Need to examine the rating of the sport? The newest election updates? If a sure singer-turned-mogul is anticipating their second youngster? There’s just one place to go: Twitter.
Regardless of a yr of serious change, Twitter remains to be the primary platform folks flip to for breaking information in 2023. To faucet into the hub of present occasions and trending conversations, it’s important to dig into Twitter analytics to grasp how folks use the platform. This contains staying up-to-date on the most recent Twitter statistics that may form your strategy.
Doing so will provide help to higher perceive your target market. In line with The 2022 Sprout Social Index™, 36% of shoppers will decide a model over a competitor in the event that they really feel understood, up from 21% in 2021.
Whereas platforms like Fb, YouTube and Instagram may need extra customers, Twitter’s viewers is lively, engaged and plugged-in, and types ought to take into account it a precious channel to attach with their viewers.
Take a look at these 23 Twitter statistics to encourage and information your social media technique this yr.
Basic Twitter stats each marketer ought to know
1. Month-to-month lively customers: 436 million
2. Worldwide utilization rating: 14th hottest social media community
3. Income: $5.08 billion
4. Possession: Privately held
Twitter is at a singular crossroads. For one factor, new possession has spurred renewed curiosity within the platform and elevated consumer exercise. As of January 2023, Twitter has 436 million month-to-month lively customers (MAU), up from 366 million in December 2022. Regardless of nonetheless trailing different networks like Fb, YouTube, WhatsApp, Instagram and TikTok, this progress signifies speedy and notable will increase in consumer exercise. (Professional tip: Use Twitter analytics instruments to measure your model’s distinctive viewers efficiency.)
Alternatively, uncertainty over the platform’s monetary well being looms. In its final yearly earnings report in This fall 2021, Twitter reported incomes $5.08 billion in annual income, up 37% from the earlier yr. By Q2 2022, Twitter earned $1.18 billion in quarterly income—a lower of 1% yr over yr—and reported whole quarterly prices and bills equal to $1.52 billion, based on the corporate’s ultimate earnings launch. No up to date income information has been reported since Twitter was privately acquired.
However don’t rely Twitter out throughout this time of transition. Because the 14th hottest social media community on the planet, it stays a serious participant within the social media recreation.
Twitter utilization statistics that show the platform’s influence
5. Monetizable day by day lively customers: 237.8 million (55% of whole customers)
6. Common day by day utilization: 34.8 minutes/day
7. Worldwide day by day engagement rating: Third most-used social community
In line with Twitter’s ultimate earnings launch, every day 237.8 million monetizable customers log into the app, which is 55% of all Twitter customers. On common, these customers spend 34.8 minutes on the platform. For perspective, customers solely spend 30.1 minutes per day on Fb, the platform shoppers anticipated they might use most, based on our Index information. Twitter nonetheless trails TikTok and YouTube, however because the third hottest app for day by day use, there’s no denying Twitter has the potential to assist manufacturers develop their communities by gaining new, highly-engaged followers.
Twitter consumer statistics to assist attain your viewers
8. Gender: 56.4% male, 43.6% feminine (Observe: Sprout Social acknowledges gender isn’t binary, however our information sources restrict their reporting to female and male)
9. Age: 38.5% between 25–34 years outdated
10. Location: US, Japan and India
11. Cross-platform utilization: Instagram, LinkedIn and Fb
12. Schooling stage and revenue: One-third are school educated and make greater than $75,000 yearly
13. Sentiment developments: Destructive sentiment towards glitches, some new options, consumer privateness and proposed paywall, however constructive total towards Twitter’s legacy
To maximise your likelihood of reaching your goal audience on Twitter, it’s good to perceive the demographic breakdown of its consumer base. The platform tends to sway male, with 56.4% of customers figuring out as such. It’s hottest with folks between the ages of 25 and 34 years outdated, and least common with teenagers. Customers inside this age vary are additionally most lively on Instagram, LinkedIn and Fb.
