With 87 p.c of B2C entrepreneurs utilizing automation as a part of their e-mail advertising methods, there’s no lack of demand for ecommerce-focused automation platforms.
Omnisend is simply such a platform, giving ecommerce manufacturers the ability to achieve, convert, and retain clients by e-mail and SMS advertising.
However Omnisend is way from the solely ecommerce advertising automation software. Not solely are there loads of direct rivals on the market, however just about each e-mail advertising platform gives not less than some ecommerce performance.
So which is best for you?
That will help you make the proper alternative, we’ve collated 10 of the very best Omnisend options and in contrast them throughout the next standards:
- Worth
- Product options
- Buyer assist
- Professionals and cons
- Target market
Let’s get into it…
What Are the Greatest Omnisend Alternate options?
Omnisend Alternate options | Greatest For | Prime Options | Pricing/Month |
Drip | DTC ecommerce | Phase your entire viewers based mostly on real-time retailer, customer, and advertising information. | From $39 per 30 days for as much as 2,500 contacts and limitless e-mail sends. |
Klaviyo | Ecommerce businesses and builders | Personalization and segmentation instruments permit you to create buyer segments based mostly on real-time information. | Free for as much as 250 contacts and 500 month-to-month e-mail sends; paid plans priced from $20 per 30 days for as much as 500 contacts and 5,000 month-to-month e-mail sends. |
Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Free for as much as 500 contacts and 1,000 month-to-month e-mail sends; paid plans begin at $13 per 30 days for 500 contacts and 5,000 month-to-month e-mail sends. |
GetResponse | Small companies that want superior advertising instruments | Constructed-in GPT-3.5 powered e-mail generator. | Free for as much as 500 contacts and a pair of,500 month-to-month e-mail sends. Paid plans begin at $13.30 per 30 days for 1,000 contacts and limitless e-mail sends. |
Brevo (FKA Sendinblue) | Low-budget e-mail advertising | Ship transactional emails with assured 97 p.c deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per 30 days for limitless contacts and 20,000 emails per 30 days. |
ConvertKit | Content material creators | Built-in publication referral program helps creators develop their attain by leveraging their present viewers. | Free for as much as 1,000 subscribers and limitless e-mail sends; paid plans begin at $9 per 30 days for as much as 300 subscribers and limitless sends. |
ActiveCampaign | Superior entrepreneurs who want high-level automation | Predictive actions use machine studying to ship buyer experiences based mostly on information, similar to the very best time to ship emails. | From $29 per 30 days for one person and limitless emails. |
AWeber | Startups and small companies | Create e-mail templates in seconds utilizing your web site or Fb web page URL. | Free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends; paid plans priced from $16.15 per 30 days for as much as 2,500 subscribers. |
Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $12 per 30 days for as much as 500 contacts and 5,000 month-to-month e-mail sends. |
HubSpot | B2B inbound advertising | Join advertising, gross sales, content material administration, and customer support in a single platform. | Free advertising plan consists of limitless contacts and a pair of,000 month-to-month e-mail sends. Paid advertising plans begin at $18 per 30 days for 1,000 contacts and 5,000 month-to-month sends. |
1. Drip
Forgive us for beginning with the software we all know better of all: our personal.
We’re Drip, and we’re a advertising platform constructed for ecommerce manufacturers, significantly DTCs. With our user-friendly point-and-click editor, professionally designed ecommerce templates, and library of pre-made workflows, we make it fast and straightforward for manufacturers like yours to construct high-converting e-mail and onsite campaigns.
What Makes Drip the Greatest Omnisend Different?
- Subtle ecommerce performance for all. Omnisend and Drip are each ecommerce-specific platforms that ship all the important thing performance you might want to drive gross sales on-line. However Omnisend’s options are fairly restricted beneath the top-tier Professional bundle, whereas all Drip’s performance is out there to each buyer—nevertheless a lot you pay.
- Extra inexpensive for superior entrepreneurs. Want limitless e-mail sends and superior reporting? With Omnisend, you’ll must pay $59+ per 30 days for its Professional bundle. At Drip, you get all that stuff with our entry-level plan, priced from $39 per 30 days.
