Digital promoting is the title of the fashionable gross sales recreation. Listed below are 10 video scripts and e mail templates that assist real-world sellers break in with prospects remotely.
“Digital promoting” isn’t a brand new time period, however over the previous few years, it’s gained critical prominence within the gross sales world.
Historically, outdoors gross sales meant face-to-face promoting—whether or not that was through door-to-door gross sales, in-person buyer conferences, or occasions and conferences.
However then the pandemic modified all that. With outdoors gross sales off the desk, inside gross sales—accomplished remotely from an workplace or over the cellphone—grew to become the brand new customary. And whilst consumers settle again into outdated norms, sellers are discovering that their digital promoting instruments and techniques are serving to them rating extra replies, conferences, and offers.
On this remote-focused world, it’s as much as you to make sure that the client engagements you have been having face-to-face proceed seamlessly, even while you’re a metropolis, nation, or continent away.
Stumped on how one can get began? We received in contact with our companions to learn the way their gross sales groups make digital connections. On this information, you’ll uncover their profitable e mail scripts and templates (with video examples!) that actual sellers use to attain success with digital promoting.
Take this information to go as a transportable PDF. (Good for sharing together with your workforce!) Obtain PDF - Contents
- 1. First Contact Video Scripts and Emails
- 1.1 First Contact: Personalised First-Contact Intro (from Influence)
- 1.2 First Contact: Inbound Lead Observe-Up (from Income River)
- 1.3 First Contact: Account-Based mostly Video (from SmartAcre)
- 2. Observe-Up Video Scripts & Emails
- 2.1 Observe-Up: No Response (from Vidyard)
- 2.2 Observe-Up: Reviving a Lifeless Opp (from Vidyard)
- 2.3 Observe-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
- 3. Closing Video Scripts and Emails
- 3.1 Closing: Micro Demo Video (from Six & Circulate)
- 3.2 Closing: Proposal Walkthrough (from Salted Stone)
- 4. Put up-Gross sales Video Scripts & Emails
- 4.1 Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
- 4.2 Put up-Sale: Gross sales Handoff to Providers (from New Breed)
- 5. Instruments for Digital Promoting
First Contact Video Scripts and Emails
Video is an unbelievable solution to make a first impression with a prospect. Consumers are sometimes amazed by the private engagement that comes with a video message—and also you get to determine that invaluable face-to-face connection with out the necessity to truly meet them in particular person.
Listed below are a couple of top-tier templates from our pals at Influence, Income River, and SmartAcre.
First Contact: Personalised First-Contact Intro (from Influence)
I seen in your LinkedIn profile that your group want to begin utilizing extra video content material. Try this 30-second video I made for you on how firms like IMPACT are utilizing personalised video within the gross sales course of to humanize the shopping for expertise for prospects. Video permits your prospects to type a relationship with you earlier than you’ve gotten a dialog, set expectations for the appointment and extra.
See my video right here: {video sharing hyperlink}
{embed video}
Let’s schedule a time the place I can speak you thru this!
| Introduction | Hey Teri! It’s Lindsey with IMPACT. |
|---|---|
| Worth | I made this video to ship to you so you can see the worth of getting a personalised video in an e mail message. |
| Goal | At IMPACT we use this tactic in a wide range of methods from following up on discussions to introducing ourselves to purchasers through the onboarding course of. |
| Subsequent Steps | I’d like to schedule a gathering with you to dig deeper into your gross sales course of to determine alternatives to make use of video. |
| CTA | Use the hyperlink in my signature to ebook half-hour on my calendar for us to speak. |
| Thank You | Thanks for watching and speak to you quickly 🙂 |
First Contact: Inbound Lead Observe-Up (from Income River)
Hey {first title},
Thanks for reaching out. Listed below are some sources based mostly on the place you stuffed out this kind
Let’s schedule a name, however first let me introduce myself. Watch this 30 second video
{embed video}
Schedule a gathering
| Introduction | Good day, thanks for reaching out to Income River. My title is… |
|---|---|
| Worth | Let’s arrange a name, we’re a workforce of consultants who can remedy. |
| Goal | Assist us uncover the place you need assistance |
| Subsequent Steps | E book time on my calendar, ship particulars or inquiries to kickstart |
| CTA | Calendar hyperlink |
| Thank You | Trying ahead to talking |
First Contact: Account-Based mostly Video (from SmartAcre)
Hey [first name] / Personalize!
Kudos in your spectacular digital advertising technique. / One thing related to their function.
Curious in case you are getting essentially the most out of each step of your results in gross sales course of? / Hit on a problem.
Right here’s what I seen whereas I used to be in your web site. / Add worth.
