Whether or not you’re introducing your self at a networking occasion, telling new colleagues about what you are promoting, or pitching to a different skilled — you need to seize consideration and get it quick.
In conditions like these, you want a brief and easy-to-grasp clarification of your organization and its merchandise, like an elevator pitch.
An elevator pitch — also called elevator speech — can higher introduce professionals to your organization. On this submit, we’ll focus on why you must use a pitch, focus on differing types, learn to write your individual, and offer you recommendations on the way to make a memorable one.
In spite of everything, the particular person(s) you are talking with may develop into an ideal match for what you are promoting — or know somebody who’s.
What’s an elevator pitch?
It is a brief, memorable description of what you do and/or what you promote. The aim is to earn a second dialog, to not persuade the particular person you are speaking to they need to rent you or purchase your resolution.
An elevator pitch isn’t a possibility to shut a deal. It is a possibility to shut extra of your prospect’s consideration and time. It is a fast introduction to you, your organization, and how one can assist your prospect.
Pull it out at networking occasions, conferences, heat calls — and even job interviews or profession gala’s. Preserve your elevator pitch goal-oriented (e.g., “I assist firms like yours improve manufacturing by as much as 30% with out extra price.“) and at all times finish with a enterprise card or request to attach on LinkedIn.
Keep in mind to be participating and pleasant, and apply your pitch, so it is clear, concise, and well-paced.
In case you’re interested by what an elevator pitch ought to appear to be, or just able to jumpstart the pitch creation course of, obtain the templates beneath. We’ve compiled a number of forms of templates — from gross sales pitches to funding requests.
Regardless of which sort of pitch you’re delivering, concision is crucial. You don’t need to waste your prospect’s, investor’s, or fellow skilled’s time. With that in thoughts, how a lot time do you have to spend on an elevator pitch? Let’s discover out.
How lengthy ought to an elevator pitch be?
An efficient elevator pitch is supposed to be not more than 30 seconds, similar to the size of time you journey in an elevator. You need to maintain your phrases simply digestible, so keep away from making an attempt to get too deep into specifics as it might probably drag on the dialog — and lose your prospect’s consideration.
It is best to have an efficient elevator pitch ready earlier than you want it, since you have got such a short while to ship it.
To point out your worth in underneath a minute, your pitch wants objective, stream, and a hook to reel in consideration — all of which we’ll focus on as follows.
Tips on how to Write an Elevator Pitch
How do you create an efficient elevator pitch? Let’s have a look.
1. Use elevator pitch templates.
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Get your pitch began through the use of HubSpot’s easy-to-use templates. As you write your pitch, you may regulate it as required to deal with the precise wants of the recipient.
The templates embrace three various kinds of pitches: For gross sales prospects, traders, and potential community connections. It doesn’t matter what you goal to do together with your pitch, having a robust beginning framework is crucial. Telling your or your organization’s story in lower than a minute is usually a problem, and utilizing templates may also help you extra successfully hone your message.
When you’ve downloaded your templates, tailor them by following the steps beneath.
2. Introduce your self.
Earlier than leaping into your elevator pitch, you will must introduce your self to the particular person you are speaking to. Write a sentence about who you’re and what your function is on the firm (e.g., “I am a gross sales rep at Higher Than the Relaxation Cable.“). It will aid you begin the dialog off on the best foot.
Keep in mind to not ramble. Researcher Diana Tamir reveals that once we discuss ourselves, our brains present exercise within the areas linked to worth and motivation. Our our bodies are rewarded once we discuss ourselves, so, particularly once we’re in high-stress conditions, we resort to what feels good.
Tamir says, “This helps to clarify why individuals so obsessively have interaction on this habits. It is as a result of it offers them with some kind of subjective worth: It feels good, mainly.”
The issue with rambling in an elevator pitch situation is that you have not earned the prospect’s curiosity or consideration but. They do not care who you’re but, how lengthy you’ve got labored in your organization, or what job you had earlier than. Preserve the details about your self to a minimal and earn the best to share extra later within the deal.
