Congratulations in your engagement! Not within the romantic sense, in fact (that’s none of our enterprise), however in case you’re studying this submit, it signifies that you’re dedicated to rising your social media engagement.
Learn on for one of the best ideas and methods to get extra likes, feedback, shares and saves in your content material—it’s an enormous dedication, however we do loopy issues for the followers we love.
Bonus: Use our free engagement fee calculator to search out out your engagement fee 4 methods quick. Calculate it on a post-by-post foundation or for a complete marketing campaign — for any social community.
What’s an engagement submit on social media?
An engagement submit on social media is any sort of content material that encourages audiences to work together with it, for instance, by liking, commenting on, sharing or saving. Engagement signifies that a consumer is connecting with the content material and taking a selected motion consequently, not simply being a passive viewer.
Engagement fee is without doubt one of the most correct methods to measure your success on social media. You could find your present engagement fee through the use of Hootsuite’s free engagement fee calculator, and increase these numbers by making an attempt the next methods.
19 Engagement submit concepts for 2023
1. Host a giveaway
No social media technique is assured—that’s, aside from giveaways. Providing free stuff and asking folks to work together with you in alternate (e.g. by answering a query in a remark) is without doubt one of the easiest and handiest methods to spice up your engagement. This kind of engagement submit is commonest on Instagram and Fb.
Whenever you host a giveaway, first determine what your engagement objectives are. Are you aiming to get a number of feedback, increase followers, enhance your like depend? Then, determine your entry methodology based mostly on these objectives.
Internet hosting a contest or giveaway will:
- Improve your engagement metrics, like variety of feedback, shares, likes and saves
- Give customers one thing to realize when interacting along with your content material
- Enhance your relationship along with your followers
2. Maintain a caption contest
A caption contest is a kind of contest or giveaway that requires the consumer to be a bit of inventive. It’s not nearly liking a submit or tagging a buddy; entrants have to put some thought into their solutions. Caption contests are most profitable with dynamic, participating images, like this one:
Having a caption contest can assist you:
- Encourage your followers to meaningfully work together along with your content material
- Increase the variety of feedback you’ve on a submit
- Foster group, as entrants like and touch upon different’s entries
3. Be relatable
Relatable content material could be very sharable. Customers who join along with your posts (or know somebody who connects along with your posts) are prone to tag mates, share and save your content material.
Supply: Fb
For instance, the submit above from on-line journal Reductress factors out the very area of interest (however relatable) drawback of consuming with out watching TV. The submit has a ton of feedback, principally of individuals tagging their mates, in addition to 70 shares and nearly 1000 likes.
Being relatable will result in:
- Customers tagging their mates in your feedback
- Constructing an genuine relationship along with your viewers
- Extra range in your content material (not each submit must be solely marketing-focused)
4. Host a ballot
Who can resist a ballot? Polls on social media are extraordinarily straightforward to take part in. Plus, polls on Twitter and Instagram each have an added engagement incentive: customers can’t see the outcomes of the ballot except they vote themselves, which signifies that they should interact with the intention to achieve data.
Supply: Twitter
The extra controversial the ballot, the extra doubtless you’re going to be to generate extra engagement—customers might begin duking it out within the feedback or share the outcomes on their very own feeds.
Controversial doesn’t essentially imply severe. For instance, the outdated pineapple-on-pizza debate is at all times prone to generate some sturdy opinions (however so far as we all know, it’s by no means began a battle).
Internet hosting a ballot will:
- Create a easy, straightforward approach on your followers to interact along with your content material
- Let you get an thought of what your viewers’s opinions are
- Create shareable statistics for each you and your followers
5. Ask for stitching/duets
This kind of engagement submit is especially efficient on TikTok, the place you may ask viewers to duet or sew your content material. It is a far more high-commitment sort of engagement than a like or remark, however it is going to typically yield extra helpful outcomes.
@kaidenmiller_ #duet with @m0lnigt this was fairly cool #ReadyForHell #duetifiaccidentallydrewyou #isthatme
For instance, there’s a number of artists on TikTok posting “duet this if I by chance drew you” movies—which normally present a number of drawings of individuals with random options. Different TikTok customers are inspired to duet the video in the event that they see themselves within the combine.
Asking for stitches or duets can assist you:
- Encourage different customers to make movies that incorporate your content material
- Talk clearly to your followers that you just’re searching for this sort of engagement
- See what sort of content material excites your followers essentially the most
This one is TikTok-specific, too. TikTok is exclusive in that you could reply to particular feedback by making a video that immediately addresses them, with the unique remark included into the brand new TikTok.
@themarshmallowco Replying to @sincerelysincerity Let’s make and pack this order for Honest 😊 #marshmallow #candymaking #candytok #orderpacking #packanorderwithme
This instance from a marshmallow making firm proves how a lot TikTok audiences love when their feedback are used on this approach: a consumer particularly commented on one TikTok asking the creator to movie their particular order.