Watch this 90 second video. Not going to lie, a couple of cookies have been harmed within the filming course of. Discover out why… / Tie to “provide”
{embed video}
Let’s speak at your comfort. E book time on my calendar, chat with us on our web site, or reply to this e mail. / Give them a number of methods to attach to allow them to base it on their most popular format, not yours.
| Introduction | Hello [name]. Cookies are for closers! That’s one thing we are saying right here at SmartAcre. |
|---|---|
| Worth | Based mostly on [company name]’s web site, you’ve gotten a powerful lead seize course of. I really like how you’re utilizing [technology] to [add personalization]. |
| Goal | Are you getting essentially the most out of your tech stack? |
| Subsequent Steps | I’d love to listen to extra about your challenges and share concepts from our MarTech consultants. |
| CTA | E book a gathering – I’ll ship cookies. |
| Thank You | Let me know in case you have every other questions and thanks a lot for watching! |
Observe-Up Video Scripts & Emails
So that you’ve made that preliminary connection, however now your prospect’s gone darkish. No have to panic! Video is a good resolution for these offers gone chilly.
Right here’s a choice of nice follow-up video templates from HubSpot, in addition to our very personal Vidyard gross sales workforce.
Observe-Up: No Response (from Vidyard)
Hey {first title},
I haven’t heard again from you. I needed to carry your consideration to XYZ…Because you {title/function}, I believed this is able to be related/you’d need to discover.
I made you a video to supply extra data/say hiya.
{embed video}
Please let me know your ideas.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video to supply some context to my earlier e mail and since I seen XYZ and because you {title/function}, I believed this is able to be related. |
| Goal | *Summarize details of worth prop/why you’re reaching out* |
| Subsequent Steps | I’d love to speak about XYZ and get your ideas on … |
| CTA | Please ebook time in my calendar |
| Thank You | Thanks for watching! |
Observe-Up: Reviving a Lifeless Opp (from Vidyard)
Hey {first title},
I needed to achieve again out due to your conversations with {AE} in {date}. To jog your reminiscence, your workforce was serious about XYZ.
Within the video beneath, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if it is a
higher time to speak.
| Introduction | Hey {first title}, |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your workforce chatted with {AE} about X, Y and Z. |
| Goal | I needed to see in case your priorities have shifted, or perhaps if it is a higher time to speak. |
| Subsequent Steps | I’d love to leap on a fast name to sync up and see if we will present worth and assist with {related space based mostly on earlier convos} |
| CTA | E book time in my calendar |
| Thank You | Thanks for watching! |
Observe-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
Hey {first title},
I understand time is efficacious and perhaps this isn’t the perfect time to have a dialog about our product. Earlier than I am going quiet, I needed to ship you tthis quick video and go away you with a helpful useful resource.
Watch this quick video to study what this useful resource consists of
{embed video}
| Introduction | Hello workforce, Over the previous few weeks I’ve tried to get in contact with you and your workforce. Recognizing the present state of the business I can solely think about the pressure you may be beneath. That in thoughts, I went and downloaded our 2020 Advertising Insights whitepaper for you. Maybe your workforce will discover worth within the useful resource when strategizing for what’s to come back. |
|---|---|
| Worth | The hooked up doc has insights into how shoppers have shifted their focus, the methods by which they’re spending their time and the way finest to attach in new methods. |
| Goal | Whereas our instruments definitely provide help to to higher join with the customer, our sources typically grow to be a good way to remain knowledgeable of developments in advertising + gross sales and allow your workforce to make the simplest selections every step of the best way. |
| Subsequent Steps | My hope is that you simply takeaway some good insights from my previous emails and that this final one serves as a superb subsequent step to serving to you. |
| CTA | Do you have to ever need to talk about technique, GTM plans or progress fashions I’m all the time pleased to reconnect with you – I would ship you sources on occasion as effectively in hopes of constant to assist from the sidelines. |
| Thank You | Be effectively, I’m right here in case you ever want me. |
Closing Video Scripts and Emails
You’re nearly throughout the end line. It’s time to shut that opp! A video message may help drive that deal to success.
Try these business-winning templates from Six & Circulate and Salted Stone.
Closing: Micro Demo Video (from Six & Circulate)
Hey {first title},
Nice to speak with you immediately and I recognize you sharing a few of the background on what’s occurring at {firm}. From our dialog, there are a couple of details the place HubSpot can actually assist handle your progress processes: Giving your gross sales and advertising groups rapidly accessible insights to higher perceive the move of actions. Simply segmenting essentially the most engaged leads in order that your groups can higher prioritize their time by following up with key contacts. Utilizing automation to nurture your guests based mostly on their curiosity, and highlighting excessive precedence leads to your groups to chop down on admin work
I’ve created a brief (~3m30s) video beneath to stroll you thru what this appears to be like like in HubSpot, test it out:
{embed video}
Should you’ve received any questions or suggestions forward of our subsequent assembly, please ebook a time and let me understand how I can help.
