10 ChatGPT prompts to Enhance Key Metrics for Subscription Apps

Because the cell app market continues to develop, extra app companies are turning to subscription fashions to generate income and construct sustainable companies. Nevertheless, working a profitable subscription app isn’t any straightforward feat. Along with creating partaking content material and delivering a seamless consumer expertise, app entrepreneurs should continually monitor and enhance key metrics like consumer retention, conversion charges, churn, and others. That is the place ChatGPT is available in. 

On this article, we’ll discover how app entrepreneurs can enhance key metrics for subscription apps with 10 ChatGPT prompts. 

What are subscription apps?

Let’s discover subscription apps a bit, so we’re all on the identical web page. A subscription app is a kind of cell software that requires customers to pay a payment with the intention to entry its content material or providers. Customers usually come into the subscription app by way of a free trial after which can devour content material at a number of completely different worth factors. Within the app itself, there could be upsell from cheaper to costlier plans, in addition to add-on one-time purchases. 

Subscription apps have turn into more and more in style in recent times as extra individuals have began utilizing cell units for on a regular basis duties. By charging a subscription payment, subscription-based app corporations generate a dependable supply of earnings and supply ongoing assist and updates for his or her customers. 

The most well-liked examples of subscription apps embody streaming providers like Netflix, music providers like Spotify, and productiveness apps like Evernote.

What metrics do you have to monitor for subscription apps?

To realize success in your subscription app’s journey, it is essential to outline and analyze the appropriate metrics that point out constructive progress or potential challenges. Based mostly on App Radar’s expertise, we might fall success components into 4 classes: 

• Acquisition:
  • Downloads
  • Return on advert spend (ROAS)
  • Buyer acquisition price (CAC)
  • Buyer lifetime worth (cLTV)
• Development:
  • Month-to-month recurring income (MRR)
  • Annualized Buyer Worth (ACV)
  • Trial Begin Charge & Trial Conversions
• Re-engagement:
  • Subscription retention
  • Churn
  • Person journey
• Assist:
  • Efficiently solved assist circumstances
  • Internet Promoter Rating (NPS)

By monitoring and analyzing these metrics for subscription apps, your crew can keep knowledgeable about your app’s progress and progress. Nevertheless, with ChatGPT you even can enhance every of the metrics. Let’s dive deeper into every of the metrics and see how new know-how may also help.

The way to enhance acquisition metrics for subscription apps with ChatGPT

Bettering acquisition metrics is vital for any subscription app trying to develop its consumer base and generate extra income. There are alternative ways how entrepreneurs can enhance the important thing acquisition metrics, however let’s see how ChatGPT can help right here.

Downloads

To know the way your acquisition numbers are rising, you want to check out what number of downloads your app has throughout the completely different app market (App Retailer, Play Retailer,and so on.). Listed below are some methods how ChatGPT may also help enhance downloads for subscription apps:

• Optimizing app retailer listings: you may optimize your app’s retailer listings with ChatGPT by getting suggestions for bettering your app’s title, description, key phrases, and screenshots. By optimizing your app retailer listings, you may improve your app’s visibility and appeal to extra downloads.
• Creating app advertising technique: ChatGPT may also help establish the principle advertising channels for a particular app viewers. Furthermore, the software may even counsel influencers who’re most certainly to advertise a subscription app to their followers. 
• Behavioral evaluation: with OpenAI you may analyze consumer conduct to establish patterns and tendencies that may assist enhance the consumer expertise. By understanding consumer conduct and desires, app entrepreneurs can optimize their app’s retailer itemizing, which might result in elevated downloads. 

Steered immediate for bettering subscription app downloads:

[Act like a mobile app owner that wants to work on app marketing of his subscription app. I have a subscription app that focuses on [app use case] and I wish to establish advertising channels for my subscription app target market. Present me the listing of promoting channels the place I can attain my target market.]

