Everybody’s favourite new Google product, Google Analytics 4 (GA4), has simply launched 12 new merchandise and event-scoped ecommerce metrics and dimensions.
Why we care. Ecommerce advertisers and retailers will now have the ability to view and analyze particular details about merchandise, providers and interactions. You also needs to have the ability to see Gadgets bought and purchases by nation, which reveals you the variety of objects bought and the variety of purchases for every nation.
ICYMI, Google will sundown Common Analytics on July 1, 2023.
What’s new. Now you can discover the next new dimensions and metrics within the Explorations and the Knowledge API:
- Merchandise affiliation
- Merchandise variant
- Gadgets added to cart
- Gadgets checked out
- Gadgets clicked in checklist
- Gadgets clicked in promotion
- Gadgets seen
- Gadgets seen in checklist
- Gadgets seen in promotion
- Delivery quantity
- Delivery tier
- Tax quantity
New naming conventions. Google has additionally renamed a number of metrics:
- Add to carts (beforehand known as Add-to-carts)
- Merchandise-list click on occasions (beforehand known as Merchandise checklist clicks)
- Merchandise-list view occasions (beforehand known as Merchandise checklist views)
- Merchandise view occasions (beforehand known as Merchandise views)
- Gadgets bought (beforehand known as Merchandise buy amount)
- Promotion clicks (beforehand known as Merchandise promotion clicks)
- Promotion views (beforehand known as Merchandise promotion views)
Dig deeper. Assessment the official Analytics Assist documentation right here.
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Concerning the writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
