How a lot cash is a single TikTok put up price? How a lot ought to I cost manufacturers for a sponsored video? How a lot cash can I doubtlessly make on TikTok? These are the questions that TikTok cash calculators attempt to present solutions for. They’re instruments that assess the worth of TikTok posts and may also help established influencers, sponsoring manufacturers, in addition to anybody else who desires to begin a TikTok profession. The wonderful thing about these packages is that they’re fully free, so you may tinker with them everytime you need.
What Precisely is a TikTok Cash Calculator?
Earlier than beginning your TikTok profession, you most likely need to know the way a lot cash you may make from this platform. Fortunately, by utilizing these instruments, you are able to do simply that! Such a software program depends on completely different variables, corresponding to views, likes, and engagement charges, to evaluate how a lot cash you may make from adverts and influencer campaigns.
Calculators are primarily utilized by influencers, however they will also be priceless for sponsoring manufacturers. With these packages, corporations can assess the worth particular influencers deliver, which is able to assist them create appropriate influencer offers.
How Correct are These TikTok Cash Calculators?
For essentially the most half, these instruments present an arbitrary evaluation of potential earnings. They’ll provide you with a ballpark worth of a put up and the way a lot it is advisable spend to promote with a content material creator. As such, they’re a lot better for people who find themselves contemplating a TikTok profession (as they are going to give them a normal evaluation of potential earnings) however could be deceptive for manufacturers that need to rent influencers.
I at all times suggest that manufacturers work off of their very own first-party knowledge when negotiating influencer offers, however in case you are a startup or are new to TikTok influencer advertising, these calculators do provide you with one knowledge level to contemplate.
11 Beneficial TikTok Cash Calculators
With all that out of the way in which, let me introduce you to the TikTok cash calculators I like to make use of. I’ve divided these instruments into three classes, starting with essentially the most subtle and ending with essentially the most simplistic. I hope this helps you discover the correct TikTok cash calculator in your wants.
TikTok Cash Calculators to Estimate Your Worth per Submit
These calculators let you enter variables, corresponding to followers, views, and likes, to see how a lot cash a put up is likely to be price should you had been doing a model collaboration. Most of those packages are quite simplistic, don’t require registration, and you should utilize them immediately out of your browser.
1. Influencer Advertising Hub
With this highly effective software, you may estimate potential earnings from brand-sponsored content material on TikTok. It permits companies to evaluate the potential worth a content material creator brings by means of the social media platform and, based mostly on that, make them a partnership supply for every put up.
The TikTok calculator makes use of three metrics to make its estimate. It considers follower depend, complete likes, and complete variety of video clips. In response to it, having a excessive share of likes in comparison with followers is an effective indication of a devoted follower base and, as such, a excessive stage of engagement.
On the underside, you’ll see the estimated engagement price and earnings per video. These numbers shift noticeably as you tinker with the inputs, permitting you to evaluate completely different conditions. One of the best factor about this Influencer Advertising Hub is that it’s fully free and straightforward to make use of.
2. HypeAuditor
HypeAuditor is a complete influencer advertising platform that lets you discover influencers, recruit them, and handle campaigns. Amongst different issues, the corporate presents a nifty influencer calculator that is useful when signing a brand new cope with a creator.
This explicit on-line software is a lot better than Influencer Advertising Hub, because it comes with extra filters. For starters, it is advisable enter the title of the TikTok account. After that, you kind within the common video views, engagement price, and follower depend. The following step is defining the dimensions of the sponsor.
I additionally like that HypeAuditor takes into consideration rights and exclusivity. For instance, influencers can outline whether or not the model sponsor has the correct to their future content material on the social channel. Based mostly on the inputs, the software program can assess earnings potential. In addition to TikTok, the software additionally works for YouTube and Instagram.
3. Plerdy
Plerdy places emphasis on elements corresponding to target market and site to evaluate content material high quality and influencer engagement. On the software’s web page, you could find a proof of what constitutes a mega – influencer and a micro – influencer. The reason is essential for understanding what sort of engagement you may get out of your favourite creators and whether or not it’s price it to spend extra cash to signal a deal.
As for the filters, Plerdy is similar to the Influencer Advertising Hub. You have got the full variety of followers, likes per put up, and movies on the channel. After inserting these variables, the software program will present an estimated engagement price and potential revenue per put up.
It’s price mentioning that this equation doesn’t take into account the variety of lively customers and on a regular basis actions on the channel. As such, some influencers might sound a bit extra profitable than they doubtlessly are.
4. OTT web optimization
With this passive revenue calculator, you may simply run any type of influencer advertising marketing campaign. Just like different entries inside this class, OTT web optimization is comparatively simplistic and free, permitting you to shortly assess your monetization choices.
The software program estimates the manufacturing values of a person social profile by analyzing complete likes, complete followers, and the full variety of movies. After filling out every enter area, the highly effective software will predict how engaged audiences are on a selected TikTok channel. Influencers and types can use the TikTok earnings calculator to evaluate the potential of a median put up.
5. The Leap
The Leap is an organization that helps influencers join with a wider viewers. With the platform’s assistant, you may decide the subjects individuals are fascinated by, thus permitting you to succeed in an unlimited viewers with minimal effort. The software program is very nice for TikTok promoting, ensuring you get extra money from every potential consumer.
Like many different influencer platforms, the Leap has created a nifty TikTok influencer engagement and earnings calculator for its web site guests. The software takes into consideration complete movies, likes, and followers on a channel to evaluate the potential earnings from TikTok content material. Alternatively, you may insert the channel’s URL, and the software program will carry out the calculations by itself.
