Sprout Social options are designed that will help you transfer on the velocity of social. We launch over 100 updates per yr that span throughout publishing, engagement, analytics, social listening and buyer care. That’s loads of social media instruments at our prospects’ disposal.
In fact, there are a couple of fan favorites. The Good Inbox, Approval Workflows, Tagging and extra all get loads of love on social and on evaluate websites like G2, however there are some lesser identified Sprout options that deserve some hype as effectively.
On this article, we’re highlighting Sprout Social options you won’t learn about. These instruments simplify workflows, empowering groups to do extra on social, with ease.
What does Sprout Social do?
Sprout Social is an all-in-one social media administration platform that unlocks the total potential of social for each space of your group. Our options span the total spectrum of social media administration, together with publishing, engagement, buyer care, reporting, analytics, social listening and worker advocacy.
On high of that, Sprout integrates with the instruments you’re keen on, together with (however not restricted to) Salesforce Service Cloud, Google Analytics and Tableau. These social media administration integrations break down inner silos, delivering crucial insights that unite groups round one core viewers.
Sprout Social publishing options
You will discover every thing it’s essential to develop and handle a constant posting cadence throughout all main platforms within the Publishing Part of Sprout Social. If you wish to stage up your publishing workflow, attempt these must-know Sprout Social options.
1. Draft participating submit copy in seconds with AI Help
In keeping with the 2024 Content material Benchmarks Report, manufacturers printed a mean of 10 social posts per day throughout all networks. Industries like retail, media and sports activities incessantly surpass this quantity, reaching as much as 43 posts per day.
That’s 1000’s of posts manufacturers must publish annually—manner an excessive amount of work for social media managers juggling technique, reporting, influencer advertising and marketing and extra. That’s the place AI Help is available in.
AI Help provides generative AI-powered copywriting assist immediately throughout the Compose Window—Sprout’s device for creating and scheduling new social posts.
Even in the event you don’t use the advised submit copy word-for-word, it might probably nonetheless present much-needed inspiration that may provide help to break via author’s block. You may also use it to regulate the tone of your authentic copy to be extra pleasant, assured or skilled.
2. Share crucial context with Calendar Notes
Image this: You understand a serious promotion or occasion is coming, however you haven’t acquired the main points wanted to craft the right submit. Now, your publishing calendar has a number of clean spots you’re holding for the promotion—however nobody else does.
Calendar Notes democratize that data by appearing as a placeholder in your Publishing Calendar. This prevents your colleagues from scheduling extra content material as a result of they see a niche in your publishing queue. It additionally offers enterprise leaders a extra correct view of your publishing cadence.
You should use Calendar Notes to share concepts along with your group, or to share reminders to amplify content material from influencers and enterprise companions.
3. Schedule immediately out of your browser with the Sprout browser extension
In case you depend on curating industry-specific information to spice up thought management in your model’s social accounts, it’s essential to use the Sprout Social browser extension.
This device brings the Compose Window with you as you browse the net for related articles to share. While you discover one thing that may attraction to or intrigue your viewers, merely click on on the extension so as to add it to your Sprout Queue.
4. Drive Instagram visitors with SproutLink
Hyperlink in bio instruments empower entrepreneurs to advertise as many hyperlinks as their technique calls for on Instagram, however there are trade-offs. For instance, leaping between a social media administration device, a hyperlink in bio device and Instagram to verify every thing is constant can shortly change into a tedious job.
That’s why we created SproutLink. SproutLink consolidates your Instagram publishing workflow by creating posts, managing and reporting on related hyperlinks all inside Sprout Social. SproutLink creates a clickable model of your Instagram grid that offers your viewers extra content material decisions and methods to discover your model.
5. Hold content material manufacturing on monitor with Exterior Approvals
Sprout’s Message Approval workflow is a game-changer for social media groups navigating multi-step content material evaluate processes. However do you know it’s not restricted to people with seats in Sprout?
Manufacturers utilizing the Sprout Social Superior Plan can add exterior approvers just by including the person’s e-mail handle to their Message Approval workflow. As soon as the consumer verifies their e-mail handle, they’ll evaluate assigned posts, present suggestions and provides their stamp of approval.
Plus, Sprout will ship exterior approvers automated reminder emails main as much as their deadline if an approval hasn’t come via but. This not solely saves effort and time, but it surely alleviates the frequent ache level of remembering to comply with up.
Sprout Social engagement options
On social media, engagement is every thing. We’re not speaking about your engagement KPIs—though these are necessary, too. We’re speaking in regards to the methods you join and construct relationships along with your audience.
These Sprout Social options will provide help to wow them each time.
6. Elevate buyer care experiences with AI Help
Our group typically will get requested about methods to prepare customer support brokers for social buyer care. We’ve fairly a couple of sources on the subject (together with this social media customer support coaching deck), however if you wish to make pleasant, on-brand customer support your model’s normal, it’s essential to attempt Improve by AI Help.
Improve by AI Help eliminates guesswork on your brokers. It recommends different replies that improve tone of voice and elaborate on responses. This reduces brokers’ general social media response time, leading to higher, quicker buyer care experiences.
7. Use search operators to optimize Model Key phrases
Some folks will discuss your model on social with out ever tagging your accounts immediately. The Model Key phrases device helps make sure you don’t miss these engagement alternatives by pulling particular key phrase mentions from X (previously referred to as Twitter) immediately into your Good Inbox.
You’ll be able to even use search operators to additional refine these key phrases. Right here’s how they work:
Say you handle social media technique for Sprout Espresso Co. On-line, prospects incessantly discuss with your model as “Sprout Espresso Inc.” as a substitute of “Sprout Espresso Co.”, leading to some missed alternatives to interact your followers. To catch these messages going ahead, you should utilize the “OR” search operator whereas organising a brand new Model Key phrase.