It is a win-win: the creator has a simple content material thought, the commenter will get a bit of shoutout, and different followers are inspired to remark, since they see proof {that a} remark may get them a video of their very own.
Replying to feedback utilizing movies can result in:
- Extra feedback in your posts general, as customers attempt to be the subsequent individual you choose to answer to
- Making your viewers really feel heard and valued
- Probably extra gross sales, particularly if the feedback are associated to creating or packing orders of a product
7. Ask for recommendation
Asking for recommendation on the web may not yield usable perception, however it is going to yield loads of engagement. The social world is filled with people who genuinely need to help one another and likewise people who’re pretentious know-it-alls who love the sound of themselves typing. This technique engages each.
Supply: Twitter
The tweet above from Fenty Magnificence asks for lip gloss recommendation for an evening out (and has the added bonus of asking for merchandise particularly made by Fenty). Take into account asking for recommendation that pertains to your model and area of interest with the intention to get related—and in case you’re fortunate, helpful—responses.
Asking for recommendation can:
- Encourage your followers to remark in your submit
- Result in extra saves (as others might need to keep in mind that similar recommendation)
- Yield perception into which of your merchandise are follower favourites
8. Ask a query
This technique is just like asking for recommendation, however extra open-ended: actually, you may ask a query about something. Jewelry model Jennybird posted an IG video asking followers to guess what their newest launch could be, and generated a number of feedback from guessers.
Asking a query can:
- Get extra feedback in your submit
- Function a temperature verify on your followers
- Hype up the launch of a brand new product
9. Ask for questions
Similar to the above, however the reverse: invite your followers to ask you questions to extend your engagement fee. NASA used this technique when streaming a stay video—Twitter customers may use the hashtag #AskNASA to ask inquiries to astronauts in house.
Supply: Twitter
Asking for questions can result in:
- Constructing significant, mutual relationships along with your followers
- Studying what your followers care about
- Sharing helpful data along with your followers
10. Put up good images
It’s easy, however it works: simply posting an amazing photograph will result in extra feedback, likes and shares. Not each photograph that you just share in your social media must be excellent, however take into account sliding in a brilliant high-quality, participating shot each every now and then to extend your model’s perceived worth.
Supply: Twitter
For instance, this photograph from Nationwide Geographic is a fairly beautiful shot of a polar bear sleeping in a mattress of flowers. It has a ton of engagement simply based mostly on how lovely the photograph is.
Posting good images will:
- Encourage your followers to share your content material based mostly on aesthetic
- Give your model a extra skilled look
- Make your general feed seem extra polished
11. Be particular to your area of interest
Most of your followers are doubtless following you as a result of they’re considering your particular area of interest. They’ll be most engaged by content material that matches inside that area of interest. For example, hair accent model Supercrush posts a number of hair-related images and reels.
The how-to reel above is informational and tremendous helpful, but in addition incorporates one of many firm’s merchandise. Of us doubtless observe this model as a result of they’re considering hair, so this kind of content material generates loads of saves: customers can look again on it on their subsequent unhealthy hair day.
Being particular to your area of interest will:
- Be sure that your followers can hook up with your content material
- Result in extra saves from customers
- Make your content material targeted and particular, so followers know who you’re
The trendy social media customers likes to see the actual folks behind the manufacturers. Humanize your content material extra by sharing (to your consolation stage, in fact) private information or events that you’re enthusiastic about.
This artist celebrated her thirty third birthday by having a 33% off sale on her work, and posted about it on her Instagram. The submit doubtless yielded a number of web site visits from folks desperate to get a deal, however it additionally has loads of feedback from people merely wishing her a cheerful birthday.
Sharing private information can:
- Give your followers a extra genuine notion of your model
- Yield likes and feedback from well-wishers and customers who help you
- Be an amazing excuse to offer again to your followers (for instance, by way of a sale or giveaway)
13. Put up helpful and informative content material
If one in every of your social advertising and marketing objectives is to get extra shares and saves, take into consideration creating content material that’s helpful and informative. In case your followers can study one thing by means of your submit, they might need to share that data or put it aside for future use.
For instance, the above Instagram submit was broadly shared as a result of the content material is each comforting and galvanizing…
@daniellenguyen_ I might be utilizing this heatless curls rod ceaselessly!! Such a recreation changer and it offers my hair a lot quantity 💆🏻♀️🎀 #heatlesscurls #heatlesscurlstutorial #hairhacks #thatgirl #heatlesscurlsresults #hairroutine
… and this TikTok has loads of saves from people searching for heatless curl hacks.
Posting helpful and informative content material will result in:
- Extra shares, as customers need to go the data round
- Extra saves, as customers file the data away for later
- Extra follows, as customers study that you could be relied on for sensible, useful content material
Put up user-generated content material to indicate that you just’re not the one one hyping up your model: your clients and followers are glorious sources for posts (simply make certain to ask for permission to repost, if it applies).
