Topic strains. CTAs. Countdown timers. Deliverability. And don’t get us began on Outlook.
There are such a lot of parts of e mail advertising and marketing that consistently change, from e mail shopper assist to design parts like darkish mode. When your head’s down in day-to-day e mail design or marketing campaign growth, it may be arduous to know the place to seek out the appropriate solutions to your questions on subjects like e mail advertising and marketing technique, analytics, developer ideas and tips, design, and deliverability.
Earlier than you flip to limitless pages of Google searches, we’ve bought you.
Right here at E-mail on Acid, we’re sort of obsessive about e mail, so we spend numerous time poring over e mail advertising and marketing blogs from across the web. We’ve compiled a bunch of our all-time favorites.
Right here they’re in no specific order…
Bounce to an e mail advertising and marketing weblog to study extra:
- Actually Good Emails
- ActionRocket
- Uplers
- MailBakery
- Mailjet
- Solely Influencers
- E-mail Critic
- Zembula
- Iterable
- Alchemy Worx
- E-mail Advertising and marketing Guidelines
- Bloomreach
- LiveClicker
- Spam Useful resource
- Phrase to the Sensible
- HTeuMeuLeu
- Mailgun
- E-mail Monday
- E-mail on Acid
Blogs for e mail designers
1. Actually Good Emails
In the event you ever want a dose of inspiration, Actually Good Emails is the very best place to go. Their complete, 4,000+ e mail database showcases actual emails throughout each trade, with easy-to-browse classes, together with behavioral triggers, deserted cart emails, webinar invites, welcome e mail flows, and extra.
In addition they run a function referred to as “Suggestions Friday” the place they reside critique actual emails on video. It’s extremely useful not simply to suppose via design parts however why they work, and what’s value taking (and leaving) while you incorporate these parts into your personal campaigns.
A number of actually good posts to get you began:
It’s not weblog content material, however RGE has some good things for e mail builders too. See one thing cool you need to attempt? Try the “Code” view on particular person emails within the assortment to see the way it’s accomplished and mess around with it.
2. ActionRocket
ActionRocket is a artistic e mail design company and their weblog, E-mail Design Overview, is filled with e mail design experience. Their weblog is a good place to go for examples of artistic e mail design or an outline of present design developments to include into your personal emails.
You’ll discover recommendations on accessible designs, how design suits into your advertising and marketing technique and the complete e mail person expertise. Every month, for instance, they spherical up a number of the finest designs that landed of their inbox — so you possibly can see firsthand what manufacturers are doing properly, and which parts matter probably the most to include into your personal designs.
In the event you’re fascinated by e mail accessibility, make sure you take a look at ActionRocket’s E-mail for All content material.
Get able to launch with these posts:
3. Uplers
Previously often called E-mail Monks, Uplers is a full-service e mail advertising and marketing company that has the benefit of working with tons of of various corporations throughout a wide range of industries, so you possibly can depend on their experience and expertise.
Their weblog focuses totally on design and person expertise and might present tons of inspiration for upcoming campaigns, whether or not that’s fascinated by the appropriate fonts to make use of, ensuring you’re not sacrificing loading pace whereas coding, or the artwork of placing collectively the appropriate e mail sequence.
Try these current posts:
4. MailBakery
Based in 2008, MailBakery focuses on customized e mail publication templates, so it’s no shock that their weblog is filled with unbelievable design and coding recommendation for resilient, use-anytime e mail campaigns that work throughout industries and firm sizes. They’re an excellent useful resource for normal finest practices, do’s and don’ts, and e mail design ideas that can assist you construct higher emails.
A number of nice current posts embrace:
Blogs for e mail entrepreneurs
5. Mailjet
Even earlier than Mailjet grew to become considered one of our sister manufacturers, we’ve cherished studying their recommendation geared towards small companies and advertising and marketing teams-of-one seeking to study extra about e mail advertising and marketing.
Every weblog submit is organized with a transparent desk of contents, making it simple to shortly scan for precisely the knowledge you’re searching for throughout classes like design, automation, deliverability, transactional emails, and extra. Mailjet’s weblog is a good place for digital entrepreneurs to increase their data and achieve some e mail advertising and marketing experience.
Take off with a few of these current articles:
6. Solely Influencers
Solely Influencers is an e mail trade group designed for professionals severe about e mail advertising and marketing, and it’s an excellent useful resource to attach with different e mail entrepreneurs, designers, and builders. Whereas their group is a paid function, their free weblog covers all the things from advertising and marketing technique to high e mail distributors, businesses, and consultants, and it’s top-of-the-line locations to get up-to-date trade information.
Try these current posts to get began:
7. E-mail Critic
A group of 5 seasoned e mail geeks make up the principle group of bloggers over at E-mail Critic, however you’ll additionally discover visitor articles from all kinds of trade consultants. Scott Hardigree, from company Indiemark in addition to different email-related manufacturers, runs the weblog It’s an excellent place to go for some simple, reliable e mail advertising and marketing recommendation.
In the event you’re an e mail geek with some large concepts and opinions, you could possibly submit content material and turn into a visitor e mail critic your self.
Some selection picks from this e mail advertising and marketing weblog:
8. Zembula
Zembula is an e mail personalization and dynamic e mail instrument, so if these are subjects you need to study extra about, their weblog is a good place to start out. You’ll discover deep dives on each sort of dynamic e mail, particularly for ecommerce and retail manufacturers.
Learn these first:
Blogs for e mail advertising and marketing strategists
9. Iterable
Iterable’s weblog isn’t explicitly about e mail advertising and marketing, however it’s stuffed with big-picture concepts about tips on how to suppose extra broadly about advertising and marketing technique and the shopper expertise and join your e mail advertising and marketing efforts to your online business development.
