As you construct a social media advertising technique in your model, you must know the sort of individuals you wish to attain. It’s practically unattainable to realize your advertising objectives should you don’t publish the appropriate content material on the appropriate platforms (a.okay.a. the place your perfect viewers hangs out).
Every social media platform has its personal distinctive demographics. For example, TikTok is principally utilized by Gen Z-ers and millennials. LinkedIn, alternatively, is geared in the direction of career-oriented individuals.
Understanding the demographics of every social media platform will assist you recognize which community try to be on to realize your advertising objectives. And the easiest way to try this is to have a look at the exhausting numbers. That stated, listed here are 100 social media demographics that entrepreneurs ought to pay attention to in 2022.
Normal social media demographics
- As of January 2022, 4.62 billion individuals had been lively on social media. That’s greater than half of the earth’s inhabitants.
- Globally, individuals spend a median of 2 hours and 27 minutes on social media every single day.
- There’s a digital gender hole worldwide as 54% of social media customers worldwide establish as male. This hole is widest in southern Asia, the place solely 28% of social media customers establish as feminine.
- The common person spends 35% of their complete time utilizing the web on social media.
- Globally, social media customers who establish as feminine spend extra time on social platforms than those that establish as male. In reality, females aged 16 – 24 spend probably the most total time on social media (3 hours and 13 minutes a day, on common).
- With nearly 3 billion world lively customers, Fb remains to be the most important and hottest social media platform.
- Nonetheless, Fb isn’t the world’s favourite social media platform. WhatsApp is—and it has gained the hearts of 15.7% of social media customers worldwide.
- Each month, the common web person makes use of 7.5 totally different social platforms. In Brazil, individuals use probably the most social media platforms (a median of 8.7 platforms month-to-month), whereas individuals use the least variety of social platforms in Japan (a median of three.9 platforms per 30 days).
- Nearly half of worldwide web customers say that they primarily use social media to keep up a correspondence with household and pals. Different in style causes embrace filling spare time, studying information/trending tales, and discovering content material. Solely 17.4% of customers stated “supporting and connecting with good causes” was a major purpose they used social media. (Which sucks, amirite?)
Fb demographics
Based in 2004, Fb is the most well-liked social media platform that exists. And there’s a very good likelihood your audience makes use of it. I imply, over 79% of people that use different social networks additionally use Fb.
Normal Fb demographics
Fb age and gender demographics
- 31% of all Fb customers are aged 25 – 34.
- 41% of all Fb customers are aged 45 and older.
- 56.6% of Fb customers establish as male, and 43.4% establish as feminine. Male customers aged between 25 and 34 are the most important demographic of Fb customers.
Picture: Statista
- Of all the key social media platforms, Fb has the smallest age hole in customers. The age distinction between the youngest and oldest customers is about 20 years.
- 55.1% of Fb Market customers establish as male, and 44.9% establish as feminine.
Fb machine statistics
Additional studying: Take a look at this Hootsuite article that particulars much more Fb demographics that your model can goal.
Fb training and earnings demographics
Twitter demographics
Since its launch in 2006, Twitter has revolutionized the way in which information spreads—and the way rapidly. Right here’s the demographic data you must take full benefit of Twitter’s affect.
Normal Twitter demographics
Twitter age and gender demographics
- 56.4% of Twitter’s promoting viewers establish as male, and 43.6% are feminine.
- 38.5% of Twitter customers globally are aged between 25 and 34. And 59.2% of Twitter customers fall between the ages 25-49.
Twitter demographics by earnings and training
Picture: PEW Analysis Heart
Additional studying: Take a look at this Hootsuite compilation of important Twitter statistics to tell your model’s social media advertising technique.
Instagram demographics
Instagram is at present the fourth most-used social media platform on the earth.
This community is visual-focused, and it has options like Reels, Dwell, and Outlets to assist common customers, entrepreneurs and model homeowners share the perfect photos and movies with the appropriate individuals.
Normal Instagram demographics
Instagram age and gender demographics
- Over half of Instagram customers worldwide are underneath the age of 35.
- As of January 2022, 49% of all Instagram customers on the earth establish as feminine.
- Instagram is usually utilized by youthful individuals. In reality, 84% of youngsters in the US use Instagram not less than as soon as a month.
