There are loads of methods to drive site visitors to your web site. In truth, there are such a lot of that it may be troublesome to know the place to begin.
However we’re right here to assist!
On this article, we’ll talk about a few of the finest strategies for driving site visitors to your web site. We’ll speak about tips on how to optimize your web site for search engines like google and yahoo, use social media successfully, construct gross sales funnels, use a technique we name “The Dream 100”, and much extra.
By utilizing a wide range of strategies, you possibly can improve the site visitors to your web site and enhance your small business!
1. The Dream 100
The Dream 100 is a technique that we use to drive site visitors to our web site. It’s a easy idea, however it may be very efficient.
Try the video beneath…
Right here’s the way it works.
First, you search for 100 (therefore, The Dream 100) locations the place your dream clients already congregate on-line. Make an inventory. You’ll discover Fb teams, YouTube Channels, boards, blogs, podcasts, and extra.
The purpose is to seek out the highest locations that your dream clients frequent on-line.
And don’t draw back from the large congregations which may get tens of millions of tourists (therefore, the Dream 100).
When you’ve made your record, you’ve received two choices: you possibly can work your means in or purchase your means in…
Work Your Means In — This normally means chilly calling, textual content messaging, emailing, and even direct mailing your influencers to attempt to construct a relationship with them and “bribe” them into some form of collaboration. For instance, you may ship a free model of your product to influencers and ask them for an sincere assessment.
Purchase Your Means In — If you wish to reduce to the chase, then you definately may contemplate simply paying influencers to get in entrance of their viewers. This may embrace getting a banner advert on their web site, placing your YouTube adverts originally of their movies, or contacting them and asking what different paid promotional alternatives they provide.
Right here’s the essential course of for purchasing your means in with an influencer…
Days 1-14 — Observe your whole influencers on social media and take note of what they’re doing. Dedicate your every day social media time to consuming their content material and fascinating with their posts.
Days 15-30 — Attain out to your influencers and open up a dialogue. Don’t pitch them. Simply attempt to begin a dialog. Praise them and inform them how a lot you respect their content material. Maintain partaking with their content material by way of shares, likes, feedback, and so on.
Days 31-60 — Slightly than pitching the influencer, give them one thing totally free. Provide them free lifetime entry to your service, or a free bag of merchandise, or one thing else. Solely ask for his or her suggestions in return. Your purpose is to show them right into a fan of your model.
Create a spreadsheet and monitor your engagement with these key individuals.
The extra severely you are taking this course of, the extra outcomes you’re going to get.
To study extra about this course of, get your self a free copy of Russell Brunson’s bestselling ebook, Site visitors Secrets and techniques.
2. Search Engine Optimization
Probably the greatest methods to drive site visitors to your web site is thru search engine marketing (website positioning). By optimizing your web site for search engines like google and yahoo, you possibly can enhance your rating within the search outcomes and entice extra guests.
Right here, for instance, is a screenshot of the progress one in every of my shoppers has made during the last 12 months by producing extra weblog content material…
There are a variety of issues you are able to do to optimize your web site for search engines like google and yahoo. Right here’s an outline of the fundamentals…
1. Key phrase Analysis
Some of the vital facets of website positioning is key phrase analysis. You’ll want to determine the key phrases that your target market is trying to find and embrace them in your web site.
2. Optimize Your Web site Content material
One other vital side of website positioning is optimizing your web site content material. You’ll want to be sure that your whole web site content material is related to your target market and consists of the key phrases they’re trying to find.
3. Optimize Your Title Tags and Meta Descriptions
One other strategy to optimize your web site for search engines like google and yahoo is by optimizing your title tags and meta descriptions. These are the titles and descriptions that seem within the search outcomes, and by optimizing them, you possibly can enhance your rating and entice extra guests.
4. Add a Weblog to Your Web site
Including a weblog to your web site is one other efficient means to enhance your website positioning. Extra content material means extra alternatives to rank for varied key phrases in Google.
5. Optimize Your Web site for Native Search
If you wish to entice native guests to your web site, then it is advisable optimize your web site for native search. This consists of including your small business title, deal with, and telephone quantity to your web site and together with native key phrases in your content material. Additionally contemplate getting your self a Google Enterprise account.