- Professional-grade buyer assist. Omnisend supplies 24/7 assist, however our group goes above and past that. We ship actual experience for ecommerce manufacturers, are fast to reply, and we’ll leap on a dwell video name to speak by a difficulty or problem. We’ll even provide suggestions custom-made to your model (whereas Omnisend expenses $400+ to talk to a buyer success supervisor).
- Consumer-friendly interface. Prospects inform us they love our UI—and that our colourful editor makes constructing emails, popups, and workflows really feel enjoyable. There’s nothing ostensibly fallacious with Omnisend’s interface, but it surely feels much less intuitive.
How Does Drip Examine to Omnisend?
Drip | Omnisend | |
Greatest Function | Phase your entire viewers based mostly on real-time retailer, customer, and advertising information. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | DTC ecommerce | Ecommerce entrepreneurs |
Professionals | All clients get entry to superior automations and segmentation, regardless of how a lot you pay. | (Barely) cheaper in the event you don’t want superior reporting or customized buyer assist; gives a stable free plan. |
Cons | No free plan (though we do have a 14-day free trial). | Prices ramp up shortly in the event you do want superior options. |
Pricing/Month | From $39 per 30 days for as much as 2,500 contacts and limitless e-mail sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | Our assist is rated 8.8 on G2 (vs. a mean of 8.6 for advertising automation platforms) and consists of dwell audio display sharing to resolve issues in actual time. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
2. Klaviyo
Klaviyo—similar to Drip and Omnisend—is an ecommerce-focused advertising automation platform. However whereas Drip and Omnisend are do-it-yourself instruments, Klaviyo actually requires an in-house dev group or a full-service company to make use of it successfully, making it extra well-liked with big-budget manufacturers. So which is best for you?
What Makes Klaviyo the Greatest Omnisend Different?
- Predictive ecommerce analytics. With Klaviyo, you need to use predictive analytics to boost your segmentation technique, permitting you to establish (for instance) when a person buyer will place their subsequent order or how doubtless they’re to churn. Omnisend doesn’t at the moment provide this.
- Superior reporting. It’s exhausting to beat Klaviyo’s ecommerce reporting performance, giving clients entry to lifetime retailer information and pulling in data from different channels (like loyalty program software program and buyer opinions). Omnisend’s most superior reporting options are solely out there at Professional stage.
- Subtle A/B testing. Omnisend’s split-testing performance is slightly restricted, solely permitting you to check completely different topic line and sender identify variants. Against this, Klaviyo allows you to check just about every little thing, together with CTA types, physique content material, and ship instances.
- Extra integrations. Klaviyo has over twice as many prebuilt app integrations as Omnisend. So whereas Omnisend isn’t lacking something too apparent (apart from Google Analytics), Klaviyo is the clear winner right here.
How Does Klaviyo Examine to Omnisend?
Klaviyo | Omnisend | |
Greatest Function | Personalization and segmentation instruments permit you to create buyer segments based mostly on real-time information. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Ecommerce businesses and builders | Ecommerce entrepreneurs |
Professionals | Extra refined analytics, reporting, and testing. | Cheaper costs throughout the board (with out an enormous trade-off in performance). |
Cons | Fairly costly worth plans, and requires superior technical expertise to make use of it correctly. | A/B testing options are fairly primary. |
Pricing/Month | Free for as much as 250 contacts and 500 month-to-month e-mail sends; paid plans priced from $20 per 30 days for as much as 500 contacts and 5,000 month-to-month e-mail sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | After the in depth onboarding program, assist is proscribed to dwell chat and emails. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
3. Mailchimp
Mailchimp is definitely one of many best-known e-mail advertising platforms. And whereas it’s not ecommerce-specific, it nonetheless gives loads of ecommerce performance. However is it a viable various to a devoted software like Omnisend?
What Makes Mailchimp the Greatest Omnisend Different?
- Ship extra emails free of charge. Historically, Mailchimp supplied arguably probably the most beneficiant free plan of any e-mail advertising software. Whereas its performance has been watered down in recent times, it nonetheless allows you to ship 1,000 emails to 500 contacts with out paying a cent. Omnisend’s free tier gives extra all-round options, however solely half as many emails.
- Enhanced e-mail design testing. Paying Mailchimp clients get (restricted) entry to Inbox Preview, permitting them to see how their e-mail designs will look throughout completely different gadgets and e-mail purchasers. Omnisend allows you to preview emails on cell and desktop, however not on completely different e-mail purchasers.
