Do you keep in mind a time the place a bit of content material made you a longtime fan of a selected model or firm? Perhaps it was a humorous YouTube video or an excellent informative weblog publish — each of that are content material advertising examples.
Content material advertising examples embody media like newsletters, podcasts, social media posts, and movies. All of those types of content material are supposed to present helpful and related data that delights customers and attracts them to your model.
That can assist you use content material advertising to your organization’s benefit, listed here are a few of my favourite content material advertising examples of 2022.
Content material Advertising and marketing Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Woman With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s instructional YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Submit’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E mail advertising
- Content material Advertising and marketing Institute’s Click on to Tweet
- Digital Olympus’s Knowledgeable Roundup
- Colgate’s Useful resource Web page
- Moz’s Matter Clusters
- Mailshakes’ Advertising and marketing Automation
- Townsend Safety’s Content material Provide
- Venngage’s Free Product
Content material Advertising and marketing Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Woman With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s instructional YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Submit’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E mail advertising
- Content material Advertising and marketing Institute’s Click on to Tweet
- Digital Olympus’s Knowledgeable Roundup
- Colgate’s Useful resource Web page
- Moz’s Matter Clusters
- Mailshakes’ Advertising and marketing Automation
- Townsend Safety’s Content material Provide
- Venngage’s Free Product
1. Spotify Wrapped Playlists
Spotify Wrapped is among the music streaming app’s most profitable content material advertising campaigns. Close to the tip of yearly, Spotify customers get a enjoyable roundup of all of the music they’ve listened to that yr. The roundup is damaged down into genres, years, artists, and extra, and is displayed with brightly coloured graphics.
It then creates a personalised playlist of the person’s most listened to songs, and customers have the choice to share their wrapped playlists on social media — a key factor that has made the marketing campaign to pattern on social media yearly since its inception.
2. DuoLingo’s TiKTok
You seemingly know DuoLingo as the web site and app that helps customers be taught a brand new language, however the firm has generated buzz on TikTok for one more motive — the corporate’s self-proclaimed “unhinged” mascot.
DuoLingo has amassed over 4.5 million followers on TikTok because of its constant stream of content material that includes the corporate’s iconic inexperienced owl mascot. Although lots of the movies don’t point out the corporate’s services, the account’s capability to create humorous, fashionable content material has helped elevate model consciousness on the app — one thing many manufacturers battle to do.
3. Canva’s Design Faculty
Canva’s Design Faculty gives worth to its customers by educating them the way to create participating pictures with minimal design expertise and with out sophisticated software program. It additionally does an incredible job of displaying all of the design potentialities Canva has to supply.
4. Hairstylist Theresa Van Dam’s TikTok
Theresa Van Dam is a hairstylist and proprietor of the Incredible Sams Salon in Lenox, Illinois. Her TikTok account is legendary for her skits that present how she offers with impolite prospects — all of whom she calls “Karen.”
Her content material is usually praised for being relatable to anybody who has ever needed to take care of unruly prospects.
This relatable strategy to content material works as a result of whereas TikTok customers come to the account for laughs, they’re additionally proven movies of her glorious work as a stylist. Her TikTok now has 4.9 million followers, and Theresa has stated usually in her movies that she now has so many shoppers she usually requires new ones to e book her months prematurely.
5. Woman With The Canine’s YouTube Channel
Woman With The Canine’s is a YouTube channel run by knowledgeable pet groomer named Vanessa, proprietor of Excellent Pooches Canine Grooming in Ontario Canada.
The channel options glorious content material advertising by offering leisure for viewers whereas additionally displaying off her expertise as a groomer — I imply, who would not prefer to see dramatic huskies screaming at just a little blow dryer?
On account of her content material advertising efforts, Vanessa’s channel now has 1.5 million followers — and her clientele has grown to incorporate cats and the occasional pig. She was additionally capable of elevate sufficient cash to donate to animal sanctuaries.
6. Crunchyroll Collections
Crunchyroll is a U.S.-based firm that licenses, distributes, and streams anime all over the world. One of many methods Crunchyroll markets itself on-line is thru YouTube by way of its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation movies of extremely searched moments from fashionable anime.
Such a content material advertising engages viewers, retains the model on the prime of search outcomes for fashionable anime, and exhibits how broad the corporate’s catalog is — encouraging viewers to subscribe to its streaming service. Discover there’s even a button within the channel’s banner that viewers can click on to start out a 14-day free trial if they need extra content material.
7. Chewy’s YouTube Channel
Chewy is a web-based retailer of pet merchandise that has discovered a singular option to promote its totally different merchandise. Chewy’s YouTube channel is stuffed with recommendation relating to pets, coaching, and animal well being. It additionally options instructional movies, like “A Day within the Lifetime of a Particular Wants Cat Rescue and Sanctuary.”