3. Social Media Advertising and marketing
Social media advertising is one other efficient strategy to drive site visitors to your web site. By selling your web site on social media, you possibly can enhance your rating within the search outcomes and entice extra guests.
Nevertheless, you possibly can’t simply copy and paste your web site hyperlink every single day and hope for individuals to click on it.
You’ve received to woo individuals with enjoyable, fascinating, or compelling content material.
If you happen to’re undecided what sort of content material to put up, check out the content material that’s performing effectively on different social media accounts inside your area of interest.
Observe these individuals to get inspiration.
Additionally, consider Jonah Berger’s guidelines for creating viral content material:
1. Use social forex.
Make your content material shareable through the use of social forex. This implies making your content material priceless, well timed, or thrilling.
2. Use triggers.
Use triggers to remind individuals of your content material. Triggers may be issues like holidays, particular occasions, or anniversaries.
3. Use emotion.
Use emotional content material to make individuals need to share your content material. Emotional content material may be issues like inspirational tales or humorous movies.
4. Make it public.
Make your content material public so individuals can see it and share it. This implies placing your content material on social media and in different public locations.
5. Create sensible content material.
Make your content material helpful so individuals will need to share it. This implies creating content material that’s useful, informative, or entertaining.
6. Use tales.
Individuals love tales, so ensure your content material tells a narrative. This can make individuals need to share it with others.
When you’ve received some nice content material, ensure to put up it at the most effective instances for max engagement.
Try our information over right here to discover ways to generate leads on social media.
4. Paid Advertisements
There are a variety of various paid promoting platforms you need to use to drive site visitors to your web site for as little as $500 per 30 days, comparable to Google AdWords, Fb Advertisements, and Twitter Advertisements.
Every platform has its personal strengths and weaknesses.
As an example, Google AdWords is nice for focusing on people who find themselves already trying to find your services or products (particularly, people who find themselves already in shopping for mode). And Fb Advertisements are nice for focusing on individuals based mostly on their pursuits, demographics, and conduct.
No matter platform you determine to make use of, focusing on is the place the magic occurs.
You need to use focusing on to laser-focus your adverts so that they’re solely seen by the individuals almost definitely to purchase from you.
So it’s important that you simply perceive who your dream clients are after which translate that data into related focusing on specs to your adverts.
5. Sponsorships
Sponsorships are a good way to get your model in entrance of a brand new viewers. They usually don’t need to be costly.
There are a lot of small- to medium-sized podcasts and newsletters that may love your assist.
In alternate for a sponsorship charge, they’ll promote your model to their viewers.
(That is one other nice strategy to infiltrate your Dream 100)
How do you discover these locations?
The simplest means is to go to Google and search issues like “finest [niche] podcasts/blogs/newsletters”.
You’ll discover tons of alternatives that means.
Attain out to these individuals, ask for his or her promoting charges, and see if you can also make one thing work.
6. Influencer Advertising and marketing
Influencer advertising is a sort of promoting that focuses on utilizing key leaders to drive your model’s message to the bigger market.
Slightly than advertising on to a big group of individuals, you as an alternative rent influencers to get out the phrase for you.
A very powerful a part of influencer advertising is discovering the best influencer. You need to discover somebody who already has a following of people who find themselves focused on your area of interest.
For instance, in the event you’re promoting skincare merchandise, you’ll need to discover an influencer who already has a following of individuals focused on magnificence and skincare.
One of the best ways to seek out these influencers is to make use of a instrument like BuzzSumo. Simply enter a subject or key phrase into the search bar and BuzzSumo will present you the preferred influencers in that area.
When you’ve discovered some potential influencers, attain out to them and ask in the event that they’re focused on working with you — and the way a lot they’d cost to take action.
Get Site visitors Secrets and techniques for Free!
7. Electronic mail Advertising and marketing
Electronic mail advertising is without doubt one of the best methods to drive site visitors to your web site on demand.
Consider it this fashion.