One of the best factor about this software program is that it really works for Instagram, YouTube, and TikTok. That approach, you may simply decide the worth of influencers’ horizontal and vertical movies, in addition to some other kind of content material they’re posting on their social channel. Whether or not you’re a possible sponsor or an influencer, this program will let you assess the promoting potential of TikTok channels.
Additional Studying: 8 Best Methods How To Make Cash on TikTok in 2024
6. SiteTrail
SiteTrail is considerably completely different from different TikTok revenue calculators on the listing. As a substitute of utilizing the present profile stats, you make a prediction of what number of views and movies you’re presupposed to get. Whereas the software nonetheless works in an analogous method, it approaches the difficulty a bit otherwise.
First, it is advisable enter an estimated variety of views per video. The following step is inserting the deliberate variety of movies per marketing campaign adopted by engagement charges in percentages. Apparently sufficient, in contrast to the opposite instruments on the listing, SiteTrail doesn’t consider the followers.
Upon urgent the “Calculate” button, you’ll get a number of knowledge factors. You possibly can see estimated complete earnings, estimated earnings per video, and earnings enhance with larger engagement. By protecting all these factors, you’ll have a greater understanding of potential monetary outcomes.
Additional Studying: 17 TikTok Video Concepts That Will Skyrocket Your Engagement
TikTok Cash Calculators that Estimate Earnings Based mostly Off of a Username
This group of instruments works a bit otherwise in comparison with the earlier class. As a substitute of analyzing all these knowledge factors, corresponding to likes, views, and followers, consumer title calculators make their estimates based mostly on the TikTok profile. In different phrases, they take into account the totality of a creator’s work to foretell future outcomes.
7. Exolyt
Exolyt is a well-liked software program for TikTok creators. It presents complete analytical insights that can enhance your campaigns and let you enhance outcomes over time. Amongst different issues, the corporate supplies a free consumer title calculator that permits influencers and sponsors to foretell the outcomes of an affiliate marketing campaign.
The software program is quite simplistic, so everybody can use it with out points. When you enter the influencer’s URL, the software will present a number of stats, together with the variety of followers, complete likes, complete movies, and exo rating. On the underside of the display, you’ll discover the estimated earnings vary, which helps you assess how a lot cash it is advisable spend for an influencer marketing campaign.
Exolyt did the sensible factor of connecting the calculator to their analytics platform. So, you will have the choice of receiving further insights a couple of profile by clicking on a button and continuing to the subsequent display.
8. FeedPixel
Like all different packages on the listing, FeedPixel is one thing that may profit each content material creators and potential sponsors. The net software program goes by means of your knowledge and assesses how a lot potential earnings you may make from promoting and influencer campaigns. All it’s important to do is insert your TikTok username and watch for FeedPixel to do its magic.
Amongst different issues, FeedPixel tries to foretell how a lot cash you may make from a single put up on the social community. Apparently sufficient, the software also can examine your earnings potential to that of different creators, which might function a sort of motivation for even higher efficiency.
Additional Studying: How A lot Do TikTokers Make in 2024? Listed here are the Deets.
9. InfluenceGrid
InfluencerGrid is a platform that lets you seek for influencers on TikTok. It presents a plethora of related knowledge to customers and likewise comes with a cash calculator.
If you insert a creator URL into the tab, you’ll get details about the consumer, together with their nation of origin, followers, views per video, likes per video, and engagement charges. The cool factor in regards to the idea is that the software doesn’t work individually. As a substitute, it sends you on to the platform, the place you may get further insights.
Principally, with this TikTok calculator, the corporate is attractive you to begin their free trial. However, whether or not you need to give the platform a strive or not, you’ll nonetheless get your knowledge so there isn’t any kind of restriction to fret about.
Additional Studying: 31 Influencers with the Most Followers on TikTok
TikTok Creator Fund Calculators
TikTok Creator Fund compensates influencers by giving them part of the platform’s revenues. That being stated, instruments from this class are particularly made to assist creators who’re part of the fund and need to assess their potential advert earnings. As talked about to start with, that is essentially the most simplistic class of instruments out of the three.
10. Jemsu
Jemsu is a two-part software program. It comes with a regular fund calculator and a reverse fund calculator. With the fundamental calculator, it’s important to enter the full variety of month-to-month views, and the software program will let you know how a lot cash you’ll earn based mostly on that.
The reverse fund calculator works a bit otherwise. When utilizing this software, it is advisable enter desired earnings, and the software program will let you know what number of views it is advisable get to succeed in that determine. Each calculators have a single enter field and a second output field, making them quite straightforward to make use of.
It’s price noting that Jemsu makes use of a 2-cent per 1,000 views calculation. The CPM can range considerably based mostly on a number of elements, which is why this software isn’t as dependable as you may suppose.
11. PlaylistPush
PlaylistPush is a little more complicated than Jemsu. As a substitute of getting only one tab for estimating views, it additionally features a CPM field. That approach, you may predict your earnings with way more accuracy. The software program makes use of a default 0.3 cents per 1,000 views calculation, however you may change it any approach you see match.
Utilizing PlaylistPush generally is a bit difficult should you’re a brand new content material creator and don’t know what to anticipate out of your campaigns. As there isn’t a set CPM, you may overestimate or underestimate your return charges, which is able to lead you to a flawed conclusion.
Additional Studying: 15 Highly effective AI TikTok Video Turbines to Simplify Video Creation
Abstract
Whereas these packages have their justifiable share of flaws, most notably the dearth of accuracy, they nonetheless serve a function. You need to use calculators to evaluate an influencer’s potential and the way a lot that individual can generate from his TikTok posts. I exploit these packages every so often, and I’m positive you may also discover some worth in them. Simply keep in mind, thought, that they’re solely a information and a single knowledge level amongst many who try to be contemplating.
Hero Picture by Sasun Bughdaryan on Unsplash
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