In most movies, Chewy gives beneficial data whereas tying of their merchandise. For instance, within the video “Methods to Introduce a Canine to a Cat,” the corporate lists the supplies wanted to introduce the 2 animals — displaying all of the totally different merchandise they promote.
Moreover, the outline of the video features a hyperlink to a publish on the corporate’s weblog that offers extra data. The weblog publish additionally gives hyperlinks to the place pet house owners can purchase the supplies they want off the official Chewy web site. This encourages viewers to go to its web site and make purchases.
8. Amazon Prime’s The Anime Membership
Anime has turn into extra fashionable over time, and lots of streaming companies are cashing in on the pattern — together with Amazon Prime. However how does Amazon stand out among the many stiff competitors of Crunchyroll, Netflix, and Hulu? It began by partnering with actress and content material creator Cheyenne The Geek to create an online collection known as The Anime Membership.
The Anime Membership provides anime suggestions primarily based on style and tackles totally different subjects usually referenced in anime. All of the anime Cheyenne references can be found to observe on Amazon Prime, encouraging viewers to subscribe to the streaming service.
9. UN Refugee Company’s “Compelled to Flee” Podcast
The UN Refugee Company’s Webby Award-nominated podcast helps elevate consciousness for refugees by telling their distinctive and coronary heart wrenching tales. This type of content material advertising is compelling, leaves the viewers with a greater understanding of a refugee disaster, and exhibits the significance of company’s work.
10. The Washington Submit’s TikTok
The Washington Submit’s TiKTok takes a comedic strategy to historical past, information, and politics — interesting to its 1.4 million followers. The account additionally hyperlinks to the Washington Submit’s web site.
11. Jackson Galaxy’s YouTube Channel
Jackson Galaxy is the previous host of Animal Planet’s “My Cat from Hell,” a present that cat house owners get alongside higher with their unruly cats. Now, he has a web site the place he sells cat merchandise and consultations.
To assist promote his work and set up himself as an skilled, Jackson runs a YouTube channel the place he solutions widespread questions relating to cats and cat possession. In these movies, he gives recommendation, promotes his e book, and showcases the merchandise he has on his web site that may assist cat house owners.
You Suck at Cooking began off as a humorous YouTube channel that confirmed folks assist to cook dinner easy meals. Years later, the channel continues to be hilarious however can be used to advertise the host’s cookbook. The channel’s dry humor, random skits, and working gags assist it stand out from different on-line self-help cooking assets.
13. Warby Parker’s E mail Advertising and marketing
One of many many motive’s Warby Parker stands out from different on-line glasses retailers is its enjoyable and crowd pleasing (no pun supposed) e-mail advertising campaigns. Within the instance under, Warby Parker welcomes summer time trip with its vibrant crystal-themed glasses eyewear. The calls to motion within the e-mail are straightforward to identify, the colours are vibrant and enjoyable, and the corporate’s social media accounts are clearly offered.
14. Content material Advertising and marketing Institute’s Click on to Tweet
Should you make it straightforward for folks to share one thing attention-grabbing with their community, then they are much extra seemingly to take action. Embedding a “click on to tweet” button that mechanically shares quotes or statistics out of your article is an efficient means to do this.
For instance, this weblog publish that I wrote for Content material Advertising and marketing Institute is probably the most extensively shared visitor weblog publish I’ve ever written:
Months after publication, I nonetheless get day by day Twitter notifications from folks tweeting about this text. And the vast majority of the tweets come from the “click on to tweet” choice that Content material Advertising and marketing Institute affords all through the publish.
If you wish to begin including “click on to tweet” choices all through your web site content material, take a look at this free software.
15. Digital Olympus’s Knowledgeable Roundup
It doesn’t matter what business you are in, there are influencers to whom folks search for recommendation.
Digital Olympus interviewed over 40 digital advertising specialists for one in all their weblog posts, asking every skilled to offer their handiest technique for buying visitors.
What I most like about this weblog publish is how Digital Olympus organizes the contributions. On the prime of the web page, there is a headshot of every skilled subsequent to their title. If you wish to learn a selected skilled’s tip, you merely should click on on their headshot and you may soar right down to their quote.
There’s additionally an anchor-linked Desk of Contents that enables for topic-based searches. This manner, readers can soar to the particular sections which are most relevant to them.
16. Colgate’s Analysis Web page
Making a useful resource web page made up of useful hyperlinks on a given subject is an efficient option to create useful content material.
If your enterprise has been producing content material for some time, then likelihood is you might have clusters of associated content material to assist the subjects round which your enterprise desires to construct authority.
