TikTok is without doubt one of the fastest-growing social media apps ever—and for good cause. Quick-form video has been taking the social media world by storm, with each manufacturers and creators seeing a lot of viral moments and alternatives to develop their platforms.
Nonetheless, you continue to want the assistance of some good quaint TikTok advertising—and some actionable suggestions that will help you develop your followers to maximise your viral potential.
All through this text, we’re going to stroll you thru 17 methods to get extra followers on TikTok so you can begin creating content material and interesting your viewers at present.
Why follower progress on TikTok is necessary
TikTok’s house display screen is damaged up into two completely different feeds: “Following” and “For You.” Whereas the For You Web page is dictated by the TikTok algorithm, the Following feed is stuffed with movies solely from the accounts that person follows. This implies, the extra followers you might have, the extra Following feeds your movies will seem in—and plenty of customers do shuttle between the feeds.
There are methods to get your content material on the For You Web page, however having your video content material seen by those that observe you too can assist your content material go viral, allow you to get extra engagement, and assist flip these followers into prospects.
TikTok is without doubt one of the solely social media platforms with a feed particularly for folks the person is following, making followers much more useful on this platform than others. Uncover the best way to develop your followers so you may construct an engaged viewers of TikTok customers.
1. Establish your audience
Step one in rising your following on any social channel is to be sure you know who to focus on together with your content material and that you simply’re creating content material that your audience will take pleasure in.
There are just a few methods to go about this for rising your TikTok following.
First, contemplate looking at opponents and influencers in your business. What sorts of content material are they posting? Take notes on the preferred movies and use them to give you your personal distinctive concepts.
Subsequent, take into consideration the sorts of content material you’ve been publishing in your different feeds. Whereas the content material you publish on TikTok will doubtless be vastly completely different, you may nonetheless pinpoint some frequent tendencies and content material sorts or concepts that will carry out nicely.
Lastly, merely take a minute to overview your buyer persona once more and remind your self of their likes and dislikes. What would they wish to see on a platform like TikTok?
Remember the fact that it’s all trial and error, particularly with a brand new and virally-driven community like TikTok. You may attempt one million several types of movies earlier than you discover the one that basically resonates together with your viewers.
2. Take note of tendencies
Traits are a giant factor on TikTok. For those who’ve perused the platform earlier than, you’ve doubtless observed just a few movies observe very related outlines or use the identical sound clip. It is because that kind of video is trending, proving its reputation. Attempt to create the same video that is smart for your online business and reap the benefits of related TikTok tendencies.
One of the simplest ways to find in style tendencies is to devour quite a lot of TikTok content material. Search for recurring tendencies, challenges and sound bytes that you need to use inside your personal content material.
You may as well head over to the “Search” part of your TikTok app to see trending information and subjects to see if something there stands out at you.
You may as well take inspiration based mostly on actual life occasions which can be taking place and trending. For instance, one of many greatest occasions all through 2023 has been Taylor Swift’s Eras Tour. Small enterprise Sparta Candle Co. created a Taylor Swift-inspired cleaning soap known as “Afterglow,” named after one in every of her songs, and made a video about it:
The video ended up going viral, and the crew later created a video about how that cleaning soap turned their best-selling product thus far inside two days. The influence of utilizing tendencies for content material may be big—particularly for a small enterprise like this one.
3. Create a TikTok problem
One factor TikTok is legendary for is its numerous video challenges, whether or not they’re dances, dares, and so forth. As you scroll via movies on the app, you’ll doubtless come throughout just a few completely different challenges. See if any would work to your model or contemplate creating your personal TikTok problem.
There are two principal varieties of challenges: branded challenges and neighborhood challenges.
A branded problem is one created and promoted by a model. It’s typically accompanied by a hashtag to assist unfold the phrase.
That’s precisely what MoonPie did right here, with the #MoonPieChallenge. They launched it with their very first video on TikTok and adopted up with a pair extra problem movies.
This was one in every of their extra in style movies in addition to an incredible introduction to their model presence on the app.
However there are additionally neighborhood challenges which can be typically created by in style TikTokers that manufacturers may also attempt to bounce on for his or her content material.
One neighborhood problem going round is at the moment the “10 dip make-up problem,” the place make-up artists placed on make-up utilizing 10 dips or drops of every kind of make-up they placed on. Right here’s an instance:
One of these problem is the right one for make-up manufacturers to leap on, giving their tackle the problem utilizing solely their make-up merchandise. Maintain an eye fixed out for challenges like this that make sense to your model to recreate.
4. Embrace the precise hashtags
Similar to on Instagram, Twitter and plenty of different social media platforms, TikTok hashtags assist customers discover your content material. But it surely’s necessary to be sure you’re utilizing the precise hashtags.
