15 greatest e-mail advertising apps for Shopify in 2023

Studying Time: 14 minutes

Have you ever heard that e-mail advertising is useless? If that’s the case, don’t fear: this fable is totally mistaken, and e-mail has the most effective ROI of any advertising channel. You most likely know that e-mail advertising is a good way to win new prospects.

Thankfully, Shopify has lots of of apps for that. However choosing the proper one to your Shopify retailer could be robust.

To assist get your retailer on observe to drive extra gross sales and visitors, we’ve up to date our record of the 15 greatest Shopify e-mail advertising apps for 2023. We’re taking a look at each the professionals and cons, and together with free options that received’t break the financial institution.

How we wrote these critiques: We meticulously examined every app firsthand, drawing from private experiences and experience to supply genuine insights. We additionally checked and integrated the rankings and critiques from the Shopify app retailer. 

On this article, we’ll cowl:

• How to decide on the most effective e-mail advertising app for Shopify
• Omnisend
• Drip
• Mailchimp
• Klaviyo
• AWeber
• Seguno
• Privy
• Automizely
• Flowio
• SmartrMail
• Tiny E-mail
• Shopify E-mail
• ActiveCampaign
• Marketing campaign Monitor
• Avada E-mail Advertising

Greatest e-mail advertising for Shopify: How to decide on an app?

With so many e-mail advertising apps accessible on Shopify, it’s not straightforward to determine which one’s the most effective to your explicit retailer.

Right here’s what to look out for:

• Ease of use. Your Shopify e-mail advertising app shouldn’t be irritating to make use of. At all times examine consumer critiques to see how different prospects discover it.
• Options. The app ought to a minimum of supply primary automation workflows for triggers like deserted carts and order affirmation.
• Pricing. Ensure to contemplate your funds—whereas e-mail advertising is an reasonably priced solution to construct your viewers, some apps can rapidly balloon your bills as your contact record expands. Some have calculators so you may examine the pricing for various viewers sizes earlier than you open an account.
• Buyer help. That is usually mentioned in critiques, which makes it straightforward to seek out the platforms that supply the most effective buyer help. Whereas most paid plans embrace it, some platforms don’t supply chat, e-mail or telephone help on free plans.
• Deliverability. Not each e-mail advertising app is ready to ship your messages to your whole prospects. Increased e-mail deliverability charges imply that your emails can attain extra inboxes.
• Analytics. The app ought to have strong analytics options that make it straightforward to see what works greatest, and which of your campaigns could be improved.
• Pre-made templates. When you don’t wish to spend time painstakingly creating your each e-mail from scratch, the app ought to give you a superb number of pre-designed and simply customizable e-mail templates.
• Choose-in types. e-mail advertising app ought to give you nice opt-in types that can assist you seamlessly develop your contact record.
• Simple integration with Shopify. As a Shopify buyer, certainly one of your priorities will likely be seamless integration between the 2 platforms. Apps ought to set up in a number of clicks, streamlining your Shopify expertise.
• Shopify retailer score. If the app is very rated by different Shopify retailers, it’s a superb indicator that you simply may prefer it as properly.

With all that out of the best way, let’s transfer on to our record of the most effective Shopify e-mail advertising apps.

Greatest e-mail advertising for Shopify: Prime 15 apps

1. Omnisend — Constructed for ecommerce, well-liked amongst Shopify shops

Shopify score: 4.8 (primarily based on 5,300+ critiques)

Omnisend dispels the parable that e-mail advertising needs to be costly, because it affords a free-forever plan that features the identical options as its paid plans. Integrating with Shopify seamlessly, it takes simply minutes to get your e-mail campaigns up and operating. Plus, you get an intensive suite of easy-to-use options that can assist you develop your gross sales. And you’ll incorporate SMS advertising and internet push notifications as further communication channels.

Omnisend additionally offers a strong and user-friendly drag-and-drop e-mail editor that allows you to create beautiful emails with none coding abilities. You may select from over 250+ e-mail templates designed for various functions and events. Or, you can begin from scratch and customise each ingredient to your liking.

Don’t simply take our phrase for it, see what our customers must say about Omnisend. Many small and mid-sized Shopify companies have switched to Omnisend and skilled a lift of their e-mail advertising efficiency. 