- Extra detailed experiences and analytics. Each platforms provide glorious analytics packages (albeit the extra refined options aren’t out there to lower-tier subscribers), however Mailchimp has a slight edge due to its built-in social media reporting and geolocation monitoring.
- Combine with extra instruments and apps. Mailchimp gives 300+ integrations (not that we’ve counted them), whereas Omnisend “solely” has about 150.
- Extra touchdown web page templates. At time of writing, Omnisend solely has 5 touchdown web page templates. Mailchimp has twice as many.
How Does Mailchimp Examine to Omnisend?
Mailchimp | Omnisend | |
Greatest Function | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Small companies | Ecommerce entrepreneurs |
Professionals | Higher e-mail design testing and analytics. | Cheaper for sending greater e-mail volumes to bigger checklist sizes; gives extra advertising channels (e-mail + SMS + push notifications). |
Cons | Dearer for bigger checklist sizes; free customers solely get entry to very primary templates. | Not an excellent match in the event you aren’t in ecommerce. |
Pricing/Month | Free for as much as 500 contacts and 1,000 month-to-month e-mail sends; paid plans begin at $13 per 30 days for 500 contacts and 5,000 month-to-month e-mail sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | Paid plans embody 24/7 assist by way of chat and e-mail. Cellphone and precedence assist is just out there to Premium clients paying $350+ per 30 days. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
4. GetResponse
GetResponse is one other all-rounder. In actual fact, it claims to serve everybody from solopreneurs to massive firms, with a powerful shopper checklist together with the likes of Ikea, Purple Bull, and Zendesk. In fact, none of these are ecommerce manufacturers. So how does GetResponse fee as an Omnisend various?
What Makes GetResponse the Greatest Omnisend Different?
- Function-packed free plan. Whereas any free performance is best than none, GetResponse’s free plan is a bit more beneficiant: you get 500 contacts and a pair of,500 month-to-month e-mail sends, whereas Omnisend solely gives as much as 500 emails per 30 days to as much as 250 contacts.
- Cheaper e-mail advertising. Though GetResponse doesn’t precisely place itself as a low cost platform, it’s definitely extra inexpensive than Omnisend in the event you’re predominantly trying to ship emails. For $19/month, GetResponse offers you limitless emails and as much as 1,000 contacts; Omnisend expenses $20/month for a similar checklist measurement however solely 12,000 month-to-month emails.
- Constructed-in web site creation. GetResponse’s AI-powered web site builder is out there to all clients, even these on the free plan. Omnisend doesn’t have a web site builder, though it does provide a restricted vary of touchdown web page templates.
- Inclusive webinar internet hosting. If webinars are a key a part of your advertising plan, GetResponse may very well be the proper alternative, as a result of it gives built-in webinar internet hosting at Advertising Automation stage and above. Omnisend doesn’t provide this.
- AI e-mail generator. GetResponse’s GPT-3.5 e-mail generator is able to constructing emails in seconds based mostly on a couple of easy prompts, like your purpose, tone of voice, and design preferences. Once more, Omnisend doesn’t at the moment do something comparable.
How Does GetResponse Examine to Omnisend?
GetResponse | Omnisend | |
Greatest Function | Constructed-in GPT-3.5-powered e-mail generator. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Small companies that want superior advertising instruments | Ecommerce entrepreneurs |
Professionals | Usually cheaper costs (supplied all you need is the power to ship emails); a greater match for non-ecommerce companies; extra beneficiant free plan. | Superior performance (like automations and SMS advertising) out there to all customers; gives extra advertising channels. |
Cons | Costs extra for advertising automation. | For those who’re not in ecommerce, you’re higher off with a extra generalist software. |
Pricing/Month | Free for as much as 500 contacts and a pair of,500 month-to-month e-mail sends. Paid plans begin at $13.30 per 30 days for 1,000 contacts and limitless e-mail sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | Paid plans embody 24/7 assist by way of chat and e-mail. Cellphone assist is just out there at top-tier MAX2 stage; some MAX2 clients can even entry Slack assist. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
5. Brevo (FKA Sendinblue)
Brevo is an e-mail advertising platform that you just may know by its former identify, Sendinblue. With its low-cost plans and beneficiant characteristic set, it’s grown a considerable buyer base of 500,000+ companies throughout 180 nations. Do you have to be part of them?