Return on advert spend (ROAS) & Buyer acquisition price (CAC)

For paid acquisition, it is advisable keep watch over the return on advert spend (ROAS) and Buyer acquisition price (CAC). Take into account that it is advisable maintain ROAS secure or improve it as advert campaigns proceed to carry out or turn into simpler. Listed below are some concepts on how ChatGPT can help you with it:

• Viewers concentrating on: simply analyze the consumer knowledge of your subscription app with ChatGPT. AI is ready to establish the traits of essentially the most engaged and priceless subscribers. This data can then be used to focus on your promoting efforts in the direction of related demographics and pursuits.
• Advert copy and artistic optimization: get help from OpenAI to generate efficient advert copy and creatives that resonates along with your app’s target market. By analyzing the efficiency of your earlier advertisements, ChatGPT can present insights and ideas on the right way to enhance your advertisements to drive extra conversions.
• A/B testing: designing and working A/B exams on your advert campaigns could be accomplished a lot faster with the assist of ChatGPT. By testing completely different advert copy, artistic, concentrating on, and different variables, you may establish the best combos that drive the best ROAS.

Steered immediate for bettering ROAS for the subscription app:

[Act like an app marketer who wants to test different [name testing element, for example, app name] for his subscription app. Write 10 [testing element] for my ‘[app name]’ [app category] app.]

Buyer lifetime worth (cLTV)

Buyer lifetime worth (CLTV) is a measure of how a lot every buyer is price to the enterprise. It’s calculated by taking the common income per time period per buyer (e.g. month-to-month subscription price) multiplied by how lengthy customers keep subscribed. To optimize cLTV, you may check out these ChatGPT concepts: 

• Personalization: ChatGPT is ready to analyze your consumer knowledge to offer customized suggestions and experiences to every consumer. By tailoring your app to the person preferences and behaviors of every consumer, you may improve engagement and loyalty, resulting in larger cLTV.
• Upselling and cross-selling: with analyzing consumer knowledge, OpenAI can establish alternatives for upselling or cross-selling to current prospects. By recommending complementary or higher-tier subscription plans to customers who’re prone to have an interest, you may improve their lifetime worth.
• Buyer suggestions evaluation: get assist from AI to investigate buyer suggestions and critiques to establish frequent points or ache factors which might be affecting buyer satisfaction and retention. By addressing these points, you may enhance the client expertise and improve cLTV.

Steered immediate for bettering cLTV for the subscription app:

[Act like a mobile app marketer that wants to work on user engagement for subscription apps with a focus on [app use case]. Give me a listing of concepts on the right way to provide customized consumer expertise to new app customers of my subscription app.]

The way to enhance progress metrics for subscription apps with ChatGPT

Development metrics are normally mirrored within the app income, due to this fact you will need to monitor the variety of trials began, MRR, ACV. Nevertheless, in case your monitoring doesn’t present the fascinating numbers, that’s the time to consider what to do to enhance these metrics. Let’s take a look how at ChatGPT prompts that can assist you to develop your subscription app.

Month-to-month recurring income (MRR)

MRR is often used to current an image of the subscription-based firm’s general well being. In reality, it is likely one of the most essential metrics for subscription app companies. In case your MRR goes down, attempt to use the next ChatGPT ideas:

• Pricing optimization: ChatGPT can analyze your consumer knowledge and business benchmarks to find out the optimum pricing technique on your app’s subscription plans. By optimizing your pricing construction to extend worth for customers, you may enhance MRR.
• Retention and engagement: OpenAI is succesful to counsel concepts for at-risk customers and supply focused interventions to retain them. By conserving current subscribers engaged and glad, you may cut back churn and improve their month-to-month recurring income.
• Predictive analytics: educated AI chatbot is ready to analyze historic knowledge in your app’s consumer conduct and subscription conversions to make predictions about future efficiency. This data can be utilized to establish customers with excessive potential for elevated MRR and to make smarter selections about the right way to allocate your assets to maximise income.

Steered immediate for growing subscription app MRR:

[Act like a mobile app marketer that wants to optimize its subscription app for user retention. I want to create a user retention strategy that I can implement. Give me a list of tactics that I can use to create an effective user retention strategy for a subscription app that focuses on [app use case].]

Annualized Buyer Worth (ACV)

ACV is a measure of a single account’s income per 12 months. In contrast to MRR, it contains any one-time purchases that the client might have made that 12 months. To enhance this metric, you need to use ChatGPT within the following approach:

• Churn prediction and prevention: OpenAI can be competent to investigate consumer conduct and subscription knowledge to establish customers who’re prone to churn and supply focused interventions to forestall them from leaving. By lowering churn and retaining prospects, you may improve their MRR and ACV.
• Worth-based pricing: the AI chatbot is ready to decide the optimum pricing technique on your app’s subscription plans primarily based on the worth they supply to customers. By aligning your pricing with the perceived worth of your app, you may improve MRR and ACV.

