By Kaleigh Moore August 22, 2023
Wish to entice individuals to your enterprise? It solely takes two phrases: create worth.
On-line, we name something of worth “content material,” and it is available in all kinds of varieties. eBooks, webinars, weblog posts, movies, social media threads. In the event that they entice potential prospects, we name it content material advertising and marketing.
However whereas publishing nice content material can set up your status, there’s nonetheless one downside.
Noise.
Everybody else is creating content material, too. And that noise is getting louder. 54% of companies plan on growing their content material advertising and marketing budgets in 2023.
How do you stand out? By not stretching your self too skinny. You want instruments and techniques to make each piece of content material rely.
Even higher, you may leverage each doable content material creation instrument to enhance and scale your content material.
Let’s discover the content material writing assistants, analysis, and video creation instruments able to giving your enterprise an edge:
Content material writing assistant instruments
Content material writing will be time-consuming and difficult. In any case, it looks like everybody has an energetic weblog.
However there are nonetheless alternatives in content material writing. Solely 40% of B2B entrepreneurs have a documented content material advertising and marketing technique. And solely 7% extra content material entrepreneurs reported that their content material advertising and marketing generated extra leads than final 12 months.
The difficulty isn’t how related your content material writing will be in a world filled with blogs, touchdown pages, emails, and eBooks. The query is find out how to leverage at this time’s writing instruments to make sure your content material is simply nearly as good, if not higher.
AWeber AI Writing Assistant for e-mail
Busy and enterprise share the identical root phrase. It could possibly get troublesome to place apart time for a weekly e-newsletter—particularly one which continues to develop your viewers with well timed, related content material.
Which is why AWeber gives an AI writing assistant for e-mail.
Description
Are you a purist who insists on writing your personal emails? You’ll be able to have AWeber AI do some brainstorming for matters.
Are you too stretched out on time to jot down the e-mail, however nonetheless wish to domesticate an energetic e-newsletter neighborhood? Inform AWeber AI what to jot down and let it take over.
AWeber AI is straightforward to study with the precise prompts. AWeber’s AI e-mail author may even accomplice with you, dealing with your analysis whilst you’re energetic inside the e-mail author.
It really works like a full-time writing assistant, solely with out the full-time costs.
The way it helps
You’ll be able to cease switching tabs whilst you do your e-mail analysis, which helps you get every e-mail carried out extra shortly. And if you wish to stick with a constant posting schedule whereas feeling burnt out, you should use the AI writing assistant to summarize present content material into an e-mail whereas sustaining your distinctive voice and elegance.
Lean on synthetic intelligence and also you’d be amazed at how a lot content material you may create with out added work.
Beginning worth
The AI writing assistant content material creation software program is constructed proper into AWeber, so you may entry it as quickly as you’re signed up, even with the free model.
ChatGPT
What’s it?
OpenAI’s ChatGPT is an AI chatbot and language studying mannequin. Enter detailed, tutorial prompts and it will possibly assist with almost something. It’s particularly adept at analysis, writing, and answering brainstorming questions.
The way it helps
ChatGPT is content material creation software program that’s solely as useful as the standard of your prompts. One generic request in your half could produce generic outcomes.
However in case you can grasp your prompts, ChatGPT can actually impress you.
Use it to assist with e-newsletter matters, establish buyer ache factors, and brainstorm concepts for future content material. Inside a number of seconds, you may have a month’s value of weblog submit concepts.
Beginning worth
ChatGPT is free to make use of, however with some caveats. Customers on the free model received’t have precedence entry when demand is excessive. It might run slowly and even be outright unavailable at these instances.
If you need precedence entry, you may unlock it for $20/month.
Headline Analyzer
What’s it?
There are a number of headline analyzer instruments available on the market, they usually all work by the identical logic: your first sentence is your most essential one. Headline Analyzer gives you immediate suggestions on this sentence. Preserve tweaking till you may’t enhance it any extra.
The way it helps
Legendary copywriter David Ogilvy as soon as mentioned that if you write the headline, you spend 80% of your promoting greenback.
You could be sitting on the perfect submit you’ve ever written, however nobody will realize it in the event that they by no means learn it. A well-written headline will change that.
Spending a number of moments on a headline analyzer gives fast suggestions, however does one thing extra essential. It forces you to consider your headline and what it guarantees.