What Makes Brevo the Greatest Omnisend Different?
- Excellent free plan. Brevo’s plan is most likely the very best in the marketplace, permitting you to ship as much as 300 emails a day to limitless contacts. Importantly, this consists of transactional emails—a key characteristic for ecommerce manufacturers. Omnisend’s free plan is nowhere close to as beneficiant.
- Cheaper for giant checklist sizes. All Brevo plans provide limitless contacts (that’s proper, even the free one), so it’s an amazing match for manufacturers with massive e-mail lists.
- Low-cost pay-as-you-go SMS advertising. Need to run the occasional SMS marketing campaign? Brevo’s pay-as-you-go costs are cheaper than Omnisend’s (e.g. sending 10,000 SMS messages within the US prices $109 with Brevo and $150 with Omnisend).
- Direct WordPress integration. If WordPress is your CMS of alternative, you’ll be delighted to be taught that Brevo gives a devoted e-mail plugin for the platform. Omnisend doesn’t.
How Does Brevo Examine to Omnisend?
Brevo | Omnisend | |
Greatest Function | Ship transactional emails with assured 97 p.c deliverability. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Low-budget e-mail advertising | Ecommerce entrepreneurs |
Professionals | Extra beneficiant free plan and cheaper costs, particularly for companies with massive advertising lists. | Affords extra superior ecommerce options as customary. |
Cons | Much less refined ecommerce performance (e.g. it lacks a built-in product picker). | Usually dearer for e-mail and SMS campaigns. |
Pricing/Month | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per 30 days for limitless contacts and 20,000 emails per 30 days. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | The $25+ per 30 days Starter plan solely gives email-based assist. To obtain customized assist, you’ll must subscribe to an Enterprise plan. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
6. ConvertKit
Evaluating ConvertKit to Omnisend is type of a bizarre one, as a result of they serve completely completely different audiences: Omnisend is for ecommerce manufacturers and ConvertKit is for content material creators. Nonetheless, in the event you do a little bit of each, you could be torn on which platform is the proper match. Let’s see if we will help…
What Makes ConvertKit the Greatest Omnisend Different?
- Enticing free plan. Like Brevo, ConvertKit has a very good free plan, providing you with limitless emails, varieties, and touchdown pages and as much as 1,000 contacts. It blows Omnisend’s free plan out the park.
- In-platform creator community. ConvertKit’s Creator Community permits clients to advocate (and be really useful by) different creators, offering a simple-yet-effective option to develop your viewers. Unsurprisingly, Omnisend—which isn’t constructed for content material creators—doesn’t provide something comparable.
- Publication monetization. Bought not less than 10,000 publication subscribers? ConvertKit will enable you land paid sponsorship offers, providing you with a further option to monetize your content material. Once more, you gained’t get that from Omnisend.
- Inclusive referral advertising. ConvertKit Creator Professional subscribers get inclusive entry to SparkLoop’s referral advertising platform, giving them one other option to increase their attain. Omnisend integrates with a pair referral advertising instruments—however you’ll must pay further for them.
How Does ConvertKit Examine to Omnisend?
ConvertKit | Omnisend | |
Greatest Function | Built-in publication referral program helps creators develop their attain by leveraging their present viewers. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Content material creators | Ecommerce entrepreneurs |
Professionals | Constructed-in publication monetization and viewers progress instruments. | Much more refined ecommerce automations, segmentation, and templates. |
Cons | Solely gives restricted ecommerce performance. | No content material creator-specific options (like built-in referral advertising). |
Pricing/Month | Free for as much as 1,000 subscribers and limitless e-mail sends; paid plans begin at $9 per 30 days for as much as 300 subscribers and limitless sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | Paying clients get dwell chat and e-mail assist, with precedence entry supplied to Creator Professional subscribers. Free subscribers solely get neighborhood assist. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
7. ActiveCampaign
ActiveCampaign is without doubt one of the most superior advertising automation platforms—and whereas it’s basically an all-rounder, it’s filled with ecommerce-friendly instruments and options. However can it actually compete with an ecommerce-specific platform like Omnisend?
