If you happen to’re in search of TikTok video concepts, you’ve come to the fitting place for the fitting purpose!
As you realize, TikTok burst onto the worldwide stage throughout the pandemic and now boasts a couple of billion month-to-month lively customers world wide. In america, TikTok reaches greater than 50% of the grownup inhabitants, making it one of the highly effective platforms for constructing an engaged viewers.
Regardless of its beginnings as a viral dance app for teenagers, TikTok rapidly developed right into a social media behemoth that entrepreneurs can not afford to disregard. With buyer acquisition prices on the rise throughout social media web sites, TikTok supplies an unbelievable alternative to achieve new audiences organically for gratis.
There’s only one downside: What must you put up?
If you happen to get the content material method proper, TikTok can drive staggering attain, engagement, and conversions. Nevertheless, TikTok is a novel platform that requires its personal social media methods and ways to achieve success. That can assist you capitalize on TikTok’s large potential, listed here are 17 TikTok video concepts that can skyrocket your engagement:
1. Spotlight your manufacturing course of
If you happen to hand-make, manufacture, or put the ending touches on merchandise, share the manufacturing course of along with your viewers. Observe one product on the journey from uncooked supplies to packaged order, and embrace footage of:
- Ordering supplies
- Reducing, shaping, or prepping elements
- Stitching, welding, or gluing elements collectively
- Performing high quality management
- Including personalization
- Printing labels or decorations
- Packaging and transport merchandise
From begin to end, attempt to make your manufacturing course of video instructional and galvanizing. Take TikTok customers contained in the workshop, present them how intimidating or advanced merchandise come collectively, and spotlight the distinctive touches and high quality management requirements that your enterprise upholds. This is among the greatest TikTok video concepts for demonstrating why the merchandise your ecommerce enterprise sells are value each penny.
TikTok customers love getting an inside take a look at how companies function. Whether or not you might be packaging ecommerce orders out of your warehouse or mocking up a brand new web site design in your house workplace, TikTok is the right social media web site to showcase what your enterprise appears to be like like.
Contemplate taking pictures quick and candy “behind-the-scenes” movies of the next:
- Giving an workplace tour
- Unboxing packages and deliveries
- Responding to buyer inquiries
- Making a product prototype
Attempt to give viewers an genuine peek at what goes on within the workplace, what makes your operation distinctive, or the way you carry services or products to life. Don’t be afraid to showcase the folks, processes, and merchandise that make your enterprise tick.
3. Share a “day within the life”
As a substitute of specializing in the product or firm, entrepreneurs may use TikTok to offer viewers an insider’s perspective of what it’s prefer to run the present. Movie an ordinary day in your life and share what it takes to run, develop, and develop your enterprise.
These TikToks don’t have to be good — simply trustworthy and genuine. Present your followers the hustle, the wins, and the difficult moments that include being an entrepreneur. This may increasingly embrace any variety of the next each day actions:
- Waking up
- Responding to emails
- Checking in with staff members
- Reviewing analytics or efficiency knowledge
- Contributing to conferences
- Closing gross sales
- Setting objectives
These TikTok movies are particularly useful to small enterprise homeowners as a result of they’ll showcase the true spirit of entrepreneurship and the exhausting work that goes into making a dream come true. This may, in flip, assist to construct an emotional connection along with your viewers that resonates extra deeply than product demos and promotional movies.
4. Introduce your staff
“Folks purchase from folks” is an outdated mantra on this planet of promoting, however it’s nonetheless related in the present day. TikTok is a superb place to introduce your staff and provides viewers an perception into who they’re actually shopping for from.
Begin by filming quick clips of every staff member speaking about their position and why they selected it. Or movie an impromptu workplace “interview” during which staff members reply questions on their job, pursuits, and background.
You probably have a extra expansive staff, contemplate creating TikTok movies that concentrate on sure departments or roles throughout the group. For instance, you would make weekly TikToks that showcase your customer support staff, internet builders, after which gross sales associates.
As a enterprise proprietor, introducing your staff may very well be one of the satisfying TikTok video concepts on this checklist. Not solely do prospects love attending to know the folks behind a model, however workers usually respect the chance to inform their tales. It is possible for you to to create partaking content material that brings your staff collectively and options their ardour, character, and enthusiasm.
5. Educate a hack
Do you promote services or products that may make folks’s lives simpler or extra environment friendly? If that’s the case, don’t be shy about instructing TikTok customers a couple of tips or hacks to get essentially the most out of their buy.
For instance, when you promote kitchen home equipment, exhibit meal-prepping abilities or easy recipes that use your product. Or, movie your self getting ready a dish each with and with out your equipment to bolster the potential time-savings.
And when you promote software program, present TikTok customers the way to navigate the platform and make the most of particular options. Spotlight neglected shortcuts and workflows that might save customers effort and time.
TikTok video concepts like this can assist to place your enterprise as a go-to supply for recommendation, which may support in constructing model consciousness and transferring followers by your gross sales funnel.
