gadget — you’ll simply must obtain the app individually for that functionality. In case you’re beginning to take a look at whether or not an Instagram theme is true to your model, FaceTune2 is an reasonably priced software value making an attempt.

3. Canva

You realize Canva as a user-friendly and free choice to create graphics, however it may be a robust picture modifying software to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you possibly can add shapes, textures, and textual content to your photos. Utilizing the picture editor, you possibly can import your picture and alter the degrees, add filters, and apply distinctive results to offer every bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

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Have you ever ever used Adobe Illustrator to create fascinating overlays and tints for photos? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to software to create vectors and logos, however this software program has some fairly useful options for creating picture filters and designs. Furthermore, you possibly can structure your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop is probably the most well-known picture modifying software program, and it really works particularly effectively for creating Instagram themes. You probably have the capability to tug out all of the stops and tweak each element, Photoshop will get the job completed. Not solely are the modifying, filter, and adjustment choices just about limitless, Photoshop is nice for batch processing the identical edits throughout a number of photos in a matter of seconds. You’ll additionally optimize your workflow through the use of photoshop to edit the composition, alter the background, and take away any undesirable elements of a picture with out switching to a different modifying software program so as to add your filter. With Photoshop, you’ve full management over your theme which implies you received’t have to fret about your profile trying precisely like another person’s.

1. Transition

In case you aren’t set on one particular Instagram theme, take into account the transition theme. With this aesthetic, you possibly can experiment with merging colours each couple of photos. For instance, you would begin with a black theme and embrace beige accents in each picture. From there, progressively introduce the following shade, on this case, blue. Finally, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues fascinating with out straying from a cohesive appear and feel.

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2. Black and White

A sophisticated black and white theme is an efficient option to evoke a way of sophistication. The shortage of shade attracts you into the picture’s fundamental topic and suggests a timeless ingredient to your corporation. @Lisedesmet’s black and white feed, as an example, focuses the person’s gaze on the picture’s topic, just like the black sneakers or white balloon.

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3. Brilliant Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s in all probability no higher approach than to create a feed stuffed with shiny colours. Brilliant colours are attention-grabbing and lighthearted, which could possibly be ultimate for attracting a youthful viewers. @Aww.sam’s feed, as an example, showcases somebody who would not take herself too critically.

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4. Minimalist

For an artsier edge, take into account taking a minimalist strategy to your feed, like @emwng does. The photographs are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

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5. One Shade

One of many best methods to select a theme to your feed is to decide on one shade and stick with it — this can assist steer your artistic course, and appears clear and cohesive from afar. It is significantly interesting for those who select an aesthetically pleasing and calm shade, just like the tender pink used within the well-liked hashtag #blackwomeninpink.

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6. Two Colours

In case you’re occupied with making a extremely cohesive feed however do not need to stick with the one-color theme, take into account making an attempt two. Two colours can assist your feed look organized and clear — plus, for those who select branded colours, it might assist you to create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy seem like the one proven in @Dreaming_outloud’s profile.

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7. Pastels

Much like the one-color concept, it may be helpful to decide on one shade palette to your feed, like @creativekipi’s use of pastels. Pastels, particularly, usually used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re charming and surprising.

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is potential to focus your feed on one singular object or concept — like beach-related objects and actions in Florida. In case you’re aiming to showcase your creativity or images expertise, it could possibly be compelling to create a feed the place every put up follows one theme.

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9. Puzzle

Making a puzzle out of your feed is sophisticated and takes some planning, however can reap large rewards when it comes to uniqueness and interesting an viewers. @Juniperoats’ posts, as an example, take advantage of sense if you have a look at it from the feed, slightly than particular person posts. It is exhausting to not be each impressed and enthralled by the ultimate consequence, and for those who put up puzzle piece footage individually, you possibly can evoke critical curiosity out of your followers.

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10. Distinctive Angles

Displaying on a regular basis gadgets and actions from surprising angles is certain to attract consideration to your Instagram feed. Much like the way in which strains create a theme, angles use course to create curiosity. Taking a picture of various topics from comparable angles can unite even probably the most unusual photographs right into a constant theme.

