10 of the Greatest Order Affirmation Emails to Encourage Your Personal

There’s one sort of advertising e-mail your subscribers need and anticipate to see of their inboxes as quickly as potential. It’s not an deserted cart e-mail or a back-in-stock e-mail. It’s an order affirmation e-mail.

Your clients need to make sure that their fee went by means of and their order is appropriate.

Nevertheless, when used proper, an order affirmation can turn out to be way more than a easy transactional e-mail.

Driving eight occasions extra opens than common advertising emails, order affirmation emails are the right alternative to:

• Seize patrons’ pleasure;
• Cross-sell and upsell with out sounding salesy;
• Drive referrals;
• Construct buyer loyalty;
• And way more.

On this publish, I’ll share learn how to obtain the entire above with minor tweaks to your order affirmation emails—supported by 10 real-life examples from main e-commerce manufacturers.

The truth is, it will be an ecommerce mistake that destroys your buyer’s belief to neglect this quite simple transactional e-mail. 

Let’s see 10 of one of the best order affirmation e-mail examples that do exactly that and talk about how one can enhance your emails.

No matter how well-thought-out your checkout is or what number of belief badges you show, on-line purchasing at all times carries uncertainty. Some clients will expertise post-purchase pleasure, whereas others will really feel uneasy.

Fortunately, you possibly can put your clients’ minds comfortable by giving them detailed data in your affirmation emails, together with:

• The place their order can be shipped to;
• When it’ll arrive; and
• What it comprises.

ASOS does this nicely in its first post-purchase e-mail:

Whenever you place an order on the ASOS web site, you obtain an e-mail together with your order particulars underneath three headings: the place, when, and what.

The whole lot you should learn about your order is on this e-mail, out of your supply tackle to the anticipated arrival date. You additionally get a brief abstract with a product description, measurement, amount, and value, in addition to your fee technique.

Since returns are pricey for e-tailers, ASOS offers you the choice to cancel your order for those who’re hesitant, underneath a headline that reads “Modified your thoughts?”

Right here, ASOS additionally reminds you of its versatile return coverage to ensure buyer satisfaction from the primary e-mail and scale back any unease you would possibly expertise.

Within the the rest of the e-mail, the corporate encourages you to affix its publication, have interaction with its content material, and obtain its cellular app:

ASOS is aware of what its clients anticipate from this e-mail. That’s why any self-promotion solely comes after you get the essential data, in case you “need extra ASOS.”

When ASOS ships your order, you get one other e-mail, this time inviting you again to its retailer to examine new arrivals:

With this e-mail, the corporate nudges you to position a second order whilst you’re nonetheless extremely engaged with the model.

You hear from ASOS one final time in case your supply will get delayed, in a easy, plain-text e-mail format:

ASOS’s supply replace is a considerate addition to its order affirmation sequence and it’s particularly related in these occasions.

Comply with ASOS’s instance and transcend a easy affirmation e-mail. As a substitute, arrange a post-purchase workflow to get loyal clients on autopilot.

Whereas ASOS retains the content material of its order affirmation e-mail to a minimal and focuses solely on the three key questions, manufacturers like Lush produce other priorities of their emails.

Whenever you place an order on its web site, Lush sends you a affirmation e-mail together with your order quantity included within the topic line:

Though it’s removed from being artistic or thrilling, Lush’s sensible method to topic strains can turn out to be useful when customers have to find details about their orders.

(I can’t inform you what number of occasions I regarded for an order quantity in a affirmation e-mail when a help workforce requested me to. So, thanks, Lush.)

That is what Lush’s order affirmation e-mail seems like:

The corporate begins the e-mail with a Covid19 replace, understanding that loads of web shoppers are not sure about supply dates, particularly in the case of worldwide parcels.

Subsequent, they recap necessary data reminiscent of order date, supply technique, and supply and billing addresses.

After that, you see a abstract of all of the merchandise you ordered with their amount, value, and weight data—along with some key phrases explaining the product and its elements.

On the backside of the e-mail, you see six icons, repeating Lush’s key values. If you happen to store from Lush, you seemingly share its rules, reminiscent of animal welfare and moral consumption. These badges assist remind you that you simply made the precise determination with shopping for from the corporate.

It’s additionally a wise approach so as to add your model’s persona to an in any other case boring transactional e-mail. Whether or not visually or verbally, you possibly can model your affirmation emails by reminding customers of your worth proposition, as Lush does.