3. State your organization’s mission.
Have a transparent understanding of what your organization does. What is the firm’s mission and objectives for its services or products? Embrace a piece in your pitch the place you introduce the corporate. The extra you understand in regards to the enterprise, the simpler it is going to be to cater your pitch to the particular person you are speaking to.
For instance, “I am a gross sales rep at Higher Than the Relaxation Cable. We assist lodges throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires.“
It is a succinct description of what the corporate does — with out entering into the weeds. In case you have been to be lower off after these two sentences, the prospect would nonetheless know precisely who you’re and what your organization does.
4. Clarify the corporate worth proposition.
What does your organization do exceptionally properly that units its services or products aside from the remainder? Write a quick, 1-2 sentence assertion in regards to the worth the services or products offers to present clients.
You’ve got launched your self and your organization, now it is time to get to the products. Let’s examine what that appears like:
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist lodges throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires. With regional specialists assigned to every account, we assist lodges determine probably the most cost-effective and guest-delighting cable plan for them.”
In a single sentence, you’ve got informed the prospect what units us aside and how one can carry them worth. You’ve got probably piqued their curiosity, however how will you actually seize their consideration? Learn on.
5. Seize their consideration with a hook.
Pull in your viewers with an thrilling story a couple of buyer or the corporate founders. Or provide up an enchanting truth or statistic in regards to the product. An attention-grabbing hook retains individuals engaged with what you are saying. Let’s end up our pitch beneath with an attention-grabbing statistic.
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist lodges throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires. With regional specialists assigned to every account, we assist lodges determine probably the most cost-effective and guest-delighting cable plan for them. On common, we’re in a position to save lodges as much as 25% on their annual cable payments.”
6. Learn and edit the pitch.
Learn your pitch aloud and ensure it sounds pure. In case your pitch is overly formal, you can come off as stuffy and uptight. As an alternative, make your pitch conversational. It will maintain your viewers captivated and extra more likely to proceed the dialog.
Elevator Pitch Templates
Now that you understand elevator pitch finest practices, obtain HubSpot’s eight free elevator pitch templates to place your learnings into motion. These templates can be utilized to make a sale, begin networking, or jumpstart a deal for enterprise capital.
Featured Useful resource: 8 Free Elevator Pitch Templates
Our templates comply with established finest practices for elevator pitches. Each consists of:
- A private greeting: Begin each pitch by establishing a human connection and making your prospect really feel seen and heard.
- An announcement of your organization’s mission: Your mission may be blended together with your worth proposition and vice versa. However this piece of knowledge is crucial to get your prospect’s buy-in, shortly.
- A hook to get your viewers’s consideration: The hook may be so simple as a probing query or a extremely personalised assertion that’s been tailor-made to your prospect’s wants. Both approach, the hook will typically seal the deal.
- An actual instance: See the template in motion by studying a filled-out instance, permitting you to visualise what your pitch could appear to be as you refine and edit it.
Utilizing these templates permits you to save treasured time and concentrate on the essence of the pitch as an alternative of minute particulars, similar to the way to begin it off or the way to manage it. Your prospect’s time is effective, and so is yours.
30 Second Elevator Pitch Examples
In case you’re on the lookout for some inspiration, look no additional. The next elevator pitch examples illustrate other ways to explain what you may provide.
1. An Consideration-Grabbing Query
Size of Pitch: 30 seconds
Has your boss ever requested you to “whip up a fast report earlier than the top of the day”? You say sure with a sinking coronary heart — as a result of you understand it’s going to be the other of fast. The founders of my firm, AnswerASAP, continuously handled this downside of their roles as advertising and marketing executives. So that they created a instrument that places all of your information in a single place and creates distinctive stories inside 30 seconds or much less.
This elevator pitch is efficient as a result of:
- It grabs your consideration with a query.
- It reminds you of an annoying — and frequent — ache.
- It demonstrates empathy in your state of affairs.
- It is simple and does not use jargon.
2. The Credibility Increase
Size of Pitch: 30 seconds
As an account govt for AnswerASAP, I speak to a whole bunch of entrepreneurs monthly. And 99% of them hate creating stories. It is time-consuming, it is tedious, and it is normally not your highest precedence. That is the place our instrument is available in — it pulls from your whole information to create any report you need in lower than the time it takes to pour a cup of espresso.
