Getting access to the best Fb analytics instruments is vital to advertising success. For those who’re not monitoring your efficiency, you’re advertising blindly.
With a Fb analytics instrument, you’re capable of look into your viewers’s demographics, your posts’ efficiency, your adverts’ efficiency, your engagement fee and extra. Nonetheless, it may be troublesome to search out the most effective Fb analytics instrument in your staff. Particularly since Fb shut down its standalone analytics instrument in 2021.
All through this text, we’re going to cowl the highest 10 Fb analytics instruments you should utilize to measure your success. Together with paid instruments, free instruments and a few instruments that are perfect for monitoring your Fb adverts.
1. Sprout Social
For those who haven’t but heard of us, welcome! Sprout Social is an all-in-one social media administration instrument that helps manufacturers create, schedule, handle and monitor their social media content material.
Whereas you should utilize Sprout with almost any social media platform, we’re speaking about Fb in the present day—and Sprout’s Fb analytics instruments are extraordinarily helpful.
Sprout Social’s Fb analytics choices enable customers to get an amazing overview of their Fb Enterprise Pages. You’ll be able to shortly see your whole impressions, variety of engagements, clicks, viewers development and extra. Plus, you’ll be able to entry viewers demographics to be sure you’re concentrating on the best folks.
Options:
- Colourful, easy-to-read graphs that provide you with an on the spot concept of how your Fb is doing
- Competitor experiences that allow you to get a glimpse at how your Fb compares to the competitors
- The flexibility to tag content material that belongs to sure campaigns so you’ll be able to gauge marketing campaign success
2. SocialPilot
SocialPilot is a social media advertising instrument that gives capabilities like publishing, scheduling, content material curation, collaboration, Fb adverts administration, and naturally, Fb analytics. To check-drive the instrument, SocialPilot affords a 14-day free trial to present manufacturers the chance to check out their options earlier than biting the bullet.
Options:
- Get insights into your best-performing Fb content material so you’ll be able to create extra of it
- Uncover the optimum instances to put up primarily based in your particular viewers insights
- Collect detailed PDF experiences of your Fb analytics to share along with your staff or your purchasers
3. Keyhole
Keyhole is a social media administration instrument that focuses solely on analytics. They provide analytics for quite a lot of platforms, together with Fb, with the objective of serving to manufacturers analyze all facets of their on-line presence. From competitor analyses and marketing campaign monitoring to hashtag analytics and influencer monitoring, Keyhole has quite a lot of nice choices for manufacturers seeking to get a full scope of their Fb exercise.
Options:
- Automated Fb experiences that make monitoring efficiency as simple as potential
- Hashtag monitoring to supply perception into how your hashtag campaigns are performing
- Profile analytics and account monitoring that allows you to gauge your success versus your rivals’
4. Rival IQ
RivalIQ is one other analytics-focused social media instrument. Their instrument permits corporations to watch a number of totally different platforms, like Fb, Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one easy dashboard. One of the best half is that RivalIQ affords quite a lot of free instruments for manufacturers who need to monitor their social media analytics on a price range.
Options:
- Free head-to-head experiences that present you ways you examine to your greatest competitor on any given platform
- Complete social media audits that allow you to determine your greatest and worst-performing content material
- Machine studying that helps you perceive why rivals might have acquired a soar in attain
5. Brand24
Brand24 is a social media monitoring instrument that helps manufacturers observe their Fb analytics. Monitor on-line firm mentions, hashtags, tendencies, alerts and extra by your Brand24 dashboard.
Options:
- Dialogue quantity chart that means that you can analyze when your model title is being talked about extra typically
- Point out analytics that provides you perception into which accounts are speaking about your online business
- Sentiment evaluation that will help you gauge the general sentiments surrounding your model title
6. Oktopost
Oktopost is a B2B social media engagement instrument with quite a lot of helpful social media administration capabilities. Oktopost is exclusive as a result of it particularly caters to the B2B trade.
Options:
- Customizable dashboards with quite a lot of chart sorts to assist visualize your outcomes in your staff
- Insights into your patrons’ journey on Fb and different social media platforms
- Viewers insights like follower development, demographics, model mentions and extra
7. Fb Insights
Whereas Fb’s standalone analytics went away, they do nonetheless have a totally free Fb Insights part of your Fb Enterprise Web page. This helps you get a really high-level overview of how your Fb posts are doing as an entire. To entry your Fb Insights, head over to your online business web page, then scroll down within the left sidebar till you see Insights.
Options:
- At-a-glance web page abstract that provides you perception into how your Web page has executed the final week or month
- Web page follower insights to make sure you’re concentrating on the best viewers and to know when to put up
- 13+ classes of insights that will help you get a greater concept of how your Fb Web page is doing
8. Meta Enterprise Suite
The insights part of the brand new Meta Enterprise Suite is the most important free analytics characteristic supplied by Fb. They’ve created this as a solution to monitor the insights in your Fb and Instagram profiles all in the identical place. You’ll be able to entry the total suite of Meta enterprise instruments by going to enterprise.fb.com. Then, click on Insights within the left sidebar to entry your Fb analytics.
Options:
- The flexibility to assemble Fb and Instagram analytics in the identical easy-to-access dashboard
- In-depth insights into your content material, viewers, web page outcomes and extra
- Downloadable experiences you can simply share along with your staff or purchasers
9. Fb Adverts Supervisor
For those who’re working Fb adverts and on the lookout for a solution to hold observe of them, your very first possibility goes to be none apart from Fb Adverts Supervisor. Right here, you’re capable of get in-depth insights into the efficiency of your adverts and if you might want to make any changes for them to achieve success. Plus, it’s a totally free instrument (other than the advert spend).
Options:
- Efficiency charts that allow you know the way your advert is doing and the way many individuals it’s reaching
- Get insights on how related your viewers thinks your advert is so you can also make vital adjustments
- Check out insights on the marketing campaign, advert set and advert degree to see the nitty-gritty of your advert efficiency
10. AdEspresso
AdEspresso is a social media instrument devoted particularly to serving to you enhance the efficacy of your social media adverts. With instruments that assist with Fb, Instagram and Google adverts, you’ll be able to simply get nice insights into methods to create and promote the absolute best adverts in your model.
Options:
- Get fast analyses on how your advert campaigns are performing with hen’s-eye-view experiences
- Automated PDF reporting that makes it fast and simple to seize experiences in your advert efficiency
- Tagging capabilities that will let you monitor a number of campaigns at a time
Discover the best Fb analytics instrument in your model
It may be troublesome to resolve which instrument is the most effective Fb analytics instrument in your model. That’s why it’s all the time a good suggestion to take a while to look over every instrument and its options, so you can also make essentially the most knowledgeable determination potential. For those who’re nonetheless caught, begin a free trial with Sprout’s analytics instrument or take into account scheduling a demo to be taught extra.
