TikTok is a variety of enjoyable to make use of, but it surely’s additionally important to think about it a enterprise software.
With 167 million TikTok movies watched in an web minute, it may well get overwhelming for creators to maintain up with the demand.
In case you’re a TikTok content material creator, social media supervisor, or solopreneur, preserve studying to find 11 timeless TikTok content material concepts on your model.
TikTok Content material Concepts for All Industries
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Content material concepts for TikTok
2.1. Soar on the hype prepare
2.2. Use TikTok Duet and Sew
2.3. Use storytelling to your benefit
2.4. Create a tutorial on your product/service
2.5. Share advantages of your product/service
2.6. Debunk myths out of your trade
2.7. Be a part of challenges
2.8. Have a good time worldwide days
2.9. Reply a query out of your group
2.10.Make earlier than & after movies
2.11.Listicles for the win! -
How are you aware in case your TikTok content material is working?
How typically ought to manufacturers publish on TikTok?
On common, the best-performing TikTok manufacturers publish 3.52 instances per week.
In the end, TikTok is extra intuitive than Instagram.
On TikTok, there isn’t any such factor as a magic formulation for what you publish or how typically.
So if you happen to really feel like posting extra instances a day, that is not an issue. The extra content material you share, the extra probabilities you may have of getting found.
Nonetheless, you may optimize your efforts by having a look on the greatest posting instances for TikTok.
And, if you happen to’re curious to find out about different TikTok knowledge as nicely, chances are you’ll wish to take a look at these TikTok statistics for 2022.
Content material concepts for TikTok
Let’s get to the extra sophisticated half — creating the precise content material.
Whether or not your objective on TikTok is to promote or construct model consciousness, you will need to present your viewers one thing invaluable or relatable.
In consequence, whatever the enterprise, your postings ought to be each entertaining and academic.
So listed below are a couple of content material concepts that can assist you get extra TikTok followers:
1. Soar on the hype prepare
The market and the trade are always evolving.
Which means, to get publicity, it is advisable to keep alert and adapt your content material to the most recent traits on social media.
Take, for instance, Duolingo, who’s at all times the primary one to react at any time when Dua Lipa or Jack Harlow drops a brand new hit.
To analysis trending songs, movies, hashtags, and creators, you may go to traits.tiktok.com.
2. Use TikTok Duet and Sew
TikTok’s Duet and Sew are two wonderful social media advertising and marketing instruments that each enterprise ought to use.
You need to use Duet and Sew to remix and increase on one other person’s content material.
You could collaborate with influencers on any type of TikTok video and even fee them to make one on your firm.
Thanks to those options, what you are promoting can go viral and effectively attain and interact your viewers.
In case you’re searching for step-by-step data on utilizing these distinctive options, this text could also be useful.
3. Use storytelling to your benefit
TikTok is a enjoyable platform the place you may exhibit your individuality.
Via storytelling, you may join and achieve the belief of your viewers. When your TikTok follows a storyline, it makes your content material extra memorable.
Apart from showcasing the advantages of your product, it’s also possible to use TikTok to advertise the folks behind the model and your work tradition.
In case you lack concepts, you can begin by highlighting a day in an worker’s life or mentioning your experiences together with your clients. It’s also possible to think about having your workers share hilarious tales or do it your self.
4. Create a tutorial on your product/service
Brief tutorials, life hacks, and 3-step how-tos slowly change singing, dancing, and lip-syncing on TikTok.
Thus, we will say that TikTok just isn’t solely entertaining but in addition instructional.
Creating informative content material is an easy strategy to reaching an viewers — with out essentially showing on digital camera.
As a result of TikTok movies are restricted to at least one minute, tutorials are normally simple and self-explanatory.
Consultants, for instance, have generated content material to succeed in out to younger folks on topics they’re uncomfortable to debate in individual.
Take, for instance, relationship professional @ask_kimberly who helps teenagers with courting recommendation.
5. Share advantages of your product/service
Just like a tutorial, you may make a quick video on the advantages of your services or products. Â
This enables TikTok customers to look at immediately how your product meets their wants and improves their lives.
This, nonetheless, is a extra direct strategy and may not essentially enchantment to your audience if it appears too sales-oriented. Ensure you checklist your product’s advantages in a nondisruptive manner.
6. Debunk myths out of your trade
Why not set the report straight and debunk a number of the hottest trade myths or widespread errors?
Persons are keen to listen to the reality from the supply.
It will provide help to achieve your group’s belief and enhance engagement.
7. Be a part of challenges
You have most likely heard this earlier than and are sick of listening to it.
However there is a good motive for it.
TikTok challenges virtually at all times go viral.
So, if you happen to lack content material concepts for TikTok, be part of a trending problem and watch the magic occur.
Understand that it is advisable to adapt it to suit your profile and viewers. Your followers count on to see a selected sort of content material in your profile. Reproducing content material that has nothing to do together with your message may appear off.
Alternatively, you can begin your personal problem and encourage others to do the identical.
You possibly can discover viral challenges and hashtags in your Uncover web page throughout the app (bottom-left). Keep in mind that the movies you see might be focused to your particular area.
8. Have a good time worldwide days
Why do you have to embrace holidays in your TikTok advertising and marketing technique?
Celebrating holidays is a simple methodology to reinforce your possibilities of going viral.
And there are many alternatives to rejoice important anniversaries that will in any other case be neglected in an ordinary advertising and marketing technique.
For instance, if you happen to’re an FMCG model, chances are you’ll wish to take a second to mark World Pasta Day or Worldwide Pancake Day.
In case you don’t know the place to start out, check out Socialinsider’s checklist of key holidays and celebrations for 2022.
9. Reply a query out of your group
A single video can spark a whole debate.
This is the reason Q&As are actually a key a part of TikTok.
When enabled, your viewers can mark their feedback as questions, making it simpler for creators to reply with a video or textual content.
This fashion, viewers and creators work together immediately.
10. Make earlier than & after movies
You would possibly assume that the period of earlier than & after movies is lengthy gone.
Effectively… they’re nonetheless a factor!
The good a part of creating earlier than & after movies is that they work nicely for many companies, whether or not it’s make-up, clothes, house decor, or different.
Earlier than & after movies are an ideal and entertaining technique to exhibit the superb outcomes of your services.
11. Listicles for the win!
Some would argue that listicles are too opinionated and missing in substance.
Listicles within the new video format, alternatively, aren’t going away anytime quickly.
Begin by making a video of your self counting your prime fives — it would not matter what the topic is.
How are you aware in case your TikTok content material is working?
On TikTok, trending and going viral is not as easy or predictable as on different social media networks.
However there is a vivid facet.
On TikTok, anybody can grow to be well-known in a single day.
It is essential to maintain observe of what labored and what did not so you may spot a sample and set up a method.
Manufacturers might also use social media analytics instruments to run a TikTok audit and perceive higher what issues to their viewers and what drives their buying selections.
Wrap up
We hope you discovered some inspiring concepts to discover.
However do not confine your self. Creativity is aware of no limits.
Experiment with completely different video concepts.
And eventually, keep in mind that, it doesn’t matter what the content material is, your TikTok movies should give your viewers related, participating, and entertaining data.
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