After all, they’ve loads of email-focused posts, too, since e mail is without doubt one of the finest channels to foster development (if we do say so ourselves.) In spite of everything, that’s why you’re spending a lot effort and time engaged on all of these campaigns!
Right here’s some email-focused weblog content material:
10. Alchemy Worx
If you need your technique to turn into extra data-driven, Alchemy Worx is a unbelievable useful resource to bookmark. Their weblog focuses on how information might help you make higher e mail advertising and marketing choices, from staying on high of trade developments like personalization to higher decoding your e mail efficiency and statistics.
Alchemy Worx can be the place Della Quest, considered one of our high e mail advertising and marketing influencers, does his factor. They often publish white papers detailing shopper sentiment and extra.
Get began with these posts:
11. E-mail Advertising and marketing Guidelines
If you wish to keep up-to-date on what’s taking place within the e mail trade, and the way it impacts your e mail campaigns, bookmark Chad S. White’s e mail advertising and marketing weblog E-mail Advertising and marketing Guidelines. The trade veteran (at the moment the Head of Analysis at Oracle) has a transparent, no-nonsense voice that breaks down each replace in a complete style, from altering privateness safety legal guidelines to ongoing e mail shopper assist modifications.
A number of of Chad’s posts that rule:
12. Bloomreach
Bloomreach focuses totally on e-commerce, however their weblog covers subjects which are related for each e mail marketer, like real-time personalization, the shopper expertise, and omnichannel advertising and marketing. In addition they preserve a piece with key insights and analysis into the way forward for ecommerce and the way that impacts advertising and marketing and development methods. In case your e mail advertising and marketing efforts primarily deal with retail or gross sales, this can be a nice useful resource to take a look at.
Attempt these articles first:
13. LiveClicker
For a broad method to e mail advertising and marketing, LiveClicker’s weblog provides you high trade information and benchmarks, specializing in the way forward for the trade. Flick thru subjects like personalization, high developments, kinetic e mail, video in e mail, and extra to know what’s vital to learn about the place e mail advertising and marketing is headed within the subsequent few years.
Attempt these posts to get began:
Blogs on e mail deliverability
14. Spam Useful resource
In the event you’re searching for e mail deliverability experience, look no additional than Al Iverson, who maintains the Spam Useful resource weblog. Al’s e mail advertising and marketing weblog has a wealth of content material on BIMI in addition to e mail authentication.
There are additionally deliverability guides for all the main e mail purchasers, and an “Ask Al” column through which he solutions questions on issues like SPF data, IP warming, and list-building methods. Come for the deliverability recommendation, keep for the spam and cheese sandwich recipe advice.
Listed below are a few of our favourite posts:
15. Phrase to the Sensible
If you wish to learn to attain the inbox, learn the Phrase to the Sensible weblog from the deliverability duo, Steve and Laura Atkins. They’ve been working in e mail for many years, which might be the place all that knowledge comes from.
You possibly can hear extra of the Atkins’ story in a really entertaining episode of E-mail’s Not Lifeless, a podcast from Mailgun by Sinch.
Sensible phrases to learn for your self:
Blogs for builders
16. HTeuMeuLeu
E-mail developer Rémi Parmentier is without doubt one of the high e mail coding consultants within the trade, and positively a weblog to bookmark for those who’re coding emails often. He doesn’t submit typically, however when he does, he publishes in-depth guides to new design methods like darkish mode and hacks and workarounds for finicky e mail purchasers like Gmail or Outlook. If you need a tutorial you recognize will work, his weblog is a good place to start out.
Test these out:
17. Mailgun
One among our sister manufacturers, Mailgun by Sinch, has a weblog that’s best for app builders. On this case, it’s not a lot about growing emails as it’s integrating e mail performance into software program and purposes.
The Mailgun weblog is focused towards the tech group, however it additionally consists of in-depth recommendation on e mail deliverability in addition to privateness and safety subjects that relate to e mail advertising and marketing. As a result of Mailgun’s companies deal with transactional emails, you’ll additionally discover articles about issues like making a triggered e mail program.
Listed below are just a few articles to peruse:
18. E-mail Monday
Written by Jordie van Rijn, a specialist e mail advertising and marketing marketing consultant with over 13 years of expertise, emailmonday helps e mail entrepreneurs keep on high of rising developments, explaining technique and techniques, and offering sensible e mail advertising and marketing ideas. Jordie covers the gamut of e mail advertising and marketing, however there will certainly be some good things for devs.
Having labored with tons of of manufacturers through the years, you’ll discover in-depth guides to the extra technical components of operating e mail advertising and marketing campaigns, together with instrument opinions, concepts on the place to make use of fascinating methods, and overviews of selling developments.
A number of of Jordie’s posts to take a look at:
19. E-mail on Acid
We couldn’t depart you with out mentioning our absolute favourite weblog…ours! You’ll discover the very best of greater than 10 years of expertise within the e mail trade to guarantee that e mail entrepreneurs and builders get probably the most up-to-date data on tips on how to design and develop nice emails, like this complete code guidelines.
Whether or not you’re simply studying tips on how to code e mail or are a professional seeking to double-check yet another time if Outlook emails will do what you need them to, you may get all of the assets you want proper right here.
A number of of our current favorites:
What have we missed? Tell us your favourite blogs within the feedback beneath so we are able to proceed to replace this submit.
This text was final up to date on March 21, 2022. It was additionally up to date on Might 7, 2020. It was initially revealed in Might, 2014.
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Writer: The E-mail on Acid Crew
The E-mail on Acid content material staff is made up of digital entrepreneurs, content material creators, and straight-up e mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e mail advertising and marketing.
Writer: The E-mail on Acid Crew
The E-mail on Acid content material staff is made up of digital entrepreneurs, content material creators, and straight-up e mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e mail advertising and marketing.
