Having been on Twitter since 2008, despite the fact that that is being printed in 2024, I nonetheless choose to seek advice from the community as Twitter, and never X, and due to this fact the title of Twitter Person Statistics. Whereas the platform has gone by its adjustments with new possession, it nonetheless performs a job in at present’s social media advertising and marketing.
If you happen to ask me what social community I like to recommend to B2C corporations for his or her social media advertising and marketing, it might be Fb, Instagram, and/or TikTok adopted by Pinterest and/or Twitter. For B2B companies, it might be LinkedIn adopted by Twitter or Fb. Clearly it’s simple to lose sight of Twitter for advertising and marketing amongst newer and sexier rivals. However as a 2nd or third social community for A/B testing, I’ll all the time advocate Twitter and its distinctive consumer base as an possibility. I hope after testing these Twitter consumer statistics, additionally, you will see why and the way you should utilize Twitter in your B2B entrepreneurs efforts.
Moreover, for those who have seen me converse, you understand that Twitter, like Instagram, offers you the power to interact with different customers as for those who have been an individual and never a enterprise to immediate consumer progress – a incontrovertible fact that prolific tweeters make the most of. Which means that, not like Fb or LinkedIn, firm accounts can do much more utilizing natural social media with out essentially paying to play, though Paid Social will assist speed up B2B content material entrepreneurs’ efforts on any platform.
Whereas it’s not as attractive as TikTok, Twitter continues to be within the information because of its new proprietor. Whereas some may need left the platform, it nonetheless has loads of very energetic social media customers to warrant your curiosity.
On the similar time, there are lots of people who assume that Twitter is passé. In any case, the platform doesn’t have enormous member numbers in relation to different social networks. Nonetheless, as we’ll see from these Twitter consumer statistics, there’s much more to this story and Twitter’s function as a digital advertising and marketing software. In reality, Twitter is as influential as ever, particularly because it leverages its worth as one of many few locations folks can brazenly focus on politics – and something, actually.
Twitter consumer statistics fundamentals: Demographics
Like many social media networks, Twitter has all kinds of individuals utilizing the platform, from feminine web customers nonetheless attending college to older web customers wanting to observe their favourite politicians. Granted, there are various fewer Twitter members than Fb members, however Twitter’s demographics are very fascinating. Let’s check out a number of key numbers for Twitter’s social media statistics.
1. There are over 540 million month-to-month customers. (supply)
The variety of folks utilizing Twitter on a month-to-month foundation is about the identical saturation as LinkedIn. Like LinkedIn, Twitter is an older social community that’s had loads of time to mature.
Additionally, understand that:
2. 238 million of those month-to-month customers go surfing each day and will be monetized. (supply)
Monetizable each day energetic customers (mDAU) are customers who’re actively partaking with a platform. Rising mDAU is a dependable indicator of a platform’s continued progress and utilization, making this statistic an essential one to assist develop content material and develop a Twitter technique. Whereas Twitter is commonly pushed to the facet in favor of flashier, extra visually-rich platforms, the common consumer on Twitter requires extra know-how, and grownup customers are usually not going to Twitter to see spam messages and a slew of adverts. Which means that you should utilize the collection of sentences and phrases on Twitter to attach along with your viewers, set your self aside as an authority, and frequently interact with a rising group of energetic customers.
Observe that the 238 million customers represents a 16.6% year-over-year progress for 2022.
Moreover,
3. There are 95.4 million MAU’s from america. (supply)
Statista factors out that the second and third-highest numbers of energetic customers come from Japan and India, respectively, and there appears to be a gradual quarter enhance in these numbers. It’s worthy to notice that the primary two nations have a really excessive common earnings, and are among the many most internet-connected on this planet.
It’s additionally noteworthy that,
4. 23% of American adults use Twitter. (supply)
Whereas that is positively not the massive variety of adults who use Fb or Instagram, that’s nonetheless plenty of energetic customers (and potential prospects) so that you can attain by the platform. Lastly, it’s value mentioning that the affect of Twitter goes far past simply Twitter demographics. Not like Fb, Twitter sees lots of people viewing its pages and racking up video views who don’t have an account, or who aren’t logged into their account when checking it. One motive for that is the massively influential individuals who have a Twitter presence, in addition to the concise nature of posts, which makes Twitter distinctive amongst different social platforms.
