As social media turns into extra influential, impactful and concerned, having sturdy instruments with the most recent and biggest options is turning into more and more vital.
Take the introduction of latest AI instruments lately. In keeping with The Sprout Social Index™, 81% of entrepreneurs already say AI has had a optimistic impression on their work. The takeaway? Groups who don’t have instruments with up-to-speed AI options are already falling behind.
Between new platforms and new improvements, there’s quite a bit protecting entrepreneurs on their toes—and their schedules full. You want the very best instrument for the job. Hootsuite is a significant participant within the social media advertising and marketing platform house. And whether or not you need an choice with totally different pricing, extra specialised or simply need to attempt one thing new, we’re right here that can assist you do your analysis.
Use this record to brush up on Hootsuite alternate options in just a few classes to kickstart your search:
- Greatest general Hootsuite different
- Hootsuite alternate options for scheduling and publishing
- Hootsuite alternate options for social media analytics
- Hootsuite alternate options for social listening
- Hootsuite alternate options for social customer support
- Hootsuite alternate options for influencer platforms
- Free Hootsuite alternate options
Areas to give attention to when evaluating instruments and Hootsuite alternate options
Social groups ought to repeatedly consider whether or not their present instruments are hitting the mark, or if it’s time to attempt one thing new. A social workforce can solely be as agile as their tech stack permits them to be.
Whether or not you’re interested by Hootsuite alternate options otherwise you simply need to see what’s on the market earlier than you decide, it’s at all times useful to see what different platforms have to supply.
Listed below are some key areas to search for when researching a brand new instruments in your workforce.
High quality buyer help
Buyer help is all the pieces. And it’s two-fold for social media instruments—on the one hand, you want a instrument that allows you to enact well timed high quality help. On the opposite, your workforce must obtain high quality buyer help too.
When sourcing a instrument, take note of whether or not they have available customer support to assist your workforce. You want to have the ability to get assist rapidly to make sure your instrument by no means slows you down.
In keeping with the Index, 58% of selling groups say they both share social buyer care with their customer support workforce, or they personal it however typically customer support will step in. Which suggests you want a instrument that permits collaboration between your groups—ideally with AI capabilities to hurry you up too.
Robust innovation
Entrepreneurs transfer on the velocity of social. And instruments should additionally observe this quick tempo to assist groups do their greatest work.
However making these adjustments and evolving to maintain tempo with the digital house takes time. The instruments that can most profit advertising and marketing groups are people who prioritize innovation by consistently in search of methods to boost their roadmap and evolve.
Confirmed ROI
Proving social media ROI is a key success indicator that social groups should exhibit. It additionally occurs to be probably the most troublesome.
A strong social media analytics and reporting instrument permits social groups to exhibit and show ROI, and perceive the complete impression of their efforts. This implies providing totally different sorts of studies that span channels, particular person put up breakdowns and paid vs. natural metrics.
A strong reporting instrument additionally allows you to exhibit ROI to management and different groups. Your platform ought to have sharable studies for stakeholders and clear, easy-to-understand knowledge visualizations like charts and graphs.
Greatest general Hootsuite different
Earlier than we dive into the complete record, let’s begin with Hootsuite rivals that embody each class on this record.
1. Sprout Social
We’ve got to toot our personal horn a bit. Sprout Social is a stand-out all-in-one different on this record—particularly for mid-size, giant and enterprise companies.
However don’t take our phrase for it—from AI-powered capabilities that gas your social technique end-to-end to high-level integrations with instruments like Salesforce and Zendesk that unify your tech stack, take a look at what makes Sprout the very best instrument beneath.
Then attempt it free for 30 days your self to check Sprout Social and Hootsuite for your self.
Scheduling and publishing
Effectively plan, schedule and publish social posts from a centralized social media calendar. Options just like the marketing campaign planner and tags take the guesswork out of reporting on content material and marketing campaign success.
The calendar additionally permits seamless collaboration with in-calendar notes, content material placeholders, drag-and-drop performance and Approval Workflows that allow inner and exterior stakeholder opinions.