What Makes ActiveCampaign the Greatest Omnisend Different?
- Machine learning-driven predictive actions. ActiveCampaign makes use of machine studying to optimize marketing campaign efficiency by predictive actions, similar to sending emails when subscribers are most certainly to open them. Omnisend doesn’t at the moment provide this.
- Extra e-mail templates. Each Omnisend and ActiveCampaign provide professional-quality e-mail templates—it’s simply that ActiveCampaign has much more of them. At time of writing, its library accommodates 150+ e-mail templates, whereas Omnisend has fewer than 40.
- Extra native integrations. ActiveCampaign integrates with over 870 instruments and apps, whereas Omnisend has about 150 native integrations. Each combine with just about every little thing you’ll ever want, however ActiveCampaign is the clear winner right here.
- Limitless inactive contacts. Each advertising checklist accommodates some inactive subscribers. Whereas most platforms embody them in your contact restrict, ActiveCampaign offers you limitless inactive contacts on all plans, so there’s much less probability you’ll be inadvertently bumped as much as a better tier as your checklist grows.
How Does ActiveCampaign Examine to Omnisend?
ActiveCampaign | Omnisend | |
Greatest Function | Predictive actions use machine studying to ship buyer experiences based mostly on information, similar to the very best time to ship emails. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Superior entrepreneurs who want high-level automation | Ecommerce entrepreneurs |
Professionals | Inactive contacts don’t depend towards your checklist measurement; superior predictive actions. | Has a free plan; cheaper costs throughout the board; consists of push notification campaigns. |
Cons | Dearer plans. | No predictive actions to optimize your campaigns. |
Pricing/Month | From $29 per 30 days for one person and limitless emails. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | All ActiveCampaign plans provide 24/7 e-mail and chat-based assist, however solely Enterprise clients get over-the-phone assist. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
8. AWeber
AWeber is an inexpensive and user-friendly e-mail platform that’s been round since method earlier than “advertising automation” was a factor. Nevertheless, it’s added a bunch of extra superior performance in recent times to assist it maintain tempo with the competitors. So how does it examine to Omnisend at this time?
What Makes AWeber the Greatest Omnisend Different?
- Ship extra emails free of charge. AWeber’s free plan consists of 3,000 month-to-month e-mail sends to as much as 500 contacts—that’s six instances extra emails than you get with Omnisend’s free plan.
- Cheaper for prime e-mail volumes. In the beginning, AWeber is an e-mail software. That is mirrored in its paid plans, all of which provide limitless emails. As an example, you possibly can ship as many emails as you prefer to 2,500 subscribers for $22.50/month. Omnisend’s most comparable bundle expenses $35/month for as much as 2,500 subscribers and “simply” 30,000 month-to-month emails.
- Extra integrations. Omnisend gives ~150 integrations, in comparison with 750+ from AWeber. And it’s additionally lacking a Google Analytics integration, which may very well be a dealbreaker for some clients.
- Cellphone-based assist. All AWeber clients—even these on the free plan—can decide up the cellphone and converse to a assist agent. Omnisend doesn’t provide any over-the-phone assist (though you entry a buyer success supervisor for $400+).
How Does AWeber Examine to Omnisend?
AWeber | Omnisend | |
Greatest Function | Create e-mail templates in seconds utilizing your web site or Fb web page URL. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Startups and small companies | Ecommerce entrepreneurs |
Professionals | Cheaper costs in the event you’re simply trying to ship excessive e-mail volumes; extra beneficiant free plan. | Affords SMS advertising in addition to e-mail and push notifications; revenue-focused reporting. |
Cons | Helps fewer advertising channels; much less detailed reporting. | Usually dearer (however with extra performance). |
Pricing/Month | Free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends; paid plans priced from $12.50 per 30 days for as much as 500 subscribers and limitless emails. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | All customers—even free subscribers—can entry 24/7 dwell assist by way of cellphone, e-mail, and chat (though paying clients are positioned in a precedence queue). | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
9. Fixed Contact
Fixed Contact is just like AWeber: they’re each old-school e-mail advertising platforms which have bolstered their characteristic units with a number of jazzy new instruments. However is Contact Contact an honest Omnisend various?
What Makes Fixed Contact the Greatest Omnisend Different?