Beginning worth
Free to make use of, with the caveat that you simply’re engaged on just one sentence at a time.
Grammarly
What’s it?
Grammarly is an in-browser instrument for analyzing, proofreading, and double-checking your content material for errors. Improve to a premium model and also you’ll have solutions to enhance the readability and high quality of your writing. Even higher, you may repair errors with only one click on.
True, it’s much less content material creation software program than content material enhancing software program. However it’s going to assist guarantee your content material is tight, clear, and simple to know.
The way it helps
It’s probably the most refined proofreading instrument available on the market. In the event you’re not assured in your grammar, contemplate it an important instrument. It capabilities like a proofreader in your shoulder, highlighting any mistake in pink.
Write inside Grammarly, or add Grammarly to Google Docs, and it’ll even proofread as you go.
Beginning worth
You might have a number of choices right here. Grammarly is free for primary checks. Add it to your browser and it will possibly even make in-email proofreading checks for you.
However perhaps you need one thing extra intensive. Grammarly Enterprise (at $15/consumer/month) gives full-sentence rewrites you may handle with a single click on.
Hemingway App
What’s it?
Hemingway is a free-to-use on-line app checking your sentences for complexity and readability. In the event you rating excessive, dangerous information. Your writing could be unclear.
The objective is to attain low if you need crisp, readable, scannable on-line content material.
Hemingway is an particularly essential instrument for contemporary e-mail. Folks opening a number of emails at a time could solely scan your content material. Hemingway helps you write with them in thoughts.
The way it helps
Hemingway will color-code your writing so you’ll find probably the most problematic sentences first. Did you write a sentence rated “very exhausting to know”? It’ll spotlight it in pink.
You’ll primarily have an immediate “warmth map” of how powerful your content material is to learn. Deal with solely the exhausting sentences, or purpose for no color-coded sentences for very crisp writing.
Beginning worth
Free to make use of, Hemingway is on the market inside any browser set to the precise URL.
Content material analysis instruments
With the instruments above, your writing will go easily. Nice.
However…what do you write about?
It’s the important query of fine content material. If nobody cares about your matters, it doesn’t matter how good the writing is. That’s why 83% of entrepreneurs consider it’s more practical to create higher-quality content material much less usually.
Let’s discover some instruments to assist.
Ahrefs
What’s it?
Ahrefs is a set of search engine optimization instruments designed for higher analysis and insights. You should utilize it for thought technology. Higher but, use it to establish long-tail key phrases your opponents might need forgotten about.
Higher but, your opponents could not even know about them.
The way it helps
Ahrefs will allow you to analyze competitors, audit and optimize your web site, and establish key phrases for content material matters.
Key phrase instruments are particularly useful right here. You could attempt to get by with free instruments, however these sometimes lack the visitors insights to find out what your viewers actually needs to learn.
Among the many finest advertising and marketing instruments, Ahrefs has a status for high quality. So in case you’re critical about search engine optimization, it’s a set you might want to be paying for.
Beginning worth
Begins at $99 for the fundamental options like its Key phrases Explorer, a Web site Audit, and Rank Tracker. Rank Tracker is very helpful for monitoring your progress over time.
Google Developments
What’s it?
Google Developments is a free instrument for watching the recognition of Google search phrases over the previous few months and even years. You’ll be able to evaluate pattern information over time. The benefit listed here are the uncommon glimpses into what individuals are Googling, direct from the supply.
The way it helps
In case your content material isn’t providing you with the outcomes you need, chances are you’ll simply be having dangerous luck. Capitalizing on search developments is a possible solution to reverse your fortunes.
You too can use Google Developments to match two search phrases over time. This gives you a hen’s-eye view of whether or not sure niches are common sufficient to help a full search engine optimization technique.
Don’t neglect to “zoom in” to search out native searches, both. You’ll spot a number of potential developments to area of interest down by demographics and dominate your market.
Beginning worth
Free to make use of: simply head to Google Developments and begin looking out.
SEMrush
What’s it?
Like Ahrefs, SEMrush gives a set of instruments—on this case, over 55 of them. Determine matters, analysis what’s working to your opponents, and even use SEMrush to deal with social media posting with a deliberate schedule.
The way it helps
SEMrush is a complicated diagnostic instrument for content material evaluation.
Wish to uncover new key phrases in your area of interest? Analyze your area’s backlink profile? Run technical search engine optimization audits to enhance on-site search engine optimization?