One follow we see many individuals make is just tag the entire trending hashtags of their captions. Nonetheless, please don’t do that except these hashtags are literally related to what you’re posting. In any other case, it simply appears spammy.
As an alternative, begin typing in related hashtags when creating your caption to see what number of views these hashtags are getting. And don’t neglect to incorporate the ever-popular #fyp or #foryou hashtags, popularly utilized in an try and get on the For You web page. Whereas the impact of those hashtags on placement hasn’t been confirmed, their widespread use can nonetheless develop the attain of your content material.
5. Publish TikTok movies on the proper occasions
It’s necessary to search out the finest time to publish on TikTok in an effort to see probably the most attain in your movies. You could find this data by heading into your online business or creator instruments and trying out your TikTok analytics.
Within the Followers tab, scroll down to search out Follower exercise. Right here, you’ll have the ability to have a look at what days and occasions your followers are most energetic. Attempt publishing your posts simply earlier than the preferred time of that day in an effort to see one of the best outcomes.
It’s additionally a good suggestion to maintain a log of once you’ve revealed content material so you may check completely different occasions to pinpoint what works finest to your model.
6. Leverage music and trending songs
Incorporate in style sound bytes in your TikTok movies to assist seize consideration proper from the bounce. There are completely different music clips, songs and random audio clips that get reused for related varieties of movies many times, and utilizing these will help your video’s general efficiency.
Right here’s an instance from Scrub Daddy, utilizing a sound and a video overlay that matches the music in an effort to create a humorous video.
Among the finest methods to know which sound clips are trending is to persistently devour TikTok content material in addition to take note of what in style TikTokers and different manufacturers are sharing. See when you can uncover methods to include in style songs into your personal content material to have interaction your viewers.
7. Add closed caption textual content to your movies for accessibility
Social media accessibility must be a key a part of your technique. This contains issues like alt textual content on pictures and captions on movies. The latter is extraordinarily straightforward to implement on TikTok. First, you may robotically activate captions (simply be sure you edit them so that they’re correct) or you may even add your personal closed caption textual content overlay.
Right here’s an instance of what this may appear like:
Many manufacturers will do a little bit of each in order that they will use the textual content overlay so as to add further context whereas additionally having closed captions that showcase what the particular person within the video is saying.
8. Share user-generated content material
If persons are mentioning your model on TikTok or sharing movies hyper-relevant to your business, ask when you can share that video as nicely! (Whereas giving them full credit score, after all—you may tag the unique creator within the caption.)
Right here’s an incredible instance of user-generated content material from on-line plant retailer The Sill. They’ve re-shared a video of a brand new buyer unboxing one in every of their vegetation.
It is a nice method to unfold the phrase about their service, showcase completely satisfied prospects and give folks an concept of what to anticipate after they order from them.
9. Use the precise hashtags and create partaking captions
Similar to with most social media platforms, your accompanying caption and hashtags can play a giant half. TikTok hashtags will help your movies get extra attain whereas captions may be nice method to supply further context, add humor or present academic insights.
Visme selected the latter of their video instance beneath, utilizing the caption to share 4 tricks to accompany the video’s content material:
@vismeapp Comarketing partnerships are an excellent efficient method to cross-promote to new audiences and develop your record. Listed below are 4 steps to launch one: 👉 Establish potential companions with related audiences and experise. 👉 Develop mutual helpful webinar subjects that showcase your strengths. 👉 Share promotional obligations. 👉 Make sure you trade results in develop your e-mail lists! digitalmarketing webinars webinarmarketing brandpartnerships comarketing
You should utilize a software like TikTok Hashtags to search out some hashtag concepts, or begin typing hashtags into the caption field and see what the app autopopulates as choices.
10. Create TikTok tales
It looks as if each social media app has tales, and TikTok has now added this function as nicely. TikTok tales are video clips that may be as much as 15 seconds in size and keep in your feed for twenty-four hour—much like different varieties of tales. They’ll seem as the primary video in your feed with a “Story” banner overtop so your profile guests understand it’s not a standard video.
TikTok tales are a good way to share some behind-the-scenes content material or different bits of random content material that don’t slot in together with your technique however that you simply nonetheless wish to share together with your viewers.
That is nonetheless a more recent function, so it’s a good suggestion to begin utilizing it earlier than it turns into extra mainstream. Stand out from the competitors by commonly sharing content material to your TikTok tales.
11. Work with TikTok influencers and creators
Influencer advertising is a good tactic on Instagram, however this additionally extends over to TikTok. With so many “TikTok-famous” customers, working with influencers may be a good way to get the phrase out about your online business.
Right here’s an instance from TikToker Jeremy Culhane. He created a video for the model Crocs in his conventional type (humorous video with random picture montages all through) that feels pure however is totally a advertising video.