One-third of Twitter customers are college-educated and make greater than $75,000 yearly, highlighting the platform’s highly-educated and high-earning base. Nations main in Twitter utilization embrace the US, Japan and India.
Twitter’s core customers loudly categorical their emotions concerning the platform. In latest months, they’ve raised issues about platform glitches, new options, privateness and proposed paywalls. Whereas sentiment has ebbed and flowed, most customers are pulling for the platform to regain its wings—like this Tweet from a Twitter fan showcases.
Twitter statistics for advertisers
14. Annual advert income: $1.41 billion
15. Value per engagement: Elevated 39% from 2020 to 2021
16. Advert engagement: Decreased 12% from 2020 to 2021
17. Advert view time: 26% larger than different main platforms
18. Business inclusivity: Solely main social platform to permit hashish promoting
Promoting on Twitter takes a number of types—together with promoted Tweets, accounts and trending matters (as this instance demonstrates). The platform strives to constantly roll out new high-impact advert sorts to satisfy evolving shopper expectations and preferences.
Regardless of these efforts, ROI for advertisers has considerably fallen since 2020. In line with the 2021 annual earnings report, Twitter earns $1.41 billion in yearly advert income (up 24% yr over yr). But, advert engagement charges fell by 12% whereas price per engagement elevated by 39%.
In late 2022 and early 2023, Twitter’s advert income took successful as main manufacturers paused promoting efforts on the platform. In the end, it’s too early to inform how this can influence promoting on Twitter long run, however it does create alternative for manufacturers to breakthrough and experiment within the interim. Twitter reviews that advert view time on the platform is 26% larger than different main platforms.
From providing discounted advertisements to permitting hashish promoting, Twitter is making enticing appeals for manufacturers to reinvest within the platform. (In case your model sells hashish, bookmark our article: How hashish manufacturers elevate their social media content material.)
Twitter stats companies want to tell their technique
19. Finest time to put up: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.
20. Common model engagement fee: 0.04%
21. Discoverability: #1 platform
22. 53% of individuals on Twitter usually tend to be the primary to purchase new merchandise
23. 15% of customers and 32% of manufacturers use Twitter for customer support
Whenever you construct your Twitter advertising technique, it’s crucial to align your content material with the fashion of the community. For instance, Twitter is a fast-moving platform, and your Tweets will probably be missed when you put up on the fallacious time. Total, the very best instances to put up are Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m., however it’s best to discover the greatest time to put up on Twitter on your trade and viewers.
The typical model engagement fee on Twitter is 0.04%. Whereas that determine may appear low in comparison with different platforms, keep in mind that Tweets usually require much less effort which permits manufacturers to put up extra usually, creating extra alternative for engagement.
Regardless of a low model engagement fee, Twitter is the primary platform for discoverability, and its superpower helps manufacturers acquire publicity to an viewers desperate to strive one thing new. In line with Twitter, 53% of individuals on the platform usually tend to be the primary to purchase new merchandise.
Customers aren’t simply on the platform for Twitter ecommerce, although. In line with our Index information, 15% of customers and 32% of manufacturers use Twitter for customer support and care—making it a key vacation spot at each stage within the advertising funnel.
Use these Twitter statistics to assist your model soar
These key Twitter statistics show the platform might nonetheless play a significant position in your model’s social media technique. However like all social media platforms, your model’s efficiency on Twitter is what you make it. Even within the midst of Twitter’s evolution, yow will discover stability and success when you floor your technique in information. Empowered with the 23 Twitter stats we shared on this article, consider your strategy to the platform and refine your techniques to make sure you resonate together with your target market.
Begin asking your self questions like:
- Is my target market utilizing Twitter kind of than I anticipated?
- What does my target market use Twitter for?
- What’s my model’s return on paid funding on the platform?
- Am I reaching my viewers at the very best time?
- Is my firm’s Twitter customer support workflow assembly expectations?
Use your solutions to information your organization’s strategy to Twitter in 2023, and watch your presence take off. Hold iterating in your Twitter technique by studying the way to use Twitter successfully to develop your model.
