16 Nice Examples of Animated GIFs in Emails — Stripo.e-mail

GIFs in emails will probably be of nice use if you wish to showcase your product, draw customers’ consideration to sure parts, or simply barely enhance your textual content.

On this article, we have now supplied a few of the finest e-mail gif animation examples.

Examples of animated GIFs in emails

Right here’s a compilation of one of the best examples with GIFs in emails. Every GIF fulfills its mission.

1. Adidas

(Supply: Electronic mail from Adidas)

Adidas used e-mail animations to point out what colour choices they’ve. Seems to be neat and easy, but superior.

GIFs do prevent a number of treasured area in promo emails.

2. Stripo

(Supply: Electronic mail from Stripo)

Animations for emails are far more than simply one thing to cheer your customers up and catch their consideration with its brightness. For instance, Stripo used a GIF within the e-mail to inform concerning the product’s new function. 

3. Ghirardelli

(Supply: Electronic mail from Ghirardelli)

As we beforehand mentioned, it’s possible you’ll use GIFs in emails to showcase all kinds of your merchandise. As a substitute of constructing 2-3-8 massive vibrant banners, it’s possible you’ll put all pictures of mandatory merchandise in a GIF. It is a good approach to maintain emails quick, but stuffed with helpful pictures.

AMP carousel is an effective various to such GIFs.

4. Chubbies

(Supply: Electronic mail from Chubbies)

Chubbies at all times finds a approach to stand out, even when it must display methods to flip their new jackets inside out. I feel it’s attention-grabbing and on the similar time is beneficial for the potential viewers.

5. Eternally 21

(Supply: Electronic mail from Eternally 21)

A beautiful instance of Black Friday reductions. Seems to be fashionable and intriguing! What else do it’s worthwhile to get the shopper’s consideration?

6. CB2

(Supply: Actually Good Emails)

CB2 used a enjoyable approach to promote its providers. They promote furnishings and residential decor, and by utilizing this GIF they knowledgeable prospects about free delivery. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.

7. Quartz

(Supply: Actually Good Emails)

Do you want studying? Quartz made positive you’ll be able to see the e-book’s content material instantly if you open their new e-mail! Right here you will notice if the font of this e-book fits you, and in addition you’ll perceive in the event you like its content material. The buying determination turns into simpler if you see each element of the product.

Essential: if the animation had been a bit slower, that may make the GIF even higher.

8. Monica Vinader

(Supply: Electronic mail from Monica Vinader)

Whereas movies are confirmed to extend conversion,  there’s another truth to contemplate — prospects don’t at all times have time to observe them. Monica Vinader discovered an alternate and animated the image, to point out each their product and the way it appears to be like in actual life on the mannequin’s hand.

9. Uber

(Supply: Actually Good Emails)

That is how Uber determined to point out methods to use the service —  with Uber, you’ll be able to simply throw a celebration you didn’t have time to plan beforehand. The animated background doesn’t distract consideration from the textual content, and creates the required ambiance on the similar time.

10. Alit

(Supply: Actually Good Emails)

Alit demonstrated a good way to introduce their new product by utilizing an animated GIF of their emails. Had they not used GIF of their message as an alternative of a standard textual content, the outline of the product would have been boring to learn. And the overwhelming majority of their subscribers wouldn’t have seen this new wine.

Thus, you see that at some stage it’s fairly cheap to animate textual content for a short introduction or a handbook. This may make the recipients watch your message to the tip.

11. Loft

(Supply: Pinterest) 

Just a few months in the past, we posted an article on methods to create an efficient teaser e-mail marketing campaign. And GIFs play an important half in it.

12. Stripo

Timers themselves do draw customers’ consideration. However you may wish to add e-mail GIF animations someplace close to the previous to verify customers discover the latter.

(Supply: Electronic mail from Stripo)

13. Lyft

(Supply: Electronic mail from Actually Good Emails)

That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the necessary textual content, and you can too see the car itself from all sides.

14. Everlane

(Supply: Electronic mail from Everlane)

While you wish to draw prospects’ consideration to an issue you raised in a message, it’s worthwhile to ensure that the textual content will probably be seen. Animating the latter within the e-mail is form of a assure it will likely be learn. Everlane succeeded!

15. Stripo

(Supply: Electronic mail from Stripo)

On this animated e-mail, Stripo used GIF as a thumbnail picture to the video to verify customers will positive discover the how-to video within the e-mail.

Essential:

With Stripo, you’ll be able to add any customized thumbnail pictures to your movies.

For the handbook, please discuss with the weblog submit given beneath.

16. Chubbies

(Supply: Electronic mail from Chubbies)

Chubbies used this hilarious GIF to attract customers’ consideration to their large gross sales. A great various to massive banners with the quantity of the low cost on them.

Necessities and suggestions for GIF in emails

There are only a few of them, however they’re crucial:

Dimension

The optimum measurement of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF measurement is bigger, it may possibly take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.

Velocity

Do not make your GIFs too quick — three frames per second, max. In any other case, GIFs could cause seizures for individuals who endure from photosensitive epilepsy.

Essential:

It isn’t essential to animate complete banners. You’ll be able to “revive” just some parts of the picture. And the GIF won’t lose its magnificence.

(Supply: Actually Good Emails)

Amount

Do not use a couple of GIF in a single e-mail:

• to keep away from epileptic seizures;
• to make the e-mail not that heavy and fast-loading;
• some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook won’t animate them robotically. It’s going to present simply the primary body of the GIF with the play button over every of them.

Keep in mind that the e-mail ought to have one predominant concept, which the GIF shows. Do you wish to promote? Present the principle benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.

Alt-text

Do you know that some customers intentionally disable the show of pictures and, because of this, GIFs? And generally subscribers have sluggish web. In consequence, they don’t see a GIF itself, however they see the all-text. It will be significant that it precisely and concisely describes the content material of the picture.

It is usually necessary so as to add alt-text for e-mail accessibility causes.

Fist body is the important thing one

As a consequence of the truth that some e-mail shoppers don’t assist GIFs, however as an alternative show solely the primary body of your GIF, it is vital that the primary body delivers the principle concept of your e-mail marketing campaign.

Electronic mail shoppers which have assist for GIFs

Most e-mail shoppers as we speak assist GIF pictures. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Telephone 7 don’t show animations, as an alternative they present the primary body of the GIF. Design GIFs with this in thoughts — do not forget that the primary body ought to ship the principle concept of the GIF.

Electronic mail shoppers that assist GIFs:

Desktop shoppers

• Lotus Notes (6,7, 8);

• Outlook 2000-2003;

• Outlook for Mac;

• Apple Mail;

• Home windows 10 Mall;

• Outlook 365.

Webmail shoppers

• Gmail;

• G Suite;

• Yahoo!Mail;

• AOL;

• Outlook.com;

• Mail.ru.

Cellular Purchasers

• iOS Mail;

• Android (native);

• Android (Gmail);

• Blackberry.

Last ideas

GIFs in emails are a approach to:

• showcase your product from completely different angles or in all its variety;

• present the methods of utilizing it;

• draw consideration to the principle concept of the e-mail;

• animate a CTA (Name To Motion) button;

• simply cheer up your shopper.

Get inventive and boost emails with vibrant animations!