When you add the search operator, X posts together with both key phrase will present up in your Good Inbox in actual time.
8. Mechanically full @mentions solely feedback
Whereas followers tagging their buddies in a remark enhance your model’s visibility, these feedback can crowd your Inbox. To avoid wasting time, you possibly can allow Full @point out Feedback in Sprout’s Inbox Settings.
Little instruments like these make a giant distinction on the subject of decreasing the quantity of noise happening in your social media inbox. Much less noise means social buyer care brokers can keep targeted on the messages that matter most.
9. Create customized inbox views based mostly on message sentiment
Sprout’s AI-powered sentiment evaluation instruments assist entrepreneurs and customer support brokers monitor model well being in each messages and evaluations, which improves effectivity and mitigates danger.
Making a customized inbox view based mostly on detrimental sentiment gives you a birds-eye view of the less-than-glowing suggestions what you are promoting has acquired inside a given time interval. It’s not at all times enjoyable to take a look at, but it surely’s an important technique to regulate potential social media crises. If a number of complaints share comparable themes, you may also use this intel to pitch vital buyer expertise enhancements to the remainder of your group.
Sprout Social reporting options
Reporting is usually a very powerful—and most time-consuming—side of a social media supervisor’s job. Consolidating a number of network-specific metrics into one complete report with out a subtle reporting device can take hours, if not days.
Sprout’s reporting and analytics instruments are designed to assist customers inform compelling tales with knowledge. The next Sprout Social options make quantifying the influence of your social media efficiency straightforward:
 10. Hold stakeholders knowledgeable with scheduled PDF reviews
Automating report supply is a simple technique to take a recurring job off your to-do checklist. With Sprout, you possibly can schedule reviews to ship to as much as 25 folks weekly or month-to-month.
Prospects with our Premium Analytics add-on can simply share reviews with anybody utilizing direct hyperlinks, even when they don’t have a Sprout account. These hyperlinks replace mechanically, strengthening alignment between groups and inner stakeholders.
11. Get granular insights with Tagging
Tags are a game-changing Sprout function that helps entrepreneurs group and categorize posts for versatile reporting on content material by theme, kind, marketing campaign—the alternatives actually are limitless.
For extra detailed reporting choices, we advocate organising Tag Collections. These allow you to set up Tags with comparable themes. For instance, a retail model would possibly arrange a buyer assist Tag Assortment that teams all of their issue-specific Tags, like “Delivery Delay”, “Broken Product” and “Destructive In-Retailer Expertise”.
You’ll be able to analyze Collections and drill down into particular Tags inside Collections utilizing the Tag Efficiency Report. This report provides easy-to-follow knowledge visualizations and post-level insights that demystify the efficiency of tagged posts and messages.
12. Broaden your reporting capabilities with My Stories
If you wish to really maximize your social media reporting choices, you then want My Stories, out there in Sprout’s Premium Analytics device.
With My Stories, you possibly can construct customizable reviews full with a number of tables and dynamic visualizations—like bar and line charts—to check efficiency throughout various networks. Filtering choices enable groups to go broad to granular in just some clicks, sorting knowledge by metric, Tag, content material kind and extra.
When you’ve organized the information to your liking, you possibly can add crucial context utilizing annotation widgets which can be good for government summaries and miscellaneous notes. All these instruments work collectively to assist groups perceive social’s influence at a look, in a format that resonates.
Sprout Social Listening options
Social Listening is a Sprout Social premium resolution that enables manufacturers to uncover developments and actionable insights from social. This AI-powered device scales the method of premium knowledge ingestion, delivering actionable insights wanted to information your future technique.
As a result of Listening is a premium add-on, trial accounts don’t have entry to the device. Nevertheless, you possibly can nonetheless see it in motion by scheduling a demo. In case you do, listed here are two options to ask about:
13. Scale back pointless noise with spam filtration
Spam posts on social media are like taxes or visitors jams—they’re annoying, however inevitable. That’s why it’s necessary to spend money on instruments that tune them out.
Sprout Social’s Listening device has inbuilt filtering expertise that excludes frequent noise classes like sweepstakes, gross sales listings, coupons and grownup content material. In case your Listening Subject is pulling spam messages that don’t fall into these classes, you possibly can arrange customized filtration choices utilizing the spam writer’s location or web site data.
These instruments improve the accuracy of your listening knowledge, so that you’re left with insights pushed by actual folks—not bots.Â
14. Improve social listening queries with assist from AI
Sprout’s Social Listening device makes use of synthetic intelligence to sift via billions of information factors to highlight developments, insights and key learnings important to your technique, however that expertise isn’t restricted to the again finish of our system.
Use sensible AI expertise to maximise the device’s potential via the next options:
- Queries by AI Help: Generate key phrase recommendations for Listening queries to make your search extra exact and complete. You may also use this device to generate Theme recommendations, that are extra groupings you possibly can apply to your messages inside your Listening Subject for deeper insights.
- Summaries by AI Help: Get the TL;DR on Listening messages with greater than 800 characters. The generated summaries will pull a very powerful data and themes from the submit, so that you don’t have to depart issues as much as probability by skimming.
Expertise these Sprout Social options firsthand
You’ll be able to check drive these options for your self, even in the event you’re not already a Sprout buyer.
Join your free 30-day trial of Sprout Social in the present day. Sprout begins gathering knowledge out of your social media accounts as quickly as you join them, so that you’ll be capable to attempt all these options (and extra!) in much less time than it takes to schedule a submit.