You are able to do all of it right here. You too can monitor your search engine rankings day by day, providing you with insights into which fashion of content material’s working finest for you.
Beginning worth
You’ll be able to strive it without cost, however instruments like these will price you. You’ll spend $129.95 month-to-month when you formally join right here.
That is the “professional” model; “Guru” expands from 5 to fifteen tasks and 500 to 1,500 key phrases at $249.95/month.
Exploding Subjects
What’s it?
Keep in mind Google Developments? Inject it with steroids. Now you could have Exploding Subjects, which may also help you establish present sizzling developments to plan your upcoming content material.
The way it helps
Exploding Developments gives a broad database throughout a number of classes. They even publish a e-newsletter for locating pattern solutions you would possibly by no means have considered.
Technically, you may sit again and let Exploding Developments make these matter solutions. However in case you use the instrument, there are tons of options for figuring out upcoming developments and sizzling matters.
Beginning worth
Use Exploding Developments Professional on the Entrepreneur stage at $39/month when billing yearly. This gives you entry to the Exploding Developments database, the weekly developments experiences, and one consumer seat.
As ubiquitous because the written phrase is, 91% of customers favor to have a look at visible content material. In the event you don’t provide visible content material in any kind, it’s straightforward to lose out to these opponents who do.
The web expertise begins on the eyes. Listed below are some instruments that will help you construct that have to your viewers.
Canva
What’s it?
Canva is an internet graphic designer, one thing of an internet model of Adobe Illustrator. Nevertheless it’s not extremely technical. Even newcomers can create graphics, logos, promotional photographs, and charts.
The way it helps
Since Canva’s free account is so strong, it could be one of many most-used apps on the Web. It’s definitely true in case you’re constructing something visible.
Canva succeeds with its intuitive options and pre-built, professional-looking templates. Use them to construct LinkedIn Carousels or infographics and watch your engagement skyrocket.
Beginning worth
Although there’s lots to do on the free model, you may join the professional model for $119.99/12 months per particular person.
GIPHY
What’s it?
Consider Giphy as Google for Gifs.
Giphy’s database of stickers, animations, and gifs is nice for breaking apart your normal content material with a contact of silliness. Even higher, you’ll remind individuals there’s a human behind your content material.
The way it helps
Search by Giphy’s database and discover the animations to fit your content material.
Add some persona to interrupt up a long-form weblog submit. Create a meme or two. Add gifs to your e-newsletter to maintain individuals entertained.
It doesn’t matter what your content material technique is, you’re finally going to want a gif. We are able to’t say how or when. However you’ll.
Beginning worth
You should utilize Giphy without cost.
DALL-E
What’s it?
DALL-E is an AI text-to-image generator. Consider it as ChatGPT for constructing visible content material. You should utilize it so as to add photographs to blogs or movies with out counting on inventory pictures.
The way it helps
The one restrict right here is your creativeness.
Possibly you need cute photographs to go together with a particular goal demographic to your weblog. Or perhaps you want extra superior branding solutions. Possibly you’re illustrating an eBook or whitepaper.
Beginning worth
Apart from a free-to-try beta launch, this may rely in your use. DALL-E works on a system of credit; the extra credit you buy, the extra photographs you may generate.
In line with Artificial Engineers, you should buy credit at about 13 cents on common.
In the event you’re not utilizing video, you’re within the minority. 91% of companies put money into video advertising and marketing as a instrument in 2023. However that’s no promise they’re utilizing it proper.
Lumen5
What’s it?
Lumen5 is an internet video maker with straightforward drag-and-drop instruments for social-media-friendly content material.
In the event you’re already accustomed to Canva, you may consider Lumen5 as the same instrument. Straightforward-to-produce movies, no experience required.
The way it helps
Investing in video as soon as required skilled enhancing—or studying the abilities your self.
With Lumen5, you don’t need to be an expert to publish movies. The drag-and-drop interface simplifies video manufacturing so you may produce extra “at scale.” You’ll be able to even use AI to assist flip profitable weblog posts into movies.
Beginning worth
$19/month, billed yearly. Which isn’t dangerous, contemplating Lumen5’s AI can deal with nearly your entire video manufacturing course of itself.
StreamYard
What’s it?
