Whether or not you’re a cellular app developer or a writer constructing an OTT app to achieve extra viewers, creating the app is just the start. Now you could monetize it.
You might have loads of choices in that regard, however the best one is thru cellular promoting. Becoming a member of a cellular advert community or an app monetization platform means that you can programmatically promote your app’s advert area to advertisers. And one of the best half is that you don’t must be an advert tech skilled to set it up.
Nonetheless, discovering the appropriate app monetization platform may be tough if you’re unfamiliar with the trade. That’s why we’ve put this information collectively that will help you determine among the finest cellular app monetization platforms available on the market.
However earlier than we get to our high picks, let’s first cowl the fundamentals. In case you’re solely fascinated by our listing, be at liberty to skip to it from the desk of contents under.
What Is a Cell App Monetization Platform?
A cellular app monetization platform helps builders and publishers get high-quality advert demand to serve on their cellular or OTT apps. These programmatic promoting platforms had been constructed to streamline the method of advert shopping for and promoting throughout Android, iOS, and plenty of different units.
The perfect half about these platforms is that you don’t want in depth coding information to make use of them. They exist to streamline the method of implementing VAST & VPAID advert tags into your apps, permitting you to start out monetizing in a matter of hours.
· Premium Google ADX Demand
· Omnichannel Monetization
· Wealthy Number of Video Advert Codecs
· Actual-Time Efficiency Monitoring
· Automated Reporting
What to Search for in an App Monetization Platform
Every app monetization platform has completely different options and functionalities, so that you’ll certainly have to strive just a few earlier than settling for one. Nonetheless, just a few options make a few of these platforms stand out from the gang. Figuring out which options to search for might help you zero in on one of the best platforms available on the market. Listed below are among the most notable ones:
Number of Advert Codecs
One of the crucial helpful issues an app monetization platform can give you is entry to varied advert codecs. The reason being easy — it offers you plenty of flexibility.
From interstitial and gamified advertisements to a number of varieties of video advert codecs, these are simply among the choices one of the best platforms give you. The extra codecs you need to use, the higher, because it means that you can interact your customers by way of an promoting medium they most get pleasure from.
This function is crucial if you need severe income. Header bidding expertise permits publishers and builders to maintain real-time auctions between a number of SSPs to maximise earnings.
That’s significantly true for video header bidding since publishers can use it to realize CPMs within the dozens. In case your monetization platform doesn’t include this function, you’ll lose lots of potential income.
Actual-Time Advert Analytics
Monitoring the efficiency of your advertisements is crucial to optimizing your creatives, tweaking campaigns, and analyzing enterprise efficiency. In case your app monetization platform lacks this function, you’ll have to search for a third-party answer, which may simply put further pressure in your finances.
And in case your platform of selection additionally helps header bidding, having it include in-house header bidding analytics will prevent much more cash. There are few third-party header bidding analytics options available on the market, they usually can value publishers 1000’s of {dollars} month-to-month.
It’s all the time higher to take a position that extra cash in your monetization efforts to develop your small business than in third-party instruments.
High 12 Cell App Monetization Platforms for Publishers
Now that what options to search for in an app monetization answer, right here is our listing of one of the best app monetization platforms available on the market.
1. Google AdMob
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Rewarded Adverts Native Adverts |
N/A |
Google AdMob is probably the most user-friendly and accessible cellular promoting networks for app builders and publishers. Being certainly one of Google’s merchandise, this platform ensures publishers entry solely the highest-quality cellular advert stock and options among the highest CPMs within the trade.
Google AdMob offers customers entry to varied advert codecs, together with several types of show advertisements, video advertisements, and native advertisements. Essentially the most notable benefit of utilizing this platform is that it comes with glorious engagement monitoring instruments and ensures model security.
Key Options:
- Appropriate for inexperienced persons
- Excessive-end safety
- Glorious engagement monitoring instruments
- Has a wide range of non-intrusive advert codecs
- Mediation between quite a few advert networks supported
- Glorious personalization options
2. Brid.TV Market
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Instream Video Adverts Interstitial Video Adverts In-App Video Adverts Wealthy Media Adverts |
100,000 Month-to-month Customers |
Brid.TV Market is a programmatic promoting platform that gives builders and publishers entry to premium Google ADX stock for his or her apps. The platform is acknowledged as an official Google MCM accomplice, guaranteeing full transparency at each a part of the provision chain.
Though Brid.TV Market works solely with mid-sized or bigger publishers whose apps have over 100,000 month-to-month customers, the platform additionally comes with a wealthy analytics suite and a superb collection of cellular advert codecs.