Consequently,
5. There are over 500 million Tweets despatched per day (supply)
500 million Tweets per day provides as much as various engagement. Whether or not you’re Katy Perry asserting a brand new album, or a father or mother speaking about native information, your audience is counting on you to maintain them up-to-date and frequently interact on the platform. That being mentioned, with so many Tweets going out every day, just be sure you aren’t merely including to the noise; make it possible for your Tweets stand out amongst these 500 million, and frequently you should definitely interact your audience and supply useful or related content material.
6. 63% of Twitter customers establish as male, and 37% establish as feminine. (supply)
Understanding the final state of genders and their Twitter habits might help inform your advertising and marketing technique, as it may possibly enable you decide easy methods to most successfully tailor your advertising and marketing efforts to your followers. Understanding that almost all of Twitter customers establish as male can inform the model and tone of your tweets to maximise your advertising and marketing potential.
7. The biggest Twitter consumer age group (38.5%) are aged 25 to 34. (supply)
Like most social media platforms, Twitter’s viewers depends totally on a youthful crowd. That isn’t to say that each one Twitter customers are inside the basic age group of Justin Bieber, however does recommend that content material wants to stay related to a gaggle of individuals you might not initially think about when creating content material or linking to numerous print and video adverts. When you wouldn’t have to switch every thing you create to “slot in” with this specific demographic, you will need to acknowledge that almost 40% of the Twitter viewers falls inside the ages of 25 to 34, and infrequently or often catering to that demographic might help enhance your Twitter numbers.
Additional Studying: 11 Methods to Use Twitter Polls for Advertising and marketing (with Examples)
Twitter consumer statistics present its customers are influential and prosperous.
This specific set of Twitter statistics appears to be largely unbiased of the nationwide origin of every consumer. Whereas it’s positively true that in growing nations solely the better-off have web entry persistently sufficient for social media utilization, we should do not forget that rich nations even have essentially the most customers on social media platforms like Twitter.
With this in thoughts, listed here are the uncooked Twitter consumer statistics:
8. 83% of world leaders use Twitter. (supply)
I’d have an interest to know if “world leaders” consists of native politicians, however we do know that national-level leaders from most nations are represented in Twitter demographics. The place else would you discover Kim Jong Un? Most avenues of communication are restricted for North Koreans. Iran has some movers and shakers right here, as does China and Russia. That is one motive why controversy is allowed on Twitter. This allowance implies that world leaders have a spot to specific themselves someplace that all the world can simply entry–a Twitter technique that’s often employed with each disastrous and helpful outcomes.
9. 79% of Customers Make the most of Twitter As a Information Web site (supply)
It ought to come as no shock that so many Twitter customers observe journalists; nearly 70% of grownup Twitter customers say that they use the platform as a information website. As a result of Twitter is used globally by heads of state and journalists alike, a lot of its each day customers examine in to remain updated with the goings-on on this planet.
10. 42% of Individuals Who Use Twitter in The U.S. Have School Levels (supply)
Twitter has garnered one thing of a fame over time as a gathering place for individuals who possess extra intelligence–or at the very least a better stage of training–than folks on different platforms. Whereas Fb and Instagram have lengthy been overrun by younger folks–assume youngsters–sharing their day-to-day lives, the construction of Twitter didn’t initially lend itself to make use of from youthful age teams and people with out one thing particular to say. Understanding that Twitter promoting income and viewers numbers do depend on sounding at the very least considerably educated might help inform your Twitter technique and develop content material that might be revered and trusted.
11. 41% of Twitter customers earn $75,000 or above (supply)
In a considerably comparable vein, Twitter customers are additionally largely folks in a better earnings stage than another social media networks. Whereas it’s not fairly the overwhelming majority, at 41%, it’s a vital sufficient quantity to grasp how and when Twitter will be helpful in your firm. Whereas another platforms would be the place to deal with reductions and offers, Twitter customers’ earnings brackets could enable for extra focus in your higher-end services or products, or could respect a lesser deal with value and a better deal with options and options.
