Need extra web site visitors?
Who doesn’t!
On this information, we’re going to share the perfect methods we all know to constantly and systematically drive visitors to any web site. Every of those has been confirmed to work in companies of all types.
And they’ll work for your small business.
However earlier than we get into that… give me simply 60 seconds of your time to clarify why driving extra visitors to your present web site MIGHT be a horrible thought.
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Do This BEFORE You Drive Tons of Visitors to Your Web site
A rising tide lifts all boats.
Or so that you’ve heard.
Allegedly, for those who drive extra visitors to your web site, you’re going to get extra leads and gross sales, proper? What you are promoting goes to thrive and also you’re going to sit down on the seaside ingesting vodka martinis (shaken, not stirred), dwelling the entrepreneurial dream.
That IS doable.
But it surely may not be doable along with your present web site.
Why?
Nicely, all of it has to do with conversion. You might need an internet site… but when that web site isn’t constructed to systematically flip guests into leads and leads into clients, then extra visitors isn’t going to get you the outcomes you need.
Take a look at the video under to get our tackle modern-day web sites…
The purpose is, simply having an internet site isn’t adequate.
And it’s not going to get you the outcomes you need — even for those who’re getting tons of high-quality visitors.
As a substitute, you want a gross sales funnel.
What’s a gross sales funnel?
The place an internet site is sort of a digital brochure, a gross sales funnel is like that have you get if you find yourself greeted and guided by a superb salesperson.
The gross sales funnel is constructed to level folks towards one particular services or products, and it does so relentlessly, constructing credibility and authority with each web page and click on.
Extra merely, it’s a collection of pages that information folks towards taking an motion.
And relying on the motion you need folks to take — opt-in to a lead magnet, buy a product, join a webinar, and so on. — we’ve constructed totally different gross sales funnel templates which are examined and confirmed to convert guests much better than your typical web site.
Right here, for instance, is a glimpse at our Tripwire Funnel. This is among the finest for turning chilly visitors into paying clients.
We even have gross sales funnel templates for turning guests into leads, leads into clients, and clients into loyalists.
It doesn’t matter what you’re attempting to do, there’s a gross sales funnel for that. 😉
And you may get entry to all of our gross sales funnel templates and our gross sales funnel software program without cost for 14 days by clicking right here.
These convert much better than your run-of-the-mill web site.
So we HIGHLY suggest constructing a gross sales funnel to profit from the visitors you’re about to drive.
Good to go?
Then let’s dive into the traffic-driving ways.
1. Search Engine Optimization
Search Engine Optimization is the way you get your web site to rank in the major search engines for particular key phrases that your goal market kind into Google.
For instance, once we create content material right here at ClickFunnels for search engine optimization, we wish to rank for issues like “gross sales funnel” and “gross sales funnel templates” as a result of that’s what our goal market is trying to find.
We additionally goal adjoining phrases like this text — “web site visitors.”
How a lot visitors are you able to drive utilizing search engine optimization?
Nicely, at ClickFunnels we’re getting over 140,000 visits per thirty days completely via Google!
So… the sky is the restrict.
The extra content material you create and the higher that content material is, the extra rankings you’re going to say and the extra visitors you’re going to drive.
The very best half is, when you declare a prime spot, it tends to remain there for some time.
However… how do you do it?
Right here’s a fast — and really oversimplified — rundown on methods to do search engine optimization:
- 1st. You have to perceive your goal market. Who’re they?
- 2nd. What sort of language do they use when speaking about the issue you resolve? In different phrases, what key phrases and phrases are they typing into Google? These are known as “key phrases.”
- third. You have to create content material that’s optimized to rank for these key phrases.
- 4th. Upon getting that content material, it’s worthwhile to put it up for sale!
If this feels like numerous work… it’s.
But it surely’s price it as a result of when you get the dangle of methods to do search engine optimization and begin driving visitors, you’ve acquired an enormous benefit over the competitors.
That is the lengthy recreation, and when it comes to natural strategies, it’s certainly one of our favourite visitors methods right here at ClickFunnels.
To be taught extra about methods to drive visitors to your web site with search engine optimization, take a look at this information: search engine optimization You Must Know Earlier than Constructing Your Subsequent Web site.
2. Social Media Advertisements
We hate to be the bearer of dangerous information. However for probably the most half — for the common enterprise — natural attain on social media is useless.
Social platforms make it practically inconceivable for enterprise accounts to achieve their goal market in any significant numbers.
Why?
As a result of they need these companies to pay for adverts.
So if you wish to get in entrance of your goal market on social media, you’re going to should pay for it.
Luckily, although, the price of promoting on social media is comparatively low.
You may get began with a really small funds and scale up as you drive extra visitors and gross sales.
Social media adverts are one of many quickest and best methods to extend your web site visitors. They’re additionally fairly user-friendly.
We run adverts on a regular basis!
Nonetheless, you don’t simply wish to run adverts that say, “Hey. Take a look at my enterprise!”