There’s site visitors that you simply…
Management: That is issues like ads. You’ve some management of the site visitors… however on the finish of the day, it’s nonetheless not yours.
Don’t Management: Then there’s random site visitors you don’t management. It comes and goes because it pleases.
Personal: Lastly, there’s site visitors that you simply personal. These are the individuals in your electronic mail record. The extra subscribers you’ve gotten, the simpler it’s to generate your personal site visitors on demand.
The purpose is to show all different sorts of site visitors into site visitors that you simply personal (individuals in your electronic mail record) so that you don’t need to pay to maintain reaching them.
You are able to do that by placing lead magnets in your web site and ensuring to get the e-mail deal with of people that click on in your adverts as step one in your funnel.
A lead magnet is only a piece of content material that you simply give away totally free in alternate for an electronic mail deal with.
It could possibly be an e book, a cheat sheet, a guidelines, or the rest that may be priceless to your dream clients.
8. Take part in On-line Boards
On-line boards are a good way to get in entrance of a brand new viewers and present them that you simply’re an skilled in your subject.
One of the best half is, it doesn’t need to be loads of work. You possibly can merely reply individuals’s questions once they pop up — even with simply 15-20 minutes per day of labor.
To search out related boards, simply do a Google seek for your area of interest + “discussion board”.
For instance, in the event you’re within the well being and health area of interest, you possibly can do a seek for “health discussion board”.
You’ll then need to create a profile on every of those boards and ensure to incorporate a hyperlink again to your web site in your profile.
When you’ve performed that, begin taking part within the conversations which can be already going down. As you reply questions and turn out to be a revered skilled on the platform, you’ll begin producing a little bit of free site visitors to your web site.
9. Host a Webinar
That is one in every of our favourite methods to generate leads and make gross sales.
A webinar is principally a web-based seminar the place you educate your viewers a couple of particular matter (totally free) — one thing that they’re very focused on studying about.
Right here’s an instance of an outdated webinar that Russell Brunson did…
You need to use a webinar to promote merchandise, construct electronic mail lists, and even simply generate model consciousness.
One of the best half is that when you create a webinar, it’s one thing you possibly can proceed to advertise.
However… how do you do it?
Listed below are the essential steps.
- Choose a date and time to your webinar.
- Create a touchdown web page to advertise your webinar (you need to use ClickFunnels to make this course of simpler).
- Ship site visitors to your touchdown web page utilizing adverts, electronic mail advertising, or social media.
- On the day of the webinar, ship an electronic mail to everybody who registered and encourage them to really attend!
- Begin the webinar on the scheduled time
- Give nice worth throughout the webinar
- Pitch your services or products on the finish of the webinar.
After all, it’s a bit extra difficult than that.
How do you write an incredible script to your webinar? How do you transition from offering worth to selling your services or products?
If you wish to create a killer webinar from scratch, then get our Excellent Webinar Secrets and techniques for simply $7 (usually $97).
10. Contests & Giveaways
Individuals love free stuff!
In addition they love competitions.
That’s why operating a contest or giveaway may be an efficient strategy to generate site visitors to your web site.
One of the best half is that it doesn’t need to be difficult. You can provide away one thing small, like an e book or a course, in alternate for an electronic mail deal with. In truth, the extra related your giveaway merchandise is to your services or products, the higher — that means, you’re solely producing high-quality leads.
To get began, simply create a touchdown web page utilizing ClickFunnels after which promote your contest or giveaway on social media, electronic mail, or wherever else you possibly can consider.
When performed accurately, contests and giveaways are one of many quickest methods to develop an electronic mail record — which is able to ultimately result in extra site visitors (and gross sales) for your small business.
I do know of a number of entrepreneurs who’ve generated 20,000+ high-quality subscribers with only a single giveaway or contest.
With these sorts of outcomes…
It’s no less than value a shot!
11. Begin a YouTube Channel
2 billion individuals use YouTube each single month.
That’s loads of potential site visitors!
And whereas it would appear to be beginning a YouTube channel is loads of work, it’s truly not that troublesome… particularly if you have already got a web site or weblog up and operating.