However one of the best half about Brid.TV Market is that it doesn’t solely include video advert demand. Publishers may also use the Brid.TV’s on-line video platform to entry a dependable video advert serving answer and simply combine the demand from all of their companions in a single CMS.
Key Options:
- Entry to premium Google ADX stock
- Banner fallback
- Wealthy collection of video advert codecs
- Detailed advert analytics suite
- Assured transparency
- Devoted account administration
3. AppLovin
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Instream Video Adverts Rewarded Video Adverts Rewarded Interstitial Adverts Lock-Display screen Adverts Native Adverts |
N/A |
AppLovin is an app monetization platform with greater than 1.5 billion customers and dozens of supported advert codecs. This platform makes use of superior person focusing on and conduct prediction algorithms to create solely essentially the most personalised advert experiences to your customers.
AppLovin is newbie pleasant because it comes with automated recommendations for reinforcing your promoting efficiency, so that you don’t must be an advert ops skilled to make use of it. However seemingly one of the best half about utilizing this platform is that it comes with entry to a programmatic advert change and hybrid monetization.
These options make AppLovin a superb selection for each newbie and veteran publishers.
Key Options:
- Extremely versatile monetization answer
- Helps hybrid monetization
- Provides automated recommendations for efficiency enchancment
- Comes with entry to a programmatic advert change
- Numerous model security options
4. InMobi
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Instream Video Adverts Native Adverts Playable Adverts Wealthy Media Adverts Interstitial Adverts Carousel Adverts |
N/A |
InMobi is a sell-side and demand-side cellular promoting platform that gives programmatic options for each publishers and advertisers. The platform has a wealthy collection of cellular advert codecs, together with wealthy media advertisements, native advertisements, and distinctive and thrilling carousel advertisements.
InMobi’s platform comes with real-time advert analytics with superior viewers filtering choices (e.g., by OS, system, advert format). The platform additionally offers builders entry to a repeatedly up to date SDK, which makes integrating it with their apps that a lot simpler.
Key Options:
- Superior viewers filtering (e.g., OS, system, GEO, channel)
- Advert preloading help
- Wealthy collection of non-intrusive advert codecs
- Comes with a repeatedly up to date SDK
5. AdColony (Digital Turbine Firm)
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Instream Video Adverts Interstitial Adverts Rewarded Adverts Wealthy Media Adverts |
N/A |
AdColony is an app monetization platform and video advert community that makes a speciality of serving high-quality video demand. The corporate serves over 1.4 billion customers and works with dozens of sell-side companions.
AdColony boasts glorious focusing on and advert personalization choices, guaranteeing optimum person expertise with each advert. Customers who select this platform can even get a devoted account supervisor to assist them monitor advert efficiency and optimize their campaigns.
Key Options:
- Comes with automated optimization options
- Glorious advert focusing on choices
- Helps promoting in a number of languages
- Devoted account supervisor
- Comes with a repeatedly up to date SDK
6. Unity Adverts
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Playable Adverts Rewarded Video Adverts |
N/A |
Unity Adverts is a monetization platform specializing in monetizing cellular apps (particularly online game apps). The platform comes with the trade’s most typical cellular advert codecs, together with rewarded video advertisements, interstitial advertisements, playable advertisements, and varied banner varieties. The platform additionally comes with in depth analytics and wealthy viewers filtering choices, making optimizing advert campaigns rather more accessible.
Essentially the most important benefit of utilizing Unity Adverts is that it provides in depth integration help for gaming apps constructed on the Unity platform and engine. In case you’re a developer making cellular apps on this engine, this monetization platform is undoubtedly your best option.
Key Options:
- One of many main cellular advert networks for monetizing apps
- Glorious advert integration help for gaming apps constructed within the Unity platform
- In depth advert analytics
- Wealthy viewers filtering choices (e.g., demographics, GEO, OS)
7. Smaato
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Instream Video Adverts Rewarded Video Adverts Native Adverts Carousel Adverts |
N/A |
Smaato is a mobile-first advert community that gives each conventional programmatic video promoting and real-time bidding capabilities. The platform prides itself on its brand-safe advert market and wealthy advert community integration choices. Meaning you possibly can simply implement header bidding with a number of demand sources to maximise income.
One of many greatest benefits of utilizing Smaato is that it additionally comes with a built-in advert server and an choice to enhance income with Dynamic Demand. These elements make it a secure, all-around selection for anybody on the lookout for premium demand for his or her app.