You want a purpose and a purpose for operating the ads. The place are you pointing folks? What would you like them to do? Are you driving new visitors and producing leads? Retargeting individuals who deserted their purchasing cart? One thing else?
Once more, you want a gross sales funnel to make this course of as worthwhile as doable.
Listed here are some ideas for getting probably the most out of your social media ads…
- Take a look at, check, and check some extra. A/B break up testing is crucial for locating the suitable advert copy, photos, and affords that work finest to your goal market.
- Preserve your adverts recent. Don’t simply allow them to run on auto-pilot. Test in usually to see how they’re performing and make adjustments as wanted.
- Benefit from retargeting. That is the place you present adverts to individuals who have already visited your web site or taken some form of motion. They’re more likely to transform right into a buyer or shopper than somebody who hasn’t heard of you earlier than.
3. Google Advertisements
Google Advertisements is one other strategy to enhance your web site visitors by paying for it.
You possibly can run adverts on Google’s search engine outcomes pages (SERPs) and on web sites which are a part of the Google Show Community.
Google Advertisements is a little more complicated than social media adverts however might be simply as efficient — if no more so.
The most important benefit of Google Advertisements is that you would be able to laser-target your viewers. You possibly can present your adverts to people who find themselves trying to find precisely what you provide or who’ve visited related web sites up to now.
You may as well set a really particular funds and solely pay when somebody clicks in your advert. That is known as “pay-per-click” (PPC) promoting.
Google Advertisements might be very efficient however, once more, it’s necessary to have a gross sales funnel in place to profit from your funding.
Listed here are some ideas for getting began with Google Advertisements…
- Begin with key phrase analysis. You have to know what individuals are trying to find earlier than you’ll be able to create efficient adverts.
- Create separate campaigns for every services or products you provide. This may make it simpler to trace your outcomes and make adjustments as wanted.
- Use damaging key phrases. These are key phrases that you simply don’t need your advert to point out up for. For instance, for those who promote ladies’s clothes, you may use “males” as a damaging key phrase so your advert doesn’t present up when somebody searches for “males’s clothes.”
- Set a funds and bid strategically. You don’t wish to overspend in your Google Advertisements campaigns. However you additionally don’t wish to underbid and miss out on potential clients.
- Monitor your outcomes. Google Advertisements offers numerous information that you should utilize to enhance your campaigns. Test in usually and make adjustments as wanted.
4. Google Enterprise Profile
Among the best — and best — methods to extend your web site visitors for those who’re a neighborhood enterprise is to create a Google Enterprise Profile.
This can be a free itemizing that reveals up when folks seek for your small business on Google.
It contains your small business identify, handle, cellphone quantity, web site, instructions, hours, opinions, and extra.
When folks seek for one thing related to your small business — equivalent to “spa close to me” — Google prioritizes the Google Enterprise Profile listings.
This implies you may get extra visitors without cost.
To create your Google Enterprise Profile, go to google.com/enterprise.
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5. Publication/Podcast Sponsorships
One other nice strategy to get extra web site visitors is to sponsor a publication or podcast.
That is much like visitor running a blog however with a number of key variations.
With visitor running a blog, you write an article for another person’s web site. However with a publication or podcast sponsorship, you’re paying to have your advert included in another person’s electronic mail publication or podcast episode.
This can be a nice strategy to attain new folks inside your goal market.
An important factor is that you simply sponsor newsletters or podcasts which have an viewers full of individuals inside your goal market.
For instance, for those who promote ladies’s clothes, you may sponsor a fashion-related publication or podcast.
The price of doing this varies tremendously relying on the podcast or publication you’re sponsoring. Listed here are some extra ideas to bear in mind for those who go this route…
- Be sure to’re sponsoring a profitable podcast or publication with a big viewers.
- Be strategic about while you sponsor an episode or ship out your advert. You wish to be certain individuals are truly taking note of it.
- Embody a CTA in your advert so folks know what you need them to do after they see it.
6. Visitor Running a blog
Visitor running a blog is while you write an article for another person’s web site or weblog.
It’s an effective way to get publicity for your small business and to construct relationships with different companies in your business.
Most significantly, although, it may well assist you get extra web site visitors.
Once you visitor weblog, you usually embody a hyperlink again to your individual web site in your writer bio. This will ship new guests to your web site.
You may as well use visitor running a blog as a chance to construct relationships with different bloggers and influencers in your business. These are individuals who may help promote your small business to their viewers.
Listed here are some ideas for visitor running a blog…
- Be sure to’re writing for a high-quality web site or weblog. This provides you with the perfect likelihood of getting visitors out of your visitor submit.
- Write one thing that’s actually precious and informative. The extra useful your article is, the extra doubtless it’s that individuals will wish to learn it.
- Embody a call-to-action (CTA) in your writer bio. This could be a hyperlink to your web site, a free obtain, or anything that you really want folks to do after studying your article.