Sprout’s AI and automation options additionally act as a digital knowledge or copy assistant. Recommendations by AI Help generate captions with tone choices in seconds. And Optimum Ship Instances makes use of 16 weeks’ of viewers knowledge to recommend seven “greatest instances to put up” as you schedule.
From our “SproutLink” link-in-bio instrument, to URL monitoring to measure success in Google Analytics, an Asset library and extra, Sprout’s publishing capabilities simplify your scheduling course of.
Analytics and reporting
Sprout’s analytics and out-of-the-box studies do the heavy lifting of gathering and synthesizing your knowledge for you. This frees you as much as give attention to the higher-level considering that requires a inventive human behind the wheel, like strategic and artistic planning.
Sprout’s analytics present deep insights that make measuring ROI and benchmarking in opposition to rivals to remain forward a breeze. With Sprout’s skill to plug into your CRM, get a full 360-degree view of your buyer, and the shopper journey. And our Tableau integration to create dynamic reporting dashboards, additional breaking down social knowledge silos.
Sprout’s analytics and reporting allow you to get a full view of your technique efficiency, to benchmark in opposition to rivals and helps rework your social media intelligence into shareable enterprise intelligence. Discover out extra about Sprout’s analytics and reporting capabilities right here.
Social listening
Sprout’s social listening resolution and AI-driven know-how affords customized subjects, or pre-built matter templates that allow you to carry out competitor evaluation, analyze model well being, uncover business insights, analyze campaigns and monitor occasions in a snap.
Our social listening resolution empowers you to be proactive by greedy how your viewers feels about you and your rivals, uncovering influencers to companion with, figuring out tendencies as they emerge and by getting forward of crises with customized alerts and granular sentiment evaluation.
If you wish to attempt our social listening resolution, attain out to us for a customized demo.
Customer support
Sprout’s social media customer support resolution goes past responding to feedback. Our options allow clean workforce collaboration and supply methods to enhance the shopper expertise throughout platforms.
Handle conversations your self, or create a Case for different workforce members to finish. See in real-time when different workforce members are responding to feedback within the inbox to keep away from duplicate work and a disjointed buyer expertise.
Meet buyer wants rapidly with Sprout’s copy AI options, or with canned FAQ solutions saved within the Asset Library. And additional unlock your workforce’s time with a customizable SproutBot that may deal with the frequent inquiries for you.
With Sprout’s customer support options, immediately interact with clients and see the extent of previous interactions for extra context. And with our Salesforce and Zendesk integrations, successfully bridge the hole between gross sales and customer support to get a 360-degree view of your buyer and their journey along with your model.
Influencer advertising and marketing
The way forward for social media advertising and marketing entails creators and influencers. In keeping with a Q3 2023 Sprout Pulse Survey of 307 US-based social entrepreneurs, over half of entrepreneurs are utilizing devoted influencer advertising and marketing platforms to assist offset their major problem of discovering the appropriate influencer for his or her campaigns.
With Tagger by Sprout Social, we provide a creator and influencer advertising and marketing resolution that can assist you ease into the way forward for social media.
Uncover genuine and impactful creators to companion with, and use Tagger to handle your relationships, contracts, campaigns and extra in a single centralized platform. And Tagger takes the guesswork out of creator partnerships by measuring the success of your collaborations.
Hootsuite alternate options for scheduling and publishing
A strong social media scheduling instrument is a should to maintain your posts well timed and accounts constantly energetic. But, 35% of entrepreneurs cite their model’s scheduling instrument as their high problem when planning and scheduling content material, in keeping with Sprout’s 2023 Content material Benchmarks report.
A stable publishing and scheduling instrument have to be intuitive on high of easing the publishing course of. And with 43% of social groups feeling siloed, in keeping with the Index, collaboration options are key, too.
Take a look at these Hootsuite alternate options for his or her scheduling and publishing options.
A fast be aware: Our pricing sections spotlight “billed month-to-month” plans, however most of those instruments additionally provide annual plans.