6. Duet with influencers
Partnering with TikTok influencers could be a extremely efficient method for companies to achieve new audiences and improve visibility. However these collaborations don’t must be restricted to sponsored posts.
Duets are TikToks that enable creators to collaborate with present content material in a side-by-side video format. This characteristic permits companies to hitch forces with an influencer and create distinctive, partaking content material that stands out from the gang.
To begin, choose an influencer that aligns along with your model’s mission and values. From there, the influencer will create a TikTok during which they point out your enterprise and its choices or set the scene for a response. As soon as this video is reside, you possibly can take part on the enjoyable by making a Duet video.
This TikTok video concept is an effective way to kind significant partnerships with influencers and construct off of one another’s content material. By that includes each the influencer and your enterprise within the video, you possibly can doubtlessly double your attain. Plus, this technique permits companies to show one influencer TikTok into a number of items of content material.
Additional Studying: 6 Suggestions To Assist You Discover The Proper TikTok Influencers
7. Reply with Sew
UGC, or user-generated content material, refers to content material that TikTok customers create and share that includes your model. To maximise the influence of this sort of content material, TikTok provides a characteristic referred to as Sew.
Sew permits customers to hyperlink their movies to different preexisting content material on the social media platform. This helps companies characteristic customer-generated TikTok movies on their very own TikTok profiles.
For instance, unboxing movies are all the fashion on TikTok proper now. Content material creators will report themselves opening and unveiling merchandise, which can provide your enterprise a ton of publicity. Plus, TikTok customers that see these movies get a glimpse into what they’ll anticipate out of your model, which reduces the danger related to shopping for one thing new and unknown.
However you possibly can take this pattern one step additional by leveraging the Sew characteristic! Report a response, response, or distinctive tackle a creator’s unboxing expertise and Sew the 2 movies collectively. It is a enjoyable, interactive option to repost flattering content material, present TikTok customers that your enterprise is taking note of buyer suggestions, and interact along with your buyer base.
8. Freeze-frame
Freeze body is a well-liked new impact that opens up a world of TikTok video concepts for many who take the time to get artistic. This characteristic divides your cellular gadget into 4 quadrants after which takes an image of every part one after the other.
Due to the three-second delay between every image, the ensuing picture can be utilized to create humorous, surprising, and even suspenseful TikToks. Companies that wish to present a much less critical facet of their model can make the most of this impact to create lighthearted TikToks and keep topical with their content material.
9. Host an AMA
AMAs, or “ask me something” TikToks are one other nice video format for companies seeking to improve engagement. Such a TikTok encourages customers to ask questions within the feedback part so that you can reply to. Typically performed as a part of a reside stream, AMAs can be utilized to supply useful recommendation, clear up questions on a product, or hang around with followers in an informal setting.
A TikTok AMA can also be an efficient option to foster a way of group, as TikTokers really feel like they’re getting direct entry to the minds behind the model. Plus, this sort of video provides creators a platform to point out off their personalities. By being open to connecting with TikTok customers, companies can create an environment of transparency and belief that TikTok customers worth.
10. Run a bracket
Bracket TikToks are an thrilling method for companies to get followers concerned and engaged within the end result of a call. Brackets can be utilized for voting on whimsical matters like the perfect Disney film or ice cream taste, or to advertise upcoming merchandise.
To run a bracket, first draw up 16 or 64 choices for customers to select from. Then, put up every head-to-head matchup with an onscreen ballot in your viewers to vote on. As winners are chosen, the bracket “narrows down” till the champion is introduced in a grand finale. This course of creates a enjoyable competitors in your viewers to get behind and encourages viewers to maintain returning to your profile to participate within the voting course of.
By placing collectively a bracket for a product launch, you possibly can construct anticipation and pleasure for what’s to return. Plus, you can provide your followers a hand within the improvement course of by having them vote on their favourite product choices.
11. Strive a problem
Challenges are widespread on TikTok as a result of they create a way of group amongst customers who give them a shot. Creators are tasked with following the rules set out within the problem after which posting their outcomes. Viral TikTok challenges embrace the “Tumbleweed Problem” and the “Flip the Change Problem”.
Challenges make for glorious TikTok video concepts as a result of they permit small companies to immerse themselves within the broader TikTok tradition. They’re an opportunity to combine in your character and creativity and forestall your feed from changing into purely promotional.
Plus, TikTok customers love trending challenges, so that they’re a straightforward option to increase visibility and engagement. And every so often, it’s possible you’ll even be capable to naturally incorporate your enterprise’s services or products.
Additional Studying: Strive These 15 TikTok Challenges to Generate Engagement in 2023!
12. Pull a prank
Prank TikToks have the potential to be humorous and memorable, however they need to be approached with warning. If performed tastefully, pranks can carry out the lighter facet of your model and create an surprising factor of shock. However, in fact, you have to be cautious to not come off as insensitive or unprofessional.
