10 Nice Examples of Welcome Emails for New Clients & Staff

We have all heard this maxim, “First impressions final”, so we’re conscious how vital it’s to strike impression.

Confirmed up late for a job interview? That is a foul first impression. Eat a clove of garlic and neglect to brush your tooth earlier than a primary date? Additionally a foul first impression.

It seems that the “make first impression” precept holds true not solely in face-to-face encounters however in e-mail interactions as properly. The end result of giving impression in emails goes a protracted solution to join with potential enterprise contacts or buyer

While you ship a welcome e-mail to a brand new weblog reader, e-newsletter subscriber, or buyer, you make a primary impression on behalf of your model. To assist make sure you’re making one of the best first impression attainable, we have rounded up some examples of standout welcome emails from manufacturers huge and small.

Professional Tip: Use HubSpot’s free e-mail advertising and marketing software program to simply create a high-quality welcome e-mail sequence like those featured beneath.

Every instance beneath showcases totally different ways and methods for participating new e-mail subscribers. Let’s dive in.

The Elements of an Spectacular Welcome E-mail

One issue that basically impacts the buyer onboarding course of is the welcome e-mail. Whereas there’s no one-size-fits-all format, there are a number of key parts that may assist your e-mail stand out from the gang and join along with your supposed viewers. These embrace:

1. Compelling Topic Traces

Ensuring recipients really open your emails is step one in making impression. Topic strains are crucial, so go for brief and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential prospects.

2. Content material Suggestions

Whereas the principle function of welcome emails is to introduce your model, it’s additionally crucial so as to add worth by offering the following steps for prospects. A superb place to begin is by providing hyperlinks to the good content material in your web site that can give your prospects extra context in the event that they’re interested by what you do and the way you do it.

3. Customized Affords

Personalization may also help your welcome emails stand out from the pack. By offering custom-made introductory, provides on merchandise customers could also be wished. By basing it on the knowledge they’ve supplied or knowledge accessible to the general public by way of social platforms, welcome emails may also help drive ongoing curiosity.

4. Clear Decide-Out Choices

It’s additionally vital to supply a transparent method out if customers aren’t . Be sure that all of your welcome emails comprise “unsubscribe” choices that permit prospects to pick how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t simple to cease. All the time give prospects a solution to opt-out.

10 Examples of Standout Welcome Emails

So what does an important welcome e-mail appear to be? We’ve collected some standout welcome message sequence examples that embrace getting began messages, thanks emails, and provide templates that can assist you along with your buyer onboarding course of from begin to end — and make an important impression alongside the way in which.

1. Virgin America

Kind of welcome: Get Began

A welcome e-mail is an ideal medium for introducing of us to the traits (and eccentricities) that make your model distinctive.

For Virgin America, which means placing the “I like you” hand image entrance and heart. This small gesture alerts to the recipient that the oldsters at Virgin America care about their prospects. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally helps to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Kind of welcome: Get Began

Generally the tiniest of components in a welcome e-mail can converse volumes a couple of model. And in terms of Food52’s welcome e-mail, their preview textual content on the high of the e-mail, “We introduced snacks,” positively accomplishes this.

Often known as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e-mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So if you see Food52’s welcome e-mail in your inbox, you get a style of their model’s character earlier than you even open it.

Food52’s welcome e-mail additionally does job of constructing belief by placing a face (make that two faces) to their identify. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Kind of welcome: Video

From the topic line, right down to the conversational tone within the e-mail physique, the picture of a welcome e-mail above retains it pleasant and easy, so the main focus stays on the introductory video inside.

Monday.com is a process administration device for groups and companies, and the welcome e-mail you get if you enroll makes you’re feeling like a CEO, as a result of Roy Man is talking on to you. The e-mail even personalizes the opening greeting through the use of the recipient’s first identify, and that is well-known for growing e-mail click-through charges (particularly if the identify is within the topic line).

The extra you can also make your e-mail sound like a one-on-one dialog between you and your subscriber, the higher. In case you have simply so many particulars that you could inform your new buyer about, comply with Monday.com’s lead and embed them on a video, moderately than spelling all of them out on the e-mail itself.