7. Influencer Advertising and marketing
How has ClickFunnels constructed a lot model consciousness?
Partially, via influencer advertising.
ClickFunnels has partnered with a few of the largest names in on-line advertising, together with Tony Robbins, Dan Kennedy, and tons extra.
These influencers have helped ClickFunnels get its identify on the market and appeal to new clients.
You are able to do the identical factor for your small business.
Discover influencers in your business and attain out to them. Ask in the event that they’re inquisitive about partnering with you or selling your small business to their viewers.
This may be an effective way to get extra web site visitors and construct relationships with different companies in your business.
Extra particularly, we suggest utilizing our Dream 100 course of.
This provides you with a confirmed methodology for locating and dealing with prime influencers in your market.
8. Affiliate Advertising and marketing
What if influencers in your market — people who find themselves already trusted by your dream clients — began selling your merchandise?
Higher but, what for those who solely needed to pay them a proportion of the gross sales they made for you?
That’s what affiliate internet marketing is all about.
With affiliate internet marketing, you discover companies or people who’re prepared to advertise your services or products. In alternate, they get a fee on any gross sales they make for you.
This may be an effective way to get extra web site visitors and enhance gross sales.
To show it, have a look at what occurs while you kind “ClickFunnels overview” into YouTube. Tons of people who find themselves ClickFunnels associates are selling our providers with none of our assist.
This leads to thousands and thousands of {dollars} in gross sales for our enterprise.
Need to discover ways to construct an affiliate military?
Take a look at our community advertising information over right here!
9. Giveaways
Individuals love free stuff.
That’s why giveaways are such a well-liked strategy to enhance web site visitors and develop your electronic mail listing.
To do a giveaway, all it’s worthwhile to do is provide the potential for profitable one thing without cost in alternate for folks’s contact info (often an electronic mail handle).
You can provide away merchandise, providers, reward playing cards, or anything you’ll be able to consider.
The larger the prize, the extra doubtless folks might be to enter your giveaway.
You would give away a listing of books that your goal market would have an interest, a lifetime subscription to your service, or one thing else.
Simply guarantee that your giveaway will ONLY appeal to people who find themselves a part of your goal market — in any other case, you’ll find yourself with an enormous electronic mail listing of people that aren’t inquisitive about what you’re promoting.
So how do you set this up?
Take a look at KingSumo for software program to run your giveaway. They make the entire course of tremendous straightforward. And you may even enable folks to share the giveaway on social media so as to get extra entries and enhance their possibilities of profitable.
10. Referral Program
A referral program is just about what it feels like — you give folks an incentive to refer new clients or web site guests to your small business.
For instance, while you join Dropbox, they offer you 500 MB of space for storing for each particular person you refer.
This can be a nice strategy to enhance web site visitors, because it encourages folks to speak about your small business and inform others about it.
And the extra individuals who learn about your small business, the extra doubtless they’re to go to your web site or purchase your services or products.
11. Overview Listings
If you wish to get extra web site visitors, it’s necessary that individuals can discover your web site once they seek for it on-line.
A method to ensure this occurs is to say and optimize your small business’s listings on overview websites like Yelp, Google My Enterprise, and TripAdvisor.
When folks seek for companies in your business, your itemizing will come up. And for those who’ve optimized it, you’ll be extra prone to get web site guests.
ClickFunnels, for instance, will get the next outcomes while you kind “ClickFunnels opinions” into Google.
We’ve acquired overview listings with G2, Belief Radius, Belief Pilot, and plenty of extra.
Why?
As a result of these listings enhance model consciousness by showing on Google for a majority of these searches.
It is best to do the identical factor.
Search for itemizing websites related to your market and your kind of service or product, contact these websites, and ask them to create a list for your small business.
12. Funnel Hacking
On the finish of the day, driving visitors is one of the best ways to drive visitors.
That’s to say, what works for you may not work for an additional enterprise… and what works for an additional enterprise may not be just right for you.
So that you’ve acquired to funnel hack.
That is what we name the method of taking a look at your most profitable opponents drive visitors and implementing their very own strategies in your web site.
If their methods work for them, then they’ll doubtless be just right for you.
Are your opponents driving visitors via adverts? What sort of adverts? The place are they promoting?
How are they getting visitors via engines like google?
Have they got numerous overview listings?
There may be tons you’ll be able to be taught by taking a look at your opponents. So it’s undoubtedly price your time and vitality.
Remaining Ideas
Getting extra web site visitors doesn’t should be sophisticated.
There are a variety of straightforward issues you are able to do to extend visitors to your web site, together with the choices listed above.
It’s merely a matter of selecting which strategies you wish to pursue after which committing to them for an allotted time period.
As a result of no matter you select, the extra you apply the higher you’ll get.
So select one thing, attempt it for some time, and see the way it goes.
Oh — and don’t neglect to click on under to get a free copy of Russell’s bestselling e-book that’s ALL about driving high-quality web site visitors.
