19 Pinterest Board Concepts That EVERY Enterprise Can Use!

Lengthy gone are the times by which Pinterest was used primarily as a means for individuals to save lots of pictures and articles to cowl their pursuits and supply inspiration. As a substitute, Pinterest is now used as a method to encourage extra followers, join with audiences and friends, and generate income. Though the essential construction of Pinterest hasn’t modified, as an internet pasting board with quite a lot of boards and sections from which to decide on, the makes use of for the positioning have grown exponentially, and companies would do effectively to sit down up and take notice. I’ve put collectively 19 board concepts that each enterprise can use to their benefit. 

The Function of Pinterest Boards

Pinterest boards assist arrange all your pins, just like how weblog classes assist arrange your posts or playlists may also help arrange your YouTube movies. 

A Pinterest consumer is not going to come to your board out of nowhere as a result of they may solely see pins of their feed or after they search. But when they do discover certainly one of your pins fascinating, they simply would possibly bounce to the board the place it was pinned or go to your profile and take a look at what boards you’ve got.

That’s why, as a primary Pinterest advertising technique, you have to be beginning with Pinterest boards earlier than pins.

However what if you happen to don’t have any Pinterest board concepts?

I may also help!

19 Pinterest Board Concepts for Any Enterprise

I’ve accomplished my finest to give you concepts that ANY enterprise can use, regardless if you happen to promote a services or products, D2C, or B2B.

As many individuals go to Pinterest for inspiration, I’ll divide these board concepts into the plain subjects describing your enterprise in addition to the not so apparent oblique methods in which you’ll be able to flip your Pinterest viewers into followers and in the end prospects.

Let’s get began!

9 Pinterest Board Concepts Instantly Associated to Your Enterprise

There are other ways to make the most of well-liked boards, and an essential distinction lies right here: whether or not boards immediately relate to your enterprise, or relate to your area of interest. Developing with board identify concepts that assist additional your particular model or firm and companies will go a great distance in ensuring that your Pinterest boards are being seen and utilized by as a lot of your audience as attainable. Some concepts for business-related boards embrace: 

1. Your Personal Product (Or Providers)

With some high-quality photographs and some graphics, you’ll be able to simply promote your individual services or products in your Pinterest boards. These will be grouped collectively in a single place (board identify concepts will be easy, together with “merchandise” or “companies”), or will be grouped in accordance with related key phrases and similarities. Nevertheless you select to prepare your profile, you should definitely embrace your individual services to maximise publicity and provides potential prospects a better time discovering what it’s a must to provide. 

2. How-tos | Buyer schooling

That is typically within the type of weblog posts, however it is a essential board that can assist convert customers into prospects very quickly. For example, if you’re a magnificence model, do you’ve got content material displaying one of the best ways to make use of your product? If you happen to promote a meals merchandise, what about recipes? A style board could be remiss with out some concepts for placing outfit concepts collectively, proper? You get the image! Schooling and how-tos are important to any Pinterest board, and board identify concepts embrace these easy descriptors (i.e. “how you can,” “be taught extra,” and so forth). 

3. Video Posts

This would come with Concept Pins, but when your enterprise is already doing TikTok movies, Instagram Reels, and/or YouTube Shorts, there’s no purpose why you’ll be able to’t carry them over to Pinterest. You would possibly wish to pin with long-form, horizontal YouTube movies, as effectively. By linking your movies, you make certain that your Pinterest board has loads of totally different mediums to supply, to be able to attraction to a broader number of preferences and even demographics; in spite of everything, some individuals desire studying to watching, and others desire listening. Give everybody one thing to sink their tooth into! 

4. Function your shoppers | Buyer testimonials | Case research

If you will get testimonials out of your consumer that are also academic, which would come with their particular recommendation, that is one other means of changing your audience into prospects. You may construct this part of your Pinterest board slowly, or wait to implement it till you’ve got a strong base from which to decide on. 

5. Q&A | FAQ Posts

What questions do you typically get requested? Do you’ve got an FAQ part in your web site? Hyperlink them right here! Widespread boards are sometimes those who present the best variety of sources and reply the most important variety of questions prospects and potential shoppers have. Content material options will be pulled from e mail inquiries, widespread feedback on social media, and any present FAQs you’ll have in your websites {and professional} social media accounts. 

6. Freebies | Unique Provides

Freebies and unique presents even have a spot as a board class, as a result of they may also help draw individuals in. A style board, for example, would possibly provide unique reductions on partnerships. A enterprise centered on software program options could provide a 7-day trial. With a number of eye-catching pictures and graphics, you’ll be able to draw extra potential shoppers in.

7. Earlier than and After Pictures

Do you’ve got earlier than and after photographs of individuals utilizing your product? For example, if you happen to provide a enjoyable crafts product, you’ll be able to have an image of earlier than individuals began utilizing your product after which what the ultimate consequence appears to be like like.

8. Behind-the-Scenes Posts

All people loves behind-the-scenes, particularly if you can also make the pin pictures academic in nature! A board description detailing the everyday operations and highlighting staff may also help personalize your organization or model, and assist usher in all kinds of events. 

9. Contest and Giveaway Posts

Like freebies and unique presents, contest and giveaway posts with stunning pictures and eye-grabbing headlines may also help usher in a brand new group of individuals. Involving well-liked subjects in your giveaway will assist garner a wider viewers, and many individuals will click on on a pin displaying a contest or giveaway simply out of curiosity–the hope being that they may stick round lengthy sufficient to peruse a separate board and interact additional. 