2. Agorapulse
Agorapulse is an end-to-end social media administration platform with options that cowl inbox and publishing, a unified social inbox, reporting, monitoring and workforce collaboration wants.
Agorapulse helps publishing and scheduling on Fb, Instagram, X (previously Twitter), YouTube, Google My Enterprise and TikTok. And their excessive “Ease of Use” rating on G2 is mirrored of their intuitive, clear publishing calendar. Communication options allow clean, real-time collaboration with shared notes, tracked motion objects and visibility into who’s speaking what.
Agorapulse’s calendar affords different staple options as properly, together with UTMs and an AI assistant. However one distinctive function is its grid format function to preview upcoming Instagram posts, making Agorapulse an attention-grabbing choice when you prioritize Instagram.
Pricing: When billed month-to-month, commonplace plan at $69/mo, Skilled at $99/mo, Superior at $149/mo and a Customized plan.
(Supply: Agorapulse)
3. Buffer
Buffer has been round practically so long as Hootsuite. Whereas Buffer gained’t have as many options as Hootsuite or Sprout Social, it’s well-suited to creators, people, entrepreneurs and small companies.
Buffer affords a simplified publishing calendar and core workforce collaboration options, like put up opinions and account administration. Of their analytics, additionally they provide your greatest days, varieties of content material and posting frequency to energy smarter publishing.
Like many social media administration platforms, Buffer has an AI Assistant function that helps you brainstorm, repurpose and tailor posts to publish throughout platforms, and can present recommendations for posts from long-form content material. What makes it distinctive is that, as of the writing of this text, Buffer affords their AI Assistant to all new customers, together with these on the Free plan. Whereas Hootsuite’s is presently freed from cost to its customers, that supply is for a restricted time whereas OwlyWriter AI is in beta.
Pricing: When billed month-to-month,, they’ve a Free plan, then paid plans begin at $6/month, making Buffer a particularly reasonably priced choice.
(Supply: Buffer)
4. Oktopost
Oktopost touts itself as a instrument greatest fitted to B2B firms in search of a full social engagement suite.
The platform emphasizes its calendar’s give attention to managing campaigns, with each cross-channel put up revealed categorized with a particular marketing campaign. The calendar is visually interesting and has color-coding and drag-and-drop performance for fast changes.
Like different platforms, it additionally affords an asset library, UTM tagging and workforce collaboration performance like revision historical past. Moreover, Oktopost places an emphasis on their model security options. Their “banned key phrases” operate assures everyone seems to be adhering to model voice and firm requirements.
Pricing: Customized pricing primarily based on buyer wants.
5. Eclincher
Critiques reward Eclincher for being simple to make use of for scheduling, and general, for having supportive customer support.
The platform has lots of the key options we’ve talked about for publishing, together with an intuitive drag-and-drop calendar for cross-network publishing, hyperlink in bio for Instagram, greatest instances to put up function and companies/workforce collaboration options. Moreover, it affords a neighborhood search engine optimisation instrument to point out how properly your small business ranks for any key phrase, which can assist inform content material.
Pricing: Eclincher is an reasonably priced resolution, with a Fundamental plan at $65/month, Premier at $175/month, Company at $425/month (all whereas billed month-to-month) and an Enterprise plan at a customized worth.
Hootsuite alternate options for social media analytics
The best way that manufacturers use social media analytics is increasing past the advertising and marketing workforce. In keeping with The Sprout Social Index™, 76% of entrepreneurs agree that their workforce’s insights inform different departments.
Listed below are some Hootsuite rivals who’re value trying into for his or her analytics and studies.
6. HubSpot
Whereas different platforms on this record are social-specific, HubSpot is a “buyer platform” that connects advertising and marketing, gross sales, content material and customer support groups and efforts.
HubSpot allows you to see advertising and marketing, gross sales and repair knowledge in a single place, breaking down silos with out-of-the-box social studies and analytics. HubSpot’s studies offer you a holistic view of how your platforms and campaigns carry out.