Key Options:
- Helps each programmatic promoting and real-time bidding
- Over 390 demand companions
- Wealthy advert community integration choices
- Comes with a built-in advert server
- Has a brand-safe advertisements market
8. Epom Apps
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Native Adverts Rewarded Video Adverts |
N/A |
Epom Apps is a good app monetization platform that helps each programmatic and direct offers. The platform helps several types of banner and video advertisements, making it appropriate for all cellular apps.
Due to Epom Apps’ SDK, publishers can simply combine a number of advert networks into their advert stack to maximise income. The platform prides itself on its excessive fill charges (as much as 98%) and exact audience-matching expertise.
If getting advert demand from giants like Fb, Google AdMob, and Yandex in a single platform sounds interesting, Epom Apps is ideal for you.
Key Options:
- Sensible app monetization
- Helps direct offers
- Glorious technical help for builders
- Devoted advert optimization workforce
- In depth cellular SDK
- Actual-time advert analytics suite
9. Leadbolt
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Native Adverts Rewarded Video Adverts |
N/A |
Leadbolt is an app monetization platform that works with each advertisers and publishers. The platform provides a secure and dependable community the place publishers can monetize cellular visitors with varied partaking, non-intrusive advert codecs.
Leadbolt’s platform is absolutely GDPR compliant, that means publishers monetizing throughout the European Union received’t have to fret about breaking any legal guidelines. The platform additionally options just a few helpful methods for publishers to extend income, like a referral mechanism and dynamic advert supply.
Key Options:
- GDPR compliance
- Comes with a helpful referral mechanism
- Wealthy analytics suite
- Dynamic advert supply
10. ironSource
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Rewarded Video Adverts Offerwall Adverts |
N/A |
ironSource is a platform specializing in cellular video promoting and app monetization that works with tons of of the world’s main sport builders and types. The platform serves over a billion impressions every day and simply falls amongst one of many largest cellular advert networks available on the market.
One of many greatest benefits of selecting ironSource as your promoting accomplice is that you just get entry to varied non-intrusive advert codecs, together with distinctive offerwall advertisements. This platform additionally comes with just a few different helpful instruments for A/B testing and advert artistic manufacturing, so publishers will want minimal funding on the aspect to get their campaigns rolling and optimized.
Key Options:
- Accomplice with dozens of world-class DSPs
- Number of non-intrusive advert codecs
- Helpful artistic manufacturing instruments
- In depth advert analytics suite
- A/B testing instruments
11. MobFox
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Instream Video Adverts Native Adverts Wealthy Media Adverts |
N/A |
MobFox is a monetization platform that enables publishers to simply arrange and handle app monetization throughout varied advert codecs. The platform additionally comes with a wealthy marketing campaign efficiency measurement suite, permitting publishers to optimize their campaigns on the fly simply.
Apart from utilizing conventional programmatic expertise, MobFox additionally helps direct offers and non-public marketplaces. Publishers and builders can use the platform’s SDK to simply combine any third-party software program they might want.
In case you ever need assistance with something, the corporate’s help workforce is obtainable across the clock, making it probably the most responsive platforms on this listing by way of customer support.
Key Options:
- Superior marketing campaign efficiency measurement
- Wealthy collection of advert codecs
- Channel administration
- 24/7 help
12. Appodeal
| Supported Advert Codecs | Minimal Visitors |
|---|---|
| Banner Adverts Interstitial Adverts Rewarded Video Adverts Native Adverts Playable Adverts |
N/A |
Appodeal is a developer-first monetization platform that gives tons of options that assist app builders streamline their monetization efforts. The platform’s automated bid administration and multichannel help options mean you can arrange and run advert campaigns even with none advert ops information.
The platform additionally comes with glorious analytics that allows customers to trace something from advert efficiency by place to customers’ working methods or GEO areas. For extra superior publishers, Appodeal’s platform additionally comes with a built-in function for A/B testing you need to use to check completely different marketing campaign settings.
Key Options:
- 70+ demand companions
- Multichannel marketing campaign administration
- Automated bid administration
- Superior advert efficiency monitoring by place
- Actual-time analytics
- A/B testing options
Did You Discover the Proper App Monetization Platform for You?
Choosing the proper app monetization platform isn’t any simple job — we get that. However we hope this text gave you sufficient data to slender your decisions. Simply do not forget that you don’t should settle for only one platform — nothing is stopping you from becoming a member of a number of and gaining extra demand.
Whilst you’re right here, why not begin with Brid.TV Market? The Google ADX stock you will get with us has among the highest CPMs within the trade, and our workforce will even assist you set every thing up.
Get in contact with us, and begin monetizing your cellular app at present.