They love how straightforward it’s to create and ship lovely emails with Omnisend’s editor and templates. Additionally they respect the responsive and useful buyer help that’s all the time prepared to help. Right here’s a typical assessment from our comfortable prospects:

Key options:

• Drag-and-drop e-mail builder to create lovely emails with ease, with lots of of templates to select from
• Pre-built automation workflows to ship emails on autopilot
• Highly effective ecommerce options: distinctive low cost codes, gamified popups like Wheel of Fortune, dynamic content material blocks, and extra
• Viewers segmentation to tailor your emails to particular buyer teams
• Excessive deliverability rankings to make sure your emails truly attain your prospects
• A/B marketing campaign testing and strong reporting & analytics to see which messages work greatest
• Google advertisements and Fb customized audiences integrations to seek out lookalike audiences and attain extra potential prospects.
• 24/7, award-winning reside help on each plan, together with the free tier
• A number of advertising channels, together with SMS and internet push notifications

Who ought to use Omnisend:

Omnisend’s ecommerce advertising options, ease of use and reasonably priced pricing plans make it the most effective match for small and medium Shopify retailers. And in the event you’re simply beginning out, it’s laborious to not advocate Omnisend as your first Shopify e-mail advertising automation app.

Pricing:

• Free: As much as 250 contacts and 500 emails
• Commonplace plan: begins at $16/month, 500 contacts + 6,000 emails
• Professional plan: begins at $59/month, limitless contacts and emails

For extra particulars, see full pricing.

Shopify e-mail advertising success story Shopify retailer To’ak Chocolate raised revenues from e-mail advertising by 460% with Omnisend. Automating its e-mail campaigns to nurture leads helped the model obtain spectacular open and click on charges. Be taught extra:  To’ak Chocolate case research

2. Drip — Intensive automations

Shopify score: 4.5 (primarily based on 75+ critiques)

Largest benefit:

When you’re into micromanaging your workflows all the way down to the smallest element, Drip is the app you’re searching for. Its automations cowl your entire buyer journey, together with triggers like order placement, complete quantity spent, and even what model your buyer purchased.

Key options:

• Detailed buyer journey automation workflows
• Tutorial movies to minimize the educational curve
• A/B testing to see what works and what doesn’t
• Viewers segmentation

Cons:

• Some reviewers spotlight poor buyer help
• No free tier, solely a 14 day trial

Who ought to use this Shopify e-mail advertising app:

Drip is a good Shopify e-mail advertising app for skilled entrepreneurs. Nevertheless, its lack of a free plan may make it a harder promote for smaller Shopify retailers.

Pricing

Drip affords a 14-day free trial; the paid plan begins at $39/mo with as much as 2,500 contacts and will increase primarily based on the variety of subscribers and SMS messages despatched.

3. Mailchimp — Very beneficiant Free plan

Shopify score: 3.5 (primarily based on 490+ critiques)

Largest benefit:

Mailchimp affords direct integration with Shopify through the Mailchimp app. Whereas the Mailchimp platform itself is a good start line for brand new e-mail entrepreneurs, their Shopify app reportedly has some stability and integration points, which appears to have lowered the Shopify consumer score considerably.

Key options:

• Exceptionally beneficiant free plan
• Content material optimizer with recommendations for extra partaking emails
• Nice reporting options to trace e-mail marketing campaign effectivity
• Superior automation to ship triggered emails to subscribers

Cons:

• Some options, reminiscent of e-mail scheduling, will not be accessible on the free plan
• Reported stability and integration points with Shopify
• Prospects noticed a mean worth enhance of 11% in 2022
• Aside from e-mail help for the primary 30 days, free customers are restricted to the useful resource library for help and will not be eligible for e-mail, chat, or telephone help

Who ought to use Mailchimp:

Mailchimp is an efficient decide for small retailers with fewer than 500 subscribers. Past that quantity, nevertheless, it might probably get fairly costly.

Pricing:

Mailchimp affords a beneficiant free plan for as much as 500 contacts. Paid plans start at $13/mo, which embrace superior options and elevated contact lists.

4. Klaviyo — Highly effective & versatile

Shopify score: 3.9 (primarily based on 1,700+ critiques)

Largest benefit:

Klaviyo is likely one of the greatest e-mail advertising apps for Shopify. Similar to Omnisend, it’s acquired all of the options you may anticipate from a stable advertising platform—from e-mail templates and segmentation, all the best way to automation workflows and SMS advertising. For extra data, dig into our detailed Omnisend vs Klaviyo comparability. 