StreamYard is a skilled reside streaming platform. It doubles as a recording studio so you may get extra out of your stream.
The way it helps
If you wish to reside stream solo or carry on visitors, StreamYard is form of like your behind-the-scenes manufacturing workforce. You’ll be able to even use it to multi-stream to completely different platforms, maximizing your viewers.
Because it all works in-browser, there’s little or no to arrange. So long as you could have the bodily gear for a reside stream, StreamYard can take over from there.
Beginning worth
It’s free to begin, providing you with speedy entry to its core studio options. “Fundamental” will run $20/month, unlocking limitless streaming, as much as 10 on-screen contributors, and 50 hours of video stream storage.
Webinars are particularly efficient in B2B advertising and marketing, the place 58% of entrepreneurs make use of them as a part of their content material technique.
When you might want to go extra in-depth and promote big-ticket companies and merchandise, informative webinars assist promote your prospects greater than only a product. They assist promote your information and credibility.
WebinarNinja
What’s it?
WebinarNinja is an “all-in-one” resolution for producing webinars. It’s nice for coaches, trainers, and consultants. In the event you provide a service the place you might want to spotlight your experience, it’s a really perfect platform.
The way it helps
Create and publish reside webinars, or construct “evergreen” webinars to behave as lead magnets, signing individuals up to your e-newsletter. You too can use WebinarNinja to help reside interplay, taking questions from the reside contributors in your viewers.
WebinarNinja additionally serves as your cloud internet hosting platform, which means you may retailer these evergreen webinars with their service. File as soon as, and your webinar can proceed to generate leads for years.
Beginning worth
$29/month for primary options, however take note this solely gives you a platform for as much as 29 reside attendees. Unlock as much as 100 reside attendees for $99/month.
GoToWebinar
What’s it?
GoToWebinar is a part of the GoTo software program suite, permitting as much as 3,000 attendees to your webcasts. What’s nice about publishing these webinars is customers can examine them out in-browser, with none further downloads.
The way it helps
In the event you don’t have a extremely technical viewers, GoToWebinar’s options assist simplify the webinar viewing expertise.
Customers received’t have to enroll in any complicated companies simply to view your webinar. And you’ll combine GoToWebinar with different CMS functions, which helps you handle incoming B2B leads.
Beginning worth
You’ll be able to strive it without cost. Or pay $49/month for Lite, which helps you publish the webinar however leaves out superior options like accepting funds from attendees or recording your occasions.
Creating on-line programs
What you probably have a service or education-based enterprise, however end up caught with one-on-one conferences? Digital merchandise like on-line programs can duplicate your time with each obtain.
Previously, incomes cash from educating and training was all in regards to the dimension of your pupil lessons. However on-line programs allow you to construct merchandise with out the extraordinary work required for every one-on-one session.
Teachable
What’s it?
Teachable is a platform for promoting digital programs and publishing digital merchandise. Superior options like AI quiz turbines give your teachable programs an “interactive” really feel—even with out your presence.
The way it helps
The beginning-for-free plan means you may discover Teachable with out having to place some huge cash down. Use their no-code course builder to assemble your digital merchandise with out superior coding information.
In the event you had been making a e-book, you may give it some thought this manner. Teachable will present the paper, the binding, the quilt, and the power to promote and distribute. All you might want to present are the phrases.
Beginning worth
Free to begin with transaction charges. However you may strive the $39/month model to decrease transaction charges and use customized domains to your teachable programs.
Thinkific
What’s it?
Like Teachable, Thinkific can flip your information right into a repeatable digital product. Construct and promote programs, neighborhood memberships, and monetize your viewers.
The way it helps
Thinkific has nifty options for constructing on-line programs, like quizzes and assignments to maintain your college students on top of things. You too can use the platform to publish reside occasions and educating, giving your viewers a extra hybrid expertise.
Beginning worth
Free to begin with one course, $36/month to publish limitless programs.
Use the perfect content material creation instruments and software program out there
Content material will be tough. It takes information, experience, and talent to create authentic thought items your viewers will get pleasure from.
However with the precise content material creation instruments, you’d be stunned how a lot much less tough it’s gotten. And AWeber’s AI writing assistant is a good instrument that will help you construct an viewers with newsletters—even if you don’t really feel like writing them.
Check out AWeber’s AI writing assistant and observe simply how straightforward it’s to construct related, participating content material nowadays.