| Introduction | Hey Alex, nice chatting with you simply now! |
|---|---|
| Worth | We talked about fairly a couple of options, so I needed to rapidly spotlight the CRM and a few of the cool issues you are able to do with the automation. |
| Goal | Spotlight key automation options that they’re serious about and share associated sources they’ll learn to maintain the deal transferring easily. |
| Subsequent Steps | We’ve received a gathering arrange subsequent week to scope out your personas and map them to the properties in HubSpot to essentially make the automation be just right for you. |
| CTA | I’ve included a couple of related hyperlinks so you’ll be able to educate your self on the options, ebook a gathering with me on the finish of this video in case you want the rest earlier than our subsequent assembly. |
| Thank You | Let me know in case you have every other questions and thanks so a lot for watching! |
Closing: Proposal Walkthrough (from Salted Stone)
Hey {first title},
We’ve accomplished the proposal! There’s a whole lot of essential data to evaluation. The method aligns together with your timeline and targets.
Check out this transient proposal overview I recorded so yow will discover all the things you’re searching for.
{embed video}
Do you’ve gotten time to speak by means of this at {time} on {day}? Right here’s a hyperlink to my calendar—be at liberty to ebook time when it’s handy.
| Introduction | Hey {first title}! That is what we’ve been working in direction of collectively. I’m thrilled to be sending you our {engagement kind} proposal. |
|---|---|
| Worth | We’ve outlined a {method kind} that’s guided by {foremost strategic deliverable} and backed by {foremost strategic deliverable techniques} The aim of this {engagement kind} is to {aim 1}, {aim 2}, and {aim 3}. |
| Goal | This proposal doc outlines the method, scope of labor, price range, and timeline for Salted Stone to accomplice with {firm title}. |
| Subsequent Steps | The following step is to hop on a name this week to stroll by means of the method and handle any questions you or your workforce might have. |
| CTA | You could find a hyperlink to my calendar within the e mail, be at liberty to ebook time when it’s handy. |
| Thank You | Thank You — Trying ahead to discussing your suggestions! |
Put up-Gross sales Video Scripts & Emails
Simply since you closed that deal doesn’t imply you’re accomplished fairly but. Video is a good device for conserving momentum rolling by means of post-sales actions, like upselling or handoffs to different groups.
Listed below are a few helpful post-sales templates from BabelQuest and New Breed.
Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
Hey {first title},
I needed to achieve again out due to your conversations with {AE} in {date}. To jog your reminiscence, your workforce was serious about XYZ. Within the video beneath, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if it is a higher time to speak.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your workforce chatted with {AE} about X, Y and Z. |
| Goal | I needed to see in case your priorities have shifted, or perhaps if it is a higher time to speak. |
| Subsequent Steps | I’d love to leap on a fast name to sync up and see if we will present worth and assist with {related space based mostly on earlier convos} |
| CTA | E book time in my calendar |
| Thank You | Thanks for watching! |
Put up-Sale: Gross sales Handoff to Providers (from New Breed)
Hey {first title},
I’ve completed the video for gross sales handoff for (Firm Title). They bought (Product Names).
Please watch the video earlier than kickoff and be at liberty to ask me any questions!
{embed video}
| Introduction | Hello workforce, we’ve simply closed an excellent take care of (Firm Title). |
|---|---|
| Worth | Right here’s all the things I realized about our new shopper that you simply’ll have to know earlier than assembly them. |
| Goal | First up, they got here in by means of (lead supply) and the contacts are (contact names). They bought (product names).They’re a (persona title).Different essential components: Business Firm dimension Firm foundedThe gross sales course of was (simple/tough/enjoyable/partaking and supply motive).We mentioned a whole lot of targets, together with:And we mentioned timeline and scope, which you’ll be able to find right here and are, roughly: |
| Subsequent Steps | Now that you recognize all about (Firm Title), please be at liberty to ask me questions. |
| CTA | Click on right here to see the contract and related assessments or property. |
| Thank You | Get pleasure from working with (Firm Title)! |
There are a ton of instruments out there on the subject of video platforms, CRMs, and challenge administration. Listed below are a couple of tried-and-true options to get you began.
- HubSpot: As a part of HubSpot’s free CRM, your workforce can leverage contact deal and process administration, e mail monitoring and engagement notifications, assembly scheduling, gross sales quotes, and extra.
- Vidyard: The web video platform constructed for enterprise. Improve leads, speed up your pipeline, and delight clients, all with one-to-one video messages.
- Zoom:A distant conferencing device that has a ton of performance for staying in contact.
- Slack: A collaboration and messaging platform that retains distant groups collectively.
- Google Workspace: Cloud productiveness and collaboration software program that makes engaged on initiatives throughout groups easy and simple.
- Monday.com: A platform that powers groups to run processes, workflows, and initiatives in a single digital workspace.
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