Steered immediate for bettering ACV: 

[Act like a mobile app marketer that wants to increase the revenue for a subscription app that focuses on [app use case]. Present me with concepts on how I can take a look at the pricing technique of my subscription app.]

Trial Begin Charge & Trial Conversions

Many subscription apps provide a free trial to let prospects “strive earlier than they purchase”. The speed at which customers begin a trial and the conversion fee from trials to paid subscriptions offers priceless insights into the effectiveness of your freemium technique. If it is advisable enhance the trials quantity and conversion, take into consideration this ChatGPT assist: 

• Customized messages: OpenAI is ready to advise you with a listing of customized message concepts to check out in your app. By tailoring your app to the person preferences and behaviors of every consumer in the course of the trial interval, you may improve engagement and conversion charges.
• A/B testing: you will get AI-based brainstormed concepts for A/B exams to optimize your app’s trial interval. By experimenting with completely different trial lengths, trial presents, and onboarding experiences, you may establish the best strategy to transform customers to paying subscribers.
• In-app messaging: ChatGPT can design and implement in-app messaging that guides customers by way of the trial interval and encourage them to turn into paying subscribers. By offering useful ideas and nudges, you may enhance consumer engagement and improve conversion charges.

Steered immediate for growing subscription app trials: 

[Write [amount] customized push notifications for my subscription app customers to encourage them to begin a trial.]

The way to enhance retention metrics for subscription apps with ChatGPT

Retention metrics present app entrepreneurs how engaged their paying customers are. It’s essential to maintain retention metrics excessive and establish why individuals churn. Realizing that helps app entrepreneurs to react in time and maintain the income of the corporate secure. ChatGPT can turn into a useful software to brainstorm concepts on the right way to maintain customers and forestall churn.

Subscription retention & Churn

Retaining subscribers is the important thing to constructing an ideal subscription enterprise, so it’s an essential metric to observe intently.  Ideally, the speed of churn will lower over time for any given cohort. In different phrases, the longer a buyer is subscribed, the extra seemingly they are going to keep subscribed. Nevertheless, to make customers your loyal buyer, it is advisable have some methods in place and ChatGPT may also help you with it:

• Incentives and rewards: with the assist of ChatGPT you’ll be able to design and implement rewards and incentive applications to encourage subscribers to proceed their subscriptions. By providing rewards for particular behaviors, corresponding to renewing their subscription early or upgrading to a higher-tier subscription, you may encourage subscribers to proceed utilizing your app.
• Person suggestions: ChatGPT could be useful with amassing and analyzing consumer suggestions to establish ache factors and areas for enchancment in your app. By listening to subscriber suggestions and making enhancements primarily based on it, you may improve consumer satisfaction and retention.
• Churn prediction: ChatGPT is ready to predict when a subscriber is prone to churn and supply focused interventions to forestall it. By analyzing consumer conduct and engagement knowledge, you may establish subscribers who’re prone to churning and intervene with focused presents or engagement ways to retain them.

Steered immediate for lowering churn : 

[Act like a product owner and come up with ideas that help to decrease the churn rate of my subscription app that helps users with [use case of the app].]

Person journey

To assist perceive why your general retention numbers are altering, it’s essential to map out vital consumer journeys. On this approach, it may possibly assist you establish at-risk customers and goal them with re-engagement campaigns. ChatGPT can offer you completely different concepts in mapping vital consumer journeys, but in addition assist you with onboarding concepts:

• Customized consumer journey: tailoring the consumer journey to the person preferences and behaviors of every consumer could be a lot simpler with the help of AI. By offering a customized expertise to every consumer, you may improve engagement and loyalty, resulting in an improved consumer journey.
• Person onboarding: ChatGPT may also help you design and implement a clean and efficient onboarding course of for brand spanking new customers. By guiding new customers by way of the preliminary steps of utilizing your app and offering them with clear directions and help, you may improve the chance of them turning into paying subscribers.
• Content material personalization: with the usage of a chatbot, you will get personalize the app content material and proposals that customers obtain primarily based on their pursuits and behaviors. By offering content material that’s tailor-made to every consumer, you may improve engagement and loyalty, resulting in an improved consumer journey.