4. Kate Spade

Kind of welcome: Thank You

Let’s face it, the internet-using public like us are continually bombarded with prompts to enroll in and subscribe to all types of e-mail communications. In order a model, when somebody takes the time to sift by means of all of the chaos so as to deliberately join your e-mail communications, it is a huge deal.

To acknowledge how grateful they’re to the oldsters who really take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They are saying “Thank You” in huge, daring lettering. y putting that “Thank You” notice on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter by way of mail. (The 15% off low cost code does not damage both.)

5. Lyft

Kind of welcome: Get Began

If there’s a perfect “perspective” that welcome emails ought to give off, Lyft has it. The corporate’s easy however vibrant welcome e-mail focuses solely on the appear and feel of the app, delivering a design that is as heat and clean because the lifts that Lyft needs to offer you. On the similar time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Experience”, an inviting language that does not make you’re feeling pressured as a brand new person.

6. Munk Pank

Kind of welcome: Our Story

The Munk Pank’s welcome e-mail is the story of why the corporate was based. This can be a wholesome snack retailer based by a husband and spouse. Of their welcome e-mail, they point out that they began the corporate as a result of they by no means appeared to search out nutritious snacks to maintain them energized and on the go.

This is a wonderful model of a welcome e-mail as a result of they let their prospects know they’ll relate to the issues they’re dealing with they usually’ve been there. This helps in constructing belief and relatability; it additionally offers prospects a peek into what they need to count on from their merchandise.

The e-mail ends by sharing the corporate’s mission to assist them dwell a wholesome life-style. This welcome e-mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and life-style; a mission that goes past snacks.

7. Who Offers a Crap

Kind of welcome: Why Us

Who Offers a Crap is a company that sells natural rest room paper, they usually’re very obsessed with it. Their welcome e-mail is equally enjoyable and informative. They state all of the explanation why it is best to go for natural and eco-friendly merchandise. Then, they sweeten the pot (pun supposed) by noting that they donate 50% of their earnings to international sanitation tasks.

The e-mail reminds the customer that they nonetheless get the bathroom paper on the similar worth they do within the grocery store. In addition they have a compelling name to motion of their welcome e-mail that gives 10% of their merchandise for individuals who subscribe to their e-mail checklist. The corporate added their “Store Now” button for comfort, so if readers are satisfied to purchase, they’ll achieve this in a single click on.

8. SAXX Underwear

Kind of welcome: Provide

SAXX Underwear makes a speciality of males’s underwear, and their welcome e-mail may be very catchy and inventive. Their topic line “welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome e-mail may be very visible, too. They display their consolation assure with photographs of fashions carrying their boxers.

The welcome e-mail additionally offers a ten% off code for his or her first-time consumers and directs them to their retailer. In addition to the provide, they current their refund coverage boldly to supply reassurance for prospects who could also be not sure. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome e-mail is the tone of the copy and the cautious but daring and catchy selection of phrases.

9. InVision

Kind of welcome: Video

While you join InVision’s free prototyping app, the welcome e-mail makes it very clear what the next step ought to be.

To information individuals on find out how to use InVision’s app, the corporate’s welcome e-mail does not merely checklist out what you could do to get began. As an alternative, it reveals you what you could do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes quite a lot of sense.

10. Drift

Kind of welcome: Get Began

No fancy design work. No movies. No images. The welcome e-mail Drift sends out after signing up for his or her e-newsletter is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e-mail sequences after you get on their e-mail checklist,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is just a bulleted checklist of the corporate’s hottest weblog posts. And the one point out of the product is available in a short postscript on the very finish.

If you happen to’re attempting to craft a welcome e-mail that is non-interruptive, and laser-focused on including worth as an alternative of fluff, this can be a nice instance to comply with.

Bonus Instance: HubSpot’s Welcome E-mail Templates

Want just a little assist in getting your welcome e-mail efforts off the bottom? We’ve obtained you coated with welcome message templates to streamline the connection course of. The instance beneath is one in all 4 templates provided in our free package (which additionally contains 40+ buyer e-mail templates) and showcases an easy instance of an important welcome e-mail.

Merely fill within the particulars, tweak the textual content to replicate your model voice, and begin sending.