HubSpot’s skill to combine along with your CRM helps you see your social media efforts within the context of your bigger enterprise by: monitoring leads, new clients and web site site visitors—a metric 60% of mid-management social media execs monitor repeatedly, in keeping with the Index.
Pricing: Their Advertising Hub pricing is damaged down by workforce dimension.
(Supply: HubSpot)
7. BuzzSumo
BuzzSumo is among the extra specialised Hootsuite rivals on this record. It’s meant for analyzing competitor content material and discovering content material and influencers with an emphasis on journalists.
For competitor evaluation, BuzzSumo can ID the most-shared content material and the way it performs by community and format. Their Fb Web page Analyzer helps you benchmark and evaluate as much as 10 Fb pages for content material engagement. And if YouTube is your focus, BuzzSumo’s video advertising and marketing function helps analyze and optimize your movies, floor widespread video content material by matter, ID gaps on competitor channels and extra.
BuzzSumo additionally has a strong influencer advertising and marketing instrument. With a give attention to Instagram, X and the net, this instrument helps you uncover influencers and creators who put up about subjects related to your model.
Pricing: When billed month-to-month vs. yearly, BuzzSumo affords a Content material Creation plan at $199/mo, PR & Comms plan at $299/mo, Suite at $499/mo and Enterprise at $999/mo.
(Supply: BuzzSumo)
8. Rival IQ
If you happen to’re in search of Hootsuite rivals that solely provide analytics, Rival IQ is hyper-focused on analytics and reporting. Its suite of studies and analytics instruments contains options for aggressive evaluation, social put up evaluation, social media audit instruments that you may evaluate on to competitor efficiency, hashtag analytics and social listening options.
Their instruments can floor phrases and subjects that drive social engagement in your content material, serving to you optimize it. The put up sort evaluation function helps you see engagements by several types of media and posts. And customized dashboards or templates provide help to current your knowledge the way in which you need to.
Pricing: They do provide a free analytics plan. For his or her month-to-month billed plans, additionally they provide a Drive plan at $239/mo, Interact at $349/mo and Interact Professional at $559/mo
(Supply: RivalIQ)
9. Sprinklr
Sprinklr is a buyer expertise administration instrument made for big firms and enterprise. Their Advertising Analytics function gathers knowledge throughout 30+ digital channels. And people insights are added to a dynamic, AI-powered dashboard that unifies your cross-channel knowledge and makes it seen to everybody.
Advertising Analytics permits you to have a look at campaigns, advertising and marketing insights and basic tendencies in a single supply of fact, breaking down silos and streamlining knowledge. These studies may be custom-made to replicate content material efficiency, for instance, to raised perceive what performs properly.
Interested in how Sprout stacks up? Examine Sprout Social vs. Sprinklr right here.
Pricing: You possibly can solely request a custom-made quote.
(Supply: Sprinklr)
Hootsuite alternate options for social listening
As social knowledge turns into extra impactful and utilized throughout entire firms, entrepreneurs may even want extra refined instruments to uncover impactful insights. That’s the place social media listening is available in.
Social listening unpacks insights about rivals, merchandise, viewers sentiment and extra. Listed below are just a few Hootsuite rivals for social listening and a few of their options.
10. Brand24
Brand24 is among the many specialised Hootsuite alternate options that purely deal with social listening—not administration or publishing. Whereas it options media monitoring, it’s multi-purpose at what it touts as a decrease business worth level.
Brand24 affords lots of the core options that entrepreneurs search for in a social listening platform. It pulls insights from 25 million digital sources to help social media monitoring (along with media monitoring). And it might ID influencers, ship alerts for dialogue adjustments, measure buyer sentiment and monitor hashtags. And it helps as much as 108 languages, making it extensively accessible.
Pricing: Their month-to-month billing plan affords a person plan at $99, a Group plan at $179, a Professional plan at $249 and an enterprise plan at $499.
(Supply: Brand24)
11. Keyhole
Social listening is only one of Keyhole’s merchandise—additionally they provide options for publishing, influencer advertising and marketing, analytics and knowledge, and tendencies. And G2 opinions usually spotlight its user-friendly design.