Key options:

• Pre-built e-mail templates that can assist you kickstart your campaigns
• Nicely-rounded suite of selling automation workflows 
• 100+ integrations with companies like Fb, Smile and ShipStation
• SMS advertising is on the market

Cons:

• SMS is just supported within the UK, USA, Canada, Australia, and New Zealand
• Free prospects solely obtain e-mail help for the primary 60 days

Who ought to use this e-mail advertising app for Shopify:

Klaviyo hits the candy spot in the event you’re a seasoned marketer or a mid-sized retailer proprietor. Nevertheless, scaling your online business with Klaviyo can get costly rapidly, and novices could discover their interface tough to make use of.

Pricing:

Free for sending emails to a most of 250 contacts. Paid Klaviyo plans begin at $20/mo.

5. AWeber — Large library of e-mail templates

Shopify score: 3.4 (primarily based on 50+ critiques)

Largest benefit:

AWeber’s stand-out promoting level is its in depth library of pre-built e-mail templates. With greater than 700 choices to select from, it’s a time saver. The standard suspects, reminiscent of viewers segmentation, e-mail testing, and automation workflows, are additionally included within the Professional plan.

Key options:

• 700+ pre-built e-mail templates to select from
• Strong segmentation to focus on prospects primarily based on their habits and placement
• Automation workflows to schedule your campaigns forward of time

Cons:

• Automated workflows are primary
• Paid customers on the Lite plan can solely have one e-mail record and entry to primary e-mail templates
• Help is restricted to e-mail on the free plan

Who ought to use AWeber:

AWeber is a good Shopify app when you have a small subscriber record and are simply getting began with e-mail advertising. Those that want extra superior options may wish to look elsewhere.

Pricing:

30-day free trial; for as much as 500 contacts paid Lite plan begins at $14.99/mo, and Plus begins at $29.99/mo.

6. Seguno — Most reasonably priced Premium plan

Shopify score: 4.8 (primarily based on 1,000+ critiques)

Largest benefit:

Seguno is tailor-made to newbie entrepreneurs. It’s constructed particularly for Shopify and integrates with the platform actually properly, letting you construct subscriber lists, create emails and automate them with out leaving your Shopify dashboard.

Key options:

• Reporting that integrates with Shopify to precisely measure the affect of your campaigns
• Generated low cost codes which might be linked to your Shopify retailer
• Strong library of pre-built automation workflows
• Insert user-generated product rankings from Shopify and different platforms
• Free plan affords limitless e-mail sends, in addition to reside chat

Cons:

• Free plan is restricted to 250 contacts
• Geared toward novices, so lacks sure options extra superior customers would search for e.g. superior reporting and personalization

Who ought to use this Shopify e-mail advertising app:

Seguno is ideal for e-mail advertising novices who wish to preserve it easy. When you want extra advanced options, nevertheless, there are higher choices on the market.

Pricing:

Free for as much as 250 subscribers, $35 for 251 to 2,500 subscribers within the Commonplace plan, then +$20/mo per additional 2,500 subscribers.

7. Privy — Nice for brand new shops

Shopify score: 4.6 (primarily based on 24,800+ critiques)

Largest benefit:

Privy totally covers ecommerce novices’ wants. On prime of nice e-mail templates and signup types, Privy affords primary automations like welcome, order follow-up, deserted cart emails, and extra. For a take a look at how Privy stacks up towards different choices, see this comparability of Privy options.

Key options:

• Limitless e-mail sends on paid plans
• A/B testing for a number of e-mail campaigns
• Dozens of viewers segmentation and concentrating on guidelines
• Fundamental e-mail automation workflows

Cons:

• Free plan solely permits 100 contacts
• SMS is a paid add-on

Who ought to use this Shopify e-mail app:

Privy could be the most effective Shopify publication app for ecommerce novices who don’t use a number of advertising channels or subtle e-mail automation instruments for buyer segmentation. For these prepared for these superior instruments and options, this Omnisend vs Privy comparability presents a wonderful possibility in Omnisend.

Pricing:

Privy’s free plan allows you to message as much as 100 e-mail contacts. Paid plans begin from $30/mo for as much as 1,500 mailable contacts.

8. Automizely — Light-weight e-mail advertising

Shopify score: 4.9 (primarily based on 5,800+ critiques)

Largest benefit:

Automizely affords a superb number of options for Shopify retailers, together with e-mail automations, SMS, internet push notifications, and a reside chat widget for Fb Messenger to keep up a correspondence along with your prospects.

Key options:

• Web site pop-ups and internet push notifications to develop your subscriber record
• A Fb Messenger reside chat widget to help your prospects
• number of e-mail automation workflows

Cons:

• Consumer critiques have highlighted useful options have been eliminated without cost customers in 2022
• Consumer critiques additionally point out buyer help could be inconsistent

Who ought to use this e-mail advertising app for Shopify:

Automizely is a light-weight e-mail advertising app for Shopify retailers who wish to construct handsome emails.