This elevator pitch is efficient as a result of:
- It demonstrates the speaker’s authority.
- It reinforces how strongly you hate making stories.
- It makes use of a typical metaphor to focus on the instrument’s ease of use.
3. The Shock Ending
Size of Pitch: 30 seconds
You need to know what number of leads out of your webinar marketing campaign grew to become clients versus leads out of your commerce present sales space. However solely clients who purchased two merchandise — and weren’t already in your database.
How lengthy would it not take you to create that report?
In case you had AnswerASAP, a knowledge and reporting instrument, you’d already know. It creates stories in a matter of seconds.
This elevator pitch is efficient as a result of:
- It has a “shock ending.”
- It illustrates how invaluable the product is creatively.
- It forces you to check your present state of affairs to a greater world.
4. An Outlandish Stat
Size of Pitch: 30 seconds
Your advertising and marketing group members will every spend roughly 8,730 minutes of their work 12 months placing collectively stories. Throughout your groups and departments, how a lot cash are you able to save if you happen to took that chore off their to-do lists with AnswerASAP, the reporting instrument that robotically pulls your information into an easy-to-read (and ship) dashboard? We have saved firms 1000’s of {dollars} per 12 months, they usually’re working extra effectively than ever.
This elevator pitch is efficient as a result of:
- It grabs your consideration with numbers whereas aggravating a ache.
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
5. The Quick and Candy
Size of Pitch: 30 seconds
The founders of my firm have been initially entrepreneurs. The worst a part of their day, by far, was … Need to take a guess? No, it wasn’t arguing with Gross sales. They detested making stories. I do not blame them. what a ache within the neck it’s. That is why they created AnswerASAP. You’ll be able to create any report you need in a matter of seconds.
This elevator pitch is efficient as a result of:
6. A Buyer Story
Size of Pitch: 30 seconds
Siena Rosen, a marketer at Dunder Mifflin, used to spend half-hour per day manually creating stories. Now that she makes use of AnswerASAP, that is gone right down to 4 minutes. She’s making twice as many stories in much less time. Our instrument helps entrepreneurs like Siena reply any query on their thoughts (or their boss’s) almost immediately. In case you’re curious, I can clarify extra.
This elevator pitch is efficient as a result of:
- It makes use of a buyer instance to offer the product credibility.
- It reveals a transparent and compelling “earlier than and after.”
- It demonstrates worth.
- It offers you an opportunity to say,“Positive, inform me extra,” or“I am good, thanks.”
7. The Actuality Verify
Size of Pitch: 30 seconds
On daily basis, the typical marketer spends half an hour placing collectively stories. More often than not, these stories are barely glanced at — or worse, ignored altogether. AnswerASAP, which shops your whole information from each instrument what you are promoting makes use of, is a game-changer right here. Simply kind what report you need: For instance, “A bar chart of income from each lead supply previously month.”You may get your report in 30 seconds.
This elevator pitch is efficient as a result of:
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
- It helps you perceive precisely how the product works with a easy instance.
8. The Joke
Size of Pitch: 20 seconds
What number of entrepreneurs does it take to do month-to-month reporting? None in the event that they’ve automated the method with AnswerASAP. Every worker that makes use of this instrument saves half-hour per day on common, which is time they’ll spend on advertising and marketing duties extra worthy of their time similar to bettering efficiency on campaigns and growing ROI throughout the board.
This elevator pitch is efficient as a result of:
- It engages the viewers (at the very least, if you happen to use a joke that is truly humorous).
- It offers prompt relatability.
- It attracts on a recognized fact in regards to the business and positions an surprising resolution.
9. The Emotional Enchantment
Size of Pitch: 30 seconds
After I began my profession in advertising and marketing, I assumed I might be making a distinction for my group immediately, however because the junior member of the group, all of the reporting and administrative duties have been pushed onto me. I used to be spending a lot time creating stories for key stakeholders that would’ve been diverted to extra vital revenue-generating actions. In case you’re not utilizing AnswerASAP, you are spending an excessive amount of of the group’s time, cash, and expertise on one thing that may be generated by our instrument on-demand in 30 seconds.