Like different social listening options we’ll speak about, Keyhole affords lots of the core options you would wish for business analysis, benchmarking, model monitoring and influencer advertising and marketing. And their QuickTrends function allows you to simply determine alternatives in your business.
Pricing: Their month-to-month billing plan affords a person plan at $79/mo, Group at $149/mo, Professional at $249/mo, Superior at $449/mo and Enterprise at $833/mo (billed yearly).
Hootsuite alternate options for social customer support
Social media customer support is an more and more vital piece of the advertising and marketing puzzle. It may well make or break a model’s reference to clients, and their loyalty.
In keeping with the Index, 51% of shoppers say that probably the most memorable manufacturers merely reply to them on social. So you need to reap the benefits of each probability to work together.
If you happen to’re in search of Hootsuite alternate options which can be particularly constructed for customer support, listed below are just a few choices to think about, and among the options they provide.
12. Zendesk
If you happen to’re in search of Hootsuite rivals that solely deal with customer support, Zendesk is constructed purely for managing buyer relationships, and for serving to gross sales groups.
Whereas not social media particular, Zendesk permits your social and customer support groups to ship customized interactions, throughout a number of touchpoints—from social media channels like Fb and WhatsApp to Slack, cell apps and your web site.
Zendesk affords sturdy automation and AI capabilities that allow brokers to rapidly reply and supply self-service articles that Zendesk suggests so that you can share. Zendesk additionally helps you create new assist articles on the fly—write just a few bullet factors and the platform will assist flip it right into a customer support hub article. And their Content material Cues provide help to perceive what gaps exist in your assist heart articles.
Pricing: Zendesk comes at a excessive worth level, however has quite a bit to supply. Their month-to-month billing plan affords a Suite Group at $69/agent/month, $115/agent/month, $149/agent/month and Suite Enterprise, which is a customized worth.
(Supply: Zendesk)
13. LiveAgent
LiveAgent is a devoted customer support instrument that emphasizes its options for social buyer care. Additionally they present an all-in-one customer support instrument vs. providing a number of merchandise that have to be bought individually—an element that makes LiveAgent an particularly budget-friendly choice.
LiveAgent additionally highlights its social media monitoring and customer support platform as a part of its software program, additional bridging the hole between customer support and social workforce workflows.
Pricing: LiveAgent’s month-to-month billing plan affords a Small marketing strategy at $15/agent/month, Medium marketing strategy at $35/agent/month, a Massive marketing strategy at $59/agent/month and an Enterprise plan at $85/agent/month.
14. Hiver
The issue that makes Hiver one of many distinctive Hootsuite rivals is that this customer support platform was constructed for Google Workspaces and as they put it, “rework your Gmail right into a multi-channel helpdesk.”
Hiver permits brokers to handle help channels, like e-mail, dwell chat, cellphone and past, immediately of their Gmail inbox. Brokers can add color-coded tags and automatic guidelines that assist categorize enterprise communication emails immediately of their inbox to type by precedence.
It promotes itself as simpler to make use of and cheaper than Zendesk. The catch is that Hiver solely helps WhatsApp relating to social media.
Pricing: Hiver’s billed month-to-month choice affords their Lite plan at $19/consumer/mo, Professional plan at $49/consumer/mo and Elite at $69/consumer/mo. Additionally they provide customized quotes for manufacturers that want over 50 licenses.
Hootsuite alternate options for influencer advertising and marketing
In keeping with a Q3 Sprout Social Pulse Survey of 300 entrepreneurs, 81% of social entrepreneurs describe influencer advertising and marketing as a necessary a part of their social technique.
Creator and influencer advertising and marketing is barely going to develop into extra vital. And over half of manufacturers are utilizing devoted influencer advertising and marketing platforms, like Tagger, to assist offset their important problem of discovering the appropriate influencer for his or her campaigns.
Listed below are just a few platforms to think about for influencer advertising and marketing.