The bottom line is to create movies which can be intently associated to the content material that you simply’re already creating.
For instance, when you’ve got a weblog about health, you possibly can begin creating movies about totally different workouts or wholesome recipes.
If you happen to promote bodily merchandise, you possibly can create “unboxing” movies or demonstration movies.
The chances are infinite!
And the most effective half is that YouTube is a good platform for constructing an viewers and producing leads (which you’ll be able to then funnel to your web site).
To get began, simply create a YouTube channel and begin creating movies about matters which can be intently associated to your small business.
After you have a couple of movies up, begin selling them on social media, electronic mail, and anyplace else you possibly can consider.
You’ll be stunned how rapidly your channel can develop… and the way a lot site visitors it could possibly generate to your web site.
12. Hyperlink Your Electronic mail Signature
You’re not going to drive a ton of site visitors with this technique — however each little bit counts, proper?
A little bit of low-hanging fruit is together with a hyperlink to your lead magnet in your electronic mail signature so that each time you ship an electronic mail… there’s a possibility for somebody to turn out to be a lead.
And in the event you’re like me, you ship fairly a couple of emails.
It’s not enormous.
But it surely provides up.
And it’s really easy to do this it’s foolish to not strive.
13. Visitor Running a blog
Visitor running a blog is whenever you write an article for another person’s web site or weblog.
Why would you try this?
It’s a good way to generate site visitors since you’re tapping into their current viewers.
And in the event you do it proper, you too can construct relationships with different bloggers in your trade — which might result in extra alternatives down the street.
To get began with visitor running a blog, simply attain out to different bloggers in your trade and see in the event that they’re open to publishing visitor articles.
In that case, then pitch them a couple of concepts for articles that you simply suppose their viewers would get pleasure from.
And in the event you need assistance developing with concepts, have a look at the articles which can be at present getting loads of consideration in your area of interest.
Chances are high, you possibly can create one thing comparable and get it revealed.
14. Get on Podcasts
Podcasts have gotten increasingly more common — which implies they’re a good way to succeed in a brand new viewers.
And whereas it might sound formidable to be a visitor on another person’s podcast, it’s truly not that troublesome… particularly in the event you’re ready.
Do your analysis forward of time and provide you with a couple of speaking factors that you simply suppose can be fascinating for his or her viewers.
After which present up and have a dialog!
It’s actually that easy.
To get began, simply compile an inventory of podcasts that you simply suppose can be match for your small business.
Then attain out to the hosts and see in the event that they’re open to having you on as a visitor.
In that case, then ebook a time and present up ready to speak.
Right here’s an electronic mail pitching template you need to use…
- Good day!
- My title is [name] I’m [build rapport].
- And I’d LOVE to be a visitor in your podcast (in the event you’ll have me).
- For matter concepts, I used to be considering one of many following may actually resonate along with your viewers.
- Concept #1: …
- Concept #2: …
- Concept #3: …
- Let me know if this may be of curiosity to you or when you’ve got any questions for me. I’d like to inform you extra about myself, however don’t need to overload this electronic mail earlier than I hear again. 🙂
- Greatest!
- [sign-off]
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15. Cross-Promote With Different Companies
Cross-promotion is when two companies promote one another’s services or products to their respective audiences.
It’s a good way to succeed in a brand new viewers with out spending any cash since you’re successfully tapping into another person’s advertising efforts.
And it’s a win-win for each companies.
It may be performed in a variety of methods.
For instance, you possibly can do a joint webinar with one other enterprise in your trade.
Or you possibly can write a weblog put up that includes one other enterprise’s services or products.
You can even crew as much as supply a reduction to clients of each companies.
There are infinite prospects in the case of cross-promotion — so get artistic and see what you possibly can provide you with.
To get began, simply attain out to some companies in your trade that you simply suppose can be match and see in the event that they’re open to the concept.
In that case, then put collectively a proposal for the way you possibly can work collectively to advertise one another’s companies.
16. Converse at Occasions
If you wish to attain a brand new viewers, then talking at occasions is a good way to do it.
If you converse at an occasion, you’re basically getting in entrance of a gaggle of people who find themselves focused on what you need to say.