Additional Studying: What to Pin on Pinterest? 10 Concepts for Companies

10 Pinterest Board Concepts Not directly Associated to Your Enterprise

If you’re simply promoting on any given social media platform, individuals will tune you out. There are many 80/20 kind guidelines in the case of self-promotional content material, however I’ve included these board identify concepts as a result of it’s best to have quite a lot of boards that may interact the Pinterest consumer and appeal to them to your model.

10. Inspirational Quotes

These do not need to be immediately associated to your model, however will be considerably associated to your area of interest. Let’s say, for example, you’re employed within the well being and wellness sphere. Such a board typically focuses on self-empowerment and taking cost. Inspirational quotes on this area may also help carry a wider viewers into your profile. Inspirational quotes can be utilized on a separate board from these immediately associated to your model, merchandise, or companies, or will be included all through to assist keep curiosity. 

Additional Studying: 9 Free and Low-Value Instruments to Create Pinterest Graphics

11. Books

Are there any books that you simply advocate to your prospects? From affiliate merchandise from partnerships with e book choices to forcing books particular to your area of interest, to favourite reads from staff, don’t be afraid to create a number of pins that target books. Type boards would possibly embrace books concerning shade. Tech boards could embrace books that element how you can use a particular kind of product. The choices are limitless right here! 

12. Seasonal Content material

Seasonal content material is usually consideration grabbing–particularly if it has some kind of time stamp on it, or it brings up a way of nostalgia. Seasonal content material will be cross-referenced with motivational quotes or aspirational interiors–suppose a warehouse all decked out for Christmas, or a quote about spending time outdoors within the spring–to assist in giving a greater really feel for what your services or products are all about. 

13. Infographics and knowledge

Are you able to visualize issues about your product or business? From time administration to wholesome recipes, infographics and knowledge are glorious sources of pin content material. These kind of pins provide each visually interesting layouts and precious data, which might make them a wonderful addition to each enterprise boards and advertising boards. 

14. Tradition

What’s your organization’s mission assertion? Is there something that your enterprise stands for? Do you’ve got a novel tradition? Pin it! You may pin pictures of the methods by which your organization provides again, or repin content material that merely aligns along with your firm tradition or model mindset. 

15. Gratitude and Mindfulness

Regardless of the precise nature of your product pins, your viewers can doubtless recognize gratitude practices and mindfulness habits. Bringing these into your product pins and enterprise boards may also help humanize your model, and foster a little bit of inventive inspiration for quite a lot of subjects and niches. Interesting to a broader viewers by this sort of content material may even expose your model to somebody who won’t sometimes be utilizing a search bar to search out content material in your area of interest. 

16. Merchandise Related To Your Personal

Not competing merchandise, however merchandise that will complement yours and truly generate demand for you! On-line enterprise is usually reliant upon different business leaders, and there are many enterprise causes to truly promote different merchandise that can be utilized alongside your individual or as a complement to your individual. Don’t be afraid to make the most of these kind of merchandise, and apply fascinating content material with particular targets in thoughts to your boards. 

Additional Studying: How one can Promote on Pinterest: A Full Information for Newbies

17. Influencer Collaboration Boards | Consumer-Generated Content material

If you happen to work with influencers or you’ve got prospects posting about you in social media, it is a good board to have to advertise them. Influencers sometimes ship high-quality pictures to advertise themselves in addition to their model, they usually can typically cowl quite a lot of totally different boards and pursuits, from journey boards, to boards involving style magazines, to these centered on conservation. As a result of influencers continuously have a larger variety of pursuits they work inside, they are able to provide larger range within the several types of content material being posted to board covers. 

18. High 10 Lists

All people loves prime 10 lists! These must be related to your enterprise, after all! Whether or not an influencer is delivering a breakdown on the most effective affiliate merchandise and contains you, or you’ve got an awesome prime 10 infographic on time administration, or you’ve got prime 10 lists associated to the most effective motivational quotes on the market, everybody can get behind an excellent prime 10 listing. Such a content material is simple to learn, simple to pin, and subsequently simple to unfold.

19. Business Information

Any information about your business that’s worthy of sharing? Create or share a pin about it! Enterprise house owners are continuously on the forefront of business information, and advertising boards can make the most of this by sharing information associated to a particular product or business. A web based entrepreneur has to remain on prime of the newest traits and recent content material, and business information definitely falls below that heading. Whereas it is probably not evergreen content material, it will probably nonetheless drive month-to-month views and a devoted board for information can encourage followers to maintain coming again. 

Additional Studying: The High 19 Pinterest Instruments You Must be Profitable on Pinterest

Conclusion

Cultivating inspiring content material board concepts will be an essential a part of advertising your model, product, or service on Pinterest. Whereas many individuals deal with product administration throughout Instagram, Twitter, and Fb, you’ll be able to market quite a lot of services, together with bulletins for an upcoming product launch occasion, and collaborations with influencers. Pinterest is, partially, so helpful as a result of it could have a wider audience than different platforms that focus largely on a single kind of viewers.

Pinterest pins can be utilized to accommodate quite a few ideas and concepts, a few of which fall inside individuals’s standard wheelhouses, and a few of which fall outdoors. It’s there which you can make the most of the totally different skilled and private causes that individuals make the most of the Pinterest platform and get your services or products on extra platforms and throughout a larger variety of dashboards.

Additional Studying: 7 Greatest Practices for How one can Use Pinterest for Advertising in 2023

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