12. 53% of individuals of Twitter customers usually tend to be the primary to purchase new merchandise (supply)
Not solely are there a great variety of prosperous customers on the platform, however they are usually early adopters of recent merchandise. Twitter utilization statistics recommend that over half of Twitter’s viewers think about themselves trailblazers or tastemakers. Understanding that is extremely essential to find out what your model or firm’s energetic utilization seems to be like on the platform. By that includes your merchandise’ modern options, or demonstrating your model’s dedication to superlative manufacturing, customer support, and extra, you may join with the portion of Twitter customers who focus their power on discovering new, higher merchandise and concepts, and make connections with people who find themselves on the upswing of tendencies.
It’s simple to conclude that Twitter members are actual movers and shakers in society and take full benefit of the connection their cellular gadget gives.
Additional Studying: Twitter Influencers: Methods to Discover and Join with Them
Need to enhance customer support or your organization fame? Use Twitter.
On condition that essentially the most influential persons are typically on Twitter, it stands to motive that their opinion of your organization is basically essential. Not like most social media platforms, nevertheless, Twitter can be utilized each for sponsored posts/adverts and for customer support purposes for B2B companies and different fashions. You’ll see a little bit of customer support on Fb, however not usually on the opposite social media websites.
So, it’s not shocking that,
13. 66% of American corporations with 100 or extra staff use Twitter for advertising and marketing. (supply)
To make certain, that’s most likely not fairly as many as those that use Fb, however there aren’t as many customers on Twitter, both. Plus, with Twitter, you actually must hold sustaining your account and persevering with to ship a sure variety of tweets per day to stay related.
14. 80% of Twitter customers view Twitter on cellular units. (supply)
When growing advert campaigns, it’s vital to ensure your linked websites are correctly developed for cellular units. In case your viewers is primarily viewing your Twitter web page through a cellular gadget similar to a cellphone or pill, be sure that your whole weekly publication blasts, website pages, and buying pages are appropriately formatted to operate optimally on cellular units.
15. 47% of American Twitter customers choose culturally related manufacturers. (supply)
If you happen to’ve learn company Twitter feeds recently, you’ll most likely see that plenty of them use the platform to announce their newest company advocacy efforts. For instance, some beauty corporations pleasure themselves on environmental friendliness, vegan components, or a refusal to interact in animal testing. Tweets on this type of matter are frequent within the magnificence business, together with product launch bulletins. In different industries, you may see a automobile producer bragging about their newest environmental scores. Main influencers like Elon Musk are well-known for bragging about their firm’s company citizenship priorities and plenty of grownup Twitter customers respect these peeks into enterprise practices.
16. 85% of American small companies discover Twitter indispensable for customer support. (supply)
One of many benefits of Twitter over another platforms for buyer complaints like Yelp is that the enterprise has a straightforward technique to reply. All an sad buyer has to do is direct their tweet on the enterprise’ Twitter account. Likewise, Twitter customers are the kinds of people that prefer to broadcast their ideas in actual time. As each savvy enterprise proprietor is aware of, there’s no time like instantly after a buyer criticism to cope with the problem. In any case, you don’t need onerous emotions to fester and develop.
Which leads me to the ultimate Twitter consumer statistic on this class:
17. 77% of Twitter customers say they’re extra constructive a couple of model after the model responds to their tweet. (supply)
To me, this statistic displays the truth that prospects love individualized consideration. In any case, nothing says “we care” like spending the time to learn and reply to buyer suggestions. But this isn’t all that these responses can do for you: different folks get to see how a lot you care about prospects. Fairly low cost public relations, don’t you assume?
Additional Studying: Methods to Conduct Your Personal Twitter Audit for Free
Twitter is efficient as promoting, too.
Though these different Twitter consumer statistics are helpful in understanding each the potential viewers and the advantages of Twitter enterprise account utilization, it’s additionally essential to know that Twitter is a superb place to promote, as properly. Remember that Twitter adverts can embody common tweets, along with video content material and hyperlinks to different web sites, amongst different issues to develop stronger relationships along with your audience and buyer base.
18. Virtually 6% of all the world inhabitants (over the age of 13) will be reached through Twitter adverts. (supply)
Whereas 5.8% could not seem to be a considerable determine, nearly 6% of all the world’s inhabitants is a big pool of individuals. Twitter’s attain could not, at first look, appear as giant as different social media platforms, however the engagement price is stable and common Twitter customers are thought-about extra prosperous than the people who make the most of different networks, making it a wonderful place to hold out a digital advert marketing campaign.
