We should always have known as this publish “The Reel Deal,” as a result of it’s bought all the small print that you must correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.
Under, discover specs, ratios, formatting ideas and extra — every thing that you must make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.
(Psst: in the event you want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly information to Instagram Reels right here or our Instagram Reels modifying primer right here.)
Bonus: Obtain the free 10-Day Reels Problem, a each day workbook of inventive prompts that can enable you to get began with Instagram Reels, monitor your development, and see outcomes throughout your total Instagram profile.
Why do Instagram Reel sizes matter?
Should you’re going to take the time to make an Instagram Reel, it might as properly look nearly as good as attainable, proper?
You’ve spent weeks drilling the corporate mascot on the finer factors of the newest Doja Cat dance routine and selecting out the perfect Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!
Should you add pictures or movies that aren’t the correct proportions or dimensions, you’re risking quite a lot of unflattering outcomes. If it’s the flawed form, it might get stretched and distorted. Too giant? You may expertise a clumsy crop. Add some low-res media, and also you’re risking a remaining product that’s pixelated and ugly when blown as much as fill the display screen.
None of those are the top of the world, in fact. However they positive don’t go away an important impression of your model (until the impression you’re going for is “unprofessional slop-ster”).
Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and doubtless on to the following video (which, I assume, is your competitor’s dancing-mascot video).
And right here’s one other good cause to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the right Instagram Reels sizes once you edit and add your video goes to provide the greatest probability to get your masterpiece reaching far and large.
Instagram Reel sizes 2022
These are the Instagram Reel sizes for 2022, however make sure that to bookmark this web page and test again often for probably the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone without end.
As Instagram goes by way of updates, these dimensions and sizes could shift to accommodate new layouts of the app, so preserve your ear to the bottom (or preserve your eyes on this publish, no matter works).
Instagram Reel cowl measurement: 1080 pixels x 1920 pixels
Side ratio: 9:16
Beneficial add measurement: 1080 pixels x 1920 pixels.
There are few issues we now have management over on this world. Fortunately, the duvet photograph of your Instagram Reel is one among them.
Right here’s how you can choose your Instagram Reel cowl:
- Create an Instagram Reel, hit “subsequent.”
- Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
- Add a body out of your video, or faucet “add from digicam roll” to pursue your photograph album.
- Wish to crop the picture? Faucet “crop profile picture” on the Share settings display screen after which reposition or zoom in or out.
Instagram Reel thumbnail measurement: 1080 pixels x 1080 pixels
Side ratio: 1:1
Show measurement: 1080 pixels x 1080 pixels
Beneficial add measurement: 1080 pixels x 1920 pixels
When you’ve chosen the right picture in your Instagram Reels cowl (see the tip above!), you may crop right down to a grid-worthy thumbnail in your primary feed.
Whereas the duvet is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..
So, for greatest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that might be appropriate to crop right down to.
Reel measurement on Instagram: 1080 pixels x 1920 pixels
Side ratio in full-screen mode: 9:16
Side ratio in Instagram feed: 4:5
Beneficial add measurement: 1080 pixels x 1920 pixels.
One thing to remember as you’re taking pictures or modifying your Instagram Reel is that the side ratio adjustments relying on the place your viewer is watching it.
If considered in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which implies a few third of the body is lopped off.
If you need each single viewer to have an important expertise (and also you do, don’t you?!), make sure that crucial parts of your video are contained to the middle of the body, and nothing very important is lurking across the edges the place they could get misplaced.
In addition to, when considered in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good cause to keep away from displaying essential content material on the perimeters of the display screen.
One other sizzling tip: Reels are the identical measurement as Instagram Tales, if that’s useful to know for branded collateral… or utilizing these cool free Instagram Tales design templates.
Instagram Reels compression measurement
Instagram will measurement down something over 1080 pixels large to 1080 pixels.
Conversely, pictures and video should be a minimal of 320 pixels large: in the event you add one thing smaller, it is going to be resized as much as 320 pixels routinely.
Any picture that’s between 320 and 1080 pixels large will keep at its unique decision “so long as the photograph’s side ratio is between 1.91:1 and 4:5.” (Different ratios might be routinely cropped to suit the supported ratio.)
Instagram Reels measurement in pixels: 1080 pixels x 1920 pixels
Instagram Reels are considered in a vertical orientation, so movies and pictures must be 1080 pixels large and 1920 pixels tall (a facet ratio 9:16).
Instagram Reels measurement ratio: 9:16
Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.
That being mentioned: if somebody is watching your Reel of their primary feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the dimensions of a full-screen viewing expertise, so make sure that to maintain essential imagery and knowledge away from the perimeters of the body.
Instagram Reel body measurement: 1080 pixels x 1920 pixels
Wish to make sure that your Instagram Reel is accurately proportioned so it doesn’t get stretched or cropped? Add pictures and pictures which are 1080 pixels large by 1920 pixels tall.
Observe that the body measurement will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel right down to a 4:5 ratio.
One other very important piece of information: the underside of a Reel is the place your feedback and caption dwell, so it’s greatest to keep away from placing any essential visible data alongside the underside of the display screen.
Instagram Reels size: As much as 60 seconds
Instagram Reels can now be as much as 60 seconds lengthy. That may both be one lengthy steady video, or a mixture of clips and pictures that provides as much as 60 seconds.
Shorter movies, nevertheless, are inclined to have increased engagement, so preserve it quick and candy in the event you can!
Instagram Reels caption size: 2,200 characters
You possibly can sort a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.
Don’t overlook to avoid wasting of these characters in your Instagram Reels hashtags!
Okay, that’s it from us! You’ve bought all of the Instagram Reels measurements that you must make sure that your content material seems its perfect. Comply with these greatest practices — really helpful by Instagram itself! — and your movies might be hovering to the highest of the Discover web page very quickly.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule posts to go dwell whilst you’re OOO — and publish at the very best time, even in the event you’re quick asleep — and monitor your publish’s attain, likes, shares, and extra.
Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.