For a prank TikTok that everybody can take pleasure in, contemplate involving an unsuspecting coworker or buyer. You can attempt the “Pasta Again Crack”, “Pretend Contact Display”, or “Pretend FaceTime” ideas to point out that your organization has a humorousness.
13. Create a tutorial
Use your TikTok feed as a platform to coach customers and place your self as an professional. Create tutorials that relate to your enterprise and exhibit one thing that your TikTok followers will discover useful.
For instance, when you run a magnificence enterprise, train your viewers the way to apply your merchandise for the perfect outcomes. And when you supply a service, contemplate revealing the step-by-step course of you observe to make it occur. Don’t fear about gifting away your secret sauce — TikTokers will respect the perception and start to consider you as a trusted supply of data.
However keep in mind to maintain your tutorials fast-paced and upbeat. Inject some humor and character into your movies to make sure your TikTok followers keep engaged and entertained all through the whole demonstration.
14. Bounce on traits
TikTok traits are always evolving, and one of many best alternatives on the platform is recognizing them early. If you happen to can determine a rising pattern that’s related to your enterprise earlier than it turns into saturated, you possibly can create a TikTok that capitalizes on its recognition.
As soon as a pattern reaches the mainstream and everybody is participating, your video will seemingly be misplaced in a sea of comparable TikToks. However when you can hop on a pattern earlier than it will get too crowded, your TikTok has an opportunity to be one of many faces of the pattern. Using this swell of eyeballs and a focus is each TikToker’s dream, as it may result in large engagement and a surge of visitors to your TikTok profile.
So hold a watch out for trending audio clips, jokes, challenges, or dances that may be tied again to your model. You by no means know when the following alternative to strike TikTok gold will come up.
15. Run a contest
Who doesn’t love the possibility to win one thing at no cost? Faucet into this enthusiasm by working a TikTok contest or giveaway in your merchandise, a present card, or a money prize.
Earlier than you begin, resolve what kind of content material you need members to make and the way the winner will probably be chosen. Additionally, create a TikTok hashtag to make it simpler for TikTokers to seek out your contest and show that they’re collaborating.
As soon as your TikTok followers know what’s at stake, watch their engagement encourage others to hitch in on the enjoyable too. TikTok customers will probably be keen to point out off their skills and have the possibility to win one thing!
The fitting contest can improve your attain, develop your follower rely, and lift consciousness for your enterprise. Plus, it’s possible you’ll discover that some TikTokers are keen to go the additional mile to win a prize — leading to high-quality, reusable UGC in your model.
Additional Studying: TikTok Advertisements Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Need to Miss Out On)
16. Make ASMR
ASMR stands for autonomous sensory meridian responses and TikTok has develop into the go-to platform for customers searching for out this tingling sensation. ASMR movies embrace whispering, tapping objects, and sound results — all of which try to change the listener’s temper and evoke a way of calm.
If you happen to assume your TikTok followers would respect some ASMR-style content material, then this idea might open up an limitless variety of TikTok video concepts in your account. Attempt to develop distinctive sounds in your work atmosphere, utilizing your merchandise, packaging, tools, or every other supplies you’ve gotten obtainable. Then, create soothing video clips by compiling them one after one other.
It might take some experimentation, however with trial and error you’ll determine what resonates along with your TikTok followers. You may be stunned by the extent of engagement you obtain from customers who hunt down this sort of content material to chill out and unwind.
Additional Studying: How To Add A Sound To TikTok And 6 Suggestions To Make It Go Viral
17. Inform your story
Storytelling is a strong enterprise technique and an efficient option to join along with your TikTok followers on an emotional stage.
So inform TikTok customers the story of why you launched your enterprise, the struggles you confronted early on, and the teachings you discovered alongside the way in which. Take this chance to point out the actual ardour and vitality behind your mission — and the values that information your enterprise.
You don’t want to color a full image of your enterprise historical past in a single TikTok. As a substitute, break it up into small clips, and attempt to deal with one story at a time. Assist your viewers really feel linked to you and your expertise with genuine, however not pressured, glimpses into the previous. These deeper appears to be like into your model will foster lasting loyalty amongst people who relate to your story.
Additional Studying: 9 Confirmed Methods How To Develop Your TikTok Account
Closing ideas on TikTok video concepts
TikTok’s algorithm is notoriously fickle, and it may be exhausting to know what varieties of movies will attraction to customers. However with the TikTok video concepts on this checklist, you can begin experimenting with the platform and discovering your artistic groove.
Check out completely different ideas, sounds, visuals, and edits — and don’t be afraid to have some enjoyable with TikTok. Measure the engagement you obtain on every clip, and alter your method as wanted. In spite of everything, you by no means know what would possibly stick, go viral, or set off a sequence response of engagement in your profile. Good luck!
Writer Bio
Daniel Anderson is a advertising and marketing professional who writes about entrepreneurship, enterprise, and private finance. Discover ways to launch an ecommerce enterprise, scale by digital advertising and marketing, and plan for monetary freedom with step-by-step guides at TheMoneyManiac.com.
Hero picture by Olivier Bergeron on Unsplash
