23 Social Media Put up Concepts For Your Model

1. Plan social media posts for daily of the week

Wish to make your social feed feels extra like an occasion versus a laundry checklist of random posts?

Begin a collection for every weekday to create a chance to work together together with your followers and followers frequently. By offering related content material at a constant clip, you possibly can construct a behavior amongst your viewers to sit up for seeing particular content material out of your model.

A daily schedule exhibits your group what to anticipate and even provides one thing to sit up for. Plus, it provides your group a template to comply with, so it’s comparatively fast and straightforward to provide.

You should use Sprout’s finest instances to put up instrument that can assist you establish the proper time to publish your content material too.

Listed below are a couple of social media posts concepts to replenish your content material calendar from Monday to Sunday:

What to put up on social media on a Monday

Assist your followers begin the week on a excessive observe with some Monday inspiration. You possibly can share a motivational quote or video that’s related to your viewers.

For instance, on our Sprout Social Instagram, we printed a Tales collection referred to as Sproutouts. Each Monday, we might share inspiration and useful social media content material for the week forward.

It’s also possible to put up an aesthetically pleasing photograph or video. Mainly, use Monday content material to share one thing constructive!

What to put up on a Tuesday

Tuesday is for #TransformationTuesday. Put up a before-and-after photograph or video to indicate how your model helped a buyer remodel. This concept is nice for salons, private trainers, contractors and different industries that present a service, however virtually any model might implement it when you assume outdoors the field.

As an example, the Sheldrick Wildlife Belief posted the journey of a orphan warthog:

What to put up on a Wednesday

Everybody loves some good hump day content material. Consider Wednesdays as a chance to supply a mid-week social pick-me-up.

What to put up on a Thursday

Use Thursdays to tell and educate your viewers with useful suggestions and tips. This content material can focus in your model, however you can even provide common recommendation that’s related to your business.

What to put up on a Friday

Bookend the work week with partaking posts. The weekend is close to, so give your followers the chance to work together with some enjoyable content material. Embody a name to motion in your caption or a sticker in your Instagram to get your viewers engaged.

What to put up on a Saturday

Staying on the weekend development, use Saturday to put up light-hearted, entertaining content material. Present how your model may help prospects take pleasure in their weekend by exhibiting product imagery or sharing how your social group enjoys their break day.

What to put up on a Sunday

#SelfcareSunday is a well-liked hashtag for good motive. Assist your prospects chill out, unwind and mirror earlier than the week forward by sharing inspirational content material like a quote or a hyperlink to a useful resource.

2. Ask your viewers questions

Asking your viewers questions is a surefire method to increase your engagement. An instance of a well-liked Instagram put up concept is utilizing query stickers in Tales. It’s also possible to ask a query in a caption, like Crumbl Cookies did under–something is honest recreation.

3. Share influencer content material

Take into account working with influencers to create sponsored or collaborative content material. However how do you discover the proper influencers on your model? Authenticity is the second most necessary qualification for creators working with manufacturers, in line with The Sprout Social Index™, so deal with influencers who share an identical viewers together with your model.

Additionally, when you discover any movies that point out your model from influencers, ask permission to re-share the content material in your model’s profile. It’s a fast and straightforward method to present your viewers who else enjoys your model.

4. Help a trigger

Display your model values by posting your assist for a trigger. For instance, the North Face posted this Tweet about their 15-year-long partnership with a number of breast most cancers prevention organizations:

The tweet additionally shares a hyperlink to their Pink Ribbon Assortment, which is supported by North Face’s Discover fund. Exhibiting assist on-line is an effective way to assist construct your model authenticity, so don’t draw back from the causes which can be necessary to your small business.

5. Run a contest or giveaway

Folks can’t resist the ability of free stuff. Social media contests are one of the crucial impactful social media actions in the case of potential engagement from followers.

In keeping with information from HubSpot, sweepstakes are the preferred sort of contest and types acquire a median of 17,500 new followers after they use them.

Loopy, proper? However while you have a look at how a lot love posts like this one from Crumbl Cookies obtain, these numbers don’t appear so farfetched:

Crumbl hosts giveaways incessantly, however this put up is exclusive as a result of the cookie model supplied a bigger giveaway to have fun incomes three million followers.