- Constructed-in social scheduling. One in every of Fixed Contact’s greatest differentiators is its capability to schedule natural social posts and handle advert campaigns throughout the platform. Omnisend doesn’t have any built-in social media performance.
- “Free” occasion advertising instruments. Fixed Contact clients can entry occasion advertising instruments that permit them to create registration varieties, ship invitations by way of e-mail, promote tickets, and extra. Omnisend doesn’t do most of that stuff—and it doesn’t at the moment combine straight with any occasion advertising software program.
- Cellphone-based buyer assist. Like AWeber, Fixed Contact gives phone-based assist on all worth plans, whereas Omnisend solely gives assist by way of dwell chat and e-mail.
How Does Fixed Contact Examine to Omnisend?
Fixed Contact | Omnisend | |
Greatest Function | Handle campaigns on the go from a devoted cell app. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | Nonprofits and charities (they save as much as 30 p.c on customary Fixed Contact costs) | Ecommerce entrepreneurs |
Professionals | Constructed-in social media and occasion administration instruments. | Much more refined reporting and automations; cheaper pricing. |
Cons | Costly costs for a relatively restricted characteristic set; no free plan. | No social media scheduling throughout the platform. |
Pricing/Month | From $12 per 30 days for as much as 500 contacts and 5,000 month-to-month e-mail sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | All plans provide dwell chat and cellphone assist, whereas Customary and Premium clients get onboarding calls too. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
10. HubSpot
HubSpot is definitely probably the most feature-rich of all of the Omnisend options in our roundup, with a set of instruments that go method past e-mail advertising. It’s mostly utilized by B2B manufacturers, so how does it stack up in opposition to Omnisend, which is predominantly for B2C ecommerce?
What Makes HubSpot the Greatest Omnisend Different?
- Deliver collectively a number of enterprise features. HubSpot gives advertising, gross sales, buyer assist, operations, and content material administration performance inside a single platform, whereas Omnisend is only a advertising software.
- Various free plan. HubSpot positively isn’t the most affordable choice, but it surely does provide a helpful free plan that features limitless contacts, 2,000 month-to-month e-mail sends, and even restricted segmentation and automation options. Omnisend’s free tier is way extra stingy.
- Excellent (free) CRM. Whereas Omnisend features as an ecommerce CRM, it might probably’t actually compete with HubSpot’s buyer relationship administration software, which is without doubt one of the greatest in the marketplace—and it’s completely free.
- (Approach) extra integrations. HubSpot gives 1,000+ integrations—excess of you’ll ever want. That’s virtually 10 instances greater than Omnisend (though, to be clear, most customers can be completely proud of Omnisend’s integrations, too).
How Does HubSpot Examine to Omnisend?
HubSpot | Omnisend | |
Greatest Function | Join advertising, gross sales, content material administration, and customer support in a single platform. | Net push notifications permit manufacturers to immediately retarget clients. |
Greatest For | B2B inbound advertising | Ecommerce entrepreneurs |
Professionals | Beneficiant free instruments; combines a number of features in a single platform. | Cheaper costs; extra inexpensive entry to superior ecommerce performance. |
Cons | Fairly costly, particularly in the event you’re “simply” on the lookout for a advertising automation software. | For those who’re not an ecommerce model, Omnisend’s not for you. |
Pricing/Month | Free advertising plan consists of limitless contacts and a pair of,000 month-to-month e-mail sends. Paid advertising plans begin at $18 per 30 days for 1,000 contacts and 5,000 month-to-month sends. | Free to achieve as much as 250 contacts per 30 days, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per 30 days to achieve as much as 500 contacts (together with limitless push notifications). |
Assist | Paying clients can get 1:1 e-mail and in-app chat assist. Cellphone assist is out there at Professional stage and above. | All customers get 24/7 e-mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. |
Steadily Requested Questions
Conclusion
Make no bones about it: Omnisend is a high-quality ecommerce advertising automation platform.
Nevertheless, we’re assured Drip is a greater match for most ecommerce manufacturers.
All Drip clients get entry to our full suite of refined automations, segmentation instruments, and reporting options. And we’re at all times readily available to supply custom-made recommendation and proposals whenever you want us.
However we’re not going to persuade you with phrases alone, so see for your self by signing up in your 14-day free trial at this time!