Pricing:

Free for as much as 300 contacts, paid plans begin at $11/mo and embrace limitless e-mail sends as much as 500 contacts.

9. Flowio — advertising automation on a funds

Shopify score: 4.7 (primarily based on 500+ critiques)

Largest benefit:

Flowio is a well-rounded service aimed toward ecommerce companies of all sizes. Its free plan contains as much as 1,000 emails a month, SMS, reside chat, and 24/7 help.

Key options:

• Popup templates for simple record progress
• Automated emails, SMS, and chat
• Contact segmentation and sync with Google Advertisements

Cons:

• Customers have reported sluggish response occasions for help requests
• SMS is just supported within the US and Canada

Who ought to use this Shopify e-mail advertising app:

Flowio affords a powerful characteristic set at interesting costs, making it a powerful contender for small and medium companies. Bigger manufacturers could discover they want a platform with extra options.

Pricing:

Free for as much as 1,000 month-to-month e-mail sends, paid plans begin at $9 monthly.

10. SmartrMail — Easy & highly effective

Shopify score: 4.8 (primarily based on 570+ critiques)

Largest benefit:

SmartrMail affords each e-mail & SMS advertising options and means that you can simply automate your sends primarily based on a wide range of triggers and buyer viewers segments. 

Key options:

• Computerized e-mail design era primarily based in your present Shopify retailer design
• Good viewers segmentation for exact buyer concentrating on
• Automated product suggestion in your emails

Cons:

• SMS is just accessible within the US, Canada, and Australia
• Free plan solely affords e-mail help
• Evaluations spotlight a steep studying curve

Who ought to use SmartrMail:

SmartrMail is a stable alternative for small retailer homeowners who’re searching for an reasonably priced and easy-to-use Shopify e-mail advertising app.

Pricing:

SmartrMail has a 15-day free trial and a free plan for as much as 250 contacts and 1,250 month-to-month e-mail sends. Paid plans start at $14/mo.

11. Free E-mail Advertising by TinyEmail — No subscriber limits

Shopify score: 4.7 (primarily based on 55+ critiques)

Largest benefit:

TinyEmail’s Free E-mail Advertising app for Shopify allows you to ship as much as a whopping 25,000 branded emails a month to your prospects, all with no subscriber limits or per-email costs. The catch? E-mail templates aren’t very eye-catching and the app isn’t tremendous user-friendly.

Key options:

• Remarkably beneficiant free plan
• Drag-and-drop editor to craft emails rapidly
• Computerized monitoring for visitors, gross sales, and income conversions

Cons:

• Premium templates are restricted to paid plans
• Customized segments are restricted till the dearer Professional plan

Who ought to use this greatest Shopify e-mail advertising app:

TinyEmail’s Free E-mail Advertising app is geared in the direction of very budget-conscious retailers who don’t thoughts having to wrestle with a considerably clunky interface.

Pricing:

Free for 500 contacts and as much as 15,000 e-mail sends a month. Paid plans begin at $15/mo for limitless subscribers and as much as 15,000 month-to-month e-mail sends, plus additional options.

12. Shopify E-mail — By Shopify, for Shopify

Shopify score: 3.8 (primarily based on 1,000+ critiques)

Largest benefit:

Shopify E-mail is—clearly—Shopify’s personal e-mail advertising app, and. Whereas it doesn’t supply options as superior as Omnisend’s or Klaviyo’s, Shopify E-mail is extremely beginner-friendly.

Key options:

• An intensive assortment of pre-built e-mail templates
• Viewers segmentation for sending the suitable emails to the suitable buyer
• Simple and informative marketing campaign monitoring options
• Create, ship, and observe branded emails from inside Shopify

Cons:

• Evaluations spotlight bugs together with instability
• Customers additionally spotlight missing buyer help
• Options will not be as superior as extra highly effective platforms

Who ought to use Shopify E-mail:

Small and up-and-coming Shopify retailer homeowners experimenting with e-mail advertising, newbie entrepreneurs with small subscriber lists.

Pricing:

The primary 10,000 month-to-month emails are free. Then, Shopify costs you $1 per 1,000 emails you ship monthly.

13. ActiveCampaign — E-mail advertising + CRM

Shopify score: 4.5 (primarily based on 380+ critiques)

Largest benefit:

ActiveCampaign shines relating to buyer relationship administration. The app’s standout characteristic is its CRM performance, which lets you handle gross sales funnels and buyer databases throughout totally different channels on prime of e-mail advertising.

