By Sean Tinney August 17, 2023
Anybody who writes recurrently, can relate to this – It takes quite a lot of effort and time simply developing with the best subjects. Then on high of that it’s a must to truly write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, most probably you write for a number of channels – like a weblog, publication, social media.
There are just a few targets you must attempt to obtain with something you write:
1 – Don’t be boring
2 – Educate the reader one thing they could not know
3 – Depart an impression that causes readers to really feel like they’ve to reply or react
Due to these targets (actually, they’re my guidelines for writing participating content material), there are days the place it’s possible you’ll wrestle to provide you with content material concepts.
Then once you do have an thought, it might take you just a few hours to put in writing one piece of content material.
But when there was a solution to make writing content material faster and simpler whereas nonetheless producing tremendous participating content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the way in which was repurposed from a publication), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for increased engagement.
Repurpose e mail into a brand new weblog
I used to have a look at my publication content material and weblog content material as two totally different methods. Till I wrote this e mail again in Could. It was about the right way to develop your online business with extra and higher critiques.
I assumed it will make an important weblog put up, so I did some key phrase analysis (which I do for all my weblog posts) and located there was a great search quantity for “the right way to get Google critiques”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: Methods to get Google critiques: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social put up
That is the simplest solution to repurpose content material, simply pull one essential nugget of data out of your weblog and make it a social put up. Embody the weblog put up URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog put up on the “finest fonts for emails” and turned it right into a Twitter put up by highlighting the highest methods to decide on an e mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive extra visitors to the weblog put up.
Repurpose weblog content material for a Thread
Or you may summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog put up on “the right way to develop your e mail checklist utilizing YouTube” that I became a Twitter Thread.
Make your publication a social put up
I took this publication the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the publication (additionally known as a Publication Hub) so anybody, even when they weren’t on our e mail checklist, may learn it.
Do you know that each one AWeber accounts come geared up together with your very personal Publication Hub – right here’s how you could find it.
Flip a weblog into e mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e mail publication.
You could have a number of fast and straightforward choices for turning your blogs into publication content material (particularly you probably have an AWeber account).
Possibility 1: Use the feed factor
In AWeber accounts there’s a “feed” factor within the drag & drop builder. Pull the feed factor into your e mail, then add your weblog URL and your most up-to-date weblog posts are robotically added to your e mail.
You’ll be able to present the picture, title, description, writer, and date for every weblog.
The feed factor will also be used for YouTube movies and podcasts.
Possibility 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
Once you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material similar to a publication.
That’s when you may ask AI to summarize your weblog.
AWeber has an AI writing assistant function constructed immediately into the e-mail message builder. Simply open up the immediate and ask AI to summarize your put up.
Right here’s a great immediate you should use to make sure the identical high quality is produced:
Summarize this weblog put up [blog url]. Write it in the identical tone and voice because the weblog put up. Hold the phrase rely to underneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes have been superb.
Repurpose a publication for a YouTube video
As soon as your content material’s written, you basically have a top level view for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the publication about Threads that we already repurposed for social media and had certainly one of my colleagues create a YouTube video.
This offers us much more methods we are able to use that one piece of content material for a number of totally different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog put up (E mail design suggestions: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are typically an extended type of content material, you don’t need to learn it verbatim. As an alternative break your weblog put up out into sections the place you may speak about key factors of your put up.
Repurpose content material right into a lead magnet
You could have all this superb content material in your weblog, YouTube movies, your publication, and probably social media that you may bundle collectively to create a lead magnet.
Begin with content material that’s driving essentially the most visitors, this can be a good indicator that’s a preferred matter.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to coach readers on the various kinds of copywriting formulation that could possibly be used to put in writing higher emails. We pulled the content material from this weblog put up titled “The three finest copywriting formulation for e mail advertising.”
Repurpose content material right into a course
Creating a web based course is a unbelievable solution to monetize your content material. Plus when utilizing present content material from a weblog put up, creating this course could be a fairly fast and straightforward effort.
To create worth to your on-line course, it’s essential to enrich your present weblog content material with supplementary supplies. These could possibly be slideshow displays, participating movies, infographics, templates, and different assist sources that cater to various studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make the whole course of of making a web based course very easy.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 E mail Advertising Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of skilled insights out there from our content material, we curated a exceptional studying expertise that resonates with our customers and helps them change into higher e mail entrepreneurs.
Repurpose content material for a podcast episode
Wanting concepts for a podcast episode? Look no additional than your present content material. Publication and weblog content material make nice subjects for a podcast.
The very best half is you basically have an indicator on how common that content material might be by your e mail opens and clicks or weblog visitors.
AWeber created a collection of podcast episodes primarily based solely on the content material from this Final Information to E mail Advertising.
Right here’s an instance of a type of podcast episodes:
Your flip
Repurposing content material just isn’t a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising plan. However you’d be shocked what number of nice content material writers don’t apply this technique. Me included, till not too long ago.
So for those who haven’t began repurposing your content material, no time like the current to begin. When you have been, let me know what techniques you employ.