For instance, oral hygiene firm Colgate has over 1,200 items of content material associated to their broad subject “gum illness.”
That is a lot of content material to sift by way of, which is why Colgate created a useful resource web page made up of particular sections of gum disease-related content material, like “What are the Phases of Gum Illness?” or “Methods to Treatment Gingivitis.”
Every part affords:
- A paragraph of explainer textual content
- A bulleted record of particulars on the sub-topic
- Hyperlinks to related content material on their website
17. Moz’s Matter Clusters
The subject cluster framewor is a extremely efficient search engine optimisation technique that demonstrates to Google that the content material in your web site is organized and related to searchers. To be taught extra about this framework, watch the video under.
Some manufacturers have taken this strategy to the subsequent stage by making a multi-page masterclass or information that hyperlinks collectively like-themed pillar pages. A pillar web page is a web site web page that covers a subject in-depth and hyperlinks to a cluster of associated content material, often known as a cluster. One in every of my favourite examples of that is Moz’s Newbie’s Information to Content material Advertising and marketing.
Moz creatively places a chapter record initially of every web page that hyperlinks out to extra particular content material marketing-themed pages throughout the subject cluster.
Moreover, utilizing an anchor-linked chapter record is an efficient option to join the cluster collectively — it gives worth to the reader whereas passing authority by way of to every pillar web page.
18. Mailshakes’ Advertising and marketing Automation
Advertising and marketing automation is a mixture of software program and technique. With advertising automation, companies can goal prospects and prospects with automated messages throughout a number of on-line and offline channels together with e-mail, textual content, net, and social media. Every message is distributed mechanically in response to a pre-set record of directions, known as workflows.
Advertising and marketing automation might be an efficient software to maintain your viewers engaged along with your model, however it’s vital to be sure to’re sending the fitting messages to the fitting folks on the proper time.
Mailshake, an e-mail outreach software, carried out advertising automation successfully by making a Chilly E mail Masterclass to show folks the way to make higher connections by way of e-mail outreach. The masterclass is made up of eight complete classes (i.e. pillar pages).
Mailshake is aware of that this can be a lot of content material for folks to devour, and guests will not seemingly learn it multi functional sitting.
To make it simpler for folks to be taught step-by-step, Mailshake repackaged their masterclass into an eight-part e-mail collection. In different phrases, they automated their training to assist their viewers.
Mailshake acquired 5,321 e-mail opt-ins for his or her chilly e-mail masterclass workflow in underneath one yr — proof that, if completed nicely, this may very well be an extremely efficient technique.
19. Townsend Safety’s Content material Provide
One tried-and-true option to convert guests into leads is by providing one thing of worth in alternate for his or her contact data (i.e. e-mail handle). This “one thing” is known as a content material provide.
Content material affords embody, however are usually not restricted to:
- Guides
- Workbooks
- Templates
- Webinars
It will possibly take plenty of time to create a beneficial content material provide from scratch.
One efficient option to create a significant content material provide is to repurpose and repackage items of content material discovered in your web site. For instance, information safety firm Townsend Safety created a pillar web page for one in all their subjects of experience — encryption key administration.
To assist convert guests into leads, Townsend repurposed and repackaged the content material on their web page right into a information. This allowed folks to take the content material with them, versus having to seek for the pillar web page every time they needed to examine encryption key administration.
Within the first yr of publishing their encryption key administration pillar web page, 63% of tourists gave their data in alternate for a packaged PDF of the on-page content material.
20. Venngage’s Free Product
Your product ought to be your greatest advertising. An efficient means to offer actual worth to your prospects is to create a free software that aligns along with your merchandise and/or companies.
If you will get a free person hooked on one in all your free instruments, you then’re giving your self (and your gross sales staff) the perfect likelihood at demonstrating the worth of your paid instruments, too.
As an instance, for instance, that you are a author who wants assist with creating visuals for the online content material you create. You would possibly think about using Venngage, an organization that helps companies create compelling visuals. Within the free model of their platform, customers get entry to all kinds of templates for infographics, displays, brochures, checklists, and so forth.
Sooner or later, when your advertising staff is contemplating paid merchandise for design, you will have Venngage top-of-mind.
And there you might have it — 20 content material advertising examples to assist get your inventive juices flowing. Think about how one can apply one (or a number of) of those examples to your enterprise to strengthen your content material advertising efforts.
We stay in a fast-paced digital world. Within the time you learn this weblog publish, a brand new channel, a brand new tactic, or a brand new competitor has emerged. One of the best likelihood you might have at telling your enterprise’s story and rising a pool of engaged prospects and prospects is by studying the artwork of content material advertising — and beginning to apply it to your enterprise, right now.