However you don’t need to have such an enormous follower depend to run a contest. And also you don’t want a third-party answer or service both—all you want is a mix of the next:

1. One thing to provide away. Ideally, the prize on your contest ought to in some way be associated to your model (assume: free merchandise or a membership). Massive-ticket, unrelated objects have a tendency to draw freebie-seekers that received’t translate into long-term followers.
2. Phrases and circumstances. To cowl your self legally, phrases and circumstances are a should on your contest. This template from Shortstack can clue you in on precisely what you want. Moreover, these factors will make your contest appear authentic and never like a possible rip-off.
3. Some extent of contact. In your phrases and circumstances web page, ensure that to depart an electronic mail handle the place folks can get in contact with questions or issues.
4. A method to enter. Whether or not it’s by means of user-generated content material or a branded hashtag, asking followers to put up about your model is the easiest way to encourage entries. In spite of everything, the aim of a giveaway is model consciousness, not simply to provide away free stuff.

Oh, and hashtags are by far the only technique of conserving observe of who entered your contest without cost. You should use social media administration instruments like Sprout that can assist you monitor and establish all of the posts together with your branded hashtag.

You don’t have to run contests week after week to reap the rewards. Contests can spike your follower depend and engagement, however they’re additionally an important social media concept for campaigns you’re trying to improve, akin to new product launches.

6. Host an AMA

An ask me something (AMA) collection represents an superior alternative to coach and have interaction together with your followers. AMA’s are basically Q&A periods the place you get to share your data, experiences and perception.

From sharing success tales to non-public challenges, such periods may be compelling for audiences and types alike.

Your viewers will recognize the perception, but additionally take into account how an AMA ticks the next containers for manufacturers:

• You get to indicate off your private facet, showcasing the face backstage of your small business.
• You increase consciousness on your model with out being pushy or salesy about it.
• You be taught extra concerning the issues and pursuits of your viewers.

In case you have a big group, you possibly can encourage every member to conduct their very own AMA over time to provide a form of big-picture view of your model.

7. Conduct a social media takeover

Typically refreshing your social feeds means letting another person take over.

Takeovers put the reins of your social accounts in another person’s palms, often for twenty-four hours.

Handing off your social presence to an influencer or movie star with a large, lively viewers is a main method to get your model in entrance of some new faces and inject a brand new voice into your account when you’re operating quick on social media put up concepts. It’s also possible to let another person in your organization take over your account to provide your feed some taste.

Take into account enterprise companions and business relationships that may very well be good candidates for a takeover. The aim of a takeover is to get publicity, so ideally select somebody whose viewers demographic is related to your personal.

8. Share, pin, retweet and regram

Don’t be afraid to let your followers, followers and friends do the speaking.

Keep in mind, not all the content material in your social feed needs to be your personal—the truth is, it shouldn’t be. Selling different related manufacturers, articles and images out of your followers is a superb strategy that exhibits you’re a part of your business’s dialog.

For instance, Sprout not too long ago shared a New York Occasions article about how Gen Z makes use of TikTok as a search engine as a result of it’s related to followers curious concerning the world of promoting and social media.

As famous in our information on the most effective instances to put up on social media, manufacturers ought to attempt to comply with the 80/20 rule of promotion. That’s, your feeds ought to be made up of 80% entertaining and fascinating content material and solely 20% promotional content material. This retains your feed from feeling like a gross sales pitch.

If nothing else, a regram or Retweet is fast and straightforward. Lean on user-generated content material and add a brand new caption while you repost like Mejuri did on this TikTok:

9. Create short-form video clips

Video content material technique has turn out to be a should for contemporary manufacturers. Sadly, many see the funding in video as being too difficult, costly or out of their attain.

The Sprout Social Index studies short-form video as essentially the most partaking sort of in-feed content material. Customers additionally discover short-form movies 2.5x extra partaking than long-form ones.

With stats like that, manufacturers ought to give some critical thought to artistic social media concepts that incorporate video.

In fact, short-form video clips are the bread and butter of TikTok and Instagram Reels, however they’re additionally excellent for Twitter and Fb. You possibly can even check out YouTube Shorts. These bite-sized clips often require minimal enhancing, may be shot shortly and are prime for sharing.

Right here’s a superb instance from Clinique:

Brainstorm quick, artistic clips to maintain your followers entertained.