And in the event you do job, then you definately’ll not solely win over the viewers — however you’ll additionally get their consideration and curiosity in your small business.
How do you get began?
It’s truly not that troublesome… particularly in the event you begin small.
There are all the time occasions and meetups occurring in each metropolis — so begin by reaching out to the organizers of small- to medium-sized occasions and seeing in the event that they’re open to having you converse.
In that case, then put collectively a chat that you simply suppose can be fascinating and useful for his or her viewers.
After which present up and ship an superior presentation.
17. Sponsor an Occasion
Don’t need to converse at an occasion however nonetheless need to generate site visitors and word-of-mouth?
Sponsoring an occasion is one other nice strategy to attain a brand new viewers.
If you sponsor an occasion, your small business’s title and branding will likely be featured prominently — which implies individuals will turn out to be extra accustomed to your small business simply by attending the occasion.
What’s extra, sponsoring an occasion additionally provides you the chance to satisfy and join with potential clients in individual.
Simply attain out to the organizers of native occasions and see in the event that they’re in search of sponsors.
In that case, then put collectively a sponsorship proposal outlining what you possibly can supply and the way it will profit the occasion.
18. Promote on LinkedIn
Earlier we talked about promoting on platforms like Fb and Google.
However we didn’t speak about LinkedIn.
LinkedIn is a robust platform for B2B companies — and that’s as a result of it has such a excessive focus of enterprise professionals.
In accordance with HubSpot, LinkedIn has practically 600 million members… together with over 106 million senior-level influencers and 63 million decision-makers.
So in the event you’re seeking to attain a enterprise viewers, then LinkedIn ought to positively be in your radar.
To get began with LinkedIn promoting, merely create an account after which arrange your first marketing campaign.
You possibly can select to focus on your viewers in a variety of methods… together with by location, job title, or firm dimension.
Then set your price range and begin bidding on advert placements.
19. Permit Individuals to Visitor Put up on Your Website
Wish to reap the advantages of an energetic weblog however don’t need to write tons of your personal content material?
Effectively, it seems that there’s an enormous viewers of people that can be completely happy to jot down content material to your web site… totally free.
All they need in return, sometimes, is a backlink to their web site.
Visitor posting is a good way to get high-quality content material to your web site with out having to do all of the work your self.
It’s additionally a good way to construct relationships with different bloggers and thought leaders in your trade.
To get began, simply attain out to some individuals whose work you admire and see in the event that they’d be focused on writing a visitor put up to your web site.
If they’re, then give them some tips on what you’re in search of and allow them to go to city.
20. Repurpose Your Content material
If you happen to’re struggling to provide you with new concepts for weblog posts or different sorts of content material, then repurposing your current content material is a good resolution.
With repurposing, you are taking an current piece of content material — like a weblog put up — and switch it into one thing else.
For instance, you possibly can take a weblog put up and switch it into:
- An infographic
- A podcast episode
- A video
- A SlideShare presentation
- An eBook
The chances are infinite.
And the most effective half is that you simply don’t have to begin from scratch.
You possibly can merely take what you’ve already created and repurpose it into one thing new.
21. Use Social Share Buttons
Social media is a robust site visitors driver — however provided that you’re actively encouraging individuals to share your content material.
The excellent news is that that is straightforward to do with social share buttons.
Social share buttons are clickable icons that make it straightforward for individuals to share your content material on their favourite social media platforms.
And they are often added to just about any sort of content material, together with weblog posts, infographics, and even movies.
If you happen to’re not already utilizing social share buttons, then now’s the time to begin.
Simply select a couple of of the preferred social media platforms and add social share buttons for these platforms to your web site.
Last Ideas
And there you’ve gotten it — 21 superior methods to drive extra site visitors to your web site.
Bear in mind, the secret is to give attention to high quality over amount.
It’s higher to leverage a small variety of high-quality site visitors driving methods than it’s to make use of numerous low-quality methods.
You’re effectively in your strategy to driving all of the site visitors it is advisable your web site.
Click on beneath to get Russell’s traffic-driving secrets and techniques totally free!