Estrid, the Swedish razor subscription firm, chooses the latter.

Whenever you place an order on the web site, you get this affirmation e-mail with a simple headline. Within the first two paragraphs of the copy, Estrid goals to make you be ok with your determination.

First, they trace at why you made the precise selection by switching to Estrid and the way it will prevent cash. Second, they inform you {that a} portion of your order will go to charities, so you possibly can really feel even higher about inserting this order.

Estrid is all for physique positivity and you may simply inform that from its order affirmation e-mail. Whenever you be a part of its subscription service, they welcome you to the self-love membership, making you are feeling like part of a group.

Lastly, Estrid options the product you simply purchased with its picture, your tackle, and transport technique so you possibly can double-check for errors earlier than it’s too late.

When Estrid packs your order, you get this transport affirmation e-mail:

In it, the corporate merely informs you that your items are on the way in which and you may “simply sit again and loosen up.” With this e-mail, Estrid eases your thoughts (as soon as extra) and builds anticipation for the arrival of your order.

In case your transport affirmation emails include a monitoring quantity and a hyperlink, take into account following Estrid’s instance as an alternative.

Nevertheless, including a little bit humor to your affirmation emails can ease the strain and make your clients really feel extra snug about your model, as Glossier does:

Glossier begins off this e-mail with lighthearted copy that eases your thoughts by saying “all the things goes in keeping with plan.”

Subsequent, the corporate informs you about its longer processing occasions and units clear expectations to your order’s arrival.

Within the e-mail, you additionally see the merchandise you ordered along with giant photos. This helps you see any potential errors and rekindles your pleasure to your new goodies.

Glossier additionally does one thing intelligent on the backside of this e-mail:

After confirming your transport tackle and technique, and providing the choice to cancel your order, Glossier invitations you to its referral program.

Better of all, Glossier does this with out mentioning this system itself. As a substitute, they evoke curiosity by asking if you wish to save 100 DKK in your subsequent order. Contemplating you simply purchased from the corporate, you’re seemingly eager about saving on a future buy, too.

Glossier’s transport affirmation additionally follows an identical tone:

Nothing fancy or excessive right here. However discover how Glossier will get you enthusiastic about your new merchandise by telling you to “go forward and clear off some shelf area.” Your merchandise are quickly arriving, so that you higher prepare for them.

Simplicity and readability work wonders in the case of the sort of e-mail, and Monki is conscious of this.

Whenever you place an order on the Monki web site, you obtain this straightforward e-mail together with your order particulars and abstract, along with the dimensions, amount, and low cost data for every product you purchased.

I like how Monki exhibits the quantity of low cost you bought in your order. It’s an ideal reminder that you simply saved cash so you are feeling higher about spending cash on the Monki retailer.

Now, take a more in-depth take a look at the header of Monki’s e-mail:

The 4 headlines take you to the corporate’s new arrivals, buyer photographs, retailer locator, and provides you an opportunity to affix its e-mail listing for those who haven’t already agreed to that.

This can be a sensible and delicate method to lure clients again to the web site to allow them to place one other order or have interaction with the model.

The second headline #monkistyle is value wanting into. Whenever you click on the hyperlink, Monki takes you to a landing web page devoted to buyer photographs:

And it will get higher.

When clicked, every picture opens in a brand new modal so you possibly can go to the client’s Instagram and click on by means of to purchase the product within the picture.

Due to user-generated content material, Monki exhibits its merchandise in motion with none extra effort and provides social proof to its model.

That’s what Bestseller does efficiently.

Whenever you place an order and get a affirmation e-mail from Bestseller, you see a progress bar with three icons on prime. Due to this visible assist and the part referred to as “What’s Subsequent” beneath, you understand what to anticipate about your order over the following few days.

Bestseller is aware of that you simply may need some questions on your order. That’s why the second headline you see on this e-mail is “Want Assist?”

After offering you with the transactional particulars, Bestseller invitations you to enroll in its publication. Since its clients already dedicated to one thing larger, it’s was an excellent time for the model to ask for a smaller favor.

Much like the examples above, Bestseller sends a supply affirmation e-mail when it ships your objects:

Very similar to the primary e-mail, the corporate units expectations with a progress bar that’s now moved one step additional.

The “What’s Subsequent” part has now modified to incorporate transport data so to monitor your order and look ahead to receiving it.

Notice that the “Want Assist?” part remains to be on the prime of the e-mail as a result of the order course of isn’t full but. This can be a nice instance of a model making it simple for its clients to succeed in out at any stage of their order.