Key options:

• CRM performance to handle gross sales funnels and buyer databases
• Integration with SMS advertising and buyer Fb audiences
• Highly effective segmentation instruments to precisely goal your prospects
• 600+ pre-built automation workflows

Cons:

• No free trial
• Lacks SMS advertising
• Lite plan doesn’t embrace touchdown pages or popup types

Who ought to use this Shopify e-mail advertising app:

ActiveCampaign is a good alternative for seasoned entrepreneurs with a number of ecommerce retailer domains who’re searching for a stable CRM device.

Pricing:

ActiveCampaign offers you a 14-day free trial, whereas paid plans begin at $49/mo to make use of with Shopify.

14. Marketing campaign Monitor — For manufacturers getting began

Shopify score: 4.6 (primarily based on 1,100+ critiques)

Largest benefit:

Marketing campaign Monitor is a stable addition to this record of greatest e-mail advertising apps for Shopify. It has an incredible set of options, together with strong segmentation and a visible journey designer for constructing automations. Do you have to determine to discover extra choices to get a greater match, you can begin with this Marketing campaign Monitor options submit.

Key options:

• Nice visible journey designer for constructing e-mail automations
• Good segmentation options to leverage buyer information and enhance gross sales
• Fundamental advertising automation workflows

Cons:

• SMS is just accessible to contracted prospects on an annual plan, and restricted to the USA
• No free plan

Who ought to use this e-mail app for Shopify:

Marketing campaign Monitor is a good Shopify e-mail advertising app for small companies simply beginning out and novice customers exploring the ins and outs of e-mail advertising.

Pricing:

Marketing campaign Monitor affords a free trial that means that you can ship a marketing campaign to 5 subscribers or much less. Paid plans begin at $9/mo, primarily based on the variety of contacts.

15. AVA E-mail Advertising — 5+ million inventory picture library to your emails

Shopify score: 4.9 (primarily based on 1,400+ critiques)

Largest benefit:

Avada E-mail Advertising app is one other full-featured advertising automation platform. It makes it into our record of the most effective e-mail advertising software program for Shopify for its standout providing of a library of 5+ million inventory pictures to make your emails extra interesting. Avada additionally affords a large characteristic set that features SMS, push notifications, and WhatsApp.

Key options:

• Pre-built automation workflows to comply with up and convert your prospects
• Segmentation primarily based on buyer profiles and procuring habits
• A/B testing to gauge your marketing campaign effectivity
• Limitless inventory pictures to beautify your emails

Cons:

• Free plan solely affords primary automations and e-mail templates
• E-mail and chat help is restricted to paid plans

Who ought to use this Shopify e-mail advertising app:

Avada E-mail Advertising app ought to attraction to bigger companies that may profit essentially the most from its superior options and extra advertising channels.

Pricing:

Free for as much as 500 contacts. Paid plans begin from $16/mo, with additional charges primarily based on the variety of contacts.

Greatest e-mail advertising for Shopify: Abstract

Nonetheless not sure which of those prime Shopify e-mail advertising apps is the suitable one for you? 

Right here’s a fast recap that can assist you determine.

When you’re simply getting began on Shopify and need a easy and easy-to-use app to discover how e-mail advertising works, Omnisend, Shopify E-mail, and Flowio are all nice choices.

When you’re searching for essentially the most reasonably priced possibility to assist entice extra prospects to your Shopify retailer, TinyEmail’s Free E-mail Advertising app or Mailchimp will get the job accomplished. 

If e-mail advertising is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will aid you simply arrange and execute subtle advertising campaigns throughout a number of channels.

And in the event you’re searching for different methods to enhance your Shopify retailer expertise, ensure that to check out our record of 40 greatest Shopify apps to promote extra.

As soon as once more, the most effective e-mail advertising apps for Shopify are:

• Omnisend (4.8)
• Drip (4.5)
• Privy (4.6)
• Klaviyo (3.9)
• Aweber (3.4)
• Seguno (4.8)
• Mailchimp (3.5)
• Automizely (4.9)
• Flowio (4.7)
• SmartrMail (4.8)
• Tiny E-mail (4.7)
• Shopify E-mail (3.8)
• Activecampaign (4.5)
• Marketing campaign Monitor (4.6)
• Avada E-mail Advertising (4.9)

The submit 15 greatest e-mail advertising apps for Shopify in 2023 appeared first on Omnisend Weblog.

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