10. Repurpose your content material

Take into consideration the planning, effort and sheer period of time it takes to create any piece of content material. Doesn’t it make sense to squeeze as a lot as you possibly can out of each weblog put up or video you make?

For each weblog put up you write or video you shoot, you need to take into account extra concepts for selling it on social media past its authentic format. For instance, you possibly can pull a quote out of your content material and repurpose it right into a share-friendly picture by way of Canva.

Or, you possibly can repurpose your YouTube movies into social-specific posts like this:

Now, think about when you repurposed each weblog put up you wrote or video you printed. You’d have a fairly good backlog of shareable content material, proper?

Repurposing your content material not solely breathes new life into outdated or much less fashionable posts, but additionally retains your followers from becoming bored of the identical message shared time and again.

11. Workforce up with one other model

Co-marketing is a win-win state of affairs. Two manufacturers group up on a marketing campaign or piece of content material akin to a webinar, e-book or perhaps a particular promotion, and every firm will get publicity to the opposite’s viewers.

Search for manufacturers to accomplice with that aren’t opponents however have an identical audience. As an example, Sprout has partnered with corporations like Wistia and Zendesk to create webinars and ebooks.

We additionally not too long ago partnered with Salesforce:

Social media is the best platform for co-marketing marketing campaign concepts as a result of it’s really easy to sync up your efforts.

12. Develop how-tos and tutorials

Weblog articles are a superb medium to interrupt down step-by-step directions, however social media may be simply as efficient. Tasty produces Instagram and TikTok movies of mouth-watering recipes which can be damaged down into actionable steps. Every video is brief and to the purpose, whereas remaining complete.

When considering of instructional subjects, maintain it to concepts you possibly can clarify in a few minute. You possibly can rating bonus factors in case your Instagram caption also can clarify all the obligatory steps.

13. Go stay

Reside video is the third most partaking sort of in-feed social content material, partly as a result of shoppers are in search of genuine, less-produced experiences with manufacturers.

Whether or not you’re vlogging out of your automobile or conducting a Q&A session, responding to folks in actual time establishes a extra private connection together with your followers.

The most effective half? You possibly can all the time repurpose your stay video content material down the road. For instance, we posted a Reside on our Instagram:

Some folks in your viewers may not have the ability to be a part of stay, so giving them the choice to return on their very own time is an effective way to maintain them engaged.

14. Give prospects the highlight

What higher method to present your prospects you recognize them than giving them a shout-out?

Transcend retweeting individuals who point out your model and begin a marketing campaign that actually highlights your prospects.

For instance, you may have a buyer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.

Sprout highlights prospects’ case research. Along with exhibiting appreciation for corporations that use our software program, such research additionally present potential prospects with social media concepts they will make use of themselves.

Warby Parker incessantly showcases their prospects. On this Tweet, the eyewear model congratulates a buyer on their new job and contemporary pair of lenses:

The extra appreciation you present your prospects and followers, the extra possible they’re to share your content material and promote your small business in your behalf. Plus, showcasing your prospects with actual, genuine opinions and testimonials proves folks take pleasure in your model’s merchandise and/or companies.

15. Conduct an interview

Serving as an alternative choice to a conventional Q&A session, social media has made it arguably simpler than ever to conduct interviews.

Whether or not by means of Twitter or Fb Reside, interviewing a related influencer or skilled in your business serves as the proper mixture of schooling and leisure. You possibly can ask your followers to submit questions or you possibly can ask questions that might be attention-grabbing to your viewers.

On this video by Nike, the sportswear model requested visitors who their favourite athletes are:

Social interviews are oftentimes casual and off-the-cuff, coming off as genuine to your viewers. As an added bonus, you possibly can repurpose your social interviews into podcasts, weblog posts and YouTube movies.

16. Make a meme

Manufacturers shouldn’t be afraid to indicate off their humorousness.

Whereas advertising with memes isn’t for everybody, social media itself is a breeding floor for humorous photographs and satire. As evidenced by manufacturers akin to Chubbies, there’s actually a time and place for memes.

Take into account that memes do have a shelf life. In case your viewers isn’t aware of humor, memes can come off as cringe-worthy and out of contact. That stated, many manufacturers with youthful audiences and a heavy social presence may gain advantage from some lighthearted content material.

17. Make the most of trending subjects

Typically the most effective social media concepts come to you while you least anticipate them.