Cult Magnificence follows this technique and guides its clients in the precise path with a fascinating order affirmation e-mail instance:

Following greatest practices, Cult Magnificence captures your pleasure with its headline. Then, it offers you the small print of your transaction.

However one thing extra attention-grabbing is occurring on the precise aspect of the e-mail.

After providing you a serving to hand, Cult Magnificence invitations you again to its web site, however with three completely different choices:

• Replace your preferences and get a reduction in your subsequent order (learn: information enrichment and segmentation);
• Try what’s new on the web site (learn: selling new arrivals); or
• Be taught magnificence suggestions and developments (learn: content material advertising.)

This can be a sensible instance of partaking order affirmation emails as a result of Cult Magnificence is aware of that its clients usually are not the identical. That’s why it guides them to locations of various engagement ranges, with compelling causes.

Comply with Cult Magnificence’s instance to ship new clients again to your web site with out coming off as too salesy.

Encouraging repeat purchases is one method to make extra income out of your order affirmation emails. 

Firebox, alternatively, follows a unique path and focuses on referrals.

On this e-mail, Firebox merely informs you that subsequent up is dispatch and appreciates you for being a buyer in a pleasant tone.

After product and supply particulars, Firebox has a piece devoted to encouraging referrals:

Whereas asking you to inform your mates about them, the corporate clearly writes the motivation for each events.

Simply once you purchased a bunch of latest objects and heard all the good phrases from Firebox, why wouldn’t you inform your mates about them?

If you happen to’ve been a long-time follower, you understand that we’re enormous followers of Beardbrand’s advertising. That’s why I needed to look into Beardbrand’s order affirmation emails and I’m not disillusioned.

Whenever you place an order, Beardbrand, first, sends you this e-mail:

From the visible to the copy, Beardbrand shares your pleasure on this e-mail. With the headlines “that was an ideal transfer” and “get able to be superior,” the corporate additionally confirms your shopping for determination.

Just a few days after making a purchase order, Beardbrand sends you one other e-mail with the topic line, “Your folks will thanks.”

In it, Beardbrand confirms your determination yet another time and asks you to refer some buddies. If you happen to achieve this, your mates will get a particular deal, and also you’ll be a “grooming guru” of their eyes.

After I clicked the e-mail and stuffed out a kind on Beardbrand’s web site, my colleague Rikke acquired this e-mail shortly upon my referral:

After complimenting Rikke for being a fortunate man (!), Beardbrand gives her a $25 credit score. However there’s a caveat: it solely applies to a selected starter package.

And for those who purchase that starter package, Beardbrand provides one other $25 credit score to your account. See how they hook you?

Somewhat than offer you a coupon code that applies to any product, Beardbrand directs you to a place to begin and makes certain you come for extra.

Regardless of the way you handle your referral program, order affirmation emails are an ideal place to request and comply with up on referrals.

Cross-selling with order affirmation emails is nothing new.

You seemingly comprehend it nicely, because of Amazon:

Whereas this method would possibly work for e-commerce giants like Amazon, you possibly can supply your clients a stronger motive than “incessantly purchased collectively.”

The important thing to efficient cross-selling is recommending genuinely complementary merchandise. In some niches, like attire, it’s simpler to make related product suggestions.

Try how Zalando cross-sells in its order affirmation emails:

After giving details about the estimated supply date and the full value, Zalando shows the merchandise you ordered—divided into a number of sellers with completely different supply dates.

Below every clothes merchandise you purchased, you see a name to motion (CTA) button that reads “Full Your Look.” Versus “Steadily Purchased Collectively,” Zalando’s CTA speaks on to you. Plus, it offers you a transparent motive to purchase extra: finishing your look with matching garments and equipment.

Whenever you click on the hyperlink, Zalando takes you to a touchdown web page with comparable merchandise you would possibly like:

Pants for t-shirts: a simple and cheap advice.

Discover how the CTA adjustments to “Good Match” subsequent to the sweetness product in my affirmation e-mail. This time, Zalando recommends different magnificence merchandise from the identical model and class:

It’s an ideal tactic that may assist improve your income with order affirmation emails even for those who’re not a trend e-tailer.

Conclusion

Order affirmation emails are a goldmine ready to be tapped, however solely a handful of e-commerce manufacturers are utilizing them to their fullest potential.

With minor enhancements, you possibly can optimize your order affirmation emails for greater engagement and improve your income on autopilot.