This video is posted on the Crocs profile. By utilizing a preferred TikToker, these acquainted with Jeremy’s work will instantly be extra taken with watching the model video. Nonetheless, many influencer content material partnerships additionally contain the video being posted on the influencer’s web page, serving to the model attain a fair bigger viewers.
Remember the fact that working with TikTok influencers comes with its personal prices. Relying in your advertising finances, you might wish to search for micro-influencers with a extremely engaged viewers on TikTok to begin your influencer advertising enterprise.
12. Create a content material collection with a number of movies
Making a multi-part video collection may be a good way to have interaction together with your viewers—particularly when you proceed a video collection that you simply’ve observed your viewers likes.
Right here’s an instance of what this may appear like from Shopify, who has created a number of movies on “sizzling instruments you could learn about.” Every video covers a single software, making this a simple kind of video to create on occasion to share new instruments.
Nonetheless, you will get much more inventive with this technique, too. For those who’ve posted a humorous video that you simply’ve observed folks love or touch upon asking for extra, give the folks what they need! Reply to feedback so as to add further elements so the movies are all linked collectively.
13. Cross-promote your TikTok movies
Unfold the phrase that you simply’re on TikTok. Your followers on different channels may not know that you simply’ve created a TikTok profile, so it’s a good suggestion to cross-promote your movies onto different channels.
Different platforms like Instagram and YouTube supply their very own variations of brief kind video content material, supplying you with the right place to repurpose content material created for TikTok movies. On some platforms like Twitter and Instagram (feed movies), it can save you movies out of your TikTok feed with the TikTok emblem and your deal with within the nook of the display screen, then add them as-is, giving your followers a simple method to discover ways to discover you on TikTok.
Some platforms have just a few restrictions to advertise authentic content material over repurposed TikTok movies. Instagram Reels doesn’t enable reposted, watermarked movies, so that you’ll have to add the unique brief video or edit accordingly. YouTube Shorts does enable TikTok watermarked movies, however they will’t be monetized.
14. Use TikTok options to have interaction your viewers
If you wish to get extra eyes in your TikTok profile, probably the greatest methods to do that is to have interaction with different movies. Like, remark and sew/duet different customers’ movies.
Stitching permits you to add your personal video onto the top of the clip of one other customers’ video. That is excellent for including your personal commentary or further content material to an present video.
Dueting locations your video subsequent to a different customers’ video so you may react to or complement an present video with your personal content material.
Make sure you personal sew or duet movies which can be hyper-relevant to your model. In any other case, identical to and touch upon movies that your audience creates to seize their consideration.
Reap the benefits of Sprout Social’s TikTok integration to schedule out your video content material, particularly when you’re bulk-creating movies.
15. Use CTAs on the finish of your movies
One other nice method to get extra followers on TikTok? Ask!
Attempt ending your movies with CTAs to go to your profile, take a look at related movies or observe you. You are able to do this by including a easy textual content overlay in direction of the top of your video, like we see on this instance from Taco Bell.
Whereas doing this in each video you publish can put a foul style in your present followers’ mouths, nobody will thoughts if the occasional video has a call-to-action to observe your content material.
The most effective time to make use of this tactic is once you’re making a video collection or posting a multi-part video. Merely add a textual content sticker that claims one thing like, “Comply with us to catch half two!”
16. Monitor your progress and double-down on what works
Take note of your TikTok analytics so you might have a transparent concept of which video sorts your viewers likes, that you simply’re concentrating on the precise folks and what varieties of movies you need to proceed to create.
You may see which movies have had probably the most attain inside the final week, supplying you with an concept of what could also be going viral or trending. You may as well see the place persons are discovering your content material—whether or not they went to your profile, noticed it on the FYP, and so forth.
Constantly monitor your progress, analytics, attain, viewers information and extra to make sure your TikTok technique is heading in the right direction. Attempt to recreate profitable content material and get your self comfy with letting go of video concepts that merely aren’t performing the way in which you’d hoped.
17. Diversify your content material with advertisements
Our final tip is just to check out placing a few of your advertising advert finances behind selling your TikTok movies. That is the right strategy once you’re simply beginning out so that you’ve a beginning basis to measure what works and what doesn’t to your upcoming movies.
There are just a few several types of TikTok advertisements you may attempt, however for this objective, the model takeover or in-feed advertisements can be your finest wager. These require your personal video content material, although, so begin brainstorming some catchy movies that can get your audience taken with following you.
Get extra followers on TikTok at present
Excited to begin implementing a few of these ways? Begin by gathering inspiration from different manufacturers on TikTok and what works for them. TikTok may be a good way to generate model consciousness and income, so don’t sleep on this platform.