UGC might be something from sharing a submit from an individual who tagged your model to discovering a constructive evaluation and making it into an Instagram submit (or, as within the instance under, discovering a constructive and barely weird evaluation and making it into an Instagram submit).
Sharing user-generated content material can:
- Construct your model’s authenticity
- Encourage your followers to submit about you, as a result of there’s an opportunity they’ll be featured
- Improve your variety of shares, when customers inevitably repost their very own content material when you share it
15. Put up well timed content material
At work and within the social world, being well timed pays off. Following a present pattern or posting one thing that’s related to present occasions is a superb technique for rising engagement—and all you actually need is to spend a while in your platform of option to get inspiration.
HAMILTON x RIHANNA ❤️🔥#HamiltonAU #Rihanna #Superbowl #MariaReynolds pic.twitter.com/VfVSqsjD40
— Hamilton (@HamiltonMusical) February 24, 2023
The solid of Hamilton Australia bought it proper on this submit. It was tweeted proper after the 2023 Superbowl, when skilled and beginner dancers alike have been doing their finest impression of Rihanna’s halftime present. It was appreciated, retweeted and quoted 1000’s of occasions.
Posting topical content material will result in:
- Showing up-to-date and educated about present tendencies
- Make your model extra relatable to your viewers
- Loads of inspiration, as there’s a brand new viral web pattern virtually each day
Learn how to get your viewers to interact with you? Have interaction with them. Persistently replying to feedback establishes a mutual type of communication along with your followers—they’ll be extra prone to remark in your posts in the event that they suppose you’ll reply. Crate and Barrel does this effectively by way of replying to buyer inquiries on their Fb.
Supply: Crate and Barrel Fb
This isn’t a submit thought in and of itself, however it does open up extra prospects for posts you have already got. Monitor feedback carefully (a software like Hootsuite’s Inbox can assist you) and reply as a lot as attainable.
Replying to feedback will:
- Set up a significant relationship along with your followers
- Make your followers extra prone to remark in your posts
- Improve the general variety of feedback you’ve on every submit
17. Put up memes
A little bit meme can go a good distance. Take into account sharing standard web memes (and, when attainable, relating them to your model) to attraction to millennial and Gen-Z followers.
Memes are relatable, community-building, and general give off the impression that you just’re not taking your work too severely—you’re not a daily model, you’re a cool model.
Posting memes can:
- Entice youthful audiences to your content material
- End in a number of shares
- Let your followers know that you just’re hip and with it
18. Copy (or problem) a competitor
Okay, don’t truly copy a competitor—we’re seeking to get some enjoyable social media engagement, not get entangled in a lawsuit. However a pleasant nod to others in your business will be an effective way to get viewers to work together along with your work.
@thehockeyguys #duet with @thesavbananas Hockey vs. Baseball pt.2. The Bar is RISING
When the Savannah Bananas baseball gamers made this (really spectacular) lip-synch TikTok, The Hockey Guys answered with their tackle the music. Viewers have been inspired to touch upon who did it higher, leading to 1000’s of feedback.
Copying or difficult a competitor will:
- Encourage followers to select a aspect and voice their opinion
- Create a drama (actual or constructed) that audiences love
- Foster relationships between your model and others in your business
Put up an opinion you’ve (severe or foolish) to spark dialog in your feedback. Audiences typically can’t resist sharing their opinion on controversial matters, no matter how vital the subject truly is.
@reevcon trying again I believe poodles are extra maximalistic however the eclectic sort of maximalism — im lifeless set on the brutalistic alternative although
When this TikTok creator began assigning canine breeds to numerous inside design types, the platform went nuts: the video is occurring ten million views, however it’s the 14 thousand feedback which are really spectacular.
For instance, one remark that claims “I really feel like cottage core is a cocker spaniel that’s simply me although” has 39 replies. Tons of of feedback argue that the true maximalist canine is the poodle. Does this matter? Probably not, however it’s extraordinarily enjoyable to debate—that’s what makes this content material so participating.
Sharing a sizzling take will:
- Encourage those that comply with voice their help
- Encourage those that disagree to voice their rebuttal
- Total, spark a number of dialog within the feedback and construct your model’s persona
FAQs about engagement posts
What are some good engagement posts?
Just a few efficient engagement posts for social media are contests or giveaways, polls, and posts that ask particular questions. Posts which are visually lovely or tremendous humorous additionally typically have excessive engagement.
How do you write an engagement submit?
If you’d like extra engagement, ask for it. Immediate your followers to remark in your posts, submit interactive polls or quizzes which are straightforward to take part in, or share one thing informative that your followers will discover helpful. Make it as easy and clear as attainable on your viewers to interact along with your content material.
What ought to I submit on social media for engagement?
To extend your engagement on social media, submit content material that’s interactive. This may be from a built-in software on the platform (for instance, the Q&A characteristic on Instagram or the ballot characteristic on Twitter) or simply by encouraging interplay in your common content material (by way of asking a query or prompting your followers to remark or tag their mates).
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