By Kelsey Johnson January 5, 2023
Compensate for our 12 months filled with newly launched options and performance, constructed for you.
We had an unlimited 12 months of releasing options and performance within the AWeber platform in 2022 — each one devoted to creating your life simpler.
Study all of the updates we’ve added all through the platform that make content material creation quicker (or computerized), make automation higher and extra personalised, and make navigating and managing your account simpler and extra intuitive.
What’s new in 2022
Write and design your emails quicker
The expertise of enhancing messages has modified a lot from what it was originally of 2022. Crafting your emails is extra intuitive and streamlined, and you may even write a whole message with out utilizing the mouse (solely the keyboard).
Paste and routinely increase hyperlinks
Add a hyperlink to your messages and it’ll routinely increase to indicate the web page’s picture, description, and title — type of like a social media preview card. This easy enchancment can prevent hours importing photographs and copy-and-pasting from articles, movies, and product pages.
Add photographs your approach
It’s the easy issues that make creating an e mail quicker and simpler. Add header or in-line photographs to your messages by way of drag-and-drop out of your desktop, copy-and-paste from a doc, or add photographs out of your gallery or Canva proper right into a textual content aspect. You’ll be able to customise the look of your emails simply.
Drag-and-drop components into paragraphs
Have a last-minute addition to make? You’ll be able to drop movies, buttons, social hyperlinks, and different components immediately between your textual content (no new textual content aspect or row crucial).
By no means depart your keyboard, use Markdown as a substitute
Like shortcuts? You’ll be able to fashion your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported within the message editor.
Message choices are out of your approach till you want them
Generally you simply wish to sort your complete message out earlier than making changes. Properly, now you possibly can, with out distraction, with our new editor menu. It pops up with the press of a button and is hidden all different occasions.
Promote new weblog posts, movies, and merchandise routinely
Virtually each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and whenever you’re achieved promotion can appear overwhelming. This 12 months, we made it an entire lot simpler to get extra worth out of your content material with none further work.
Mechanically add your latest content material to your emails
The feed aspect means that you can drop an Etsy retailer, YouTube channel, or RSS feed into your e mail. Each broadcast or marketing campaign can embrace your latest factor.
Notification emails that exit whenever you hit “publish”
Your campaigns can now be triggered to ship everytime you publish a brand new YouTube video. Or a brand new Etsy product. Or a brand new podcast or weblog publish. Arrange your campaigns so that they’ll e mail your viewers everytime you add one thing new.
Use RSS components in your e mail campaigns
Improve RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you possibly can embrace different components out of your RSS feed immediately in your marketing campaign emails. And design them nevertheless you want.
Navigating round any instrument, particularly one with a lot of performance, can appear overwhelming. However we made it simple with expanded choices to search out the web page you want immediately.
Fast actions menu
On the prime of the sidebar you now have the “Fast Menu” — accessible with a click on or ⌘ + Ok. On it, you possibly can click on to navigate to your messages, studies, integrations, and so forth. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and so forth. all through your account.
Search, filter, and preview your content material
Your campaigns, touchdown pages, tags, imports, and different index pages obtained an overhaul this 12 months. They’re now searchable and provide on-click previews. Plus, filter your campaigns by standing (draft, lively, and so forth.) so that you solely see those you want.
Gross sales insights to drive much more gross sales
You now have extra perception into what (and the way a lot) your subscribers are shopping for. This may also help you higher perceive what’s working in your emails so you possibly can double all the way down to make much more gross sales.
PayPal, Etsy, Shopify, or Stripe gross sales reporting
See how a lot cash your subscribers have paid you, all on one report. No have to navigate to a bunch of various instruments or calculate the gross sales totals your self.
One-click for detailed insights
Click on on a subscriber in your gross sales report to see what they purchased. Analyzing the merchandise they buy may also help you be taught what your viewers likes probably the most and the way efficient e mail is for what you are promoting.
Web page templates for 100+ industries
Want an e mail sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer homeowners.
Try our ever-growing touchdown web page template gallery to search out the right web page on your wants — and one which’s professionally designed and 90% of the best way achieved for you.
Improve to 12 social comply with buttons
Among the many normal suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you possibly can add to your emails or touchdown pages.
That is good timing, as 2023 is projected to be the 12 months many creators and companies search to drive social followers to e mail and different instruments with higher management over viewers communications.
Time-based personalization
Individuals use AWeber all around the globe — and plenty of have an viewers around the globe, too. So a welcome marketing campaign set to ship at 8 am could be 11 pm for a reader in one other time zone.
Now, you possibly can ship campaigns within the subscriber’s time zone — so each subscriber receives the e-mail at 8 am. Higher time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.
Google Analytics G4A
AWeber touchdown pages now help the G4A model of Google Analytics. When you’re utilizing Google Analytics, it’s doubtless already on G4A. Merely plug your GA code into your touchdown web page monitoring area and it’ll “simply work.”
Anybody who’s preparing for Google to retire Common Analytics in 2023 can breathe simple realizing they will nonetheless use any present or new AWeber touchdown pages.
Developer Webhook Setup
In 2022 we gave builders the power to arrange and handle webhooks immediately by means of their Developer account. This accelerates the time for builders constructing on AWeber.
Strive one thing new!
Take this month to strive a brand new function in AWeber. Whether or not it’s studying a keyboard shortcut or establishing an automation, the information may enable you save time and get extra out of your e mail advertising and marketing. Tell us what you’d prefer to strive within the feedback.