Steered immediate for bettering the consumer journey of the subscription app: 

[Act like a product owner and come up with ideas that help to onboard users of subscription app that focuses on [app use case].]

The way to enhance assist metrics for subscription apps with ChatGPT

The assist crew of the subscription app must be ready to reply any questions that customers might have. By monitoring the standard of your buyer expertise, you may stop prospects from leaving as a result of a scarcity of assist. Let’s see how ChatGPT may also help to maintain these assist metrics on its high.

Efficiently solved assist circumstances

It’s helpful to observe the quantity of assist circumstances opened over a time period, in addition to the proportion of these resolved efficiently. Nevertheless, specializing in resolving consumer requests is the principle goal for buyer success. As everyone knows that it’s not all the time straightforward to search out the appropriate phrases to deal with sure emotional requests, ChatGPT can help you right here with customized messages and much more. 

• Automated responses: you may arrange automated responses to frequent assist points in a few minutes with ChatGPT assist. By automating responses to frequent points, you may cut back response time and enhance the success fee of assist circumstances.
• Customized assist: OpenAI is ready to help you in offering customized assist to customers. By tailoring assist responses to the person wants and preferences of every consumer, you may improve the success fee of assist circumstances and enhance consumer satisfaction and loyalty.
• Sentiment evaluation: ChatGPT may also help you analyze consumer sentiment in assist circumstances to establish areas for enchancment within the assist course of. By analyzing consumer sentiment, you may establish ache factors and areas for enchancment within the assist course of, which might result in improved success charges sooner or later.

Steered immediate for growing efficiently solved assist circumstances: 

[Act like an app support specialist who needs successfully resolve a user’s request. Here is a user request: [insert user request].]

Internet Promoter Rating (NPS)

Internet Promoter Rating is a measure of what number of customers would advocate the app to others. Greater numbers point out better buyer satisfaction and extra referrals, whereas decrease numbers point out there’s work to be accomplished. Nevertheless, designing the appropriate query for the survey could be essentially the most difficult half. With the assistance of ChatGPT, you may brainstorm completely different concepts on the right way to improve your web promoter rating and create an ideal questionnaire for the survey:

• NPS surveys: creating NPS surveys for customers at common intervals, corresponding to after a brand new function is launched or after a customer support interplay is an efficient job for OpenAI. This may also help you collect extra knowledge on buyer satisfaction and establish areas for enchancment.
• Suggestions evaluation: get analyzed suggestions from customers and establish frequent themes and tendencies with assist of ChatGPT. By figuring out frequent points, you may prioritize enhancements that can have essentially the most impression on buyer satisfaction and loyalty.
• Social listening: Ai-based chatbot is ready to monitor social media and different on-line platforms to trace what customers are saying about your subscription app. By monitoring social media, you may establish areas for enchancment and interact with customers to enhance buyer satisfaction and loyalty.

Steered immediate for bettering NPS: 

[Act like an app marketer who needs to design an NPS survey for a subscription app that focuses on [ app use case]. Please present me with a listing of 10 questions for the NPS survey.]

Key takeaways

Bettering key metrics for subscription apps could be a difficult job that requires a deep understanding of consumer conduct and preferences. Nevertheless, by leveraging the ability of ChatGPT, app entrepreneurs can acquire priceless insights and proposals that may assist them enhance buyer acquisition, retention, and satisfaction. 

By brainstorming acquisition channels, creating customized messages, analyzing consumer suggestions, and monitoring social media, app builders and entrepreneurs can establish areas for enchancment and take proactive steps to drive progress and success. Strive the steered prompts to enhance the important thing metrics of your subscription app. 

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Thomas Kriebernegg

Managing Director & Co-Founder

Thomas is Managing Director and Co-Founding father of App Radar. He’s an app fanatic with over 15 years of expertise in on-line advertising and a well known keynote speaker. Thomas is part of the cell sport neighborhood in addition to a worldwide start-up ecosystem.