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11. Textual content Solely

An image is value a thousand phrases, however what number of footage is a well-designed quote value? Assured Girl Co. breaks the guidelines of Instagram that say photos ought to have a face in them to get the perfect engagement. Not so with this Instagram theme.

The brilliant colours and highlighted textual content make this structure aesthetically pleasing each within the Instagram grid format and as a one-off put up on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

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12. Checkerboard

In case you’re not an enormous fan of horizontal or vertical strains, you may strive a checkerboard theme. Much like horizontal strains, this theme means that you can alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it positively units your feed aside from everybody else’s. @Beautifulandyummy, as an example, makes use of black borders to attract consideration to her photos, and the completed feed seems to be each polished and complex. This theme will probably be extra profitable for those who’re aiming to promote trend merchandise or need to evoke an edgier really feel to your model.

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14. Similar Filter

In case you choose uniformity, you will in all probability like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each put up. From shut up, this does not make a lot distinction in your photos, however from afar, it positively makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and trend appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

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15. Flatlays

In case your main aim with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient strategy to inform a narrative just by arranging objects in a picture a sure approach and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme seems to be recent and trendy.

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16. Classic

If it aligns together with your model, classic is a artistic and hanging aesthetic that appears each artsy and laid-back. And, whereas “classic” may sound slightly bit obscure, it is easy to conjure. Merely strive a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party modifying software to discover a tender, hazy filter that makes your photographs seem like they had been taken from an previous polaroid digital camera.

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17. Repetition

In @girleatworld’s Instagram account, you possibly can depend on one factor to stay constant all through her feed: she’s all the time holding up meals in her hand. This sort of repetition seems to be clear and interesting, and as a follower, it means I all the time acknowledge one in all her posts as I am scrolling via my very own feed. Contemplate the way you may evoke comparable repetition in your personal posts to create a model picture all your personal.

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two completely different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

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19. Quotes

In case you’re a author or content material creator, you may take into account creating a complete feed of quotes, like @thegoodquote feed, which showcases quotes on completely different mediums, starting from paperback books to Tweets. Contemplate typing your quotes and altering up the colour of the background, or handwriting your quotes and putting them close to fascinating objects like flowers or a espresso mug.

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20. Darkish Colours

@JackHarding‘s nature photographs are nothing wanting spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, take into account desaturating your content material and utilizing filters with cooler colours, like greens and blues, slightly than heat ones. The ensuing feed seems to be clear, modern, {and professional}.

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21. Rainbow

One strategy to introduce shade into your feed? Attempt making a rainbow by slowly progressing your posts via the colours of the rainbow, beginning at pink and ending at purple (after which, beginning over again). The ensuing feed is beautiful.

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22. Doodle

Most individuals on Instagram stick with photographs and filters, so to face out, you may take into account including drawings or cartoon doodles on prime of (or changing) common picture posts. It is a good concept for those who’re an artist or an internet designer and need to draw consideration to your creative talents — plus, it is certain to get a smile out of your followers, like these lovable doodles proven under by @josie.doodles.

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23. Content material Parts

Related components in your photographs can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually convey the feed collectively. Moderately than every picture showing as a separate room, all of them mix to create a easy structure that shows The Container Retailer’s merchandise in a approach that feels pure to the viewer.

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24. Structural Traces

One thing about this Instagram feed feels completely different, doesn’t it? Except for the content material specializing in skyscrapers, the strains of the buildings in every picture flip this structure into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you possibly can nonetheless implement a theme like this by on the lookout for straight or curved strains within the photographs your seize. The important thing to creating crisp strains from the topics in your photographs is to snap them in nice lighting and discover symmetry within the picture wherever potential.

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25. Horizontal Traces

In case your model does effectively with aligning images with content material, you may take into account organizing your posts in a considerate approach — as an example, creating both horizontal or vertical strains, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.make-up employs this tactic, and her feed seems to be clear and intriguing consequently.