Now that you simply’ve seen some nice examples of welcome emails, let’s dig into the method of writing an important e-mail and catching buyer consideration.

1. Write a catchy topic line.

Analysis reveals that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. Meaning in case your welcome e-mail does not catch the attention of your new buyer, they might not know you despatched it in any respect.

One of the best device you’ll be able to leverage to extend e-mail open charges is the topic line. A catchy and actionable topic line can draw prospects in and make them interested by your content material.

When writing topic strains, you’ll want to embrace what your e-mail is selling and the way it will profit your buyer. Bear in mind to be concise, as a result of the reader can solely see a sentence or two within the preview. A superb rule of thumb is that your topic line ought to present sufficient info to peak the reader’s curiosity, however not sufficient in order that they should open your e-mail for the complete particulars.

2. Restate your worth proposition.

Though this will seem to be an pointless step to take, it may possibly really present some important advantages.

The obvious profit is that it gives the shopper with some reassurance that they made the precise resolution signing up. It is by no means a foul factor to remind prospects why they created an account with you, and it clarifies precisely what they’ll count on to attain along with your services or products.

This additionally offers you the chance to obviously clarify any ancillary companies or options that you simply provide that would create extra stickiness with your corporation. That is very true when you’ve got a posh answer with distinctive options that prospects may not find out about.

3. Present the following onboarding steps.

Now that you have reminded them why they signed up, get them totally arrange along with your services or products. Often, there are steps that customers should take after signing as much as get essentially the most out of the platform. Examples embrace:

• Finishing their profile info
• Setting preferences
• Importing vital info (e.g. contacts right into a CRM, profile image for a social media profile, and so on.)
• Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is likely one of the most vital steps to soak up a welcome e-mail, and there is a substantial and data-driven purpose behind that. Former Fb head of development, Chamath Palihapitiya, found that if you will get a person to accumulate seven mates inside 10 days, they had been more likely to see Fb’s “core worth” and develop into a returning lively person. This is called an “a-ha second,” through which the shopper understands how they profit from utilizing your services or products.

The aim is to get the person to this aha second as shortly as attainable so your product sticks and the shopper achieves success as quickly as attainable. It will produce a greater total buyer expertise and finally assist your corporation develop.

To get this completed, first determine your corporation’s “core worth” and the obstacles or stipulations prospects should full to obtain this worth. Then you need to use your welcome e-mail to information new prospects by means of these duties.

5. Add useful assets.

As talked about within the earlier step, you need the person to see the worth instantly. However, buyer success does not cease there. Relying on the character and complexity of your product, prospects might have further assist. For instance, prospects would possibly require steerage on troubleshooting, using superior options, or getting essentially the most worth out of your core options.

It is probably that you have already created assist content material addressing frequent questions from prospects. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing finest practices, this assist content material is crucial to buyer success. Why not embrace it in your welcome e-mail? This offers them the instruments they want upfront with out forcing them to seek for the knowledge after an issue arises.

6. Present customer support contact info.

The ultimate step to setting your prospects up for achievement is ensuring that they know find out how to contact you. You possibly can spend on a regular basis on the earth creating glorious assist content material, however you’ll be able to’t foresee each attainable downside that can come up to your prospects.

Even if you happen to may, prospects are solely human, and never all of them shall be prepared to pore by means of your assist assets to search out the reply to their questions. So it is best to be forthright with prospects on how they’ll get in contact with you for extra assist.

Including this contact info to your welcome e-mail is an effective way to put the inspiration of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re accessible in the event that they want you. Keep away from sending prospects on a treasure hunt simply to discover a solution to ask you a easy query. It will result in frustration and ship them into the arms of your rivals.

7. Conclude with a call-to-action.

It’s best to wrap up your welcome e-mail with a call-to-action that entices prospects to start the onboarding course of. After you’ve got demonstrated your organization’s values and defined how you are going to assist them obtain their objectives, prospects shall be desirous to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

This is one instance of what this might appear to be.

Learn how to Write an Worker Onboarding Welcome E-mail

The onboarding course of has a big impact on how the brand new workers really feel about your organization, so it is vital to offer it the time and vitality it deserves. One of many vital elements of this course of is the onboarding welcome e-mail. It has to match the corporate’s tone and description all of the expectations you’ve for the brand new worker. If that is your first time writing an onboarding e-mail, you’ll discover the next steps useful.