Trending subjects on Twitter and Fb signify a approach for manufacturers to capitalize on topical content material. Whilst you have a restricted window of alternative for such content material to be related, topical posts can rating big numbers.

A much less time-sensitive method to keep topical is by referencing an enormous occasion that you understand is coming. For instance, when Rihanna introduced her Tremendous Bowl 2023 halftime efficiency, a number of manufacturers parodied her authentic tweet the place the pop singer holds a soccer–like Dairy Queen, who posted a tattooed hand holding a Blizzard:

Becoming a member of the dialog is necessary, however keep away from political or doubtlessly delicate subjects. There’s nothing worse than coping with a public relations nightmare since you tried to be intelligent.

18. Ask followers to tag a good friend

A simple method to get extra eyes in your social feeds is the mere act of asking.

Tag-a-friend posts encourage responses out of your followers and produce new potential followers into the fold. Contemplating how simple it’s to @-mention somebody in a remark, tacking on a tag-a-friend request to a put up is pretty easy. Manufacturers often ask followers to tag their family and friends by way of Instagram.

Whilst you don’t have to ask for tags in every put up, doing so is an effective method to encourage a response from a put up that in any other case may not obtain a lot engagement.

19. Run a social-exclusive deal

Though manufacturers shouldn’t push their followers too laborious with provides and offers, social media options akin to Fb carousel advertisements may help you rating a monetary ROI out of your social presence.

It’s also possible to promote a sale by means of your Instagram store or a Tweet, like Lilly’s Kloset did under:

The fantastic thing about operating advertisements inside social media is that they’re simple to trace. For instance, Fb’s advert platform gives an infinite quantity of knowledge when it comes to who’s seeing your advertisements, who’s clicking and how a lot your clicks are value. In the meantime, operating unique coupon codes on Twitter or Instagram may help you perceive what proportion of your followers is keen to spend.

20. Ballot your viewers

If social media has taught us something, it’s that folks like to share their opinions.

Social media options akin to Twitter polls are a one-click method to get a pulse in your followers. This ballot from Coca-Cola represents a playful however efficient instance:

Polls don’t should be a proper affair, nor do they should be sales-related. Social media represents a dialog, so be keen to take heed to your follower’s suggestions.

21. Reply to your followers

Social media is conversational, so manufacturers ought to all the time be keen to speak again to their followers. Your viewers’s time is efficacious and taking the time to reply exhibits your model cares.

Whether or not it’s reward, a buyer concern or simply somebody trying to say “Good day,” your responses can communicate volumes about your model. Chick-fil-A often responds to their followers, talking to how a lot they worth buyer care.

On this tweet, the quick meals model responds to a household who posted a dinner photograph at their native restaurant:

We’re in an period the place social buyer care is important, so you possibly can’t afford to go silent in your followers.

22. Go behind the scenes

At their core, manufacturers signify folks. Don’t let that private component of your social feed fall by the wayside.

The Washington Put up continuously exhibits off their workplace antics, a lot to the amusement of their followers. On this instance, the information publication provides us a glance inside a photoshoot for his or her podcast:

Giving your followers a “behind the scenes” have a look at your organization alerts authenticity. Bought a delegated workplace mascot? Throwing a celebration? Let your followers see what you see.

23. Share a milestone

Final however not least, manufacturers ought to be keen to have fun their success and victories with followers. Featured in a serious publication? Attain a gross sales objective? Stoked a few new rent? Upgraded to a brand new workplace?

Let your followers know. Sharing these moments together with your viewers exhibits your human facet whereas signaling your model’s progress. That is additionally an important B2B social media put up concept since you don’t need to depend on an aesthetically pleasing product visible, like on Instagram or TikTok.

Canva used this Tweet to have fun their latest suite of options:

Once more, efficient social media concepts aren’t nearly your services or products. Telling your model’s story and exhibiting what you’re value based mostly in your accomplishments can actually cement your organization’s standing within the eyes of your viewers.

Which social media put up concept are you going to attempt subsequent?

Give these social media concepts a shot when you’re uninterested in posting the identical outdated content material. You don’t have to stick to a single sort of content material, particularly with many choices.

Now that you’ve a bounty of concepts, it can save you time by scheduling your posts upfront with instruments like Sprout—use our free 30-day trial to discover.