Picture: Statista
Additional studying: If your online business makes use of Instagram for advertising functions, try this Hootsuite submit for 30+ essential Instagram statistics.
LinkedIn demographics
LinkedIn was based in 2002, and since then, it has helped enterprise professionals join with each other.
If you happen to’re a model, you almost certainly must have a LinkedIn enterprise web page to attach together with your audience (particularly in case your viewers is made up of enterprise professionals).
Normal LinkedIn demographics
LinkedIn age and gender demographics
LinkedIn geography demographics
Picture: Statista
LinkedIn demographics by earnings and training
- 89% of American adults who’ve a university diploma use LinkedIn.
- 50% of American adults who earn over $75,000 a yr use LinkedIn.
Additional studying: Take a look at this Hootsuite submit to get much more LinkedIn demographics that matter.
Pinterest demographics
Launched in 2010, Pinterest is at present the 14th hottest platform on the earth. It grew a lot throughout the COVID-19 pandemic as extra individuals tried to study new expertise, discover new recipes, and get extra inspiration.
If we’re being trustworthy, Pinterest is extra like a search engine than a social media platform. However it’s used for advertising functions a lot that we simply needed to embrace it on this checklist.
Normal Pinterest demographics
Picture: Statista
- 85% of Pinterest customers (additionally referred to as Pinners) use the platform to begin new tasks.
Pinterest age and gender demographics
Picture: Statista
Pinterest geography demographics
Pinterest demographics by earnings and training
- 37% of Individuals who’ve a university diploma use Pinterest.
- 40% of Individuals who make greater than $75,000 a yr use Pinterest.
Additional studying: The group at Hootsuite compiled much more Pinterest demographic stats that can assist you enhance your model’s Pinterest advertising technique.
TikTok demographics
Launched in 2016, TikTok is the most recent social media platform on this checklist. But, the video-sharing app has blown up a lot that it’s at present the seventh most used social media platform on the earth.
The sudden reputation of TikTok has induced the app to turn into a social sensation, and other people (principally youthful) are constructing profitable careers off of the movies they share on the app.
Normal TikTok demographics
TikTok age and gender demographics
- 57% of all TikTok customers worldwide establish as feminine, and 43% establish as male.
- 25% of TikTok customers in the US are aged between 10 and 19. 22% are aged 20 to 29. And 4% of Individuals aged 65 years previous and above use TikTok.
- 70% of American youngsters use TikTok not less than as soon as a month.
Picture: Statista
TikTok geography stats
- TikTok customers in the US between the ages of 15 to 25 elevated by 180% throughout the COVID-19 pandemic.
- TikTok is probably the most downloaded app in over 40 nations globally.
- TikTok is obtainable in over 150 totally different markets and in 35 languages.
- Based mostly on iOS income, the US is TikTok’s main market globally.
- Based mostly on Google Play downloads, Eire has the fastest- rising TikTok market. And Peru has the fast-growing iOS TikTok viewers.
TikTok demographics by earnings and training
- 19% of faculty graduates use TikTok (and 21% of people that have accomplished highschool or much less use the platform).
- 29% of Individuals who make between $30,000 and $50,000 a yr use TikTok.
Snapchat demographics
Snapchat is popularly used amongst youthful audiences, nevertheless it has the biggest age hole out of any social media platform (extra data under). Which means each younger and previous individuals alike like to snap.
Normal Snapchat demographics
Snapchat age and gender demographics
Snapchat geography stats
Picture: Statista
Snapchat demographics by earnings and training
- 25% of Snapchat customers in the US make lower than $30,000 a yr, 27% make between $30,000 and $50,000, 29% make between $50,000 and $75,000, and 28% earn over $75,000 a yr.
- 55% of Snapchat customers in the US have both accomplished some school or have a level.
YouTube demographics
The primary video on YouTube went dwell in 2005. Since then, YouTube has grown to be the world’s second most-used social platform.
If you happen to use YouTube, listed here are some demographic stats for you.
Normal YouTube demographics
YouTube age and gender demographics
- 53.9% of YouTube customers in the US are male, and 46.1% are feminine.
- 77% of Web customers in the US aged 15-25 use YouTube.
Picture: Statista
YouTube units stats
YouTube demographics by earnings and training
Additional studying: This Hootsuite submit covers much more YouTube statistics to assist information your YouTube advertising technique.