15. CreatorIQ
CreatorIQ affords a database of over 17 million creators from all niches. Their platform affords sturdy search instruments that can assist you unearth the appropriate creators to companion with, together with enriched creator profiles that spotlight model affinities, and AI-powered superior search that helps you search by metrics, key phrases, hashtags and extra. Additionally they provide creator suggestions that makes use of a useful proprietary scoring system that helps robotically and rapidly slim your search.
Additionally they provide an in depth record of 13 options that span discovering and managing creators, a creator CRM, competitor benchmarking and workforce collaboration instruments.
Pricing: They immediate you to join a free demo and to request pricing.
16. Heepsy
With a free plan full with 360 month-to-month creator search outcomes and core filters that provide help to floor related creators, Heepsy is among the many most budget-friendly choices.
This platform helps sourcing creators on Instagram, TikTok and YouTube throughout all fee plans. Heepsy is extra targeted on the search component of influencer advertising and marketing, together with options targeted on discovering influencers, influencer search, influencer statistics and influencer lists. With options like an authenticity evaluation, they make it simple to search out high quality influencers to companion with.
Pricing: Free Plan, then their “billed month-to-month” plans are as follows: Starter Plan at $49/mo, Plus Plan at $169/mo, Superior Plan at $269/mo and Heepsy providers or Enterprise plans that immediate you to speak to their gross sales workforce.
(Supply: Heepsy)
17. Influencity
Influencity affords a strong neighborhood of influencers to select from at 200 million influencer profiles worldwide to look by of their library. And the emphasis they supply on their website highlighting their excessive G2 score makes them a stand-out.
This platform affords an in depth lineup of options and merchandise that span influencer discovery to relationship administration and marketing campaign reporting. This makes them a aggressive end-to-end resolution for locating and managing influencer partnerships.
Pricing: Influencity plans vary from Fundamental at $168/mo, Skilled at $348/mo, Enterprise at $698/mo and a customized plan, making them an important choice for mid-market and huge enterprise companies who need to develop their influencer advertising and marketing methods.
Free Hootsuite Options
Free instruments will at all times be probably the most budget-friendly choice, together with the aforementioned Buffer. Nonetheless, free instruments even have extra restricted options and choices—like restricted profiles or no analytics choices.
However when you’re in search of Hootsuite rivals which can be free, listed below are just a few instruments to take a look at.
18. Social Champ
Social Champ is a full social media administration platform that gives a calendar, publishing capabilities, analytics and an inbox resolution.
Social Champ’s free plan permits one consumer to attach as much as three social accounts and have 15 scheduled posts energetic of their queue at a time. Whilst you have entry to sentiment evaluation, you possibly can solely use their AI Imaginator and AI content material wizard instruments thrice in complete.
Social Champ’s free plan affords a strong lineup of content material recommendations, GIFs for content material and studies. However your studies solely collect knowledge so far as two weeks prior to now.
All-in-all, this can be a stable choice if you wish to attempt Social Champ out, or when you have a handful of social accounts.
(Supply: Social Champ)
19. SocialBu
SocialBu is an all-in-one social media administration resolution particularly geared in the direction of small companies. It’s additionally a more recent instrument, having launched in 2018.
SocialBu’s Free plan allows you to join as much as two profiles, along with your selection of Fb, X or Mastadon. You possibly can publish as much as 40 static posts per 30 days, and may floor hashtag recommendations, design with Canva and uncover content material throughout the platform. Nonetheless, simply be aware: This instrument doesn’t provide an inbox within the Free plan.
With regards to your tech stack, it pays to do your analysis
Your tech stack is your lifeline. And within the social media advertising and marketing world, it has the facility to make or break your workflows, technique and skill to develop all the enterprise.
That’s why choosing the proper resolution in your social media wants—from publishing and engagement to influencer advertising and marketing and analytics—is essential.
With regards to new instruments, it at all times pays to attempt before you purchase. Take a look at Sprout Social’s totally different plans to guage which is best for you. Then attempt our platform free for 30 days, or attain out to us for a customized demo.
