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100 Important PPC Statistics Each Marketer Must Know in 2023


The crown weighs closely on the top of your advertising and marketing management when making command selections about useful resource allocation. The search engine optimisation lengthy sport is necessary, however reserving a finances for search engine advertising and marketing (SEM) can be a wise play, together with pay-per-click (PPC) advertising and marketing.

Snagging larger spots on SERPs can rapidly enhance visitors, and PPC methods have been confirmed to extend conversion. How can a marketer confidently resolve how a lot cash to place the place, and is it time to persuade the finance group to spice up the finances?

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Backing up your selections or budgetary requests with information is a great transfer. To that finish, we’ve compiled an extended and helpful record of PPC — on each search and social — and SEM statistics that entrepreneurs can use in 2023 to information and validate necessary strategic decisions of their advertising and marketing plans.

Desk of Contents

Search PPC Statistics

Social PPC Statistics

Search Engine Advertising and marketing Statistics

Person Habits Statistics

Paid Search Statistics

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