Listed here are the steps to comply with when writing an onboarding e-mail.

1. Determine on the content material of your onboarding e-mail.

Earlier than you begin, it is vital that you’re conscious of the content material of an onboarding welcome e-mail.

The contents are going to range based mostly on the circumstances. For instance, an e-mail onboarding distant workers is totally totally different from an onboarding e-mail for an worker who will work onsite.

For an onsite worker, the onboarding e-mail ought to embrace:

• Welcome occasions
• First-day schedule
• Arrival directions
• Learn how to entry their workstation
• Break room particulars (the place to heat lunch, get espresso, and so on.)
• Gown code
• What they’re required to deliver (passport, ID, social safety work, or some other paperwork)
• Parking info
• Contact info

For a distant worker, the content material could embrace:

• First-day schedule
• Contact info
• Join particulars for collaboration instruments
• Welcome video convention assembly (time to be held)

Once more, you’ll be able to change the content material based mostly in your firm’s wants.

2. Determine on the tone you need to use in your e-mail.

The subsequent factor you could resolve on is the tone you need to use in your onboarding e-mail. Do you contemplate your organization pleasant, informal, or tremendous formal? No matter your reply is, it ought to replicate on the tone of the onboarding e-mail. This offers the worker an thought of the sort of office surroundings they need to count on. It additionally units the tone for a way your new worker is anticipated to make use of when representing your model.

3. Draft your onboarding e-mail.

The subsequent step is to draft your onboarding e-mail. Whereas the tone of your e-mail would possibly change to suit your wants, right here is an instance of a template you need to use.

Expensive [Employee’s name],

We’re very excited to welcome you to [company name]. Please keep in mind to hold your ID to get easy accessibility to our premises. We count on you to be within the workplace by [time], and our gown code is [formal/super casual].

At [company name], we delight ourselves on creating one of the best surroundings for our workers. As you will see, our crew has already ready your workstation for you and arrange your software program to make your first day simple. You may even be given entry to your designated parking spot, a custom-made firm bag, t-shirt, and mugs, amongst different goodies.

Our crew has additionally deliberate all the main points to your first week to make sure you settle simply. You may obtain a doc along with your schedule and agendas to your first week from HR if you arrive. Human Sources may also aid you fill within the required paperwork and reply all of your questions. After the assembly with HR, you will be assigned a mentor who will present you the ropes in our firm and the way we get issues completed.

Our crew is worked up to satisfy you in the course of the [planned event].

If you happen to want any readability previous to arrival, please attain out to me by telephone [phone number] or e-mail. I will be more than pleased to assist.

Welcome to the [company name], [employee name]. We’re wanting ahead to working with you and watching you develop and soar to larger heights!

Heat Regards,

[your name]

[your signature]

4. Edit your e-mail.

After writing your e-mail, be sure you edit it to make sure you embrace all the mandatory particulars. You may also use instruments like Grammarly for any grammatical errors. You may also have a colleague double-check the e-mail. Bear in mind to connect any vital paperwork, hyperlinks, or photographs as supplemental info.

5. Ship or schedule the e-mail.

Lastly, ship the e-mail or schedule it to make sure it’s acquired in a well timed method. For instance, you need to keep away from sending an onboarding welcome e-mail on Sunday night, which can give the mistaken impression.

It will permit the brand new Worker to be psychologically ready and discover the mandatory paperwork.

Make a Nice First Impression

Backside line? Whether or not it is in-person, over the telephone, or by e-mail, first impressions matter. Your welcome e-mail is usually the primary probability a potential buyer or contact has to see what your model is all about and if you happen to don’t stick the touchdown, they’ll probably go elsewhere.

Fortunately, writing an important welcome e-mail is easy. It’s not essentially simple, however if you happen to concentrate on what issues reminiscent of compelling topic strains, nice content material, personalised provides, and all the time, all the time a solution to opt-out, your first impression may also help lay the groundwork for long-term relationships.

Editor’s notice: This publish was initially printed in April 2016 and has been up to date for comprehensiveness.