19. Common Twitter Advertisements ROI is 40% Increased than Different Channels (supply)
Once I gave my instance of A/B testing over a number of social networks at the start of this submit, that is the kind of take a look at I’ll do with purchasers: Unfold advert spend over a number of social networks and examine apples and apples. This statistic, straight from Twitter, is a robust one which hints on the potential ROI from utilizing its adverts platform.
Maybe because of this
20. 40% of Twitter customers buy a product after coming throughout it on the platform. (supply)
It is a staggering quantity! Followers amongst Twitter customers, statistics recommend, are keen to buy a product they’ve found on the platform. Which means that when you are creating your Twitter advertising and marketing technique, specializing in distinctive options, innovation, and training, you may relaxation assured that your viewers is taking be aware and supplied that your product really fills a necessity, your viewers is statistically more likely to make purchases. Whereas engagement could also be greater and simpler to come back by on different platforms, the customers on Twitter are extra invested within the merchandise and companies that they observe. Be sure to pay shut consideration to what your viewers desires and wishes, and regulate accordingly.
21. Individuals spend 26% extra time viewing commercials on Twitter than different platforms. (supply)
Whereas Twitter is probably not the primary platform you consider if you consider adverts, statistics present that Twitter customers really spend 26% extra time viewing adverts on Twitter than on different platforms. Though the exact motive behind this has not been recognized, the demographics utilizing Twitter recommend that the upper period of time spent on adverts could be intentional, when somebody is working to decide relating to a product, service, or firm. Understanding the willingness of an viewers on Twitter to view adverts might help you develop a advertising and marketing technique for the platform that focuses its time and power on delivering authoritative, dependable content material that touches on an viewers’s want for innovation and enchancment.
Additional Studying: Twitter Promoting: 18 Tricks to Set You Up For Success
Total, the takeaway is that Twitter customers are usually prosperous, influencers or world leaders, and younger. They prefer to tweet to mission their very own ideas, and uncover these of others. On the similar time, they like to work together with their favourite manufacturers.
Which of those Twitter consumer statistics satisfied you to take tweeting extra severely?
Additional Studying: 13 Greatest AI Twitter Mills for Tweeting
Hero photograph by Edgar on Unsplash
Twitter Person Statistics FAQs
There’s proof that it might be shedding a few of its reputation. Lately, the variety of energetic customers has stagnated and even declined in some key markets. On the similar time, different social media platforms similar to Instagram and Snapchat have been on the rise. Some consultants imagine that Twitter’s lack of innovation is in charge for its declining reputation. The platform has remained largely unchanged because it was launched in 2006, whereas different corporations have labored to introduce new options and hold customers engaged.
Primarily based on the current statistics by Statista, the overall variety of month-to-month energetic customers of Twitter is 229 million customers. The quantity went up from 217 million in comparison with the earlier quarter. In complete, there is a rise of over 15% of month-to-month energetic customers from the primary quarter of 2021.
The share of Twitter customers who’re energetic isn’t identified. Twitter doesn’t launch this info publicly. Nonetheless, a examine by the Pew Analysis Heart discovered that 8% of on-line adults in america used Twitter in 2018. Which means that Twitter had round 22 million grownup customers in america that yr. The variety of energetic Twitter customers globally is unknown however is more likely to be a lot greater. Twitter has been rising in reputation in recent times, and as of 2019, it has over 321 million month-to-month energetic customers.
Given the current decline in Twitter’s inventory value and consumer progress, it’s pure to surprise if the social media platform is on its method out. Nonetheless, there are a number of causes to imagine that Twitter is right here to remain. For one factor, Twitter has remained worthwhile whilst its inventory value has fallen. As well as, the platform continues to be a go-to supply for real-time information and data. Throughout main occasions just like the 2016 presidential election, Twitter was one of the vital widespread locations to get updates and interact in dialogue.
Actionable recommendation in your digital / content material / influencer / social media advertising and marketing.
Be part of 13,000+ good professionals who subscribe to my common updates.