This elevator pitch is efficient as a result of:
- It evokes emotion and empathy by storytelling.
- It establishes a ache or downside you may relate to.
- It attracts a hard-hitting conclusion as a pure “ethical of the story.”
10. The One-Liner
Size of Pitch: 10 seconds
AnswerASAP saves entrepreneurs time by eliminating the tediousness of data-gathering and formatting to create lovely advertising and marketing stories in lower than 30 seconds.
This elevator pitch is efficient as a result of:
- It demonstrates the corporate’s worth proposition.
- It’s brief and candy if it’s essential to get to the purpose.
11. The Mutual Connection
Size of Pitch: 30 Seconds
As I perceive it, we now have a mutual connection — Zachary Koch. He is truly a buyer of ours. His firm was in a position to lower its software program improvement lifecycle in half by leveraging our resolution. You two are business companions of the same scale, so you’ll probably see comparable outcomes. Would you want to listen to extra about what we did for him and will do for you?
This elevator pitch is efficient as a result of:
- It instantly builds belief.
- It references simply verifiable outcomes.
12. The Advisor
Size of Pitch: 30 Seconds
In working with different budding B2B SaaS firms, we have discovered that one of many key points they battle with is content material advertising and marketing. This previous 12 months we helped quite a lot of your business friends to create, publish, and promote weblog content material to help their inbound advertising and marketing efforts, leading to a mean 20% improve in leads generated. Would you want to listen to extra?
This elevator pitch is efficient as a result of:
- It demonstrates familiarity with a prospect’s work.
- It offers actionable perception with arduous outcomes.
Now that we have seen some nice elevator pitch examples, let’s focus on what you must attempt to keep away from.
What To not Do in an Elevator Pitch
Earlier than we take a look at some good examples, let’s take a look at what to not do.
1. Don’t ramble.
Size of Pitch: 45 seconds
I have been a rep at Gross sales-R-Us for 5 years now. They’re the perfect firm I’ve ever labored for. I’ve cherished my time there. I began as a BDR and have labored my approach as much as a senior place. I’ve by no means seemed again. I additionally love the providers we promote. I am unable to wait to let you know about them. Gross sales-R-Us assist firms turn into extra environment friendly with their gross sales by coaching, analysis, management administration, and that is simply to call a couple of. We’ve got a novel method that is been honed by a lot of gross sales specialists through the years, and I’ve seen our resolution actually assist loads of firms and groups. I’ve had many purchasers whose companies have been saved due to our genius resolution. I do know we are able to do the identical for you. Would you be thinking about studying extra?
This elevator pitch shouldn’t be efficient as a result of:
- It is approach too lengthy.
- The rep spends approach an excessive amount of time speaking about themself.
- It by no means will get particular or actionable.
- It by no means offers precise examples or attention-grabbing information.
2. Don’t use an excessive amount of jargon.
Size of Pitch: 30 Second
At Stratosphere Options, our OS-level virtualization delivers software program in containers, all of which share the system of a lone working system kernel. These containers are remoted however can talk with each other by well-defined channels. Finally, this allows you to use fewer assets than conventional digital machines.
This elevator pitch shouldn’t be efficient as a result of:
- It is inaccessible to somebody with out related technical information.
- It options an excessive amount of jargon.
- It tries to condense an especially difficult matter into 30 seconds.
- Its worth proposition is not clear-cut.
Keep in mind, an elevator pitch ought to solely come at another person’s prompting. In case you’re spontaneously reciting it to random individuals, you are not doing your self any favors. But when they ask, you need to be ready with an attention-grabbing, well-crafted pitch.
Reel in Shoppers with an Efficient Elevator Pitch
Whereas a brief speech could seem insignificant, these first conversations can maintain some weight. With a well-crafted pitch, you may flip a single dialog with a prospect right into a long-lasting buyer, and even right into a enterprise accomplice. We hope you discovered these examples useful and are impressed to craft your individual efficient elevator pitch.
Editor’s be aware: This submit was initially printed in August 2019 and has been up to date for comprehensiveness.