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Create an Instagram Theme

1. Select a constant shade palette.

One main issue of any Instagram theme is consistency. For example, you would not need to usually change your theme from black-and-white to rainbow — this might confuse your followers and harm your model picture. In fact, a whole firm rebrand may require you to shift your Instagram technique, however for probably the most half, you need to keep per the forms of visible content material you put up on Instagram.

Because of this, you will want to decide on a shade palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, as an example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, possibly you select one of many themes listed above, comparable to black-and-white. Regardless of the case, to create an Instagram theme, it is vital you stick to a couple colours all through all your content material.

2. Use the identical filter for every put up, or edit every put up equally.

As famous above, consistency is a important ingredient in any Instagram theme, so you will need to discover your favourite one or two filters and use them for every of your posts. You should use Instagram’s built-in filters, or strive an modifying app like VSCO or Snapseed. Alternatively, for those who’re going for a minimalist look, you may skip filters completely and easily use a number of modifying options, like distinction and publicity.

No matter you select, although, you will need to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far prematurely.

It is vital that you just plan your Instagram posts forward of time for a number of completely different causes, together with making certain you put up a superb number of content material and that you just put up it throughout a good time of day.

Moreover, when creating an Instagram theme, you will must plan posts prematurely to determine how they match collectively — like puzzle items, your particular person items of content material want to strengthen your theme as an entire. To plan posts far prematurely and visualize how they reinforce your theme, you will need to use a visible Instagram planner like Later or Planoly. Better of all, you should use these apps to preview your feed and guarantee your theme is trying the way in which you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you possibly can’t get pleasure from for the lengthy haul.

In center college, I usually favored to alter my “look” — in the future I aimed for preppy, and the following I selected a extra athletic look. In fact, as I acquired older, I started to know what fashion I may follow for the lengthy haul and began purchasing for garments that match my genuine fashion so I wasn’t consistently buying new garments and getting sick of them a number of weeks later.

Equally, you do not need to select an Instagram theme you possibly can’t stay with for a very long time. Your Instagram theme needs to be an correct reflection of your model, and if it is not, it in all probability will not final. Simply because rainbow colours sound fascinating on the get-go does not imply it is a good match to your firm’s social media aesthetic as an entire.

When unsure, select a extra easy theme that gives you the chance to get artistic and experiment with out straying too far off-theme.

Use an Instagram Theme on Your Profile

1. Select what photographs you need to put up earlier than selecting your theme.

While you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, types, angles — the alternatives are infinite. However it’s vital to remember that this stuff received’t make your theme stand out. The content material remains to be the star of the present. If the photographs aren’t balanced on the feed, your theme will seem like a picture dump that occurs to have the identical filter on it.

To curate the right Instagram theme, select what photographs you intend to put up earlier than selecting a theme. I extremely advocate laying these photographs out in a nine-square grid as effectively so you possibly can see how the photographs mix collectively.

2. Don’t overlook the captions.

Certain, nobody goes to see the captions of your Instagram photographs once they’re taking a look at your theme within the grid-view, however they are going to see them if you put up every picture individually. There can be occasions when a picture you put up could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, this stuff won’t be so fascinating, however a considerate caption that ties the picture to your total theme can assist maintain your followers engaged once they may in any other case take a look at and maintain scrolling previous your profile.

In case you’re having a little bit of author’s block, take a look at these 201 Instagram captions for each sort of put up.

3. Swap up your theme with shade blocks.

Earlier, we talked about selecting a theme which you could decide to for the lengthy haul. However there’s an exception to that rule — shade transitions. A number of the greatest themes aren’t based mostly on a selected shade in any respect. Moderately than utilizing the identical shade palette all through the Instagram feed, you possibly can have colours mix into each other with every picture. This fashion, you possibly can embrace a bigger number of photographs with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising is greater than numbers. As probably the most visible social media platform immediately, what you put up and the way it seems to be instantly impacts engagement, followers, and the way your model exhibits up on-line. A cohesive Instagram theme can assist your model convey a price proposition, promote a product, or execute a marketing campaign. Colours and filters make stunning themes, however there are a number of further methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s notice: This put up was initially printed in August 2018 and has been up to date for comprehensiveness.